Late last month, the Mobile Marketing Association announced that it will present its New York Forum: Mobile’s Role in the Path to Purchase earlier than originally anticipated. Instead of June, the MMA is bumping up the event to May 8-10.
As of February 28th, registration for the event was open. Friday morning, however, the MMA sent out an email blast reminding potential attendees that early bird registration ends today.
“With 1000+ of the Mobile industry’s key brand, agency, technology and media influencers expected at this years’ event, the NY Forum reflects the growing power of mobile and it’s value in the path to purchase,” the organization says.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Conferences, Mobile Marketing, Mobile News, News, Platforms, Resources
NFC, mobile wallet, and mobile marketing technology provider Proxama has confirmed a new partnership this week with The Logic Group.
Together, Proxama will create a complete NFC-based services offering for retail clients.
The Logic Group, which distributes vouchers and coupons via NFC-enabled in-store smart posters, has much to gain from Proxama, which will provide the NFC technology and platform to enable fully branded incentives to be delivered to consumers’ mobile devices following a tap on an NFC tag embedded in a poster.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, Mobile News, Mobile Partners, Near Field Communication, News, NFC, Platforms, Resources, Smartphones, Tablet Devices, Technology
Apple remains large and in charge when it comes to dominating enterprise. That’s according to a new report from Good Technology.
On Tuesday, Good released its Q4 2012 Device Activation Report detailing smartphone and tablet devices activated amongst Good’s enterprise customers, which include half of the FORTUNE 100.
This quarter’s report showed a clear preference for iOS devices, which accounted for 77 percent of all activations and captured eight of the top ten spots on the most popular device list this quarter.
Posted in Android, Announcements, iOS, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile News, News, Platforms, Resources, Smartphones, Technology
The following is a guest post by Derek Johnson, Founder & CEO of Tatango, an SMS provider. You can find him on Twitter @thederekjohnson.
Yesterday we broke the news on our blog about CallFire acquiring EzTexting, but there was still the lingering question as to why CallFire was keeping their acquisition such a secret. While there may be many reasons why CallFire wants to keep the acquisition a secret, there’s one that if exposed would most certainly impact the value of their acquisition of EzTexting.
Posted in Mobile Marketing, Mobile News, Rant, Rumors, SMS / Text
With only a few days remaining in 2012, we at Mobile Marketing Watch are taking a look back at some of the biggest stories of the year across the mobile marketing, social media, and mobile tech landscape.
From the general growth observed in the mobile marketing industry to the mobile tech developments (4G LTE expansion, NFC emergence, etc.) that continue to impact our daily existence, 2012 was an unforgettable year of news, rumors, and events.
Check out our list of the top ten stories from MMW for 2012 (in no particular order) and please be sure to add your own thoughts in reflection below.
Posted in 4G, Android, Android Market, Announcements, iOS, IPad, iPhone, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile News, Near Field Communication, News, NFC, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology
Apple is about to break out of its 5 year business model for new iPhone releases. No longer will consumers have to wait a full calendar year for hardware upgrades.
More closely following the pattern of hardware makers in the Android arena, Apple may begin refreshing it’s red-hot iPhone more than once a year.
According to the hottest rumor in mobile this Monday morning, MMW is among the news reporting sites to hear about Apple’s supposed plans to release the iPhone 5S next summer.
Posted in Announcements, iOS, iPhone, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile News, Near Field Communication, News, NFC, Platforms, Resources, Smartphones, Technology
As widely expected, on Monday the folks at Bango – the mobile payments and analytics company – announced that its first integration on Google Play is now live.
According to details made public in a press release this morning, the first mobile network operator (MNO) to be connected is Telstra, the leading MNO in Australia.
Telstra subscribers using Google Play can now purchase digital content without resort to sending SMS messages or the limitations of credit cards. Users now enjoy frictionless operator billing powered by Bango, paying on their phone bill, without the need to register personal details.
Posted in Android, Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile News, Mobile Partners, Mobile Payments, News, Platforms, Resources, Smartphones, Technology, Wireless Carriers