Archive | Mobile Networks

Smartphones to Lead mHealth Monitoring to New Heights by 2016

Mobile Marketing Smartphones to Lead mHealth Monitoring to New Heights by 2016The number of patients monitored by mobile networks will reach three million by 2016. That’s according to the new prediction from Juniper Research in its freshly published report on the mHealth sector.

“Remote patient monitoring,” Juniper says, “using the smartphone as a hub, will also lower the cost of mHealth services by reducing the need for costly tailored devices.”

The report finds that the monitoring of cardiac outpatients is currently leading the field, as insurance reimbursement in the US market plays a key role.

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Posted in Announcements, mHealth, Mobile Devices, Mobile Networks, News, Platforms, Smartphones0 Comments

Verizon Preps for Super Bowl XLVI with Smartphone App Pack

Mobile Marketing Verizon Preps for Super Bowl XLVI with Smartphone App PackThere’s no shortage of amenities we all prefer to have at our disposal on Super Bowl Sunday. But with each passing year, smartphones and football-themed apps are joining the list of staples we’ve come to know and love on game day.

Just in time for the Super Bowl this year, Verizon Wireless is giving customers a simple approach to get some of its most popular apps, including NFL Mobile Premium, Verizon Video, VZ Navigator, Visual Voicemail, Usage Controls and a Ringback Tones subscription.

Best of all, says the carrier, they come in one bundle for one monthly price.

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Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Marketing, Mobile Networks, News, Platforms, Smartphones0 Comments

Chinese May Buy 40 Million iPhones in 2013

Mobile Marketing Chinese May Buy 40 Million iPhones in 2013According to an eye-opening projection today from Morgan Stanley analyst Katy Huberty, Apple’s Chinese investment will begin paying enormous dividends next year.

Just two weeks ago, massive crowds outside of Beijing’s Apple Store caused Chinese police to deploy crowd-control measures to ease the iPhone 4S frenzy caused by the device’s long-anticipated arrival.

So unruly were Apple fans that the company was forced to strip the Aple Stores of their iPhone 4S unventory and revert back to selling the smartphones online only in China for the time being.

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Posted in 4G, iPhone, Mobile Networks, News, Platforms, Predictions, Rumors, Smartphones, Technology0 Comments

Controversial Carrier IQ software Erased from Sprint, HTC Phones

Mobile Marketing Controversial Carrier IQ software Erased from Sprint, HTC PhonesCustomers concerned about Carrier IQ remaining on their Sprint/HTC devices can now rest their minds.

In case you’re unfamiliar, the Carrier IQ software is what’s known as a rootkit that is installed at a carrier’s request on mobile phones. Carrier IQ raises user privacy concerns because it runs in the background and monitors and logs user activity. Carrier IQ is known to be installed on well over 100 million devices around the world.

As of today, however, Sprint Nextel says Carrier IQ software is effectively erased from devices across its network. The move was achieved in part by Sprint’s partnership with HTC, which yielded a firmware update targeting Carrier IQ.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Privacy0 Comments

Ready or Not, Verizon is Pushing Smartphones into 4G LTE

Mobile Marketing Ready or Not, Verizon is Pushing Smartphones into 4G LTEVerizon is doing its part to push the smartphone industry out of its comfort zone in a hurry.

On Wednesday, the largest carrier in the United States announced that it has a new “hard requirement” of all future smartphones on its network: they must support 4G LTE.

In response to the so-called demand, iPhone loyalists are openly questioning whether the next generation Apple touchscreen smartphone will finally embrace 4G LTE.

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Posted in Announcements, iPhone, Mobile Devices, Mobile Networks, News, Platforms, Smartphones, Wireless Carriers2 Comments

Hipcricket Hits New Mobile Marketing, Advertising Milestones

Mobile Marketing Hipcricket Hits New Mobile Marketing, Advertising MilestonesThe team at Hipcricket has no shortage of reasons to celebrate. According to an announcement Tuesday from the self-proclaimed “one-stop mobile marketing and advertising brand” owned by Augme Technologies, Inc., Hipcricket has reached a lofty new milestone in our industry.

In addition to generating record sales, Hipcricket says it has now passed the industry-leading 150,000 campaign count, and recorded a 76 percent increase in campaigns in 2011 when compared with the previous year.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, News, Smartphones0 Comments

Medialets Introduces Private Mobile Ad Marketplace

Mobile Marketing Medialets Introduces Private Mobile Ad MarketplaceOn Tuesday, Medialets – a mobile-centric media advertising platform – launched Medialets Private Marketplace. According to the company, this “fully transparent buying platform” lets advertisers directly plan, buy, execute and measure brand advertising on the mobile properties of the world’s top publishers.

Medialets currently supports more than 20 billion monthly impressions.

Consequently, the savvy firm is promising with no shortage of credibility to deliver significant efficiency to buying premium inventory at scale, uniquely providing agencies and advertisers with a platform that supports direct, guaranteed and reserved buys in addition to real time bidding (RTB) with full transparency on a per placement basis.

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Posted in Agencies, Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Resources1 Comment