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Mobile World Congress 2015: Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, Wearables

Mobile World Congress 2015 Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, WearablesThe 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases.

That’s because a host of major mobile honchos will be packing brand new products to promote — from smartphones to tablets to the latest wearables.

Scheduled for March 2-5, MWC has become the priority event of the year for businesses around the globe. It’s the world’s largest exhibition for the mobile industry with attendees representing mobile operators, device manufacturers, technology providers, vendors, and content owners. More than 4,500 global CEOs will be among the 85,000 attendees.

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comScore Gives U.K. Marketers What They’ve Been Waiting For

comScore Gives U.K. Marketers What They've Been Waiting ForOn Wednesday, comScore announced the launch of comScore Mobile Metrix in the United Kingdom.

This development brings with it the next generation of mobile audience measurement to the market.

Mobile Metrix utilizes comScore’s Unified Digital Measurement (UDM) for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level data to provide detailed insights into mobile media usage across apps and mobile browsing.
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Starwood and Uber Rev Up Rewards With Mobile-Minded Partnership

Starwood and Uber Rev Up Rewards With Mobile-Minded PartnershipThis week, Starwood Hotels & Resorts and Uber announced a new partnership designed to put travelers on “the fast track to valuable rewards.”

In short, we’re learned that Starwood Preferred Guest members who ride with Uber gain the opportunity to earn “Starpoints” during any Uber ride, anywhere worldwide.

“This new partnership with Uber accelerates our SPG members’ drive to rewards and is just one more way that Starwood is combining high tech and high touch to transform their travel experiences,” said Adam Aron, CEO of Starwood Hotels & Resorts. “It is especially satisfying for us at Starwood to be partnering with a cutting edge and innovative pioneer like Uber. It is truly impressive to see how Uber has revolutionized transportation for the better.”
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Frontier Communications Strikes Deal With TiVo

Frontier Communications Strikes Deal With TiVoTiVo and Frontier Communications Corporation have just announced a multi-year partnership.

Starting in mid-2015, Frontier will “market and deploy co-branded versions of TiVo’s suite of whole-home products and services, including an industry-first deployment of the TiVo Roamio DVR with over-the-air (OTA) support as part of its video offering for residential and business customers across multiple markets.”

According to a press release shared with MMW, the TiVo Roamio DVR receives content both over-the-air and over the Internet.
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PadSquad Scores a Place on MMA’s Native and Video Committees

PadSquad Scores a Place on MMA’s Native and Video CommitteesMMW learned yesterday that PadSquad, a mobile software and advertising technology firm, has joined the Mobile Marketing Association. But PadSquad’s MMA membership will also include participation in the mobile native and video committees.

Led by InMobi and Yahoo, the native mobile committee is a new program intended to make this new ad format “viable and valuable to brand marketers.”

According to a statement provided to MMW, the group will not only offer education on best practices but it will also work to establish necessary standards in definitions and measurement to help drive broad adoption by brand marketers.
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Driving Miss Digital: Oracle Data Cloud Honcho Says Cross-Screen Linking is Critical, Native in Danger of Over-Saturation

Driving Miss Digital Oracle Data Cloud Honcho Says Cross-Screen Linking is Critical, Native in Danger of Over-SaturationThere’s a revealing and thought-provoking interview professionals toiling in digital, native, data, and related fields should read. eMarketer recently talked with Omar Tawakol, former BlueKai CEO and now Oracle’s Data Cloud honcho (and the company’s Data as a Service for Business).

Highlights from the conversation include the fact that Tawakol believes cross-linking is critical. In fact, he says, it’s the biggest trend out there.

“Cross-linking everything across screens and devices is the biggest and most important trend this year. Marketers have these first-party data assets: data tied to email, data tied to a physical address, data tied to cookies—and they’re all massively disconnected,” explained Tawakol. “Linking allows you to target across devices and measure whether an ad on a mobile device or PC drove an in-store sale. These types of insights will be important for advertisers, particularly those in the automotive, retail, and travel industries, where a lot of transactions happen physically in the real world.”

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Opinion: Mobile Development in Healthcare Has Taken a Rocky Road

Opinion Mobile Development in Healthcare Has Taken a Rocky RoadThe following is an exclusive guest contributed post from Courtney Schickel, Ingenious Med’s VP Marketing.

Mobile development in healthcare has taken a rocky road. Early on, mobile app development basically involved building a remote login for the desktop application. You’d just try to navigate the web apps on a tablet or phone–it didn’t really workout. There are some vendors that are still trying to go down that path. Other options involve an HTML5 application, which is really just a mobile website.

Then there’s a hybrid model, a mix of html/html5 and some native code. Technically, you can store as much data as you need with this model, but it requires a constant internet connection to be useful. Hybrid apps are nice from a business standpoint because one app runs on multiple platforms and therefore decreasing development costs, but the user can suffer.

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