Mobile ad-network InMobi has released its Super Bowl XLVI Mobile Consumption Survey showing that, not surprisingly, mobile engagement was high during one of the most important advertising events of the year.

According to the survey, nearly 40% of respondents used mobile devices in response to TV ads and 45% estimated that they spent 30 minutes or more on their mobile devices during the game.  Interestingly, the survey showed that almost twice as many respondents used their mobile devices during the first half of the game compared to the second half – a powerful take-away for advertisers indeed.

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The number of patients monitored by mobile networks will reach three million by 2016. That’s according to the new prediction from Juniper Research in its freshly published report on the mHealth sector.

“Remote patient monitoring,” Juniper says, “using the smartphone as a hub, will also lower the cost of mHealth services by reducing the need for costly tailored devices.”

The report finds that the monitoring of cardiac outpatients is currently leading the field, as insurance reimbursement in the US market plays a key role.

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Super Bowl Sunday not only delivered a victory for Eli Manning and the New York Giants.

It also delivered a victory to food – tasty, delicious, and anything but healthy food, much of which was ordered by a mobile phone and delivered in time for the big game.

As MMW reported earlier Monday, mobile devices and corresponding social media platforms were very popular during the game, with Twitter generating more than 12,000 tweets per second during the final three minutes of the Super Bowl.

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Facebook may change the face of mobile marketing as we know it in response to the social network’s rumored plan to launch “featured stories” within weeks.

Analogous – at least in theory – to Twitter’s Promoted Tweets, Facebook may begin adding “featured stories” into people’s mobile feeds. What does this amount to? Marketing-led posts that could deliver invaluable opportunities to advertisers of every variety.

But Facebook has already denied the welcoming of any “rich media featured stories.”

“We want to clarify that we are not working with any agency to create paid ads on our mobile platform,” a spokesperson for Facebook said Monday.

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On Monday, The NPD Group reported its latest findings, which show that Apple leaped past Samsung and LG to become the best-selling U.S. handset brand in the fourth quarter of 2011.

“Attracted by a faster processor, improved camera and the Siri speech-driven agent, most iPhone buyers paid a premium for the iPhone 4S, making it the top-selling handset in Q4,” said Ross Rubin, executive director, Connected Intelligence for The NPD Group. “The iPhone 4S outsold the iPhone 4 by 75 percent, and outsold the iPhone 3GS, available for free on AT&T, five to one.”

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Say what? That’s a question you may never have to ask again, if you’re a U.S. Cellular subscriber.

The carrier, along with Nuance Communications Inc., today announced the availability of U.S. Cellular’s new Voice Mail to Text service, which is being powered by Nuance’s Dragon Voicemail-to-Text platform.

In a nutshell, U.S. Cellular’s Voice Mail to Text lets subscribers read their voice messages via text message or email on their mobile phone.

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Netflix may have awoken Monday to the biggest looming threat it faces (except for itself when it raises prices).

This morning, Verizon and Coinstar, Inc. (owner of Redbox) announced the formation of a joint venture that will create a new choice for consumers “seeking a simple and affordable way to access the video entertainment they crave.”

In other words, the new partners in steraming video are taking aim at Netflix.

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