Bono on your Blackberry. Could there be a cooler combination?

If you’re a U2 fanatic, today is an exciting day. Research In Motion is reportedly teaming with superstar recording group U2 for the release of a new mobile album.

For now, all reports are light on details. A blurb on BlackBerry.com, however, gives a quick synopsis of what appears to be a “U2 App” with music, photos, tour info and a few other morsels of insider information. As soon as more details are made available, you will be among the first to know if you sign up for an email notification on the status of the project.

Earlier this year, U2’s band manager Paul McGuiness foreshadowed “new and innovative ways to enhance the mobile music experience on the BlackBerry platform for U2 fans.”

The comments heightened speculation that a mobile album was in the works and we can now confirm the accuracy of those earlier suspicions.

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It seems like a match made in mobile heaven.

Monitise has announced a “global strategic alliance agreement” with Visa International Service Association, a subsidiary of Visa Inc.

The reported five-year agreement combines “Visa’s unmatched reach, payments expertise and trusted brand with the Monitise Mobile Money platform and toolkit.”

Basically, Monitise will be an enormously helpful vehicle for Visa’s already teeming offering of mobile services (including payments, transaction alerts and special offers) by providing support and even greater reach to the millions of Visa customers with mobile phones.

Although not many details have yet emerged, the news of the partnership is considered significant and an incredibly beneficial arrangement for Visa, which in recent months, has found increased competition in the mobile marketing realm from both Mastercard and American Express.

According to the announcement by Monitise, the five year contract value amounts to $13 million dollars.

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A mobile services company dubbed Grapevine Interactive has developed what they’re calling MMS Lite, a hybrid SMS/MMS solution that aims to fill the niche between simple text-based SMS and more complex and expensive MMS.

Created for mobile marketers, Grapevine Interactive CTO Cliff Court states: “Mobile marketers, in particular, have been asking for a product offering more than text-only SMS but with less of the complexity and high cost of MMS.”  To answer that need, Grapvine’s “MMS Lite” solution combines a notification message with a larger rich message.  This rich message includes a heading of up to 500 characters of text plus two images with optional captions.  In addition, recipients can send a 250-character reply at almost zero cost.

An example of when MMS Lite could be used instead of SMS or MMS is when a company or brand would like to attach a simple logo or graphical brand name to a marketing message.  This obviously isn’t allowable with SMS, and would normally render poorly on most handsets with MMS.  Think of it as an SMS with very limited graphical capabilities.

Details are still somewhat limited on how exactly it works, but my first impression is that it’s simply not needed.  If the solution would bring limited MMS-like functionality to handsets that can only facilitate SMS, than it could be very useful, but I doubt that’s the case.  I guess we’ll just have to wait and see.

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Microsoft is gearing up for the launch of its Windows Marketplace for Mobile app store later this year, and some new details have emerged as to how it will all play out.

Coinciding with the launch of Microsoft’s Windows Mobile 6.5 OS, the new Marketplace for Mobile will debut with over 600 apps available from day one.  Although there are thousands of Windows Mobile-based applications already available, Microsoft says only a small percentage have made it through the selection process to be available via the Marketplace at launch.

Like other app stores, the Windows Marketplace will feature both paid and free apps, but in addition to offering credit card payments for premium apps, operator-based billing will also be offered- meaning users can purchase apps and pay for them on their cell phone bill.  Users will also have the option of returning the app within 24 hours of purchase if they’re not satisfied, a feature that will likely find its way into other app stores in the future.

According to Microsoft, Windows Marketplace for Mobile will debut in 29 countries at first.  The storefront promises developers 70 percent of all revenues as well as transparency throughout the certification process.  Developers will also have the option to set their own prices in each market, enabling them to maximize their revenues based on targeted pricing strategies.  Microsoft is slated to begin accepting Windows Marketplace for Mobile application submissions later this summer, with the initial launch of the marketplace slated for this Fall.

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Barnes & Noble has unveiled a new B&N Bookstore application for the Apple iPhone.

Providing access to millions of books now at the touch of your finger, Barnes & Noble worked with software partners Evryx Technologies and Spotlight Mobile to design, customize, and launch the new app, which is a red-hot download so far this week.

The app lets users take a photo of a book cover and, seconds later, the user gets all the information his or her heart could possibly desire about the title, author, publisher, etc.

More importantly from a business standpoint, however, consumers can use the app to purchase or reserve a copy of their desired title directly from the application.

The decision to plunge into the mobile realm isn’t new for the book giant. B&N recently bought digital book retailer Fictionwise for close to sixteen million dollars.

Given that Barnes & Noble operates nearly eight hundred bookstores in all 50 states, there is huge potential for this seemingly long-overdue app.

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A new forecast by Juniper Research suggests that ad-funded MMS revenues will reach $87 million over the next five years, with annual growth rates reaching 94%.

In addition, the forecast also states that SMS and mobile email will continue to dominate the person-to-person (p2p) mobile messaging market during the same time period.  The basis for the forecast being that the number of brands using MMS as an advertising medium is still growing rapidly, with push MMS and SMS in particular being employed very effectively in both mature and emerging markets.  This alone has enabled network operators to support ad-funded voice and SMS tariffs and combat falling ARPU, while providing brands with new advertising channels along the way.

The findings indicate that the Far East and China will lead the global ad-funded MMS market by a considerable margin, followed by North America and Western Europe respectively.  It’s nice to see the North American market leading a segment of mobile technology, which doesn’t seem tot happen very often.

Other interesting tidbits from the forecast titled “Mobile Messaging & IP Evolution” is that the number of mobile email users will climb by 21% to reach 1.1 billion in 2014, and that SMS’ share of total global P2P mobile messaging revenues will decline by 18% over the same five-year forecast period.  With the evolution of MMS-capable devices and the services that utilize them, SMS is slowly being taken over by its multimedia counterpart- a shift that’s been coming for a while now.

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Google is getting one step closer to dominating mobile contextual advertising much like it did on the traditional Web with the launch of a public beta for its new AdSense for mobile apps solution.

Aimed at providing both contextual and graphical ads for apps running on both the iPhone and Android platforms, AdSense for mobile apps is taking on niche mobile ad networks such as AdMob and Greystripe who have been serving up ads in mobile applications for quite some time now- AdMob, in particular, has done very well thus far.

The solution will work similar to Google’s other AdSense products and will display ads based on keywords, demographics and location.  In addition, advertisers can also directly bid for placement in certain apps.  The application developer can even determine the positioning and appearance of any ad displayed in their app, and can filter out any un-wanted ads if they desire.

At the moment, the public beta is limited to apps that garner a minimum of 100,000 daily pageviews, which is a small number of apps, but should be released to the masses shortly.

This is significant only because of the vast reach Google already has, as well as the fact that it will be easily integrated into Google’s other AdSense solutions.  Although it’s separate now, when marketers can check mobile apps as part of their overall AdSense campaigns, there should be a lot more bidding for those mobile ad spots within iPhone and Android apps, which will also increase the bid amounts and make the overall task of advertising within mobile applications much more streamlined.

As it stands right now, Google already has more advertisers than any other startup that’s deemed their competition (AdMob), and the solution hasn’t even launched yet.  With that kind of inventory integrated within Google’s already vast AdSense/AdWords networks, the launch will undoubtedly be a game-changer.

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