Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?)
“It’s a question many have been trying to answer over the past several years, while the social media advertising industry continues to grow at an impressive clip,” said AOL in a blog about its recent study. “eMarketer estimates that spending on social media ads will hit $6.6 billion in the US this year, growing more than 46 percent from 2013.”
AOL acknowledged that there’s no dearth of consumer studies on the topic, not a few of which suggest that social advertising does not work. So the company conducted its own, dubbed “Myth-Busting Social Media Advertising.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology
Have you ever wished you could buy your friend drink, even if you are not at the same bar or restaurant—or even the same city? With the two new promotions being tested by Budweiser, you can do just that.
According to Mobile Commerce Daily, the promotions titled “Buds for Buds” and “Bud Light Birthday” allow friends to buy one another a beer through Facebook.
Once the recipient goes to a bar, they simply let the bartender know that they are paying for their Budweiser with a voucher that must be presented on their mobile device.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Here’s some good news for mobile marketers and advertisers to kick off your Tuesday. Thinknear by Telenav has just published the results of its second Location Score Index, an initiative that aims to measure the accuracy of location data used in mobile advertising campaigns.
We were told unprecedented consumer demand would soon be apparent for Apple’s iPhone 6.
Posted in Announcements, Mobile Marketing, News, Platforms
This morning, as millions of new iPhone 6 and iPhone 6 Plus owners unbox their goods in the U.S., Canada, United Kingdom, Japan, Hong Kong, Singapore, Australia, France, Germany, and Puerto Rico, one nation remains glaringly absent from the list of first-wave countries to get Apple’s new flagship smartphone.
Despite Apple’s hopes of promptly bringing iPhone 6 to market in China as soon as the device launches, strong regulatory hurdles proved too much of a barrier to swift entry for Apple’s newest smartphone.
Posted in Announcements, iPhone, Mobile Devices, News, Platforms, Technology
BlackBerry continues to forge ahead despite no shortage of setbacks and lingering obstacles down the mobile path.
On Thursday, the Canadian smartphone maker confirmed that it will enhance the mobile payment capabilities for users of BBM, the private social network available for smartphones running Android, BlackBerry, iOS or Windows Phone.
According to a written statement from BlackBerry, these new initiatives “will take the ability to connect and share using BBM one step further.”
Posted in Android, Announcements, BlackBerry, iOS, Mobile Apps, Mobile Commerce, Mobile Payments, News, Platforms, Smartphones
As our sister site mGamingWatch first reported earlier this week, the online gaming and gambling worlds learned that a major brand in the space has lost one of its most promising young executives in recent days.
In 2012, Zynga brought aboard Maytal Ginzburg Olsha to serve as the company’s chief operating officer (particularly with regard to new markets like online gambling).
As it turns out, Olsha left the company this month without much fanfare.
Posted in Announcements, Casino Mobile Apps, Casino mobile marketing, News, Platforms
Fresh from Apple’s recent iPhone 6, Apple Watch and iOS 8 media blitz, the Cupertino, California-based tech giant is purportedly gearing up to make headlines once again next month.
Mid October, we’re told, is when the iDevice maker will attempt to wow the mobile world again, this time with a refresh of its tablet line-up.
“The company is planning to hold its next event on Oct. 21, where it will unveil two new iPads and announce the release of OS X Yosemite, the next version of its Mac operating system, according to sources familiar with the matter,” Micah Singleton of The Daily Dot reports.
Posted in Announcements, iOS, IPad, iPhone, News, Tablet Devices