On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the Mobile Marketing Opportunity.”
The report in question explores the mobile ad market opportunity for both marketers and mobile ad/media sellers.
Impressively, the report indicates that global ad spend could reach as much as $220 billion globally and $70 billion in the U.S. alone (excluding mobile search).
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions
It’s hard to wrestle with Google. Now the company is tightening the “Gordian Knot” with its YouTube franchise to keep hot content creators from jumping ship to competitors like Facebook.
In this case, the Gordian Knot (a legend associated with Alexander the Great used as a metaphor for an intractable problem) is Google’s decision to make serious investments to boost the profiles of top talents. Google has owned YouTube since late 2006.
“The site expanded support to full-scale marketing and advertising campaigns, helping turn successful creators with large fan bases like Bethany Mota and Epic Rap Battles of History into household names,” noted MediaPost.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology
According to a new Strategy Analytics report, the global tablet applications processor (AP) market registered a solid 23 percent year-on-year growth to reach $945 million in Q2 2014.
Apple, Intel, Qualcomm, MediaTek and Samsung captured the top-five tablet AP revenue share spots in Q2 2014.
Although Apple maintained its tablet AP revenue share lead with 26 percent revenue share, Intel proved impressive with 19 percent revenue share.
Posted in Announcements, News, Platforms, Predictions, Tablet Devices, Technology
Late Tuesday, the CDC confirmed that a patient now being treated at a Dallas hospital is, tragically, the first person diagnosed with Ebola in the United States.
The global Ebola crisis, beginning in Africa and now spreading around the world, has led to an overwhelming amount of media coverage, and social media interaction with an unfortunate amount of it being false.
With the accelerated rate at which information can spread across the Internet, it is too challenging to manage and monitor false information, which is more speculative than factual and often derived from irresponsible reporting.
Posted in Announcements, mHealth, Mobile Apps, News, Platforms, Smartphones, Technology
AdTheorent, Inc. recently announced summary findings from internal retail industry mobile ad performance analyses conducted across its network during Q2 of 2014.
According to details shared with MMW, the company analyzed user engagement with approximately 150 million mobile impressions in the retail vertical for insights regarding the highest performing secondary engagement actions, household incomes, operating systems and devices, as well as outside factors that influence mobile advertising engagement.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Retail, News, Platforms
In a recent Q&A with Aki Iida, the Head of Mobile at the ultra-successful online shopping site Zappos, 2014s biggest mobile marketing changes were discussed at Mobile Commerce Daily.
First up for discussion? How Both Google and Apple have made some drastic changes to support a streamlined user experience on stationary devices, laptops, and mobile devices.
These changes have made it necessary for e-commerce professionals to readjust their approach to mobile. With that being said, changes of this nature will continue to evolve over time, so online business owners must keep close watch.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Could multiple beacon messages be a turn-off for consumers? It certainly appears so.
Newly released research indicates that marketers risk a whopping 313 percent drop in application use when more than one beacon message is delivered per location.
“On the other hand, when beacons are used as a utility, this can lead to a 500 percent increase in interactions compared to standard push notifications with location relevancy,” reports Mobile Marketer, citing data from inMarket.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Predictions, Technology