This week, Google struck fear in the hearts of marketers everywhere by updating its algorithm and elevating mobile-optimized sites while penalizing those that aren’t mobile-ready.
During the past month, as marketers braced for the looming changes, you could almost feel a sense of urgent panic in the air, as though Google’s latest update was legitimately catching many off guard.
Among those definitely not caught off guard was Jared Reitzin, CEO of mobileStorm. In a must-read post to his company’s Digital Marketing Blog this week, Reitzin takes off the gloves and doesn’t mince words with those cowering in fear of Google’s “Mobilegeddon.”
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Smartphones, Technology
Comcast is calling it quits.
Bloomberg broke the news Thursday that Comcast is yanking its $45 billion merger proposal with Time Warner Cable, just days after rumors mounted that regulators are poised to block the deal.
“The deal’s demise promises to strengthen the hand of online players like Amazon.com Inc., Netflix Inc. and others providing programming over the Internet,” Bloomberg reports. “Philadelphia-based Comcast, the largest U.S. cable provider, faced scrutiny in Washington over whether it complied with agreements made in its 2011 acquisition of NBCUniversal.”
Posted in Announcements, Legal, News
On Thursday, comScore came to Canada by introducing its Industry Trust initiative.
“Through the initiative,” comScore explains in news release, “media buyers will now be able to use key comScore advertising metrics when planning and buying programmatically, and media sellers can gain insight into how their properties are represented in programmatic platforms.”
All told, the company says that this is an expansion of the comScore Industry Trust Initiative, first introduced in the U.S. this past January. The goal of the initiative is to enable trusted transactions of quality advertising between buyers and sellers.
Posted in Announcements, Marketing Strategy, News, Technology
What’s easier to take in — a wall of text or a visual?
You guessed it. It’s the visual.
But it’s not a choice we make mentally, so much as visually. That’s because the brain processes images faster than text — and fully 50 percent of it is devoted to visual processing.
Posted in Announcements, Infographics, Marketing Strategy, News, Platforms
Nielsen and Meredith Corp., one of the U.S.’s leading media companies, just announced they’ve inked a multi-year deal for Meredith to subscribe to Nielsen’s local television ratings.
“Along with local TV measurement, Meredith owned or operated stations will have access to tools that provide insights into what local consumers are buying and watching, advertising expenditure data, and custom analytics that help programmers better understand consumers’ viewing habits,” said Nielsen in a release.
“Nielsen delivers more than just local market ratings for our stations,” adds Doug Lowe, EVP of Meredith Corp. Broadcasting Group. “They also provide key local consumer insights and analytic systems that help our stations be more successful.”
Posted in Announcements, News, Platforms, Technology
According to the findings of a new research report — “Putting Wearables to Work: Insights on Wearable Technology in Business” — wearables “are seen as a strategic platform for improving business performance and are an expanding area of investment.”
The study by Salesforce Research demonstrates “how adopters of wearables are planning to incorporate wearables into day-to-day business processes to improve productivity and connectivity among employees and customers alike.”
The study uncovers key insights from five areas surveyed: strategic significance, projected areas of growth, trends in devices, the impact of data insights, and the importance of an expanding app ecosystem.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
The following is an op-ed from Jordan Cohen, CMO of Fluent.
There was a big story out in the Wall Street Journal last week, suggesting that Google is preparing to roll out a custom audiences offering similar to Facebook’s.
For those unfamiliar with customer audiences, there’s a short, simple description of the program on Facebook’s website. Essentially, custom audiences enable advertisers to send encrypted files of their email marketing lists to Facebook, and then re-target those individuals through Facebook ads. Facebook then additionally targets ads to “lookalikes” (people who have commonalities with individuals on the marketer’s email housefile).
Posted in Announcements, Mobile Devices, News, Opinion, Platforms, Technology