It doesn’t look like Yahoo is putting the breaks on its recent appetite for big acquisitions.
In fact, published reports Friday indicate that Yahoo – which just acquired Tumblr for a cool $1.1 billion – is planning to make an offer for Hulu, the hugely popular online video service.
The offer, in fact, may have already been made.
Posted in Announcements, Mergers And Acquisitions, News, Platforms, Predictions, Rumors, Technology
Judge Denise Cote hinted Thursday that the U.S Department of Justice may have the evidence it needs to prove that Apple was involved in an elaborate eBook price fixing scheme.
In an unusual move before a trial, a federal judge expressed a tentative view that the U.S. Justice Department will be able to show evidence that Apple Inc engaged in a conspiracy with publishers to increase e-book prices.
According to Reuters, Judge Cote thinks Apple will be exposed as a party to this lingering saga, which has already claimed millions in settlement fees and penalties from many of publishing’s biggest names and alleged co-conspirators.
Posted in Announcements, Legal, News, Platforms, Predictions, Resources, Rumors
A new study from Applifier shows that the number one way mobile game players find the games they like is through good old fashioned word of mouth.
As you might expect, however, that doesn’t necessarily mean in-person discussion about mobile games.
Social media chatter, for example, counts as a form of digital world of mouth… and it’s very, very effective.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Gaming, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology
Mobile marketing will continue to engender new and expanded employment opportunities for professionals in the future.
A recent study released by the Mobile Marketing Association found that mobile marketing accounted for $139 billion in output in 2012.
Over the next five years, this figure is set to “skyrocket,” the MMA says, to $400 billion representing an annual growth rate of 52 per cent.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
Google is reportedly putting $1 billion on the table in a powerplay move to win over the owners of Waze before they can accept an acquisition offer by social networking giant Facebook.
With Apple reportedly out of the bidding picture these days, it now looks like a major war between Google and Facebook is brewing for the social mapping service.
According to sources from Bloomberg, Waze is managing “expressions of interest” from multiple parties, and is now targeting a selling price of at least $1 billion.
Posted in Announcements, Mobile Apps, News, Platforms, Predictions, Resources, Rumors, Technology
The nation’s second largest wireless carrier is touting a new relationship with Modo Labs.
As a result of the partnership, AT&T has enhanced its Mobile Application Development (MAD) portfolio to help organizations quickly launch and easily manage mobile applications using open source technology.
AT&T confirmed the partnership and its aims earlier this week in a public statement about the underlying efforts.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Partners, News, Platforms, Resources, Smartphones, Technology, Wireless Carriers
Pandora has reported first-quarter revenues that clearly point to the streaming music giant’s emerging strengths as a business.
GAAP total revenue increase 97 percent year-over-year to $83.9 million, effectively outpacing mobile listener hour growth at 47 percent year over year.
Total revenue came in at $125.5 million, translating to 55 percent year-over-year growth.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Music, News, Platforms, Resources, Technology