451 Research, an information technology research and advisory company, is out with a new report calling for the Enterprise Mobility Management (EMM) market to grow from $3.8 billion in revenue in 2014 to $9.6 billion in 2018.
The research firm defines EMM as a set of tools that include mobile device management, mobile application management, mobile email container applications, mobile application platforms, mobile back-end as a service (MBaaS) and mobile virtualization.
“As enterprises increasingly adopt EMM, we believe this will lead to a market CAGR of 22% from 2013 to 2018,” the report summary reads.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology
Pizza Hut is, without question, a mobile innovator. Among the first national pizza chains to develop and roll-out a comprehensive mobile platform for customers, Pizza Hut knows a thing or two about giving patrons convenience through the mobile channel.
Consequently, it comes as a surprise to some that the pizza giant doesn’t seen to think that Apple’s new mobile payments platform will deliver.
“I am more pessimistic about Apple Pay’s impact than most people here,” Danny Sullivan, Pizza Hut’s VP of global digital experience, recently said according to Pymnts.com.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Smartphones
Fresh from Apple’s recent iPhone 6, Apple Watch and iOS 8 media blitz, the Cupertino, California-based tech giant is gearing up to make headlines once again next week.
On Wednesday, Apple began distributing invitations to media for an event next Thursday, October 16th.
Although the invite simply states “It’s been way too long,” the characteristically reserved Apple is universally expected to unveil its next generation iPads and possibly more.
Posted in Announcements, iOS, IPad, iPhone, News, Predictions, Rumors, Technology
According to a recent report from FreeWheel, 17 percent of its digital video ad views in the UK were served to smartphones in Q2 2014.
What’s the import? Interestingly, smartphone share has passed the tablet share (15 percent). The proportions last quarter were opposite, with smartphones accounting for 13 percent and tablets 17 percent.
What hasn’t changed? The vast majority of digital video ad views in the UK were seen during long-form content. FreeWheel estimated that 75 percent of ads were served during content of this length in Q2 2014—up from 73 percent last quarter.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Predictions
In ZenithOptimedia’s new Advertising Expenditure Forecasts, global ad spend is predicted to grow 5.3% to reach $523 billion this year.
Internet advertising is the fastest-growing medium and is poised to expand by 17.1% this year.
New technology is improving internet advertising formats and making internet display more interactive and attention-grabbing, with consumers more likely to view, remember and interact with the ads directed their way.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Predictions
On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the Mobile Marketing Opportunity.”
The report in question explores the mobile ad market opportunity for both marketers and mobile ad/media sellers.
Impressively, the report indicates that global ad spend could reach as much as $220 billion globally and $70 billion in the U.S. alone (excluding mobile search).
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions
It’s hard to wrestle with Google. Now the company is tightening the “Gordian Knot” with its YouTube franchise to keep hot content creators from jumping ship to competitors like Facebook.
In this case, the Gordian Knot (a legend associated with Alexander the Great used as a metaphor for an intractable problem) is Google’s decision to make serious investments to boost the profiles of top talents. Google has owned YouTube since late 2006.
“The site expanded support to full-scale marketing and advertising campaigns, helping turn successful creators with large fan bases like Bethany Mota and Epic Rap Battles of History into household names,” noted MediaPost.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology