BlueTrain Mobile, a company that provides mobile Website creation services and consulting for brands and agencies, has published a creative new tool dubbed the “Mobile Marketing Map,” an infographic of sort that acts as a “complete guide to the mobile marketing landscape.”

The map covers 130 resources in 23 different categories and covers nearly everything spanning the mobile marketing ecosystem, including industry news, blogs, mobile emulators/tools, mobile advertising, mobile SEO, QR code generators, stats, ad networks and much more.  ”We’re excited to unveil the Mobile Marketing Map and we think it’s going to be a great resource for any marketer interested in mobile,” said Andy Komack, VP and Conductor of Marketing at BlueTrain Mobile.  “We added a note within the Map key asking for feedback so that we can continue to evolve the Map.”

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It’s been announced that the  mobile marketing industry now has a brand new global trade organization known as the “Mobile Marketing Research Association,” or MMRA.

Launched this month, the MMRA was founded with the mission of uniting and serving the industry by developing professional standards and ethics to advance the use of mobile devices for marketing research.  According to its press release, the MMRA says it’s an “action-oriented organization designed to establish mobile research guidelines and best practices for sustainable growth, develop research and advocate for issues that grow the industry, provide quality education and evangelize the mobile marketing research channel for use by clients, researchers and participants.”

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Our friends over at Tatango have been busy lately.  Instead of taking it easy over the holidays, their teams were busy launching new products and tools, including SMS autoresponders, a new tool to create SMS marketing flyers, a new affiliate program and a new referral program.

Following the launch of the latest iteration of their SMS marketing platform, dubbed Tatango v3.1, the company launched both an affiliate program and a referral program.  For those unfamiliar with how affiliate programs work, it’s the ability to drive traffic to a certain company (in this case Tatango) and earn a commission on any sales your traffic generates.  For Tatango’s program, you earn a healthy 20% monthly commission for the life of every new customer you bring on.

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Blue Bite, a mobile marketing company that specializes in location-based campaigns, has published results of a recent NFC-enabled mobile campaign for hotel reservation app HotelTonight that saw more than 15,000 unique mobile engagements in the first six weeks alone.

Blue Bite teamed up with RMG networks — a provider of Out-Of-Home (OOH) TV & video networks — as well as mobile advertising provider Amobee to launch the campaign for HotelTonight across a handful of major U.S. markets.  HotelTonight’s mobile app allows users to book same-day hotel reservations.  To jumpstart the campaign, Amobee utilized RMG Network’s locations outfitted with Blue Bite’s mTAG Platform to reach HotelTonight’s core demographic.  These RMG network locations included eight major U.S. airports and hundreds of “busy downtown cafe locations across the country.”

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On Wednesday, the mobile news industry was buzzing on the heels of USA Today’s announcement that its hugely popular mobile app has found its way to the red-hot Amazon Kindle Fire.

The multi-platform news and information company has officially released its app for Amazon’s new tablet with Volkswagen as the launch partner.

According to the venerable news titan, the USA Today App for Kindle Fire features a custom look and design specifically for the tablet with the same content structure and tone readers recognize.

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It’s been announced by mobile analytics firm Flurry that more than one billion mobile applications were downloaded during the week between Christmas day and New Years day, shattering the one-week record for mobile app downloads by a long shot.

According to the data, over 1.2B apps were downloaded across iOS and Android devices alone, representing a full 60 percent increase when compared to early December.  Though a huge rise in downloads was expected as millions of consumers unwrapped their new iPads, iPhones and other mobile devices on Christmas Day, this year was by far the highest jump ever recorded by Flurry.

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The following is a guest post from Shane Neman, CEO of Web-based SMS marketing provider Ez Texting.

One of the most consistently exciting things about working in the SMS Marketing business is watching how quickly things change. When I got into this business, six years ago, text messages were just beginning to catch fire, there was no such thing as an iPhone and my BlackBerry was the ultimate in cutting edge mobile tech. Every year brings change when it comes to the mobile industry, and 2011 was an especially busy year – which is why it’s important to look back at the past 12 months.

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