Undoubtedly one of the coolest sites I’ve come across in a long time, Myxer.com is not only where millions of people go to download from the Internet’s largest collection of ring tones, wallpapers and videos, it has also provided more than 13,000 bands with a unique opportunity to reach their fans and network with peers through the vast and growing Myxer audience.

An advertising supported site, virtually all of the content (250,000 pieces in all) is free and compatible with more than one thousand handsets in nearly one hundred countries.

According to their website, “Myxer began three years ago with one goal in mind — to be the champion for indie bands and musicians that want their voice heard in the mobile space.” To this end, Myxer has cataloged and presented an unbelievably impressive collection of multimedia content that is uniting people through music, direct interaction, and most of all, through inspiration.

A rapidly growing site (in content and following) Myxer recently announced the launch of BrandTones, “a unique, cost-effective brand extension program designed to make it even easier for companies to connect with consumers through mobile.” Essentially, BrandTones are free, customized ring tones that “enhance the traditional digital marketing components of an advertising campaign.”

To date, Adidas, Volkswagen and Lowe’s have tapped Myxer for these creative campaigns that “express their brand personality while delivering relevant content to consumers – generating viral buzz, extending reach and strengthening loyalty.”

Check out Myxer.com to see what all the excitement is about. Chances are, you’ll bookmark it, too.

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Anyone looking for innovative mobile marketing ideas would certainly be wise to check out Wapfly and their growing and quite impressive portfolio. In fact, when I heard that David Beckham digs Wapfly, I had to check it out for myself. Read the rest

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With a renewed commitment to providing affordable and innovative mobile-marketing solutions to small business owners, PhindMe has recently announced the launch of its new, low-cost mobile-marketing service, which is touted as a means for mom and pop shops to stiffen the competition against national chains and other big box stores.

According to their official press release, PhindMe has developed an Internet-based platform so that local businesses can “improve consumer discovery, loyalty, and community.”

“PhindMe’s goal is to support small and mid-sized businesses by improving how they reach and directly interact with consumers to drive revenues,” said Chuck Sacco, co-founder and CEO of PhindMe. “PhindMe is here to help the local business person better compete against national brands which are already deploying mobile-marketing to get and retain more customers.”

Interestingly, PhindMe formed in 2006 initially as a Drexel MBA project focused on exploring wireless technology and its potential. In the process, the four “passionate” individuals behind the project discovered their own potential and flourishing genius for all things related to mobile marketing.

Born of their original vision, PhindMe’s new platform makes mobile-marketing more cost-effective and efficient than the alternative more “traditional advertising methods” like television, radio, or print media. The features attributed to PhindMe’s service include a content management system that uniquely formats business information for any PC or mobile phone, a virtual marketing system enabling businesses to reach out directly to consumers through text messaging, and a “mobile commerce solution” that helps businesses increase revenue and reduce transaction costs. Most conveniently perhaps, all features are accessible through a simple online tool available through their website, located at www.phindme.net.

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Although the thought of William Shatner heckling me through my mobile phone is anything but a pleasant thought, Priceline.com’s new mobile offering is poised to extend the company’s exceptional service to travelers with web enabled wireless devices.

Priceline.com has launched a suite of mobile services that will allow the cosmopolitan voyager to search hotel pricing and availability in real-time. From there, he or she can book rooms, receive a status update on their flight, or scout local dining and entertainment options courtesy of Zagat Survey, LLC.

Priceline.com’s mobile services can be accessed from a mobile phone by either visiting priceline.mobi or priceline.com, which will automatically reroute visitors to the mobile home page.

According to priceline.com’s Chief Marketing Officer Brett Keller, “We believe these enhancements make priceline.com one of the leading wireless services providers in the online travel space.”

According to the official press release, Priceline’s mobile features include:

– Search Hotels. Allows customers to search live, real-time hotel inventories and pricing by city and date. Once the desired hotel is located, customers can click on a link to be connected to Priceline’s telephone booking service for hotels.

– Book Travel. Provides an easy connection to Priceline’s telephone booking services for hotel rooms, air & hotel vacation packages and cruises.

– Flight Status. Automatically connects to the mobile flight status pages for American, Northwest, United and US Airways. Provides links that customers can use to dial flight status phone numbers for most major domestic and international airlines.

– Zagat-Rated Restaurants. Allows visitors to view highlights of Zagat-Rated restaurants by city. Each restaurant is accompanied by address, phone number, average price and Zagat’s signature numerical rating of its Food, Decor and Service.

– Zagat-Rated Attractions. Allows visitors to view highlights of Zagat-Rated attractions by city. Each attraction is accompanied by address, telephone number, cost, and Zagat’s signature numerical rating of its Appeal, Facilities and Service.

– Customer Help. Provides e-mail and telephone links to Priceline customer service for hotels, vacation packages and cruises.

– Download Goodies. Offers downloadable ringtones and wireless device wallpaper from priceline.com’s current Negotiator TV commercials, starring - who else - William Shatner.

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Traditional website analytics rely on javascript and/or cookies to perform it’s functions, which is fine on traditional websites. But when you need true analytics for a mobile website, it’s a different story. Visitor’s to your mobile site may use any of the hundreds of different phone models and configurations to access your content, as well as different capabilities some visitor’s devices have that others don’t. When trying to gain some marketing perspective for your mobile sites, this information could be vital to making the right decisions. Read the rest

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If you’ve ever had the experience of trying to call for a ride while standing in a loud bar or restaurant, and having to yell at the phone while straining to hear the other end, you’re going to like SMSCab.  It’s a new service that was quietly launched in Brooklyn this winter, that lets users text their location to hail a ride.  It consists of a fleet of about 30 town cars currently, and promises to let you know within three minutes if a car is available and when it will arrive.  If a car is available, you’ll receive confirmation as well as the car number, driver name, and contact information.  If nothing is available at the time, they’ll let you know within three minutes as well, to keep you from wondering.  In the words of the owner;

“…If you are really in a rush, don’t call us (yet). But if you can afford to wait a few minutes, give us a shot. Either way in 3-5 minutes we’ll let you know if a car is on its way or not…”

The company offers limited service only in parts of Brooklyn, but the technology will most likely be adopted by most car services all over the world. (If they’re smart..)

With the introduction of services like Google Ride Finder that uses GPS to locate and track nearby taxis and other for-hire vehicles, we’re already seeing a shift in how we’ll be hailing a ride in the very near future.  Imagine being anywhere and needing a ride.  You could simply pull out your mobile device, input your location into a simple application or WAP site, see what taxis are near you currently, and finally, send them a text message to ask for a ride.  All this, while sitting in booth surrounded by loud music, and loud people.  No more shouting into the phone, waiting on hold, and hoping to hear “we’ll be there…”

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Jamie Wells is blogging mobile stuff at mobilestance. Check it out.

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