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Facebook Reports 69% Climb in Mobile Ad Revenues, But Google Still King of the Hill with Lion’s Share of Total

Facebook Reports 69 percent Climb in Mobile Ad Revenues, But Google Still King of the Hill with Lion's Share of TotalLet’s hear it for Moneybook … oops … we mean Facebook.

The social media megalith now commands 7.5 percent of global digital spending. Facebook recently reported a 53 percent YOY increase in quarterly revenue, 69 percent of which came from its moves into mobile advertising.

“The social media giant has continued to pursue its digital ad strategy on top of a daily active user base of 890 million in Q4 of 2014,” according to Marketing-Interactive. “During the period, revenue from advertising was US$3.6 billion, a 58 percent increase from the same quarter last year.”

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Gartner: Mobile Engagement Behavior Will Drive Mobile Commerce Revenue to New Heights

Gartner Mobile Engagement Behavior Will Drive Mobile Commerce Revenue to New HeightsThis week, Gartner issued a new report pointing to how the “rampant interest” in mobile payments among U.S. consumers will impact online shopping in the coming years.

Looking at strong growth patterns in mobile commerce, Gartner predicts that by 2017, U.S. customers’ mobile engagement behavior will drive domestic mobile commerce revenue to 50 percent of U.S. digital commerce revenue.

A recent Gartner survey found that mobile commerce currently generates 22 percent of digital commerce revenue.
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Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

A Stark Reminder That Not All Players Survive the Game of Mobile Marketing on Their Own
Despite the enormous opportunities for growth in mobile marketing today, stark reminders emerge every now and then that serve to reiterate a sober reality for some — not all players survive the challenging game of mobile marketing by playing alone.

What Do Developers Want to See in 2015? Cross-Device Marketing, Programmatic, Tablet Apps
Millennial Media’s “State of the Apps 2015 Industry Snapshot,” a report that explores the future and current state of the app economy, makes it clear that developers and publishers aren’t going to slow down in the New Year. “Through a survey of app developers and publishers worldwide, the report features insights into monetization and design trends, as well as developers’ goals and priorities for the coming year,” notes the mobile ad network.

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Mobile, Online Streaming Finally Profitable Against All Odds for One Company

Mobile, Online Streaming Finally Profitable Against All Odds for One CompanyThey said he couldn’t do it. They said he shouldn’t try it. But he did try it. And he did do it. And now, the success of Vince McMahon’s WWE Network may inspire more entertainment firms, digital publications and sports companies to launch online mobile-ready streaming content.

This week, World Wrestling Entertainment — or WWE —  announced that WWE Network has surpassed 1 million subscribers just 11 months after launch. The company says this makes WWE Network “the fastest-growing digital subscription service.”

These results represent a 37 percent increase (24 percent domestically) in subscribers since last reported at the end of third quarter 2014, driven primarily by a successful free November promotion, the launch of the service in the UK and significant additions for the Royal Rumble pay-per-view event.

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Mobile Phone Shipments Score New Quarterly Record

Mobile phone billsAs if we need yet another example of the unprecedented growth of mobile phone shipments, the latest research from Strategy Analytics indicates that global mobile phone shipments grew 7 percent annually to reach 515 million units in the fourth quarter of 2014.

The research giant says it was the first time worldwide mobile phone shipments blew past the half-billion-unit threshold.

The big winner for the quarter, among vendors, was Apple. The iDevice maker secured a record 14 percent marketshare, due to strength in the US and China.
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Farsighted Thinknear Ready for the Future of Mobile Advertising

Farsighted Thinknear Ready for the Future of Mobile AvdertisingLooking to the future of mobile advertising, the team at Thinknear is ready to roll with the hottest new format in all of advertising — the native ad.

Thinknear says native ad formats are now part of its location-based marketing platform thanks to a partnership with Mopub (which will help to deliver the programmatic ad units that offer opportunities for “rich user engagements”).

“Our partnership with Mopub allows us to deliver a great product for marketers,” said Lucas Dickey, Thinknear’s VP of Product. “We are able to leverage our location-based audience targeting capabilities and Mopub’s native ad units to deliver a better experience for marketers and mobile users.”
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Slyce Wants a Bigger Slice of Mobile Couponing Business

Slyce Wants a Bigger Slice of Mobile Couponing BusinessThis week, Visual product search platform Slyce jumped into the mobile couponing industry head-first with its acquisition of mobile couponing company SnipSnap.

The $6.5 million deal will allow SnipSnap founder Ted Mann to continue to lead the company, which won’t even have to lead its home base in Philadelphia, Pennsylvania.

Slyce says its newest purchase is a powerfully innovative firm with a proven penchant for creative mobile couponing solutions,
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Posted in Announcements, Mobile Apps, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Technology0 Comments