Archive | Resources

Google Play ‘Supercharges’ Games with New Data, Ad Features at MWC 2015

Google Play ‘Supercharges’ Games with New Data, Ad Features at MWC 2015Google knows gaming is big business. In fact, according to a recent blog post at the Google developer website, the company notes that “of the one billion Android users in more than 190 countries, three out of four of them are gamers.”

Now Google wants to put some premium gas in its gaming tank.

Google has announced new features for Google Play Games and AdMob to facilitate better measurement metrics as well as increased monetization opportunities.

Continue Reading

Posted in Android, Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology0 Comments

For Sale: Three Letters and a Dot for Low, Low Price of $25 Million

For Sale Three Letters and a Dot for Low, Low Price of 25 MillionWhat would you give for three letters and a dot? Actually, two letters and a dot (one letter repeats), because Google just bought the exclusive rights to the “.app” top-level web domain.

Google paid $25 million.

“Google decided to apply for new top-level domains (TLDs) way back in 2012, four years after ICANN, the organization that controls the world’s domain names, decided to expand the overall number of generic TLDs,” according to Business Insider. “Google applied for dozens at the time, including .docs, .android, .free, .fyi, .foo, and — of course — .app.”

Continue Reading

Posted in Announcements, Mobile Advertising, Mobile Apps, News, Platforms, Technology0 Comments

Mobile World Congress Showcases Ad Innovations that Matter

Mobile World Congress Showcases Ad Innovations that MatterWhile thousands roam the exhibit halls at Mobile World Congress (MWC) 2015, the news never stops.

The latest news: an interesting finding from the mobile ad experts at Millennial Media, whose latest Mobile Mix report shows that Samsung saw the greatest number of impressions on the platform in the past year, unseating Apple who had previously been the leader.

More sophisticated devices and bigger screens have driven an upsurge not only in video, but innovative ads that work in this new mobile environment — for Samsung and also for others.

Continue Reading

Posted in Announcements, Mobile Advertising, Mobile Devices, News, Platforms, Technology0 Comments

BlackBerry Bounces Back at MWC 2015

BlackBerry Bounces Back at MWC 2015As Mobile World Congress 2015 winds to a close today in Barcelona, Spain, the festivities aren’t wrapping up without at least one major headline for BlackBerry.

The embattled Canadian smartphone maker came to MWC to show off its newest mobile hardware.

BlackBerry used its presence in Barcelona to introduce the new BlackBerry Leap smartphone for 4G LTE networks.
Continue Reading

Posted in Announcements, BlackBerry, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Mobile World Congress Sees Launch of First Truly African Mobile Advertising Technology

Mobile World Congress Will See Launch of First Truly African Mobile Advertising TechnologyThis year’s Mobile World Congress (MWC) in Barcelona has brought with it a lot of firsts. But one that is drawing particular interest is the launch of the first truly African mobile ad platform.

Terragon Group, an innovative African company and the largest indigenous digital media company on the continent, is in Barcelona to unveil a new data monetization and advertising platform.

It’s a first for mobile in developing markets.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Apple, HBO Partnership Expected

Apple, HBO Partnership ExpectedAccording to The International Business Times, Apple is close — very close — to closing a deal with HBO, the premium cable provider behind some of the most popular programming in all of entertainment.

If sources in-the-know are truly knowledgeable about the matter, it sounds like Apple will be among the launch partners for HBO when the network launches it new streaming service next month called HBO Now.

HBO and streaming partner Major League Baseball Advanced Media are working to have the standalone service, called “HBO Now,” ready to launch in April in conjunction with the premiere of the fifth season of “Game of Thrones.”

Continue Reading

Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

ABBYY Unveils Live Social Networking Service at MWC 2015

ABBYY Lingvo Live ScreenshotABBYY, a provider of document recognition, data capture and linguistic technologies and services, is in Barcelona this week to show off Lingvo Live, a social networking service for speakers and students of different languages.

According to marketing materials provided to MMW, the service provides a free online environment for language translation, knowledge sharing, language practice and more.

It is accessible via the Web and through free client applications for iOS and Android.
Continue Reading

Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, News, Platforms, Technology0 Comments