According to a recent survey conducted by Accenture, mobility is fueling the digital surge that continues to escalate as 2014 progresses.
To produce the report, Accenture surveyed some 1,500 C-level executives (from multiple nations) across ten industries, to explore how companies are applying digital technologies – especially mobility – to improve their organizations.
So what did the survey results show? Check out the condensed findings presented in the infographic below.
Posted in Announcements, Mobile Analytics, Mobile Devices, Mobilize, News, Platforms, Resources, Smartphones, Technology
At the heart of almost every alliance forged between industry giants is a grandiose objective or admirable mutual goal that, when attained, generally benefits the world at large.
Such may be the case once again this week as AT&T and IBM have announced a new global alliance agreement to develop solutions that help support the “Internet of Things.”
“Smarter cities, cars, homes, machines and consumer devices will drive the growth of the Internet of Things along with the infrastructure that goes with them, unleashing a wave of new possibilities for data gathering, predictive analytics, and automation,” said Rick Qualman, Vice President of Strategy & Business Development, Telecom Industry, IBM. “The new collaboration with AT&T will offer insights from crowdsourcing, mobile applications, sensors and analytics on the cloud, enabling all organizations to better listen, respond and predict.”
Posted in Announcements, Mobile Devices, Mobile Networks, Mobile Partners, Mobilize, News, Platforms, Smartphones, Technology, Wireless Carriers
The mobile audience is more important than ever when creating email marketing campaigns. The fact is that over 50% of all email messages are now opened on mobile devices. Not only that but reading email now outranks phone calls as the most popular activity on smartphones.
Simply put, what this means is that marketers need to make sure that their messages are being built for mobile. With the kind of penetration that email now has, reaching mobile readers is now something that can make or break an entire email marketing campaign.
Below are 5 tips that can help marketers reach this new and fast-growing mobile segment of email readers.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Resources, Technology
In order to meet heavy business demand for secure, cost-effective mobile app development both on premise and in the cloud, SAP has something for those concerned with these particular matters.
Today we’re getting our first look at the 3.0 release of SAP Mobile Platform and a cloud version powered by the SAP HANA platform for real-time enterprise performance.
MMW has been told that the latest versions are “intended to provide unmatched productivity for developers via a comprehensive set of platform services, an open standards-based architecture and by embracing a ‘bring-your-own-tools’ (BYOT) strategy through integration with third-party development tools.”
Posted in Marketing Strategy, Mobile Analytics, Mobile Data, Mobile Partners, Mobile Payments, Mobilize, Platforms, Technology
To become a social media marketing expert (or as close to one as a person can realistically be) it’s critically important to understand what goes on inside the mind of the average social networker.
More importantly, perhaps, is to unerstand the antics, behaviors, and preferences of social media regulars.
This week on the All Twitter blog, MyLife.com and Harris Interactive published a new infographic based on the findings of their recent joint survey’s findings.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Social, Mobilize, News, Platforms, Resources, Smartphones, Technology
“If you don’t have a mobile strategy,” says Google Chairman Eric Schmidt, “you don’t have a future strategy.” Given the accelerated pace at which companies are adopting the “Mobile First” mentality, it appears that the business world is heeding Mr. Schmidt’s sage warning.
Although the movement toward mobile is a daunting prospect for those resistant to or unfamiliar with mobile’s vast technologies and resources designed for the enterprise community, the process of mobilizing your business doesn’t have to be painful.
In fact, for the overwhelming majority of businesses today, there are only three mobile musts that companies of all sizes should embrace. And, auspiciously for those presently immobile on mobile, getting started with mobile websites, mobile payments, and mobile advertising couldn’t possibly be easier or more affordable.
Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Networks, Mobilize, News, Platforms, Resources, Technology
Similar to the realtor’s “location, location, location,” mantra, where buyers can find your business is one of the most important aspects when it comes to gaining sales. In marketing, however, the chant is “place, place, place.”
While computers are by no means becoming obsolete, they are often supplemented with smartphones and tablets. For a small business, being easily discoverable on these devices is pivotal to profitability.
The following are key takeaways to remember about how buyers use smartphones and tablets to find the businesses they are looking for.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Shopping, Mobile Social, Mobile Websites, Mobilize, News, Platforms, Resources, Smartphones, Technology