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Facebook and Twitter On Top, Google and Yahoo Slip in 2017 Predictions for U.S. Digital Market

Facebook and Twitter On Top, Google and Yahoo Slip in 2017 Predictions for U.S. Digital MarketThere’s no doubt about it: spending on digital display advertising in the U.S. is definitely traveling to the social media sites.

That market, which will total $27.05 billion this year, according eMarketer estimates, will change again by 2017, when the “U.S. digital display ad expenditure will reach $37.36 billion, (with) Facebook and Twitter together accounting for 33.7 percent of the market, up from 30.2 percent this year.”

“In 2015, Facebook’s U.S. digital display ad revenues will reach $6.82 billion, just over one-quarter of the total market, and Twitter will take 5.0 percent share, increasing its digital display ad revenues to $1.34 billion,” according to eMarketer. “By 2017, Facebook’s portion will continue to creep upward, reaching 26.9 percent, and Twitter will take 6.8 percent.”

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Insider Summit: ‘Brands Publishing the Least Get More Engagement,’ Content Still Needs Work

Insider Summit ‘Brands Publishing the Least Get More Engagement,’ Content Still Needs WorkIt was an interesting day at the recent Content Marketing Insider Summit, where a panel of experts dished on content distribution and “choice overload.”

According to a story by Tanya Gazdik Irwin in Media Post, FleishmanHillard Senior VP and Senior Partner Ephraim Cohen asked attendees if they understood Facebook’s shift to a “paid” vs. “organic” strategy for brand content.

“Most of the attendees raised their hands. He then went on to share FH’s own observations, noting that the PR firm’s social media practice sees that good “conversational” brand content will still get “6 percent to 10 percent” coverage among its Facebook followers on an organic basis,” notes Irwin.

Was the shift inevitable? Yes, said panelist Michail Takach, who is director of digital marketing in North America for Manpower Group.

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What Would You Give? CBS Launches Toyota-Sponsored Charity App

What Would You Give CBS Launches Toyota-Sponsored Charity AppWould you like a brand better if it promoted a charity? What would you give?

The market is about ready to find out.

“CBS is pitching marketers on an app that puts a new twist on an old concept: brands ingratiating themselves with viewers through the magic of charity,” according to the Wall Street Journal (WSJ). “The network will announce the launch of “Viewers to Volunteers,” or V2V, a Toyota-sponsored hub for feel-good short videos. When viewers watch clips on V2V, they accumulate credits that can then be converted into donations for a good cause of their choosing, from the Special Olympics to the Meals on Wheels Association of America.”

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AR Mobile Apps About to Have a Good Run, Says Juniper

AR Mobile Apps About to Have a Good Run, Says JuniperA new Juniper Research report indicates that Augmented Reality (AR) apps in the mobile games market will generate 420 million downloads annually by 2019, up from 30 million in 2014.

The emergence of Head Mounted Devices (HMDs) used in the home, such as Microsoft’s Hololens, will bring a surge in interest for AR games over the next five years. For the time being however, most AR downloads will occur via smartphones and tablets.

By Juniper’s own admission, “the best is yet to come.”
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Yes, Apple Will Now Take Your Old Android Device

Yes, Apple Will Now Take Your Old Android DeviceFor years, Apple has gladly accepted trade-ins of old Apple products — Macs, iPhones, and more.

But only now is Apple finally ready to begin accepting hardware from its leading rivals in the mobile tech space.

“We’ll give you credit for your device,” Apple says, while stopping short of naming Android and Windows devices. “Get credit for your iPhone, iPad, or Mac, and eligible smartphones and PCs from other manufacturers. Depending on the device, take it to an Apple Retail Store or get started online.”
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Posted in Announcements, Mobile Devices, News, Platforms0 Comments

What Google’s Algorithm Change Means for Holdouts on Mobile Responsive Websites

What Google's Algorithm Change Means for Holdouts on Mobile Responsive WebsitesDo users on mobile want mobile-friendly results when they do searches on their phones? Of course they do. After all, it makes sense in our increasingly mobile age — especially to the folks at Google.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” said Google in a recent blog post. “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

And for those who don’t adapt? There could be problems. Big problems, particularly with regard to how Google treats your website in its search engine.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Websites, News, Platforms, Technology3 Comments

SEC Making it Easier for Smaller Startups to Get Common Folk Funding

SEC Making it Easier for Smaller Startups to Get Common Folk FundingGone are the days when investing in startups was the seeming birthright of an elite breed of heavy-hitting financial titans and big league investors.

Last week, the Securities and Exchange Commission (SEC) rolled out new rules that implement Title IV of the JOBS Act.

The rules “facilitate smaller companies’ access to capital.  The new rules provide investors with more investment choices.”
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