Despite the enormous opportunities for growth in mobile marketing today, stark reminders emerge every now and then that serve to reiterate a sober reality for some — not all players survive the challenging game of mobile marketing by playing alone.
One such reminder came into focus last week, as mobile marketing firm Hipcricket announced that it is being acquired by SITO Mobile for $4.5 million.
In the days leading up to the acquisition announcement, Hipcricket filed for bankruptcy protection.
Posted in Announcements, Mobile Devices, Mobile Marketing, News, Platforms, Technology
The Trade Desk, Inc. — a demand-side platform in what is now a $5 billion real-time bidding industry — has announced expansion of its global mobile offering via integration with Google’s DoubleClick Ad Exchange and Twitter’s proprietary mobile exchange, MoPub.
This announcement arrives on the heels of AlwaysOn’s recognition of TheTrade Desk as one of its global OnMobile Top 100 for “disrupting the establishment and creating viable business models for the mobile marketplace.”
It also follows the recent news that Apple has selected The Trade Desk as an alpha partner in its iAd programmatic pilot project.
Posted in Announcements, Mobile Advertising, News, Platforms, Technology
I’m a bit too late — as always happens on Facebook. While you were there a seeming 20 hours per day inviting everyone to play Candy Crush, I was too busy doing important things to … well … UNFRIEND you.
In case you missed it, the world recently celebrated the fifth anniversary of “National Unfriend Day,” a comedic tradition launched by Jimmy Kimmel that still has some traction.
“(It’s a) trend that is now making people take long looks at their friend list and deleting those “extra” friends,” Micki Hogan of Digital Journal. “It reminds us all that cleaning your friend list is a good idea.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Smartphones, Technology
In case you hadn’t noticed, content marketing was big last year. And we mean big. But it’s going to be even bigger in 2015.
Citing information from the Content Marketing Institute and pulling insight from an array of experts in the digital marketing game, a new infographic from Curata highlights just how gargantuan this market is becoming.
So what are the top content marketing trends and predictions to look out for in this new year? Check out the visual below and see for yourself.
Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Technology
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.
Study Shows Telemedicine is a Preferred Treatment Option For Disabled Children
The full benefits of telemedicine are still being explored in countries around the world. While telemedicine makes consultations with otherwise inaccessible specialists available to many in developing countries, it also makes access to healthcare more easily accessible in developed countries.
Hospital Cost Reductions Necessary, But More Than Same Old Excel Spreadsheets Will Be Required
Of all the developments in healthcare — and there are a wagonload these days — cost containment is one of the pressing issues. That’s because, according to data from the Centers for Medicare & Medicaid Services (CMS), out of the nearly $3 trillion spent in 2014, a purported $765 billion was “lost to waste in inefficiency, redundancy, errors, over-utilization, and unnecessary variation in clinical practices.”
Posted in Announcements, mHealth, Mobile Devices, News, Platforms, Smartphones, Technology
MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what it calls an “apparent disconnect between how chief executive officers ( see the current status and benefits of data initiatives and how lower-level managers see them.”
Not surprisingly, the firm posits, this and other disparities “impede success” and imperil the competitive advantage companies hope to realize.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Where’s the venture capital money going these days?
Into internet and software companies, that’s where. It’s a sign that not only is there still money sloshing around looking for investment opportunities, but a big endorsement of what investors see as the promise of the online marketplace.
There was a lot of dough looking for a home, too.
Posted in Announcements, News, Platforms, Technology