“Americans are spending inordinate amounts of time flinging angry birds, crushing candy, and finding numerical patterns on their mobile phones,” begins a commentary by Mike Shields. “In other words, mobile gaming is exploding. So are mobile games destined to become the next great ad medium?”
Shields’ essay at the Wall Street Journal blog discusses the burgeoning interest in melding mobile games with mobile advertising.
“Talk to executives from both the online ad industry and the mobile gaming sector and you’ll find opinions are sharply divided on this issue,” Shields notes. “You’ll hear sentiments ranging from ‘this is the future of advertising’ to ‘this is never going to happen.’”
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Technology
If you’ve been on Facebook for any length of time lately, you’ve no doubt noticed how the newsfeed is changing. You’ve noticed how inundated the social media site now is with so many ads, links, suggested stories, weird videos, and lures that it makes one’s head spin.
And you’ve noticed that if you leave Facebook to go to the Vineyard Vines website and hunt down a bowtie, as soon as you return to Facebook, there’s an ad for the very tie you put in your shopping cart!
So you’re wondering how the algorithm works, why you’re being so hemmed in, and why your likes seem to be bringing up a whole lot of other stuff Facebook believes you’re going to like just as much.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Technology
Coca-Cola owned brand Dr Pepper has launched a new campaign that will target its core young demographic: the 16 to 24 audience.
Nothing new there. But here’s what is: the company is leveraging bloggers and BuzzFeed to reach the targeted audience.
The campaign, created by MediaCom Beyond Advertising and Channel Flip, will offer a fresh take on Dr Pepper’s iconic ‘What’s The Worst That Could Happen?’ creative, and is working with popular YouTube channel presenters to produce a comedy video.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, News, Platforms, Smartphones, Technology
The freshly published Strategy Analytics Apps Ecosystem Opportunities Report calls for big gains in the mobile apps market over the next four years.
The firm predicts strong growth from $21.4 Billion in 2013.
“Apple’s App Store and Google Play will continue to be the dominant distribution channels, but Windows Phone Store and Amazon Appstore are showing strong growth in the battle for third place,” a report summary reads.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology
A medical marijuana advocacy group called California Cannabis Voice (CCV) has announced today it has approved the first wave of its voter advertisements.
The group plans to distribute the ads in major markets soon. The advertisements attempt to rally support against California bill SB 1262. According to CCV, the bill — if made law — would create “a flawed statewide licensing model for medical cannabis cultivation, production, and distribution to patients,” according to the organization.
California Cannabis Voice Educational Foundation is a non-partisan coordinated partnership which is dedicated to educating stakeholders throughout the cannabis industry, stabilizing resources for medicinal cannabis patients, and advocating for fair and reasonable licensing and regulations at the state level.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology
ABI Research is out with a new forecast shared this week with MMW, the findings of which call for the installed base of active wireless connected devices to exceed 16 billion this year (about 20% more than in 2013).
The number of devices will more than double from the current level, with 40.9 billion forecasted for 2020, the report notes.
“The driving force behind the surge in connections is that usual buzzword suspect, the Internet of Things (IoT),” says principal analyst Aapo Markkanen. “If we look at this year’s installed base, smartphones, PCs, and other ‘hub’ devices represent still 44% of the active total, but by end-2020 their share is set to drop to 32%. In other words, 75% of the growth between today and the end of the decade will come from non-hub devices: sensor nodes and accessories.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Internet, News, Platforms, Technology
There are more than a few industry folks who believe wearable tech is the future of mobile marketing. True, others see it as a kind of sci-fi folly.
Just how much should brand marketers really care about it? That was the question Marketing Interactive asked when it recently interviewed Tuomas Peltoniemi, head of digital at TBWA/Digital Arts Network.
Should brands care about wearables?
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Technology