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Why Transactional Emails Are Perfect for Marketing and Promotion

Why Transactional Emails Are Perfect for Marketing and Promotion 300x200 Why Transactional Emails Are Perfect for Marketing and PromotionYear after year, email marketing has not only evaded predictions that the marketing tactic would soon be dead in the water, it’s proven to be exponentially more effective as new resources and strategies help to make email more effectual than in previous years.

So not only is email marketing still relevant in the world of digital marketing, throughout this new year, many companies are increasing their email marketing significantly.

But simply sending out an email is not enough. Like all marketing-related efforts and the considerations behind them, the message must be carefully crafted and its means of delivery must be appropriate.
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What’s Most Important in Content Marketing?

Whats Most Important in Content Marketing 300x206 Whats Most Important in Content Marketing?Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said definition, they’re missing the fact that no matter what they provide to consumers, they should be focusing on the experience that they’re creating rather than just on simply creating a ton of content for consumers to digest.

The questions that advertisers and brands should be asking about content marketing run along the lines of “how do we use this technology to deliver an amazing customer experience?” rather than “what’s the best way to use this new platform to ramp up sales?”

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4G LTE Investment Climbing Across Latin America

4G LTE Investment Climbing Across Latin America 300x238 4G LTE Investment Climbing Across Latin AmericaABI Research is out with a new projection that calls for growth of 10% in mobile telecoms capital expenditure (CapEx) in Latin America this year, rising to $6.1 billion.

What’s driving the investment boom? Upgrades and expansion of 3G WCDMA and 4G LTE coverage will result in radio access network-related spending capturing 40% of CapEx. Investment in small cell base stations is garnering momentum with 40% year-on-year growth in 2014 to $484 million.
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More Americans Prefer Mobile Devices Over Sex

More Americans Prefer Mobile Devices Over Sex 300x200 More Americans Prefer Mobile Devices Over SexOur old friend and celebrated web journalist Alex Hillsberg reached out to MMW this week with a revelation fit for an hour of programming on Dr. Phil.

It’s official. Men and women now prefer mobile phones over sex. If that’s not a powerful enough incentive for more marketers to direct their funds to mobile, we don’t know what is!

All told, this is just one of several odd, yet interesting habits of Americans that Hillsberg and his colleagues at Financesonline.com have compiled in a new infographic, which is shared below. Check it out.

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Apple Launches Mac OS X Betas to the Public

Apple Launches Mac OS X Betas to the Public 300x170 Apple Launches Mac OS X Betas to the PublicOn Tuesday, Apple extended the OS X beta testing process to the public through the Beta Seed Program.

This effort represents a significant shift in business as usual for Apple, which hasn’t been nearly as willing to make such opportunities publicly available in the past.

The OS X Beta Seed Program gives users the opportunity to run pre-release software.

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Nokia Backed Study Finds Mobile Devices ‘Unlock Literacy Potential’

Nokia Backed Study Finds Mobile Devices Unlock Literacy Potential Nokia Backed Study Finds Mobile Devices Unlock Literacy PotentialIn recognition of World Book Day, UNESCO – along with Worldreader and Nokia – have just released the results of the largest survey on mobile reading in the developing world, which revealed that mobile devices can help significantly enhance people’s literacy skills.

According to the responses of nearly 5,000 people across seven developing countries, mobile reading can open educational opportunities to nearly seven billion people. The result? A massive reduction of illiteracy rates.

In places where physical books are scarce, mobile phones are plentiful. And while mobile phones are still used primarily for basic communication, even the simplest of phones are a gateway to long-form text, the study summary reads.

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Think You Know How Big Online, Mobile Gambling Are? Think Again!

Think You Know How Big Online Mobile Gambling Are Think Again 300x200 Think You Know How Big Online, Mobile Gambling Are? Think Again!Sam Miranda, the editor of RightCasino.com, reached out to our sister site mGamingWatch last week with their new infographic showing the growth of online casinos and mobile gambling.

It was so interesting, we decided to share it here, too.

The comprehensive visual reveals how, in 20 years, online gambling evolved into a $35 billion annual market.

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