Archive | Resources

Google Considering New Way to Target Ads to Existing Customers

Google Considering New Way to Target Ads to Existing CustomersThere could be a resurgence in email if Google’s new targeting program gets off the ground.

Reportedly, Google is discussing ways to allow advertisers to target ads in search results at their existing customers. If advertisers hand over customer information such as email addresses, Google could then use that information to target ads.

This is partly a result of the jockeying between Facebook and Google. In 2012, Facebook launched “custom audiences,” a move that helped the social network chip away at Google’s lead in digital advertising. Facebook reported ad revenue growth of 65 percent to $11.5 billion in 2014 while Google’s advertising revenue grew 17 percent to $59.1 billion.

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New Infographic May Help Digital Marketers Understand Why Consumers Love Infographics

New Infographic May Help Marketers Understand Why Consumers Love InfographicsIf you haven’t already noticed, infographics — for entertainment, education, or marketing purposes — are hot and growing hotter by the day.

Not surprisingly, infographics have become a popular form of visual marketing content. Whether the effort is native advertising or a direct-pitch of some sort to consumers, if it seems that infographics are truly off-the-charts engaging, it’s because they are.

And there’s at least thirteen reasons why, according to a fascinating new infographic shared below from the team at NeoMam Studios.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

IBM Takes Aim at New Technologies, Market Opportunities

IBM Takes Aim at New Technologies, Market OpportunitiesBig Blue has big ambitions in the world of cutting-edge medical research.

IBM has just announced its Health Cloud and Watson cognitive computing capabilities will support health data entered by customers in iOS apps using Apple’s ResearchKit and HealthKit frameworks.

The move, which complements IBM’s new Watson Health business unit, will arm medical researchers with a secure, open data storage solution, as well as access to IBM’s most sophisticated data analytics capabilities.

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WWDC 2015: Did You Get Your Ticket?

WWDC 2015 Did You Get Your TicketAs MMW reported Thursday, Apple has announced that it will hold its 26th annual WWDC June 8 through June 12 at San Francisco’s Moscone West, “with more sessions than ever before streamed to developers.”

This year’s convention, like last year’s, will be all about the future of iOS and OS X.

Developers were invited to apply for tickets via the WWDC website through Friday. And by Saturday morning, Apple was contacting applicants with news of whether or not they had won the ticket lottery.
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Ex-Apple Exec Resurfaces on Broadway

Ex-Apple Exec Resurfaces on BroadwayEverybody wants to make it on Broadway. Even Scott Forstall, the dismissed former Apple executive and iOS chief who parted ways with the company some three years ago after the regrettable Apple Maps launch.

Since 2012, many have wondered where Forstall went and where he would turn up next.

But over the weekend, we got our answer when Forstall sent the first tweet of his life.
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Online Video Advertising Continues Stratospheric Growth (with Pixability Leading the Way)

Online Video Advertising Continues Stratospheric Growth (with Pixability Leading the Way)With an annual compound cumulative sales growth of 240% over the past 5 years, it’s no surprise that video ad and marketing technology company Pixability just closed an $18 million Series C financing round.

They’re now a formidable leader in video advertising, an industry segment that’s looking to rise over 30% this year, to nearly $8 billion. In fact, they work with the king of online video, YouTube, and many of the biggest brands in the world come to them for effective YouTube marketing campaigns.

Flush with capital, Pixability will be rapidly expanding their ad buying and video marketing technology platforms, as well as international sales, partnerships and business development efforts. The company already provides customers with extensive, enterprise-grade video advertising optimization, something that makes it easier for brands to optimize their video media spend and increase their results.

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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Come-Ons from Kate Upton Make Mobile Video Game Sales Go Up: Is TV More Competitive than Once Thought?
It’s not news that curvaceous cuties have been enlisted for decades to sell everything from spark plugs to shaving cream. What IS news is that the same strategy is being used to sell a mobile video game — and on TV no less.

Nanigans Publishes New FB Advertising Benchmark Report
Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report.
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