On Tuesday, mobile ad giant Amobee became even more of a giant in its rapidly expanding industry.

The company has once against bolstered its tools and talent through the acquisition of AdJitsu – a 3D mobile ad company.

Amobee says it will leverage AdJitsu’s technology to accelerate the innovation of highly interactive 3D mobile ads.

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This week, Color – the hugely video-broadcasting app for iOS and Android – confirmed an exciting new partnership with Verizon.

In short, the updated app will dramatically improve the quality and delivery of videos it captures.

“Today,” writes founder Bill Nguyen on the Color Blog, “we’re formally unveiling our relationship with Verizon and a small down payment on the future. With their help, we’ve added audio to our LIVE video exclusively on the Verizon network. We’ve doubled the frame rate on our videos so our friends and family can see more moments more clearly. We did all this in less than two months.”

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On Monday, Evernote – company steeped in digital products designed to help people remember to do things – announced the acquisition of Penultimate, the most popular digital handwriting application for iPad.

Penultimate also happens to be the fourth best-selling iPad app of all time.

The acquisition will allow Evernote to expand its handwriting capabilities, while also making Penultimate available on more platforms and devices.

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Microsoft believes in the profit potential of eBooks.

To shore up its faith, the tech giant is backing Barnes & Noble in a new partnership confirmed Monday. And it’s going to cost Microsoft a pretty penny.

This morning, Barnes & Noble and Microsoft announced the formation of a strategic partnership in a new Barnes & Noble subsidiary, which – according to the formal announcement – “will build upon the history of strong innovation in digital reading technologies from both companies.”

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On Monday, another major acquisition was confirmed in the mCommerce space.

Today, precision consumer marketing firm Catalina Marketing Corporation announced its acquisition of mCommerce outfit Modiv Media.

According to details provided in a joint statement, the integration of Modiv into Catalina provides brands and retailers the ability to engage shoppers, influence their behavior, and boost loyalty with a “unique mobile experience” that saves shoppers time and money.

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On Monday, Verizon and Comcast confirmed a joint working relationship in select markets that could foreshadow a larger enterprise down the road.

Today, they announced they will offer each other’s services in Atlanta and roll out a variety of offers and incentives for both new and existing customers.

In addition to Atlanta, Georgia, Comcast and Verizon Wireless are expanding the offer to five additional markets today: Chicago; Colorado; Kansas City, Mo.; Minneapolis-St. Paul, Minn.; and Salt Lake City. Earlier this year, Verizon Wireless and Comcast launched in Portland, Ore.; San Francisco; and Seattle.

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There’s mobile advertising in the forecast.

That’s according to mobile ad leader Amobee. Today, the company announced a new partnership with AccuWeather, a leading multimedia weather information source.

On Wednesday, their partnership was touted as a way to bring the most relevant mobile advertising inventory to advertisers across the world with an increased focus on Asia.

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