This week, mobileStorm – a 15-year veteran provider of mobile and email marketing services and technology – published its newest whitepaper.
For newcomers to the SMS arena, A Guide to SMS Short Code Management for Enterprise Level Businesses provides a comprehensive overview of the integral considerations that must be made when deciding whether a shared short code or a dedicated code is preferable for a given mobile strategy.
From an in-depth exploration of the pros and cons of dedicated and shared short codes, to a step-by-step guide to applying for and obtaining a short code, mobileStorm’s latest whitepaper is an invaluable resource for effective and sustainable SMS marketing in 2014 and beyond.
Posted in Announcements, Featured, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, SMS / Text, Technology, White Papers
Don Kingsborough, head of retail at PayPal, says he fully expects PayPal to be in two million retail outlets by the end of 2013.
According to MobilePaymentsToday, it’s a bold prediction but one that may, indeed, manifest.
Today, PayPal partner Discover announced contracts with 50 merchant acquirers, extending in-store acceptance of PayPal to — you guessed it — more than 2 million merchant outlets by the end of 2013.
Posted in Announcements, Featured, Mobile Partners, Mobile Payments, News, Platforms, Predictions, Resources, Rumors, Smartphones, Technology
Mobile barcode powerhouse ScanLife has published it’s “mobile barcode Q2 2011 trend report” which details some impressive statistics on the growth of mobile barcodes in general and ScanLife as a provider.
The company says it’s now processing more than one scan per second, compared to just 10 scans per minute a year ago. What’s impressive is the numbers coming out of North America, where mobile barcodes have never quite caught on like in Japan and Europe. ScanLife estimates that roughly 45 million people in North America have a code scanning app on their device today. This is largely attributed to the surge is smartphone ownership, which is adding to a rise in usage of more advanced mobile functionality across the board.
Posted in Featured, Marketing Strategy, Mobile Analytics, Mobile Apps, Mobile Barcodes, Mobile Devices, Mobile Marketing, Mobile News, Mobilize, Predictions
Mobile advertising has long been sought to monetize mobile applications that are offered free to users, but a new study by analytics firm Flurry indicates a better option might be the addition of virtual goods.
According to the data, mobile virtual goods accounted for 80 percent of revenue from iOS apps in September, far outpacing advertising. In fact, January, 2010 was the last month that advertising revenue was greater than virtual goods. Since then, it’s been nothing but micro-transactions of toys, coins, weapons and levels, just to name a few. Flurry conducted the research using data from social networks and social gaming applications with a combined reach of 2.2 million daily active users.
Posted in Announcements, Developer, Featured, IPad, iPhone, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile News, Mobile Social
As LBS continues to flourish, location-based advertising has picked up major steam as well. New data out from ABI Research suggests marketers will spend $1.8B on the medium in 2015, up substantially from the $42.8M expected for 2010.
While the concept has been around a while, marketers were unclear how to best leverage the technology. As LBS apps continue to define advertising models and rewards programs based on location, options for marketers are becoming better defined as well. “For a number of companies, especially ones with physical stores, the value in knowing a prospect’s location is the opportunity to drive that person to a store, and thus increase foot traffic,” said Neil Strother, research analyst at ABI Research, adding that the industry is now “seeing the first shoots” of location-based advertising being commercialized. “Once in store, the retailer has a high probability of converting that visit into a sale, which is the ultimate objective.”
Posted in Featured, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, Mobile News, Predictions
A new report published today by Juniper Research suggests mobile app downloads will surpass 25 billion by 2015, up from just 2.6 billion in 2009.
According to the report, players across the mobile value chain are seeking to emulate Apple’s success with the App Store by launching their own branded storefronts, such as the ‘Mobile Market’ from China Unicom, ‘Airtel App Central’ from Bharti and the ‘Apps & Games Shop’ on Vodafone 360. The transition to an app-centric environment has also benefited more established storefronts such as GetJar, which passed 1 billion downloads earlier this month.
Interestingly, the report noted that “freemium” was becoming the prevalent business model, with publishers increasingly offering applications free at point of sale and subsequently monetizing them via in-app billing of subscription-based services, upgrades to premium content or micropayments for virtual items. Still, the report offered caution to those seeking app store launches, saying they’d need to demonstrate sufficient scale to be able to induce developers to provide them with unique content.
Posted in Announcements, Developer, Featured, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile News, Predictions
The Interactive Advertising Bureau (IAB) today published a report entitled “Prevailing Mobile In-Application Advertising Formats,” that looks at current and future trends for mobile ad formats and placement on a variety of platforms and devices.
The IAB fielded a simple survey to members who sell in-app ads, asking them to summarize the ad formats they currently support, across seven different platforms for mobile devices, including Android, Blackberry, iPhone/iPod Touch, iPad, Palm, Symbian and Windows Mobile. Participating publishers in the survey included companies such as 4INFO, the Associated Press, CNN.com, Millennial Media and Pandora, just to name a few.
In terms of smartphone platforms, the IAB concluded that banner sizes are “most harmonious,” meaning the surest way to run a campaign across a majority of smartphone app platforms is to stick to the largest of the 6:1 Mobile Marketing Association mobile banner sizes, which is 300 x 50. A majority of the participants in this survey support 300 x50 directly, and those that don’t generally have a size slightly larger where a 30 0x 50 will fit okay with black or white bars around it.
Posted in Android, Announcements, BlackBerry, Featured, IPad, iPhone, Mobile Advertising, Mobile Apps, Mobile News, Symbian