Looking to the future of mobile advertising, the team at Thinknear is ready to roll with the hottest new format in all of advertising — the native ad.
Thinknear says native ad formats are now part of its location-based marketing platform thanks to a partnership with Mopub (which will help to deliver the programmatic ad units that offer opportunities for “rich user engagements”).
“Our partnership with Mopub allows us to deliver a great product for marketers,” said Lucas Dickey, Thinknear’s VP of Product. “We are able to leverage our location-based audience targeting capabilities and Mopub’s native ad units to deliver a better experience for marketers and mobile users.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Partners, News, Platforms
This week, Visual product search platform Slyce jumped into the mobile couponing industry head-first with its acquisition of mobile couponing company SnipSnap.
The $6.5 million deal will allow SnipSnap founder Ted Mann to continue to lead the company, which won’t even have to lead its home base in Philadelphia, Pennsylvania.
Slyce says its newest purchase is a powerfully innovative firm with a proven penchant for creative mobile couponing solutions,
Posted in Announcements, Mobile Apps, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Technology
Western Union, perhaps the most recognized name in global payment services, announced this week that it will offer the red-hot Apple Pay mobile payment solution at Western Union’s flagship locations.
With the stated goal being to provide consumers yet another way to fund global money transfers and bill payments in the United States, Western Union says consumers making Western Union transactions at kiosks in over 7,600 Walgreens and Duane Reade locations nationwide also have the ability to utilize the Apple Pay service.
“Innovative payment options are a strategic focus for Western Union, and starting to accept Apple Pay is in keeping with the company’s blueprint for the future,” said Odilon Almeida, Western Union President for the Americas and European Union. “Our customers’ needs and preferences are top of mind,” he added.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Smartphones, Technology
Winning an award like this can help put a company on the map. But, in this case, being on the map was already achieved.
This week, SocialNightlife – a global social community for nightlife fans and professionals – announced it was honored with the prestigious award for “Best User Experience for Mobile” after competing with industry leaders and influencers at the 7th Annual Mobile Excellence Awards.
Those behind the initiative say SocialNightlife is a community-driven solution that “allows you to discover and connect with the nightlife and music festival scene around you.”
Posted in Announcements, Mobile Apps, Mobile Social, News, Platforms
On Wednesday, Good Technology announced the availability of the Good Management Suite.
Details shared with MMW indicate that the suite in question is a rather comprehensive cross-platform solution for organizations getting started with mobile business initiatives. Good Technology says the suite is easy for IT departments to deploy and build on a flexible enterprise mobility management (EMM) platform for future mobile growth.
The suite, priced at $3 per month, includes cloud-hosted mobile device management (MDM), mobile application management (MAM), a secure browser and an enterprise app store.
Posted in Announcements, Marketing Strategy, News, Platforms, Technology
Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile marketing platform that serves up a little bit of a lot of things.
Aiming to be a quality and affordable omnichannel marketing services providers to the “little guys” out there, Tagga is taking it hard to their prominent competition by launching a snazzy new platform that’s already generating hype.
The Tagga Engagement Marketing Platform — or TEMP — is billed as being a consumer marketing cross-channel campaign management platform “that enables marketers to drive brand messages through the noise to connect with customers across all online and offline channels on their terms, in real-time.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, News, Platforms, Technology
On Tuesday, Apple generated almost as many headlines with its Apple Watch revelation as it did with the company’s record holiday quarter earnings.
Notwithstanding Apple’s blockbuster $18.04 billion in profit last quarter (fueled by nearly 75 million iPhones sold), the tech news world gravitated toward the admission by Apple CEO Tim Cook yesterday that the company’s long-awaited smartwatch is getting closer to shipping to customers.
We can now confirm that “early 2015″” means April 2015.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology