Archive | Announcements

Facebook Tops 1 Billion Mobile Users

Facebook Tops 1 Billion Mobile Users 300x200 Facebook Tops 1 Billion Mobile UsersLast night, Facebook confirmed during its Q1 earnings report that it has now passed the groundbreaking 1 billion mark for monthly active users on mobile devices, including smartphones as well as tablets.

It should be noted that Facebook reached this lofty number without lumping in Instagram users – all 200 million of them.

Pretty impressive, indeed.
Continue Reading

Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms0 Comments

Qmetrix Releases Sales Stats for Galaxy S5 Launch

Qmetrix Releases Sales Stats for Galaxy S5 Launch 300x168 Qmetrix Releases Sales Stats for Galaxy S5 LaunchRepresentatives from iQmetrix, a provider of retail management software for the North American wireless industry, reached out to Mobile Marketing Watch this week with new sales statistics from the recent Samsung Galaxy S5′s launch weekend (Friday, April 11 to Sunday, April 13).

iQmetrix says it sampled data from some 15,000 store locations across the North America, revealing interesting data related to the S5 launch, the launch of its number-one rival, the iPhone 5s (Sept. 20-22, 2013) and sales of Galaxy S4 and iPhone 5 devices in the months preceding S5 and 5s launches respectively.

The findings of this impressive research effort are, indeed, interesting. The resulting infographic is shared below.

Continue Reading

Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Facebook CFO Leaving Social Media Giant

 Facebook CFO Leaving Social Media GiantOn Wednesday, during the social networking giant’s Q1 earnings call, Facebook announced that David Ebersman has informed the company of his intention to step down as chief financial officer.

Ebersman has served in his current role for nearly five years.

On June 1, 2014, the outgoing CFO will be succeeded by David Wehner, currently Facebook’s Vice President, Corporate Finance and Business Planning.
Continue Reading

Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms0 Comments

Twitter’s New Exchange Excites the Native Ad Community

Twitters New Exchange Excites the Native Ad Community 300x168 Twitters New Exchange Excites the Native Ad CommunityTwitter is ready to rock and roll in native advertising.

The social media company announced this week that its launching a mobile-focused native ad exchange through its recently acquired partner MoPub.

“Not only are native ads a significant improvement for publisher monetization in general, but users engage with these ad formats at a higher rate than the desktop-era banners and interstitials which are so prevalent in mobile apps today,” says Kevin Weil, an executive with Twitter. “Because of this, monetization through native ads can deliver a considerably better experience for users and also a better ROI for marketers.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Technology0 Comments

AT&T, The Chernin Group to Back Online Video Businesses

ATT The Chernin Group to Back Online Video Businesses 300x162 AT&T, The Chernin Group to Back Online Video BusinessesAT&T and The Chernin Group – which, if you’re not familiar, manages and invests in media businesses around the world – has just announced the formation of a venture to acquire, invest in and launch over-the-top (OTT) video services.

The Chernin Group and AT&T have committed over $500 million in funding to the venture.

This alliance positions AT&T and The Chernin Group to take advantage of the rapid growth of online video and OTT video services, with each party bringing significant and complementary strengths. The strategic goal of this initiative will be to invest in advertising and subscription VOD channels as well as streaming services.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology, Wireless Carriers0 Comments

Tech Marketing Barometer Looks Favorable for Marketing Budgets

Tech Marketing Barometer Looks Favorable for Marketing Budgets 300x191 Tech Marketing Barometer Looks Favorable for Marketing BudgetsA new survey of senior marketers at technology companies, International Data Corporation’s (IDC) CMO Advisory Service found that two-thirds are expecting budget increases for 2014.

All told, it’s the latest data pointing to increasingly ballooning marketing budgets across the tech world.

Additionally, IDC forecasts that marketing budgets within the technology industry will increase 1.5-2.5% overall in 2014.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

Why Transactional Emails Are Perfect for Marketing and Promotion

Why Transactional Emails Are Perfect for Marketing and Promotion 300x200 Why Transactional Emails Are Perfect for Marketing and PromotionYear after year, email marketing has not only evaded predictions that the marketing tactic would soon be dead in the water, it’s proven to be exponentially more effective as new resources and strategies help to make email more effectual than in previous years.

So not only is email marketing still relevant in the world of digital marketing, throughout this new year, many companies are increasing their email marketing significantly.

But simply sending out an email is not enough. Like all marketing-related efforts and the considerations behind them, the message must be carefully crafted and its means of delivery must be appropriate.
Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology0 Comments