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Yahoo Earns ‘Flurry’ of Headlines After Latest Acquisition

Yahoo Earns Flurry of Headlines After Latest Acquisition Yahoo Earns Flurry of Headlines After Latest AcquisitionYahoo and Flurry are now one.

On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the analytics giant for an estimated $200 million.

“Analytics are critical for all mobile developers to understand and optimize their applications,” a statement from Yahoo reads. “Yahoo and Flurry are reinvesting in developers and continuing to build great analytics products. The combined scale of the two companies will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem.”
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, News0 Comments

Done Deal: Facebook Now Owns Oculus

Done Deal Facebook Now Owns Oculus 300x168 Done Deal: Facebook Now Owns OculusFacebook’s $2 billion acquisition of Oculus is now complete.

On Monday, Facebook’s purchase of the virtual reality pioneer was, as anticipated, approved by regulators.

According to details coming to light in the last 24 hours, the price of the acquisition clocked in at $2,001,985,000.

So what’s next for Facebook and its newest addition? Facebook CEO Mark Zuckerberg provided some direction back in March when the purchase was initially announced.
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Posted in Mergers And Acquisitions, Mobile Devices, News, Platforms, Technology0 Comments

Apple Touts Big Talent for 2014 iTunes Festival in London

Apple Touts Big Talent for 2014 iTunes Festival in London 300x164 Apple Touts Big Talent for 2014 iTunes Festival in LondonApple is preparing to roll out the red carpet to welcome some major talent to the 2014 iTunes Festival in London.

On Monday, the iDevice maker confirmed that Maroon 5, Pharrell Williams, Beck, Sam Smith, Blondie, Kylie, David Guetta, 5 Seconds of Summer, Calvin Harris, Chrissie Hynde and more will perform in September at the 8th annual concert series event.

iTunes performances can be watched live or on-demand on iOS devices, Macs, and on the Apple TV.
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Posted in Announcements, iOS, News, Platforms0 Comments

Connected Car Service Providers Driving Straight to the Bank

Connected Car Service Providers Driving Straight to the Bank 300x197 Connected Car Service Providers Driving Straight to the BankNew data from market research firm Infonetics Research paints a promising portrait of where connected car service providers are headed.

Straight for the bank.

The new Connected Car M2M Connections and Services market size and forecasts report suggests big earnings are on the way for automakers that stand behind the new technologies being introduced.
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Posted in Mobile Devices, News, Platforms, Technology0 Comments

The Future of Email Marketing: Improve Content, Up Incentives

The Future of Email Marketing Improve Content Up Incentives 300x199 The Future of Email Marketing: Improve Content, Up IncentivesAccording to a recent post at AdWeek, email is increasingly read on mobile devices, but “that doesn’t mean the desktop is no longer relevant to marketers.”

That’s just one of the takeaways from a report by Campaign Monitor analyzing behavioral data from nearly six million email-marketing campaigns across devices and platforms.

“The findings show that the recent shift to mobile has made it more difficult to get readers to engage with content, unless marketers can drive a subsequent open in another environment, like the desktop,” says the report.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources0 Comments

Hitting It: Mobile Shoppers in Western Europe Tap ‘Buy’ Button More

Hitting It Mobile Shoppers in Western Europe Tap Buy Button More 300x180 Hitting It: Mobile Shoppers in Western Europe Tap Buy Button MoreAn explosion in mobile commerce is among the most powerful influences on ecommerce in Western Europe.

As more consumers use smartphones and tablets, online sales have exploded, according to a new eMarketer report, “Western Europe B2C Ecommerce Trends: Omnichannel Is the Watchword as Markets Gain Sophistication.”

According to comScore MobiLens, between January and March 2014, 24 percent of smartphone users in the EU-5 accessed retail websites, representing a substantial year-on-year growth of 42 percent.

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Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology0 Comments

Infographic: Understanding Consumer Email Behavior

Infographic Understanding Consumer Email Behavior Infographic: Understanding Consumer Email BehaviorLate last week, the team at My.com reached out to MMW with results from a new survey of 1,000 U.S. internet users on email behavior.

The report uncovered a number of interesting findings worth noting for email marketers and digital advertisers everywhere.

Among the interesting discoveries:

Posted in Android, Announcements, Infographics, iOS, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments