RSS Feed for Mobile Productivity TechnologiesCategory: Mobile Productivity Technologies

Adobe Unveils New App Distribution Service

Adobe Systems is moving forward with Adobe Flash Platform Services for Distribution.

Essentially, Adobe is offering a new solution for advertisers and content publishers to utilize emergent tools in the digital sphere to more successfully promote and profit from applications for smart phones as well as those for social networks and desktops.

Created with distribution platform provider Gigya, Adobe is enabling the hosted online service to assist developers in both creating and sharing their applications across a variety of digital channels. For example, a web app constructed with Flash Platform tools can now be distributed across the Windows Mobile and Symbian operating systems.

Adobe officially unveiled Adobe Flash Platform Services for Distribution this week the IAB MIXX Conference and Expo in New York.

In order to give developers a “comprehensive distribution solution” Adobe’s primary talking point with this new offering is how the solution includes a “unified management tool to effectively promote, measure and monetize Web applications and games.”

Faster, Mobile Chip. Sell! Sell!

In Korea–which battles with Finland for the title of mobile capital of the world–the 4G phone may have been born.

LG Electronics yesterday demonstrated the first handset modem chip that’s based on so-called LTE (Long Term Evolution) standards, and that can “theoretically” support wireless download speeds of 100Mbps and upload speeds of 50Mbps. That’s one fast phone! Especially considering that, according to LG, the current fastest phones download at 7.6 Mbps max!

LG claims that because most major cellular network operators are pursing LTE-based 4G technology, and because it’s based on the WCDMA evolutionary path, most carriers using WCDMA will be able to upgrade to LTE networks. LG also points out that Strategy Analytics forecasts the global LTE handset market will be 70 million sales units in 2012, and will more than double to 150 million units by 2013.

While I’m not sure the path to LTE will be as smooth as LG makes it seem, I’m still excited about this first peek at a possible 4G phone. I’ve written ad nauseum about the mobile Internet becoming so common that it will become more important than traditional Internet for marketers to reach consumers. But a phone like what LG proposes means that people can interact better with brands, too. That speedy upload means people will be able to write reviews, respond to blogs, maybe even take part in picture contests while on the go. In turn, 4G will make watching media a smoother experience, making for a multi-channel campaign whose steps are all on the handset.

What do you guys think about 4Gs implications for mobile marketing?

SMS Based Schedule Reminder Service

Just found Oh Don’t Forget on KillerStartUps, it’s an SMS scheduling reminder schedule service that lets users plug in a mobile phone number, date and time and message. Neat idea and users do have the ability to blacklist their own number which is smart because this sort of service can get abused from time to time though Oh Don’t Forget seems to address that issue fairly well according to the documentation on the site.

I wish my dry cleaner would implement something like this. I desperately need to be reminded to pick up my dry cleaning. I wind up driving right past the place 9 times out of 10!

I set up a test to remind me in about 5 minutes from now. I’m curious about where the message comes from? A Carrier or Email Gateway. You want these things coming through the carrier if it’s your campaign.

Update: I received my reminder on time.

If You Could Ask Cisco A Unified Communications Question What Would It Be?

CiscoMy friend Brad Reese who blogs for Network World in addition to owning and operating BradReese.com – Cisco Talent Portal called me today. This Thursday, he’ll be interviewing Joe Burton, Chief Technology Officer for Cisco Unified Communications. Joe blogs regularly at Cisco if you’re interested in Networking.

Brad has graciously extended us an opening to the interview to provide some questions that we may have. So, if you have any Unified Communication questions as it relates to Mobile, fire away in the comments.

Here’s my question Brad:

As these technologies converge and users begin to get a feel for unified communications at the desktop where do you see Mobile fitting into the messaging scheme as it relates to email, specifically with SMS/Text… can users expect at some point that SMS/Text might also be instantly available to be read right from a single application without a whole bunch of magic backend synchronization going on? The standard mess that we deal with today in messaging goes like this… my mobile phone sits on my desk and collects SMS/Text, my browser manages my Gmail and Outlook handles the rest. Can you rescue us from the madness Joe?

Thanks for the opportunity Brad!

I Get Ceedo Now, It’s All About Device Centricity

Ceedo Mobile Virtualization A couple of days ago I blogged about Ceedo, and admittedly I didn’t really get it, even said so in the post. I get it now (Thanks Dror) and it’s brilliant, I can’t wait to try this out. Here’s an illustration that demonstrates the model.

Ceedo Mobile Virtualization Model

What you’re seeing in step 2 is the user having access to all of the Software that was installed on the machine in step 1 of the illustration. It doesn’t matter that Photoshop, as an example isn’t installed on the computer in step 2, what matters is that Photoshop was installed on the computer in step 1 and so its virtual copy is available when Ceedo Mobile exposes the software footprint on the computer in step 2.

This is going to be real slick, especially for the traveler that isn’t too jazzed about lugging along a laptop. For the IT geeks in the crowd Ceedo, out of the box, virtualizes applications in User mode (no drivers or messy Admin privileges) and when the User unplugs from the machine Cedoo is gone without any trace of ever being there.

I’ve exchanged email with Dror Gill, Ceedo Chief Strategy Officer and asked which handset vendors they’ve lined up. Naturally, those discussions are confidential though he indicated that they’re having conversations with top-tier handset vendors. My guess is that you’ll see this sometime real soon.

Mobile Stuff At TechCrunch 40

Ceedo Mobile Virtualization Did anyone look at the mobile companies that demo’d at TechCrunch 40? Ceedo has a really interesting mobile virtualization product that I’m not sure I totally understand. Here’s a quote from Ceedo:

“Imagine plugging in your mobile phone to the USB port of a computer, any computer, and having it greet you by automatically launching a familiar environment preloaded with all the tools you need to edit your photos, post to your favorite blog, watch and download video content, listen to music, run your IM client and surf the web. And it does all of this in user mode, leaving none of your data behind on the host machine.”

The Ceedo virtualization technology can move your desktop tools right to your mobile device which sounds great but I’m missing something. Why would I connect my mobile phone to a PC if I’m sitting at the PC? I’m going to be more productive on the PC. The Ceedo documentation doesn’t explicitly indicate that you can connect to another PC wirelessly from the handset either which brings me back to… I’m sitting in front of the PC, what am I not getting?

I suppose I’d connect to another computer if that PC wasn’t mine and I needed to hop on a PC and get some work done via my mobile handset? But then again, it’s not my PC so perhaps my tools aren’t going to be available.

I sent Ceedo an email this evening asking them which handset manufacturers they have agreements with, that would really be interesting to see. I’d love to try this software out too!

Restore Mobile Devices Remotely With A Single Click

NokiaNext Tuesday, Dennis Sullivan from Nokia is hosting a 1 hour webinar that will cover how companies can restore mobile devices remotely. If you’re supporting a mobile workforce and don’t have single click restore you might be interested in this.

Close
E-mail It