A new infographic from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age of marketing.
Instantly drawing controversy upon its publication, some critics are quick to point out that “old SEO” strategies are far from dead and the new tactics touted are tenuous at best.
But according to those behind the new visual, these are the sustainable and algorithm-proof SEO methods “that work in 2013.”
Posted in Infographics, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Resources
With 2013 rapidly drawing to a close, many industry heavyweights have begun the ritualistic reflection on the year gone by and forecasting that which is expected in the new year.
On Monday, IDC Financial Insights hosted a web conference “IDC Financial Insights 2014 Predictions: Worldwide Financial Services” highlighting the top 10 predictions for the year ahead.
So what do the analysts at IDC expect to see in 2014? Here are their top 10 predictions:
Posted in News, Predictions, Technology
It’s a milestone achievement for the iOS app ecosystem and the innovative developers behind the plentiful array of apps that entertain and inform us like nothing else.
According to the latest industry data, Apple’s App Store now contains more than one million iOS apps.
App discovery platform Appsfire was first to report the news.
Posted in Announcements, Apple App Store, iOS, iPhone, Mobile Apps, News, Platforms
From smartphones to tablets, anything with a touchscreen is a hot commodity in the world of connected devices today.
And the latest industry data related to touch-screen panel shipments confirms it.
“After a decline in the second quarter of 2013 and a tepid expansion in the third, demand for touch-screen panels used in notebook PCs is set to rebound to double-digit growth during the last three months of the year,” IHS reports.
Posted in Announcements, News, Predictions, Tablet Devices, Technology
On Monday, BIA/Kelsey shared with MMW the release of a new report which explores the evolution of shopping, commerce and payments in the mobile age.
According to details presented in “Mobile Local Shopping and Payments: A Virtuous Cycle,” there are many opportunities for local media companies to integrate mobile marketing solutions and boost retention among SMBs and local merchants.
“Together, e-commerce and m-commerce only comprise 7 percent of U.S. retail spending—the rest is offline in physical stores, especially for products that shoppers want to see before they buy,” says Michael Boland, VP of content and senior analyst at BIA/Kelsey.
Posted in Announcements, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Payments, Mobile Shopping, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
On Friday, comScore confirmed that U.S. smartphone ownership reached a new all-time high during the previous quarter ending October 31st.
Freshly published data from comScore MobiLens and Mobile Metrix, which reports key trends in the U.S. smartphone industry, confirmed that 149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months covered in the report.
That’s up another 4.1 percent since July.
Posted in Announcements, Mobile Devices, News, Predictions, Smartphones, Technology
Mobile advertising is undergoing a rapid transformation as we speak.
In fact, by next year, many of the ads that cross our small screen may hardly b identifiable as ads on first notice. With native advertising finding its way to smartphone and tablet screens with greater frequency, the era of the incongruous mobile banner ad may finally be fading away.
To that end, earlier this week Appia launched something called Discovery Ads, a “native ad” format for mobile websites and applications that “allows Publishers to offer ads that more seamlessly integrate into their content.”
Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Networks, News, Platforms, Resources, Technology