Next week South by Southwest will kick off in Austin, Texas, welcoming tens of thousands of attendees to the leading cultural and entertainment festival in the world.
This year, however, SXSW will also represent the single largest deployment of iBeacons (more than 1,000) for any single event.
To make it happen, South by Southwest (SXSW) teamed with Eventbase, a mobile event platform, to release an update of the official 2015 SXSW GO app.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, News, Platforms, Technology
What’s one way to stay on top of the ever-changing mobile ecosystem?
Programmatic, according to experts with mobile app marketing platform Fiksu and the Mobile Marketing Association.
“The mobile ecosystem is large, fragmented, and subject to volatility,” according to the organizations. “Traffic channels that work one day may not prove effective the next. And over time, many marketers struggle to consistently identify the most efficient ways to reach the right audiences. Programmatic marketing solves these challenges, helping marketers target precise audiences efficiently while staying on top of an always-changing ecosystem.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
On Tuesday, the GSMA announced the winners of the 20th Global Mobile Awards, which were presented yesterday at the GSMA Mobile World Congress in Barcelona.
“We warmly congratulate all those honored today,” John Hoffman, CEO of the GSMA, said during the ceremony. “The GSMA is very proud to be celebrating the 20th anniversary of the Global Mobile Awards, which provide an outstanding platform to recognise world leaders in mobile innovation and diversity. It is an incredible achievement to have been announced as a Global Mobile Award winner today, as the high calibre of entries is a true reflection of the dynamic, creative and inventive thinking that will drive our industry towards the next 20 years.”
Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Marketing, News, Platforms, Smartphones, Tablet Devices, Technology
Gartner this week published a new report indicating that worldwide sales of smartphones to end users had a record fourth quarter of 2014 (with an increase of 29.9 percent from the fourth quarter of 2013).
All told, last quarter smartphone shipments clocked in at 367.5 million units.
Arguably, the bigger story is that “Samsung lost the No. 1 spot to Apple in the global smartphone market in the fourth quarter of 2014,” Gartner’s report summary reads.
Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology
The following is a guest contributed post to MMW from Jay York, a social media strategist at EMSI Public Relations.
It’s true that millennials are massive users of social media, but does that mean any young friend or family member has the background to be enlisted to give your business’ social media campaign the attention it needs?
Let’s take a look at several good reasons to put your social media marketing in the hands of a pro.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Opinion, Platforms, Technology
Cisco Systems Inc. is putting a focus on the visual as Mobile World Congress 2015 began Monday in Barcelona.
The worldwide leader in information technology has asked Barcelona-based street-artist Zosen and his team of painters to put their graffiti-style talents to work as they create a lavish wall mural to portray the mobility elements and hot topics at MWC 2015.
There is also a story within the artistic story. A portion of the mural’s left side will be dedicated to portraying elements of Mobility IQ, a new Cisco Cloud SaaS that unlocks the power of visual-network knowledge.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Partners, News, Platforms, Technology
On Tuesday, Good Technology, a provider of secure mobility solutions, unveiled at Mobile World Congress 2015 its support for the rapidly expanding ecosystem of connected things and wearables on the Good Dynamics Secure Mobility Platform.
According to the company’s formal announcement, Good is the only enterprise mobility management (EMM) vendor mobilizing apps and content for secure access on wearables.
Good Dynamics enables security and protection of business data accessed by and stored on wearables and shared between other Good-secured apps. Good is also enabling a new era of productivity with access to corporate email and calendars on paired wearable devices through Good Work.
Posted in Announcements, Mobile Devices, News, Platforms, Technology