Looking for breaking news?
You’re most likely to be doing it mobile.
That’s in line with a recent study by the Newspaper Association of America (NAA). Conducted by comScore, the study showed that 80 percent of U.S. adult internet users accessed digital news content.
When it comes to unique visitors, the digital newspaper audience came in at 164 million this past August—an 18 percent YOY increase.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology
The following is a guest contributed post to MMW from Malcolm Stewart, CEO of YouEye.
In the early and middle decades of the 20th century, instinct and an understanding of human nature drove marketing and advertising. Consider “Mad Men” – the TV drama about a prestigious 1960s New York ad agency. No real boundaries existed between advertising and marketing, and creativity directed the process.
Quantitative data simply did not exist back then in the way it does today, and that left advertisers/marketers with the tool of qualitative research – speaking to the target market directly. Back then, just as today, qualitative research told brands the why behind a decision to buy a product, choose one brand over another, and more.
Posted in Announcements, Mobile Devices, News, Platforms, Technology
On Monday afternoon, Apple reported record September earnings for its Q4 of 2014.
Largely obliterating analyst projections, Apple was firing on all cylinders last quarter — except when it came to its iPad.
Nonetheless, despite selling nearly one million fewer iPads in the same quarter one year ago (12.3 million sold in Q4 of 2014 vs. 13.1 million sold in Q4 of 2013), Apple is optimistic that its recently refreshed iPads will help accelerate its tablet sales in the months ahead.
Posted in Announcements, iPhone, Mobile Devices, News, Platforms, Smartphones
If you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.
AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms
A new infographic from the team at Spotzot was shared this week with MMW.
The visual in question addresses what it will take to bridge the gap between ecommerce/mcommerce and in-store shopping.
This holiday shopping season, the data shows, represents a major opportunity for online shopping. So if smartphones aren’t yet your marketing BFFs, the visual shared below might help change your mind and that reality.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
One of the new mobile tools unveiled at last week’s Dreamforce 2014 was the Mobile Marketing Scorecard by FollowAnalytics. This new analytics tool, which will be free for its first 90 days, allows mobile marketers to access analytics for their mobile marketing campaigns gathered by nine key mobile marketing metrics.
The metrics include rankings, ratings, engagement, promotion, freshness, activity, visibility, and sentiment. This allows mobile marketers to create a much needed benchmark in the world of mobile marketing.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Opinion, Resources, Smartphones, Technology
451 Research, an information technology research and advisory company, is out with a new report calling for the Enterprise Mobility Management (EMM) market to grow from $3.8 billion in revenue in 2014 to $9.6 billion in 2018.
The research firm defines EMM as a set of tools that include mobile device management, mobile application management, mobile email container applications, mobile application platforms, mobile back-end as a service (MBaaS) and mobile virtualization.
“As enterprises increasingly adopt EMM, we believe this will lead to a market CAGR of 22% from 2013 to 2018,” the report summary reads.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology