Everything is bigger in Texas, including Mobile Marketing Watch’s coverage of this year’s SXSW.
If you’re not familiar, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring in Austin, Texas.
Launched in 1987, SXSW continues to grow in size and stature every year. In the process, notable leaders and innovators from a vast array of industries now regard SXSW as a major “must” for their social calendars.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
What a difference one successful mobile marketing campaign can make. For one well-known brand that was formerly a mobile marketing sit-out, The North Face is now a major proponent of mobile marketing.
All is well in Barcelona this week for the GSMA. According to published reports Friday, the 2014 presentation of Mobile World Congress was a record breaking success for the convention, which wrapped up last night.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones
The following is a guest contributed article from Scott Hirsch, Founder and CEO of Appsbar.
It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. The advent of mobile platforms has rendered all of those tools passé. We are now a mobile society and the proliferation of smartphones and tablets has given rise to a new paradigm in digital marketing: the mobile app.
With the rapid global penetration of smartphones and tablets and the increased data speed of 4G networks, mobile applications are riding a wave of explosive growth. Leading companies are focusing on the development and distribution of dynamic mobile apps, reaching consumers and potential consumers on the one device that is never far from reach.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones
According to a recent survey conducted by Accenture, mobility is fueling the digital surge that continues to escalate as 2014 progresses.
To produce the report, Accenture surveyed some 1,500 C-level executives (from multiple nations) across ten industries, to explore how companies are applying digital technologies – especially mobility – to improve their organizations.
So what did the survey results show? Check out the condensed findings presented in the infographic below.
Posted in Announcements, Mobile Analytics, Mobile Devices, Mobilize, News, Platforms, Resources, Smartphones, Technology
Long harangued as the stale innovator of the mobile advertising world, iAd may finally be catching up to the top ad networks and other mobile advertising platforms of 2014.
AdAge reports that Apple is gearing up to launch video iAds later this year. They will “automatically play full-screen within iPhone and iPad apps.”
The people described these new video ads as “interstitials,” suggesting that they’ll interrupt whatever someone is doing in app. More likely the ads will play at moments of transition, like after completing a game’s level or finishing an article.
Posted in Announcements, iOS, iPhone, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Rumors, Technology
As our sister site mGamingWatch reported in recent days, the states of Nevada and Delaware forged a groundbreaking interstate online gambling agreement.
As two of just three states to have legalized online gambling to date, the governors of Nevada and Delaware have reached an agreement allowing residents in those states to play against one another inside of virtual poker rooms.
In response to this historic pact, Locaid, the world’s largest Location-as-a-Service (LaaS) company, announced a geolocation and gaming industry first: general availability of a multi-state geolocation compliance API for Delaware and Nevada.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms
With the well-known spread of mobile malware escalating at an alarming speed, it comes as little surprise that suspicious traffic from mobile devices is similarly on the rise.
Based on the findings of a new report from CAPTCHA-based advertising firm Solve Media, the aforementioned suspicious traffic from mobile devices ballooned 30 percent last year, accounting for 25 percent of all U.S. mobile traffic.
According to a report summary produced Wednesday by TechCrunch, suspicious web traffic across Solve’s network jumped by nearly 40 percent during the last twelve month and now accounts for more than half of all traffic.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Networks, News, Platforms, Resources