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Yes, You’ve Still Got Mail: 86% of Marketers Send It Regularly

Yes Youve Still Got Mail 86 Percent of Marketers Send It Regularly Yes, Youve Still Got Mail: 86% of Marketers Send It RegularlyAs Mark Twain once quipped, “The reports of my death have been greatly exaggerated.” The same could be said for email.

It’s not dead. In fact, it’s still kicking pretty well.

Recent research by Gigaom for Q2 2014 found that 86 percent of U.S. digital marketers use email marketing regularly—the highest response rate out of all programs surveyed.

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Jivox Survey: Multi-Screen Ad Investment May Skyrocket

Jivox Survey Multi Screen Ad Investment May Skyrocket 300x225 Jivox Survey: Multi Screen Ad Investment May SkyrocketTalk about creating time. The average person, while multi-screening, can view seven hours of screen media during just a five-hour period.

That’s a lot of potential impact for marketers.

Jivox, the provider of a leading ad platform for personalized multi-screen advertising, underscored the opportunities when it unveiled its latest survey findings. The survey evaluated adoption, usage, and the challenges of running multi-screen advertising campaigns among leading agencies.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology0 Comments

Spectacular Media Growing as Outdoor Advertising Goes Digital

Spectacular Media Growing as Outdoor Advertising Goes Digital 300x192 Spectacular Media Growing as Outdoor Advertising Goes DigitalSpectacular Media, a cloudware and digital advertising company, has revamped its websites, added new features to its robust SM Infinity Cloudware control platform for Digital Signage, and announced continued growth in the third quarter.

“We started the company from a joint sense of frustration. The team has worked with LED outdoor signage, indoor/outdoor HD Digital Signage systems (LED, OLED, projection, etc.) and we kept getting frustrated with the control solutions out there,” explains Deacon Wardlow, a Special Ops director who works in the firm’s Colorado offices.

“A client comes to a DS (Digital Signage) integrator looking for a solution and a lot of the software out there just causes problems instead of solving them,” Wardlow continues. “The systems aren’t easily customized and not very intuitive. I sat down with Scott Hofheins (co-director of Spectacular Media based out of Round Rock, TX) and some of our partners and we said, ‘There’s got to be a better way.’”

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Apple Reportedly Makes ‘Swell’ Acquisition

Apple Reportedly Makes Swell Acquisition 300x168 Apple Reportedly Makes Swell AcquisitionAs intensely rumored in recent days, Apple has just acquired yet another company.

Fresh off its small acquisition of BookLamp and mammoth acquisition of Beats, the iDevice maker has just gobbled up a startup talk-radio service called “Swell.”

We’re told it’s a done deal although Apple isn’t saying much.
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Infographic: Creating The Perfect Social Media Post

Infographic Creating The Perfect Social Media Post 300x224 Infographic: Creating The Perfect Social Media PostIf you are a small business owner managing your own website, blog, and social media content, a new infographic shared by StuartJDavidson provides the formula for success if you’re looking to create the “perfect social media post.”

It provides a detailed template for creating the perfect post on your blog, and the most popular social media platforms such as Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Tumblr, and Vine.

To learn more, check out the visual below.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, News, Platforms, Smartphones, Technology0 Comments

Report: Mobile Booming in Online Gambling Industry

Report Mobile Booming in Online Gambling Industry Report: Mobile Booming in Online Gambling IndustryOnline casino company 32Red has just announced their detection of a significant spike in mobile casino gaming.

With revenues soaring, the firm has retained its full-year expectations after gross gaming revenues rose in its first-half and the number of mobile users almost doubled.

The European company confirmed that its total gross gaming revenues rose 19% in the first half of this year.

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Get a Room! The Next Big Thing for Mobile is About to ‘Check In’

Get a Room The Next Big Thing for Mobile is About to Check In 300x199 Get a Room! The Next Big Thing for Mobile is About to Check InGet ready for a major upgrade at a future Hilton hotel stay.

Beginning next year, guests can kiss the hotel’s front desk goodbye. The check-in process once a staple of the hotel experience will soon be relegated to the trash bin of history.

Soon, all you will need is your smartphone to access a room at a Hilton property.
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