Research firm Forrester, Inc. says the web will account for or influence 59 percent of U.S. retail sales by 2018, up from 52 percent this year.
Its new report — “U.S. Cross-Channel Retail Sales Forecast: 2014 to 2018” — also suggests that sales which consumers begin via a digital medium but complete offline will account for $1.774 trillion in retail spending in 2018. That’s up from $1.386 trillion in 2014.
“Consumers are ‘preshopping’ across more categories on digital devices, including phones and tablets,” says report author and Forrester e-retail analyst Sucharita Mulpuru, “while the availability of more information at shoppers’ fingertips even when they are on the go is a significant driver of the growth in cross-channel shopping.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Smartphones, Technology
Marketers who want to gauge the true effectiveness of their mobile advertising efforts should move beyond clickthrough rates (CTRs) and “start exploring cross-channel behaviors instead,” according to a recent study.
Several researchers from marketing tech and targeting firm Dstillery have outlined their findings in “Cross-channel Measurement and Optimization,” a paper forming part of the Advertising Research Foundation’s Experiential Learning series of articles.
In a post at Warc, it was noted that the study showed “using clickthroughs to establish the performance of mobile ads, they warn, is little more than a fallacy.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
What’s better than keeping up with the famous and nearly famous on Facebook?
Not much, perhaps.
Note that almost 800 million people are connected to public figures on the social media site. Users track and interact with athletes, musicians, actors, and other “influencers” and — according to Facebook Product Manager Allison Swope — consider it an integral part of their Facebook experience.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms
From sea to shining sea, Sprint has just activated an array of new markets, all of which now have access to the carrier’s fast-growing 4G LTE network.
For now, the ultra-fast cellular network has been launched in 17 new markets across the United States.
According to details provided to MMW from Sprint, the new locations include:
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Posted in 4G, Announcements, Mobile Devices, News, Platforms, Technology
Matt Rizzetta, President and CEO of the North 6th Agency (N6A), says advertising technology is in the middle of an exciting, game-changing evolution.
When asked in a recent interview what has changed for ad tech companies in their approach and priorities when it comes to PR recently, Rizzetta spoken candidly about the changes observed.
“Without question the ad/tech sector has undergone a massive transformation over the past few years,” Rizzetta tells NativeMobile. “When we’re speaking to clients and prospects in the ad/tech industry it’s clear that the audience that matters to them is vast, and no longer limited to just the ad/tech junkies as was the case a few years ago.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology
On Wednesday, Square announced its plans to release Square Reader for chip cards.
The offering in question is an EMV solution to combat card fraud and protect sensitive payment data.
“Continuing its commitment to provide sellers more ways to securely accept payments, Square’s new reader will give sellers the ability to accept chip cards with a low-cost, beautifully designed mobile card reader that offers further protection from card fraud,” the mobile payments company said in a news release.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Technology
Talk about creating time. The average person, while multi-screening, can view seven hours of screen media during just a five-hour period.
That’s a lot of potential impact for marketers.
Jivox, the provider of a leading ad platform for personalized multi-screen advertising, underscored the opportunities when it unveiled its latest survey findings. The survey evaluated adoption, usage, and the challenges of running multi-screen advertising campaigns among leading agencies.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology