In order to meet heavy business demand for secure, cost-effective mobile app development both on premise and in the cloud, SAP has something for those concerned with these particular matters.
Today we’re getting our first look at the 3.0 release of SAP Mobile Platform and a cloud version powered by the SAP HANA platform for real-time enterprise performance.
MMW has been told that the latest versions are “intended to provide unmatched productivity for developers via a comprehensive set of platform services, an open standards-based architecture and by embracing a ‘bring-your-own-tools’ (BYOT) strategy through integration with third-party development tools.”
Posted in Marketing Strategy, Mobile Analytics, Mobile Data, Mobile Partners, Mobile Payments, Mobilize, Platforms, Technology
To become a social media marketing expert (or as close to one as a person can realistically be) it’s critically important to understand what goes on inside the mind of the average social networker.
More importantly, perhaps, is to unerstand the antics, behaviors, and preferences of social media regulars.
This week on the All Twitter blog, MyLife.com and Harris Interactive published a new infographic based on the findings of their recent joint survey’s findings.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Social, Mobilize, News, Platforms, Resources, Smartphones, Technology
“If you don’t have a mobile strategy,” says Google Chairman Eric Schmidt, “you don’t have a future strategy.” Given the accelerated pace at which companies are adopting the “Mobile First” mentality, it appears that the business world is heeding Mr. Schmidt’s sage warning.
Although the movement toward mobile is a daunting prospect for those resistant to or unfamiliar with mobile’s vast technologies and resources designed for the enterprise community, the process of mobilizing your business doesn’t have to be painful.
In fact, for the overwhelming majority of businesses today, there are only three mobile musts that companies of all sizes should embrace. And, auspiciously for those presently immobile on mobile, getting started with mobile websites, mobile payments, and mobile advertising couldn’t possibly be easier or more affordable.
Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Networks, Mobilize, News, Platforms, Resources, Technology
Similar to the realtor’s “location, location, location,” mantra, where buyers can find your business is one of the most important aspects when it comes to gaining sales. In marketing, however, the chant is “place, place, place.”
While computers are by no means becoming obsolete, they are often supplemented with smartphones and tablets. For a small business, being easily discoverable on these devices is pivotal to profitability.
The following are key takeaways to remember about how buyers use smartphones and tablets to find the businesses they are looking for.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Shopping, Mobile Social, Mobile Websites, Mobilize, News, Platforms, Resources, Smartphones, Technology
Smartphones have become such standard and sophisticated tools for enterprise that small business owners are turning to mobile solutions for business management and marketing assistance at a fast pace.
These days, scores of business owners run a majority of their most critical management and marketing responsibilities through at least one mobile channel.
So how do they do it? There are multiple ways that businesses can and should mobilize their operations. Here are six of the most common approaches.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, Mobile Software, Mobilize, News, Platforms, Resources, Smartphones, SMS / Text, Technology
The following is a guest post by Derek Johnson, Founder & CEO of SMS marketing provider Tatango. You can text him at (206) 334-4012 or email him at [email protected]
Want to know what the biggest lie an SMS provider will tell you as a client? It’s that you can’t take your SMS subscriber database to another SMS provider. This lie isn’t told by all SMS providers of course, but recently I’ve seen an increasing amount of clients trying to migrate their SMS databases to Tatango, only to be told by their current provider that it’s not possible.
Why do SMS providers do this? It’s simple, they don’t want to lose your business, so lying to you about the many reasons why they can’t migrate your subscriber database usually makes it seem like you have no choice but to stay with your current SMS provider.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Resources, Short Codes, SMS / Text, Technology, Topics
Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get truly measurable results from their mobile ad spend.
The company said it realized there’s too many mobile networks that are willing to take adverting dollars without providing any sort of analytics to show whether a campaign had a measurable affect on the advertiser’s goals. “It’s too easy in mobile to spend money on campaigns that produce no usable data to optimize against,” explained TapIt’s co-founder Justin Barr. ”Tracking conversions shows advertisers which creatives, platforms, sites and more are converting and the advertiser can immediately stop spending where they’re getting little or no return.”
Posted in Android, Announcements, Developer, iOS, IPad, iPhone, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Internet, Mobile Networks, Mobile News, Mobilize, Smartphones, Tablet Devices