Archive | Mobile Partners

Facebook Reportedly Wants Exclusive Video Partnership with Vevo

Mobile Marketing Facebook Reportedly Wants Exclusive Video Partnership with VevoIf the rumor mill is right about this one, Facebook may have big plans for its video strategy in 2012.

According to published chatter Friday, the team at Facebook is attempting to convince the people at Vevo — the hugely popular video streaming service and YouTube staple – to bring their red-hot video platform to the social networking giant.

As of this writing, it’s assumed but not confirmed that Facebook is looking for an exclusive relationship with Vevo.

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Posted in Mobile Advertising, Mobile Marketing, Mobile Partners, Mobile Social, News1 Comment

Constant Contact Announces Acquisition of CardStar

Mobile Marketing Constant Contact Announces Acquisition of CardStarOn Thursday, electronic marketing giant Constant Contact announced its purchase of CardStar Inc., a customer loyalty platform.

For Constant Contact, the acquisition isn’t a small one. With over two million users, Boston-based CardStar is a leading developer of mobile applications that extend the use of loyalty cards and mobile coupons among consumers.

According to Constant Contact, this newest acquisition will help the company continue to expand from a simple online marketing tool provider to a more sophisticated platform to help small businesses create and grow customer relationships.

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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, Mobile Partners, News, Resources0 Comments

Acquisition Gobbles Up Mobile Game Company Escalation Studios

Mobile Marketing Acquisition Gobbles Up Mobile Game Company Escalation StudiosOn Wednesday, leading global social game publisher and developer 6L announced its acquisition of mobile game company Escalation Studios.

Hailed as one of the industry’s top mobile game development teams, Escalation Studios will join 6L’s existing product development team and according to details provided in today’s announcement “will focus on delivering cutting edge game experiences on mobile devices.”

“We will double our business in 2012 and mobile will play a significant role in our growth on both the publishing and development sides of our business,” said Rex Ng, CEO of 6L. “This addition to our team brings some of the mobile gaming industry’s most impressive talent into our fold and sends a clear signal that we are as serious about innovation in mobile as we have been in social.”

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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News0 Comments

QR Codes Find Their Way Into Leading Newspaper

Mobile Marketing QR Codes Find Their Way Into Leading NewspaperThe mobile revolution has successfully infiltrated traditional print media.

On Friday, USA Today announced that it is working with AT&T to “enhance your news consumption experience.” As a result, AT&T Mobile Barcodes will now be featured on USA Today newspaper pages.

According to this morning’s announcement, USA Today readers can now use nearly any QR scanning application, including the free AT&T Code Scanner, to launch interactive, multimedia content on their mobile devices.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Barcodes, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, QR Codes1 Comment

Target Says In-Store Apple Stores Are Planned for 2012

Mobile Marketing Target Says In Store Apple Stores Are Planned for 2012In conjunction with what the rumor mill suggested, Target is planning to open a series of Apple stores within Target stores later this year at select Target locations.

Initially, 25 “specialty stores” will open and be dedicated exclusively to Apple products. The stores will be opened inside of existing Target retail locations.

Target is yet to announced which stores will be the first recipients of these so-called “Apple Mini Stores.”

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Posted in Announcements, IPad, iPhone, Mobile Partners, News, Platforms, Resources0 Comments

PayPal Confirms Mobile Payment Rumors Via Home Depot Partnership

Mobile Marketing PayPal Confirms Mobile Payment Rumors Via Home Depot PartnershipPayPal has revealed that the rumors are, in fact, true. PayPal and Home Depot are experimenting with mobile wallet services at select Home Depot stores.

The trial testing allows shoppers to purchase items at checkout either directly through their mobile device or through a special PayPal card.

Although PayPal’s mobile wallet aspirations are only four months old, the company has aggressively pursued any available channel that could help the service take root and grow rapidly in the coming year.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, News2 Comments

Online, Mobile Advertisers Get More Access to Moms in New AOL Partnership

Mobile Marketing Online, Mobile Advertisers Get More Access to Moms in New AOL PartnershipOn Thursday, Ad Age reported that venerable Internet giant AOL is forming an “ad-sales alliance” with Bonnier’s Parenting Group.

The goal, according to AOL, is to help sell reserved ad inventory on Parenting.com, the digital home of Parenting magazine.

The partnership is significant in terms of the added reach by advertisers to parents – but, particularly, to moms inclined to shop online or find digital content, coupons, or other deals worth pursuing.

Conversely, AOL will drive web traffic to Parenting.com as the partners have apparently found a true win-win working relationship in this digital effort.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Coupons, Mobile Internet, Mobile Marketing, Mobile Partners, News, Platforms, Resources0 Comments