Archive | Predictions

More Turkey, Stuffing and Mobile Sales, Please

More Turkey Stuffing and Mobile Sales Please 300x267 More Turkey, Stuffing and Mobile Sales, PleaseAccording to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately $418 million.

Adobe just released their 2014 Holiday Shopping Prediction report and it’s chock-full of information on their predictions for this year’s Black Friday and Cyber Monday, as well as for Thanksgiving Day itself.

Remarkably, Black Friday will see 26% of shoppers doing that shopping from their mobile devices.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Commerce, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Smartphones0 Comments

iPhone 6 Plus Serving its Purpose for Apple in the U.S.

iPhone 6 Plus Serving its Purpose for Apple in the U.S. 300x199 iPhone 6 Plus Serving its Purpose for Apple in the U.S.Apple’s iPhone 6 may be its best seller this year, but don’t discount the important role played by the device’s big brother — Apple’s 5.5-inch iPhone 6 Plus model.

When Apple unveiled its answer to Android’s phablet phenomenon last September, iPhone 6 Plus proved the sorely needed catalyst for converting many Android users who simply never made the switch to iOS because they enjoy using larger mobile phones.

Today, according to new data from Consumer Intelligence Research Partners, Apple’s iPhone 6 is beating iPhone 6 Plus sales in the U.S. by a margin of 3-to-1. But make no mistake about it. iPhone 6 Plus is not a sales dud. It’s winning some of Android’s market share for Apple.

Continue Reading

Posted in Android, iPhone, Mobile Devices, News, Platforms, Predictions, Smartphones1 Comment

Trends for 2015? More Search, Sponsored Content, Big Data

Trends for 2015 More Search Sponsored Content Big Data 300x200 Trends for 2015? More Search, Sponsored Content, Big DataWhat’s in store for digital marketing 2015? More of what we saw in 2014. A lot more.

“Quality content. Content marketing. Mobile-friendly content. Ad retargeting.

That begins an iMediaConnection essay on digital marketing trends by Neal Leavitt, president of Leavitt Communications.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Predictions1 Comment

First Mobile Marketing Qualification Launched by mCordis

First Mobile Marketing Qualification Launched by mCordis 300x199 First Mobile Marketing Qualification Launched by mCordismCordis has long been one of the leading companies in mobile marketing education and services.

This reality played a major role in helping the company become the first to offer an industry-accredited qualification for mobile marketing.

This particular program is designed to improve the education of those working in mobile marketing and also to lend validity to the knowledge those marketers already have.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Smartphones, Technology0 Comments

Are You Ready for the Holiday Smartphone Smack Down?

Are You Ready for the Holiday Smartphone Smack Down 300x200 Are You Ready for the Holiday Smartphone Smack Down?Every year, technology companies save their best smartphone releases either for, or just before, the holidays. Both Samsung and Apple, who have been the two leaders in the smartphone industry for the past couple of years, have definitely taken to doing this. Both have just released within the last few months the latest refreshed versions of their flagship devices just in time to have been adequately marketed by Black Friday.

But what about all of the other companies that produce smartphones (and there are others). Many of them are also releasing their newest phones just in time for the holidays, making that third spot (inevitably behind Apple and Samsung), up for grabs. Who’s going to snag it this year?

Continue Reading

Posted in Android, iOS, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Smartphones0 Comments

As Mobile Email Viewing Increases Substantially, Will India’s Consumers Respond?

As Mobile Email Viewing Increases Substantially Will India’s Consumers Respond 300x192 As Mobile Email Viewing Increases Substantially, Will India’s Consumers Respond?There are two things that can be said about email marketing in the United States; it’s become a bit blasé because it’s been used so frequently, but it still works.

Yes, it’s a traditional marketing channel that doesn’t feel cutting edge, but it’s still being used by many innovative companies as they deal with the challenges of struggling to stay creative and get in front of as many eyes as possible.

In developing countries however, email marketing is still relatively new and, in countries like India, where more and more people are now opening and reading their email on mobile devices, the opportunities are growing fast.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Technology0 Comments

Is Programmatic Mobile Advertising More Fraud-Resistant?

Is Programmatic Mobile Advertising More Fraud Resistant 300x200 Is Programmatic Mobile Advertising More Fraud Resistant?What’s bugging digital advertisers?

According to Victor Malachard, whose commentary on the topic appeared at Fourth Source, it’s fraud.

Among the concerns “for all players in the digital advertising ecosystem, and quite rightly, too, is fraud, in which non-human clicks and impressions drain advertising budgets rather than reaching the right audiences,” Malachard writes.

Continue Reading

Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Security, News, Platforms, Predictions1 Comment