Aiming to expand the capabilities of brand metrics offered by their company, comScore, says that “actionable brand metrics” for mobile ad campaigns are now available to its advertiser and publisher clients.
The offering is being pushed through comScore’s validated Campaign Essentials Mobile (vCE Mobile) and validated Media Essentials Mobile (vME Mobile).
These ad measurement solutions provide demographic delivery insights for ads appearing on smartphones and tablets, both in-app and via mobile web. With actionable data to measure the performance of brand advertising, from both a campaign and inventory management perspective, advertisers and publishers now have cross-media comparable metrics – such as demographic delivery, reach, frequency and GRPs – to optimize their media allocations.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
Pulsate is out with a new end-to-end marketing platform for the physical world. The start-up provides what is described as a cloud platform and its own micro-context iBeacons that allow companies to supposedly “turbocharge” customer engagement.
Pulsate, which can sit behind any brand’s existing mobile app, will initially be targeted at large retailers, with future plans to expand the offering to venues, and transport.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
Earlier this month, the team at GetFeedback.com unveiled the latest release of it’s customer survey product.
GetFeedback.com Spring ’14 marks the second major product release since the company opened its doors to the public earlier this year.
“The new product brings advanced new capabilities and deep levels of customization and personalization, allowing organizations of any size to connect with and listen to their customers in an entirely new way,” the company tells MMW in written statement.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Tablet Devices, Technology
With smartphone penetration in the U.S. market now well above 60%, it’s clear that smartphones have “arrived.”
But now that smartphones have thoroughly wowed us with their potential, have the makers of today’s leading smartphones stopped innovating like they used to?
It’s no secret that Apple has faced a barrage of criticisms stemming from the company’s perceived sluggish penchant for innovation. But such critical barbs are now prevalent across the hardware landscape.
Posted in Android, iOS, iPhone, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
The following is a guest contributed post from Loren Padelford, Skura‘s Executive Vice President of Sales.
Today, the B2B buying process begins when prospects access a company’s website, mobile app, blog, whitepaper, or attends a hosted webinar. Technology adoption among consumers has picked up pace and because of this, marketers have had to adjust their lead generation and engagement tactics to target the buyer earlier on in the sales process.
As a result of reduced interaction during the early stages of the buying process, businesses today gain less direct feedback regarding customer wants and needs. Unfortunately, with the onslaught of available information online, that feedback is more integral than ever to address individual customer needs and problems.
Posted in Marketing Strategy, Mobile Marketing, Platforms, Resources, Technology
There’s a covert operation underway at Yahoo today (okay, so maybe it’s not exactly covert any longer, but it’s serious stuff nonetheless).
Yahoo’s chief executive officer, Marissa Mayer, is poised to make the pitch of her career in the coming weeks. And it’s to Apple.
According to knowledgeable industry sources, Yahoo’s boss wants to win Apple’s affections and inspire the iDevice maker to dump Google and make Yahoo the default search engine on all Apple products.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Rumors, Smartphones
It’s unlikely that Henry Ford, the iconic American industrialist and founder of the Ford Motor Company, could have envisioned a time when his visionary vehicles would be promoted on small mobile devices, throughout robust social networks, and across a vast digital marketing landscape.
But Henry Ford and his team have always been innovative marketers, even in what now harkens back to relatively ancient times in the world of advertising.
Fifty years ago, Ford famously sliced and diced a new Mustang convertible and sent it in pieces up an elevator to the top of the Empire State Building before it was reassembled and displayed for the world to see.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Topics