Talk about creating time. The average person, while multi-screening, can view seven hours of screen media during just a five-hour period.
That’s a lot of potential impact for marketers.
Jivox, the provider of a leading ad platform for personalized multi-screen advertising, underscored the opportunities when it unveiled its latest survey findings. The survey evaluated adoption, usage, and the challenges of running multi-screen advertising campaigns among leading agencies.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Smartphones, Technology
Online retail behemoth Amazon is purportedly set to enter the mobile payments fray.
According to sources close to Amazon, the ecommerce heavyweight is planning to release a mobile credit card reader that could empower merchants to accept payments from consumers on the go.
As of this writing, it isn’t known if the card reader will be exclusively compatible with Amazon tablets and smartphones or if mainstream iOS and Android products can be used as well.
Posted in Mobile Devices, Mobile Payments, News, Platforms, Predictions, Resources, Rumors, Technology
It’s a bad, horrible, disgusting word to use around a mobile tech junkie — “delayed.”
If you know what’s good for you, you’ll avoid using that word whenever possible. However, it’s a word we must use to convey the latest speculation from Apple’s supply chain inside of Asia.
It looks like some of the hottest products in Apple’s pipeline may be… delayed.
Posted in Announcements, IPad, iPhone, News, Platforms, Predictions, Rumors, Tablet Devices, Technology
Maybe you don’t have to go to Facebook. Maybe Facebook will come to you, thanks to the emerging method of sequential mobile advertising.
It’s seen as a way for advertisers to better control their branding message with consumers on social media.
According to a post by Richard Byrne Reilly at VentureBeat, “sequential video advertising allows marketers to place targeted video ads in front of a user when they click an ad on their mobile device. Based on what the person clicks, and what the product or message is, marketers are then able to follow up with similar video ads as they hop from one device to another.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Predictions
Earlier this week, as Apple reported earnings for its third fiscal quarter of 2014, analysts were quick to pounce on the Cupertino, California-based tech giant in response to the slacking sales of the company’s once industry-dominating tablet, the iPad.
But amidst growing global competition from the likes of Samsung, Amazon, and Microsoft, Apple’s market share has continued to dwindle, even though the iPad remains the leading tablet across the global landscape.
According to IDC, Apple’s Q2 iPad market share clocks in at 26.9% — down from 33% in the same quarter of 2013. In second place is Samsung, which has a 17.2% market share as of Q2 2014.
Posted in Announcements, iOS, IPad, News, Platforms, Predictions, Tablet Devices
For now, the final redesign is being discussed in hints and rumors, but it’s a fact that Google will launch a new look for all of Android when it releases Android L, the final public release of which should arrive in the fall.
According to a TechCrunch post, “the latest version sports something called ‘Material Design,’ a new set of principles for user interface creation that’s meant to make software better for touchscreens and high density displays.”
Posted in Android, Announcements, Mobile Devices, News, Platforms, Predictions, Rumors, Smartphones, Technology
According to a recent post on mobileStorm’s always-insightful Digital Marketing Blog, the clock may be ticking away toward expiration on QR Codes.
When he invented the Quick Response or QR code in 1994, inventor Masahiro Hara was actually looking for a way to increase the amount of information that could be stored on a simple paper label.
Recently, however, he told the U.K. Telegraph that the emergence of better image recognition software will likely make his invention obsolete in about 10 years.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology