It’s one thing to worry about the privacy implications of how social media platforms or mobile apps may monitor or record your unique user preferences. But it’s another matter altogether to have your email hacked and digital properties wrongfully taken.
Unfortunately, the recent Sony email hacking underscores the growing global threat of cyber terrorism. And on the heels of new reports that implicate North Korea in the aforementioned hacking scandal, the era of state-sponsored electronic terrorism is sparking debates today about that which could lead to war between or among nations in the future.
“American officials have concluded that North Korea was ‘centrally involved’ in the hacking of Sony Pictures computers, even as the studio canceled the release of a far-fetched comedy about the assassination of the North’s leader that is believed to have led to the cyberattack,” The New York Times is reporting.
Posted in Announcements, News, Platforms, Predictions
On Wednesday, IDC Energy Insights hosted a web conference, IDC FutureScape: Worldwide Utilities 2015 Predictions, to highlight the predictions based on the IDC FutureScape report.
Some of the informational gems that came to light yesterday are receiving no shortage of attention this morning.
Among the most talked predictions from the IDC FutureScape for Utilities include:
Posted in Announcements, News, Platforms, Predictions, Technology
Time does not stand still. And neither does technology.
What can we expect in 2015? Everyone knows that mobile is major, but according to RadiumOne, it’ll loom even larger as a market force in 2015.
The top trends?
Watch for mobile in-car to become an ‘Internet of Things’ player.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology
There’s no doubt that mobile marketing has made huge strides in the last several years, from native ads to in-app ads and cross-device data tracking. That being said, there are plenty of new challenges in the road ahead and, as 2014 winds to a close, these challenges are being brought to the forefront.
Beginning with Advertising Week and increasing every single day since (now with just two weeks to go before the ball drops on New Year’s Eve), digital executives have been exceedingly talkative of late, and all of them are eager to share their opinions and predictions for 2015.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Predictions
Apple gave its best effort to ensure a smooth and consistent flow of product through its supply channels to survive the anticipated holiday shopping demand across the globe.
But it didn’t exactly work out as planned for the iDevice maker.
With Christmas looming fast on the horizon next week, getting one’s hands on a high-end iPhone 6 or iPhone 6 Plus model is getting increasingly difficult.
Posted in Announcements, iPhone, News, Platforms, Predictions, Smartphones, Technology
The difference in marketing today as opposed to 10 or 20 years ago is almost as big as the difference between life in the early 1900s and today. In other words, it’s huge.
Digital marketing has forever and completely changed the way brands interact with consumers and, with social media, smartphones and tablets leading the way, there are tools available to business owners and brands today that 20 years ago would have seemed impossible.
Of course this isn’t news to anyone in the marketing industry or, for that matter, the general public. Sure, “Generation X” might be unaware of the difference but, for the majority of the population, the changes have been breathtaking in their swiftness.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology
There’s a great commentary by Matt Kapko, who covers social media for CIO, that anyone toiling in the fields of IT, marketing, programmatic, native, or related arenas needs to read.
“In just a few short years, advertising technology has become one of the fastest growing areas in the tech world,” Kapko begins. “There are now hundreds, maybe even thousands, of ad tech companies vying for a piece of the digital marketing pie, but few are self-sustaining businesses.”
What does Kapko think is going to happen?
Posted in Announcements, Mobile Advertising, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology