According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last year, and will reach approximately $418 million.
Adobe just released their 2014 Holiday Shopping Prediction report and it’s chock-full of information on their predictions for this year’s Black Friday and Cyber Monday, as well as for Thanksgiving Day itself.
Remarkably, Black Friday will see 26% of shoppers doing that shopping from their mobile devices.
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Commerce, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Smartphones
Apple’s iPhone 6 may be its best seller this year, but don’t discount the important role played by the device’s big brother — Apple’s 5.5-inch iPhone 6 Plus model.
When Apple unveiled its answer to Android’s phablet phenomenon last September, iPhone 6 Plus proved the sorely needed catalyst for converting many Android users who simply never made the switch to iOS because they enjoy using larger mobile phones.
Today, according to new data from Consumer Intelligence Research Partners, Apple’s iPhone 6 is beating iPhone 6 Plus sales in the U.S. by a margin of 3-to-1. But make no mistake about it. iPhone 6 Plus is not a sales dud. It’s winning some of Android’s market share for Apple.
Posted in Android, iPhone, Mobile Devices, News, Platforms, Predictions, Smartphones
What’s in store for digital marketing 2015? More of what we saw in 2014. A lot more.
“Quality content. Content marketing. Mobile-friendly content. Ad retargeting.
That begins an iMediaConnection essay on digital marketing trends by Neal Leavitt, president of Leavitt Communications.
Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Predictions
mCordis has long been one of the leading companies in mobile marketing education and services.
This reality played a major role in helping the company become the first to offer an industry-accredited qualification for mobile marketing.
This particular program is designed to improve the education of those working in mobile marketing and also to lend validity to the knowledge those marketers already have.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Smartphones, Technology
Every year, technology companies save their best smartphone releases either for, or just before, the holidays. Both Samsung and Apple, who have been the two leaders in the smartphone industry for the past couple of years, have definitely taken to doing this. Both have just released within the last few months the latest refreshed versions of their flagship devices just in time to have been adequately marketed by Black Friday.
But what about all of the other companies that produce smartphones (and there are others). Many of them are also releasing their newest phones just in time for the holidays, making that third spot (inevitably behind Apple and Samsung), up for grabs. Who’s going to snag it this year?
Posted in Android, iOS, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Smartphones
There are two things that can be said about email marketing in the United States; it’s become a bit blasé because it’s been used so frequently, but it still works.
Yes, it’s a traditional marketing channel that doesn’t feel cutting edge, but it’s still being used by many innovative companies as they deal with the challenges of struggling to stay creative and get in front of as many eyes as possible.
In developing countries however, email marketing is still relatively new and, in countries like India, where more and more people are now opening and reading their email on mobile devices, the opportunities are growing fast.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Predictions, Technology
What’s bugging digital advertisers?
According to Victor Malachard, whose commentary on the topic appeared at Fourth Source, it’s fraud.
Among the concerns “for all players in the digital advertising ecosystem, and quite rightly, too, is fraud, in which non-human clicks and impressions drain advertising budgets rather than reaching the right audiences,” Malachard writes.
Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Security, News, Platforms, Predictions