A new survey from Lookout reveals that two-thirds of IT managers are concerned about mobile security threats, such as malware, data loss and device theft.
Lookout used the occasion of this report’s publication, and understandably so, to launch its comprehensive new business security solution designed to make mobile security and device management easy and accessible to businesses and employees.
“Lookout for Business is the simplest way for businesses to secure all their devices from mobile threats, data loss and device loss,” Lookout says. “This launch marks Lookout’s first move in delivering solutions that help secure and protect mobile devices for businesses of all sizes.”
Posted in Announcements, Mobile Devices, Mobile News, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology, Topics
This week, the FCC will begin enforcing a strict new set of rules poised to profoundly impact how mobile marketing is done.
For that reason, last Thursday Mobile Marketing Watch, along with our sister sites mHealthWatch and mGamingWatch, hosted an emergency webinar for marketers and related professionals across numerous industries who must urgently educate themselves on a variety of emerging issues related to consumer privacy, location based services, and the Telephone Consumer Protection Act (TCPA).
Attorneys Ross Buntrock and Michael Hazzard of Arent Fox, Rip Gerber of Locaid, and Jared Reitzin and Darren Withers of mobileStorm participated in the webinar, which is now available to view online.
Posted in Announcements, Casino mobile marketing, Legal, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, Mobile Devices, Mobile Location, Mobile Marketing, Mobile News, Mobile Spam, Mobile Websites, News, Platforms, Privacy, Resources, Short Codes, SMS / Text, Technology, Webcasts, Wireless Carriers
With Mobile World Congress 2014 just around the corner, the GSMA is quickly laying the groundwork for next February’s event.
Spanning February 24-27, 2014 at Fira Gran Via in Barcelona, Spain, the annual exhibition for the mobile industry already boasts an impressive lineup of speakers.
In recent days, the GSMA confirmed the latest additions to the speaker list:
Posted in Announcements, Marketing Strategy, Mobile Conferences, Mobile Devices, Mobile News, Mobile Shopping, News, Platforms, Predictions, Smartphones, Tablet Devices, Technology
Here are some of the top stories in healthcare, telemedicine, and mobile health that mHealthWatch been monitoring in recent days.
In their mid-year report on the state of digital health investments, health IT incubator firm Rock Health reported venture capital investment in digital health companies grew 12% in the first six months of 2013. All told, that’s $849 million in venture capital directed toward a market estimated to be valued at $6.6 billion this year and $20.7 billion by 2018.
Two weeks ago, the U.S. Food and Drug Administration (FDA) issued its long awaited final guidance for developers of mobile medical applications. As expected, the guidance outlines the FDA’s tailored approach to mobile apps. But the FDA plans to regulate only the apps posing the greatest potential risks to consumers.
Posted in Announcements, mHealth, Mobile Devices, Mobile News, News, Platforms, Resources, Smartphones
Mobile marketing is reaching Canadian mobile users with increasing frequency. And they’re welcoming it with open arms, according to the latest research.
SAS Marketing Research finds that 58% Canadians actually want more mobile marketing.
38% of Canadians readily admit that they would buy more if presented with more promotional offers on their smartphone while out shopping.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile News, News, Platforms, Predictions, Resources, Tablet Devices, Technology
Late last month, the Mobile Marketing Association announced that it will present its New York Forum: Mobile’s Role in the Path to Purchase earlier than originally anticipated. Instead of June, the MMA is bumping up the event to May 8-10.
As of February 28th, registration for the event was open. Friday morning, however, the MMA sent out an email blast reminding potential attendees that early bird registration ends today.
“With 1000+ of the Mobile industry’s key brand, agency, technology and media influencers expected at this years’ event, the NY Forum reflects the growing power of mobile and it’s value in the path to purchase,” the organization says.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Conferences, Mobile Marketing, Mobile News, News, Platforms, Resources
NFC, mobile wallet, and mobile marketing technology provider Proxama has confirmed a new partnership this week with The Logic Group.
Together, Proxama will create a complete NFC-based services offering for retail clients.
The Logic Group, which distributes vouchers and coupons via NFC-enabled in-store smart posters, has much to gain from Proxama, which will provide the NFC technology and platform to enable fully branded incentives to be delivered to consumers’ mobile devices following a tap on an NFC tag embedded in a poster.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, Mobile News, Mobile Partners, Near Field Communication, News, NFC, Platforms, Resources, Smartphones, Tablet Devices, Technology