MMW has learned that Apple could very well see a record number of ticket applications for the company’s World Wide Developer’s Conference this year.
Earlier this week, Apple announced that it will hold its 26th annual WWDC June 8 through June 12 at San Francisco’s Moscone West, “with more sessions than ever before streamed to developers.”
This year’s convention, like last year’s, will be all about the future of iOS and OS X.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology
Although we don’t yet have the final numbers for Easter marketing spend this year, we do know the numbers were big — very big. As the digital age continues to welcome new content marketing opportunities, sponsored posts and native-ad style materials were as plentiful as Easter eggs this season.
“It was a good Easter marketing season for small businesses,” marketing consultant Ian Hayes tells MMW. “I think online marketing worked really, really well for many. And even if some didn’t get into the game this year, the lessons they learned and the examples made clear to them will certainly influence their actions next year.”
Hayes points to a recent commentary by Armando Roggio of Practical eCommerce, who cited a number of brilliant Easter-centric marketing ideas that are definitely worth remembering for next year if you didn’t already take advantage of them this season.
Posted in Marketing Strategy, Mobile Marketing, Platforms, Predictions, Technology
If you think wearables are everywhere today, just wait.
“Wearable computing is moving past the early adopter stage and the industry is beginning to see the first glimpses of how it will have a profound influence on the future of human interaction with technology,” reads a new report summary from Tractica.
The researchers project that the global wearable devices market will grow from 17 million device shipments in 2013 to 187.2 million units annually by 2020.
Posted in Announcements, mHealth, News, Platforms, Predictions, Smartphones, Technology
Next week, Apple is expected to provide one final mega-push for Apple Watch before the eagerly awaited wearable ships next month.
But ahead of the weekend, Apple CEO Tim Cook spoke with reporters in London about the myriad of uses that Apple Watch may ultimately have beyond the most familiar or anticipated.
According to Cook, Apple Watch’s potential is practically unlimited and could halt the existence of many staples in the modern world — like car keys.
Posted in Announcements, iOS, Mobile Devices, News, Platforms, Predictions, Technology
If you’re expecting a new iPhone or iPad you may be sorely disappointed. Based on sources close to Apple, next week’s media event is primarily going to serve as a launch pad for Apple Watch.
Apple’s eagerly awaited wearable is due to ship next month but preorders could possibly begin as early as next week.
Chances are, we’ll find out during the Monday, March 9th event. For now, Apple is divulging much. The company’s press invite merely says it’s time to “Spring Forward.”
Posted in Announcements, IPad, iPhone, Mobile Devices, News, Platforms, Predictions, Technology
The Federal Trade Commission (FTC) is requesting that a federal judge uphold the agency’s authority to bring an enforcement action against AT&T for allegedly “slowing down the broadband connections of some unlimited data users.”
In sum, the FTC is asking U.S. District Court Judge Edward Chen to reject AT&T’s claim that it’s a “common carrier,” and not subject to FTC jurisdiction.
“The Communications Act … unambiguously states that an entity may be treated as a common carrier only to the extent that it provides a common carrier service,” the FTC adds. “Mobile data is not a common carrier service,” notes MediaPost in a recent story.
Posted in Announcements, Legal, News, Predictions, Technology
BMO Capital Markets not only raised its price target to $135 for AAPL ahead of the weekend, but one of its top analysts also made a bold but possibly still conservative sales prediction for a number of current and future Apple products.
BMO analyst Keith Bachman expects 207 million iPhone sales in 2015.
“Apple’s current iPhone offering, pending the Watch launch and the strength of Apple’s family of products, combined with Apple’s large and loyal installed base, gives us confidence in our iPhone forecast,” the analyst told investors late last week.
Posted in Announcements, iPhone, News, Platforms, Predictions, Smartphones, Technology