The following is a guest contributed post from Christine Oliveri, VP of Client Services at I.Predictus.
Consumer media consumption is on the rise, and the way people access media is evolving quickly and in complex ways. One example is the second-screen phenomenon, where people simultaneously use TVs, tablets and smartphones. There are more media sources than ever, with consumers downloading and streaming content from a wide range of platforms. The evolving media landscape poses challenges and opportunities for marketers.
Modern, cross-channel media consumption can generate incredibly valuable data, offering marketers a huge opportunity. Marketers must consolidate information from multiple sources and customer touchpoints — Web, print, retail, social, and mobile — in order to achieve a complete picture and gain the insights needed to drive higher revenue. That’s why an accountable media approach is a crucial element of a sound marketing strategy.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology, Topics
Last night, Apple rolled out its annual holiday season giveaway app in the iOS App Store for the first time in the United States.
“From 26 December – 6 January, you can download a gift each day—songs, apps, books, movies, and more—with the 12 Days of Gifts app,” Apple explains.
If you’re not familiar with the app, each day’s “gift” will only be available for one day (24 hours). That’s why Apple advises users to download the free app to make sure that they don’t miss out.
Posted in Announcements, Apple App Store, iOS, IPad, iPhone, Mobile Apps, News, Platforms, Resources
Despite the plethora of new tactics and platforms optimized for digital marketing, good old fashioned online search advertising hasn’t lost its luster.
According to a new report from Frost & Sullivan, a powerful example illustrating this reality can be found in Australia.
The Australian online search advertising market grew 23% from June 2012 to June 2013.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
On Tuesday, Juniper once again raised its estimates for the future of wearable mobile smart devices.
New findings from Juniper suggest that smart wearable device shipments including smart watches and glasses will approach 130 million by 2018.
If you’re not keeping score at home, that’s 10-times higher than estimated this year.
Posted in Mobile Devices, News, Platforms, Predictions, Technology
A new infographic from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age of marketing.
Instantly drawing controversy upon its publication, some critics are quick to point out that “old SEO” strategies are far from dead and the new tactics touted are tenuous at best.
But according to those behind the new visual, these are the sustainable and algorithm-proof SEO methods “that work in 2013.”
Posted in Infographics, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Resources
With 2013 rapidly drawing to a close, many industry heavyweights have begun the ritualistic reflection on the year gone by and forecasting that which is expected in the new year.
On Monday, IDC Financial Insights hosted a web conference “IDC Financial Insights 2014 Predictions: Worldwide Financial Services” highlighting the top 10 predictions for the year ahead.
So what do the analysts at IDC expect to see in 2014? Here are their top 10 predictions:
Posted in News, Predictions, Technology
It’s a milestone achievement for the iOS app ecosystem and the innovative developers behind the plentiful array of apps that entertain and inform us like nothing else.
According to the latest industry data, Apple’s App Store now contains more than one million iOS apps.
App discovery platform Appsfire was first to report the news.
Posted in Announcements, Apple App Store, iOS, iPhone, Mobile Apps, News, Platforms