Personalization is increasingly critical in the quest to reach consumers with appropriate messages across a multitude of platforms. But it’s still a struggle to accomplish it.
Why? Marketers haven’t mastered the development of a single customer viewpoint, and according to a July 2014 survey by Forbes Insights in association in Sitecore, fragmented and siloed data systems were a key factor preventing this.
“Senior executives polled in North America said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100,” reveals a post at eMarketer. “It comes as no surprise, then, that just 24 percent of respondents said the various customer communications and data-gathering systems they used were integrated or connected across their organization. On a more positive note, 56 percent said such systems were partially integrated, indicating they were taking steps toward a more streamlined future.”
Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Devices, News, Platforms, Smartphones, Technology
We may not all be naturals at taking selfies, like Kim Kardashian is, but that doesn’t mean our self-snapped pics can’t be worth some marketing gold for an interested company or brand.
At least, that’s the thinking of the folks at Opera Mediaworks.
“Advertisers can now integrate high-quality selfies into their mobile ad campaigns,” the ad platform recently announced.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Partners, News, Platforms
Mobile marketing is still a new enough industry that it remains fairly underutilized in many countries around the world—including Brazil.
However, as the mobile consumer base in Brazil continues to grow — and grow at a rapid rate of speed — Snipp Interactive Inc. has decided to partner with FTC Cards Inc. and Petrobras.
This new mobile centered partnership will impact the 7,500+ gas stations that Petrobras owns throughout Brazil and will provide everything from credit card processing, loyalty and reward programs, and a multitude of mobile and cross-platform marketing opportunities.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms
Ahead of the weekend, Adobe announced that it has acquired privately held Aviary.
Aviary is a developer of mobile SDKs (Software Development Kits) for the delivery of creative apps.
Given the popularity of Aviary-powered photo-editing apps, the acquisition aims to accelerate Adobe’s strategy to make Creative Cloud a “vibrant platform for third-party apps, through a new Creative SDK.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Apps, Mobile Devices, News, Platforms
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.
On Monday, during his Health 2.0 keynote address, Dr. Eric Topol — Editor-in-Chief of Medscape and Chief Academic Officer of Scripps Health – drew attention to what he calls the democratization of medicine (i.e.., cutting edge digital health technologies impacting the relationship between patients and their physicians).
Acupera, a health care technology company, provides a population health and care coordination platform for medical centers to more “effectively manage” their patient population. On Monday, mHealthWatch caught up with Acupera CEO and Founder Dr. Ron Razmi to discuss the future of population health and the role his company intends to play in the evolution of the healthcare tech industry.
Posted in Announcements, mHealth, News, Platforms, Resources
What happens in Vegas won’t stay in Vegas next week with regard to mobileStorm‘s 15th anniversary bash scheduled to take place October 1st. Once again, the mobile world at large will take notice of the industry leading achievements logged by this red hot Mobile Experience Management platform.
Next Wednesday, mobileStorm CEO Jared Reitzin, his team, and a cadre of longtime friends, associates, and fellow industry leaders will descend on the Sayers Club at the SLS Hotel & Casino in Las Vegas. But Reitzin and his “Storm Troopers” will do more than just reflect on the last decade and a half of growth and innovation. They’re also looking ahead to what’s next.
Posted in Announcements, Mobile Marketing, News
With so many choices — brick and mortar to online — stores face incredible challenges, but also have some lucrative opportunities.
Though price is always critical, today service has become a key differentiator.
“To earn a sale and repeat visits, retailers need to deliver the very best in service, every time a shopper walks through the door,” notes the Mobile Marketing Association. “And in-store mobile marketing can make that happen — automatically.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms