Archive | Announcements

Yahoo Looking for Brand Buddies for Its Launch of Tumblr-Based Content Marketing

Yahoo Looking for Brand Buddies for Its Launch of Tumblr Based Content Marketing 300x166 Yahoo Looking for Brand Buddies for Its Launch of Tumblr Based Content MarketingYahoo is on the hunt. The company is seeking brand launch partners for its latest slate of content marketing services for Tumblr. It’s all part of Yahoo’s plan to monetize that social network.

“The move will see the Yahoo and Tumblr teams work closely with advertisers to help plan and execute branded content experiences across the platforms, while also measuring campaign ROI,” according to Jessica Davies at The Drum.

This announcement trumpets the second major push from Yahoo to monetize Tumblr following its $1.1bn in acquisitions last year.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology0 Comments

Marin Software Report Insight: Mobile Ads Moving from Merely Influencing to Converting

Marin Software Report Insight Mobile Ads Moving from Merely Influencing to Converting 300x191 Marin Software Report Insight: Mobile Ads Moving from Merely Influencing to ConvertingEngagement is great, but nothing warms the cockles of marketer hearts more than conversions. A new Marin Software report shows that is now happening.

In fact, smartphones and tablets now account for 30 percent of conversions on Google and 35 percent of them on Facebook.

As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey. A new report by Marin Software, a provider of a leading cross-channel performance advertising cloud, reveals smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments

Multiscreen 3D Advertising Dramatically Increases Mobile Engagement

Multiscreen 3D Advertising Dramatically Increases Mobile Engagement 300x256 Multiscreen 3D Advertising Dramatically Increases Mobile EngagementAmobee, an innovative industry leader in the world of digital marketing, is drawing praise in response to the company’s latest offering.

In fact, one of the most noteworthy marketing products launched this year is Amobee 3D, which provides full-sensory, interactive, multimedia marketing designed to allow consumers to experience a brand on a whole new level.

“Today’s consumers live in a multi-screen world, and with Amobee 3D we strive to make the ad experience as fun and engaging as possible,” said Gil Sheinfeld, CTO of Amobee. “Amobee 3D technology is… going to change the way brands interact with consumers in a very real and authentic way.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology0 Comments

Will Facebook Soon Surpass Google In Mobile Advertising?

Will Facebook Soon Surpass Google In Mobile Advertising 300x176 Will Facebook Soon Surpass Google In Mobile Advertising?In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the mobile advertising world.

Facebook’s potential to surpass Google in Mobile Advertising was not only discussed it was all but directly predicted.

Currently, Opera Mediaworks owns 17% of global mobile display advertising and is on track to double their revenues when all is said and done for 2014. The point? This company understands mobile advertising.

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Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Predictions0 Comments

Digital Newspaper Audience Has Moved to Mobile

Digital Newspaper Audience Has Moved to Mobile Digital Newspaper Audience Has Moved to MobileLooking for breaking news?

You’re most likely to be doing it mobile.

That’s in line with a recent study by the Newspaper Association of America (NAA). Conducted by comScore, the study showed that 80 percent of U.S. adult internet users accessed digital news content.

When it comes to unique visitors, the digital newspaper audience came in at 164 million this past August—an 18 percent YOY increase.

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Opinion: Big Data’s Big Mistake

Opinion Big Datas Big Mistake Opinion: Big Datas Big Mistake The following is a guest contributed post to MMW from Malcolm Stewart, CEO of YouEye.

In the early and middle decades of the 20th century, instinct and an understanding of human nature drove marketing and advertising. Consider “Mad Men” – the TV drama about a prestigious 1960s New York ad agency. No real boundaries existed between advertising and marketing, and creativity directed the process.

Quantitative data simply did not exist back then in the way it does today, and that left advertisers/marketers with the tool of qualitative research – speaking to the target market directly. Back then, just as today, qualitative research told brands the why behind a decision to buy a product, choose one brand over another, and more.

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Apple Earnings Obliterate Projections

Apple Earnings Obliterate Projections 300x160 Apple Earnings Obliterate ProjectionsOn Monday afternoon, Apple reported record September earnings for its Q4 of 2014.

Largely obliterating analyst projections, Apple was firing on all cylinders last quarter — except when it came to its iPad.

Nonetheless, despite selling nearly one million fewer iPads in the same quarter one year ago (12.3 million sold in Q4 of 2014 vs. 13.1 million sold in Q4 of 2013), Apple is optimistic that its recently refreshed iPads will help accelerate its tablet sales in the months ahead.
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