Archive | MobileMinute Video Series

3Seventy MobileMinute: Why QR Codes are so Misunderstood and Poorly Executed

3Seventy Debuts New MobileMinute Video Series Watch it Weekly Here on MMW 3Seventy MobileMinute: Why QR Codes are so Misunderstood and Poorly ExecutedToday we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of QR codes.

For frequent readers of MMW you know that we’ve always had mixed feelings on QR codes.  While the concept is more than promising and adoption is only getting stronger, a majority of the implementations we see today translate to poorly executed campaigns that actually detract from the benefits QR codes are supposed to provide.

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Posted in Marketing Strategy, Mobile Barcodes, Mobile Devices, Mobile Marketing, MobileMinute Video Series, QR Codes, Smartphones, Video5 Comments

3Seventy MobileMinute: What Exactly is “mHealth” and How is it Being Leveraged?

3Seventy Debuts New MobileMinute Video Series Watch it Weekly Here on MMW 3Seventy MobileMinute: What Exactly is mHealth and How is it Being Leveraged?Today we bring you the third installment of 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of mobile health, also known as “mHealth.”

mHealth has become quite the buzzword recently, but many people still see it as an ambiguous concept that can span everything from doctors checking in on patients via their smartphones to advanced telemedicine and even robotic surgery solutions.

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Posted in mHealth, Mobile Devices, Mobile Networks, MobileMinute Video Series, Smartphones, Tablet Devices, Video0 Comments

3Seventy MobileMinute: Mobile Web vs. Mobile App, What Works Best in a Mobile Strategy?

3Seventy Debuts New MobileMinute Video Series Watch it Weekly Here on MMW 3Seventy MobileMinute: Mobile Web vs. Mobile App, What Works Best in a Mobile Strategy?Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of mobile apps vs. the mobile Web in relation to an integrated mobile strategy.

There’s long been discussion on whether creating a mobile app is better than developing for the mobile Web and vice versa, but the fact is there’s no right or wrong answer to this debate.  Brands struggle with these decisions everyday and it comes down to what works best for each individual organization.

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Posted in Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile News, MobileMinute Video Series, Smartphones, Video5 Comments

3Seventy Debuts New “MobileMinute” Video Series – Watch it Weekly Here on MMW

3Seventy Debuts New MobileMinute Video Series Watch it Weekly Here on MMW 3Seventy Debuts New MobileMinute Video Series   Watch it Weekly Here on MMW3Seventy, a leader in mobile marketing and mobile CRM engagement solutions, has launched a new weekly video series aimed at offering quick and straight-to-the-point updates on the latest trends, tips, tricks and tactics in mobile marketing and mobile engagement.

Each video is led by 3Seventy VP of Sales, Andy Kennedy, who has a long history as a sales and marketing strategist — particularly in the mobile space.  The video series grew from a need for a new kind of mobile marketing resource — one that differed from the endless stream of re-hashed and less-than-stellar whitepapers and other content we see everyday.

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Posted in Best Practices, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Websites, MobileMinute Video Series, Mobilize, Resources1 Comment