Archive | Predictions

Will NFC Kill Your Car Keys?

Will NFC Kill Your Car Keys Will NFC Kill Your Car Keys?Are car keys a thing of the past? If the team at NXP Semiconductors is correct in their vision, mobile devices will soon be the mechanism through which automobiles are unlocked and perhaps even started.

According to a new report from Reuters, Apple’s adoption of Near Field Communications technology is a game-changer for the future of NFC.

“Once they saw these announcements in September they kind of realized there was no going back on this technology so they better get moving and be quick on it,” Drue Freeman, Senior Vice President for global automotive sales and marketing at NXP, is quoted by Reuters.
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Posted in Announcements, Near Field Communication, News, NFC, Predictions0 Comments

Apple’s New Mobile Ad Strategy and Your Privacy: What You Need to Know

Apple’s New Mobile Ad Strategy and Your Privacy What You Need to Know 300x200 Apple’s New Mobile Ad Strategy and Your Privacy: What You Need to KnowIn order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of Monday — tracking the browsing data of its app users.

Although founder Steve Jobs predicted back in 2010 that iAd, the company’s ad platform, would soon dominate all of mobile advertising, that hasn’t exactly happened yet and for a myriad of reasons.

Apple currently trails far behind Google, with just under 3% of the mobile ad market compared to their nearly 40%. To attract developers, they give 70% of revenues back to them, although truth be told, ad revenues make up less than 2% of their overall profits.

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Posted in Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology0 Comments

Facebook Moolah Continues the Move to Mobile

Facebook Moolah Continues the Move to Mobile 300x165 Facebook Moolah Continues the Move to MobileWhere’s Facebook making the major share of its moolah?

Look no further than mobile. Mobile ad spending on Facebook has passed desktop and now represents the lion’s share of ads on the social network.

That mobile growth won’t abate anytime soon.

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Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Predictions, Technology0 Comments

Juniper: NFC Payment Users to Number 500 Million by 2019

Juniper NFC Payment Users to More Than 500 Million by 2019 276x300 Juniper: NFC Payment Users to Number 500 Million by 2019A new report from Juniper Research calls for major growth in the market for NFC mobile payments.

And not surprisingly, Apple is expected to play a critical role in the anticipated boom.

Juniper reports this week that there will be 516 million mobile users of NFC (Near Field Communication) contactless payment services by the end of 2019.

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Posted in Announcements, iOS, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Smartphones1 Comment

Mobile Now Plays a Vital Role in Online and In-Store Purchases

Mobile Now Plays a Vital Role in Online and In Store Purchases 300x199 Mobile Now Plays a Vital Role in Online and In Store PurchasesFor companies striving to advance their marketing in the digital age, identifying the ever-changing role that mobile plays in conversions is essential.

In an effort to help retailers gauge the importance of mobile in their world, NinthDecimal recently released their Q2 “Audience Insights” report.

The report had many valuable takeaways, such as the fact that mobile now plays a critically important part in how consumers research products—both before heading out to shop and while in-store.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology0 Comments

Report: Wearables Are Cool… But Too Complex

Report Wearables Are Cool... But Too Complex 300x170 Report: Wearables Are Cool... But Too ComplexConsumers may be slowly warming to the emergence of wearable technology, but that doesn’t make wearables any easier to operate.

The dominance of touchscreen user interfaces will reduce over the next 5 years as more sensors are introduced to mainstream products and entirely new product form-factors emerge, enabling and necessitating new user interfaces like voice, gesture, eye-tracking, and neural.

That’s the prediction from ABI Research‘s recent report which examines popular user interface (UI) methods as well as the natural sensory technologies transitioning from research labs into future product solutions.

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Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology0 Comments

Will Facebook Soon Surpass Google In Mobile Advertising?

Will Facebook Soon Surpass Google In Mobile Advertising 300x176 Will Facebook Soon Surpass Google In Mobile Advertising?In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the mobile advertising world.

Facebook’s potential to surpass Google in Mobile Advertising was not only discussed it was all but directly predicted.

Currently, Opera Mediaworks owns 17% of global mobile display advertising and is on track to double their revenues when all is said and done for 2014. The point? This company understands mobile advertising.

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Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Predictions0 Comments