Archive | Predictions

More Mobile, More Problems for Intel

More Mobile, More Problems for IntelIntel is dealing with some seriously hefty out-flow.

According to Lucian Armasu of Tom’s Hardware it doesn’t matter that Intel actually had a decent year, reaching $55.9 billion in revenue and $11.7 billion in profits last year. Intel’s mobile division underperformed, bleeding more than $4 billion, adding to the $3.1 billion it lost the year before.

In other words, Intel has blown $7 billion in mobile in the last two years. That’s more dough than many chip firms are even making in the current marketplace.

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Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology0 Comments

Twitter Will Soon Begin Processing Payments

Twitter Will Soon Begin Processing PaymentsTwitter is still one of the most popular social media platforms in the world, but the competition is fierce. For this reason Twitter is actively searching for ways to stay relevant, and ways to further monetize their microblogging platform.

In a recent announcement chronicled by MCD, a Twitter executive shared that part of their 2015 strategy will be to begin processing mobile payments. However, Twitter’s goal is not to create a mobile payment platform but to allow a new advertising option for movie theaters and concert venues to sell tickets.

The software is still in its testing phase and the rollout date for the “Buy Button” that will allow Twitter users to purchase movie and concert tickets through Twitter has not yet been determined. But it’s coming.

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Posted in Announcements, Mobile Payments, News, Platforms, Predictions0 Comments

Which Social Media Platform is Capturing the Most Upscale Advertising?

Which Social Media Platform is Capturing the Most Upscale AdvertisingWhen it comes to the world of social media ad buying, many major brands invest in paid advertisements, but even more are engaging their customers with the creative content that they post on social sites such as Facebook or Twitter.

The reasons for this are many, but two of the most pertinent are how casual most social sites are and the demographics of users.

Consequently, some social platforms struggle more than others to capture major national or global brand advertisers, but Instagram is not one of them. According to recent reports, it seems as if many advertisers view Instagram along similar lines of an upscale magazine or a well-respected newspaper.

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Posted in Announcements, News, Platforms, Predictions1 Comment

The Emerging Mobile Commerce Marketplace

The Emerging Mobile Commerce MarketplaceOnline shopping has continued to grow steadily over the last decade, but the emerging mobile commerce marketplace is just beginning to take off at supersonic speeds.

With mobile payment options, such as Google Wallet, Apple Pay, and PayPal exploding in popularity, a growing number of consumers are comfortably and confidently turning to mobile payment processing for day-to-day purchases. In a recent report (“Global M-Commerce Market 2015-2019”) the growth of mobile commerce over the next few years was exhaustively explored.

Currently, the mobile commerce marketplace is largest within the United States, yet the report estimates that the market will continue at a rapid pace to grow both in North America and around the globe. They estimate that mobile will account for over 32% of all payments within the next 4 years.

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Posted in Announcements, Mobile Apps, Mobile Commerce, News, Platforms, Predictions, Technology0 Comments

China Now Dominates Tablet Usage in APAC

China Now Dominates Tablet Usage in APACTablet usage in China is on the rise, with the latest industry data showing that close to half of all Internet users in the world’s most populous nation will connect to the Web via tablet on a monthly basis throughout 2015.

“That will be up 16.7% over 2014 usage levels, and double-digit growth will continue through 2016. In 2018, growth will have slowed to 7.4% for a total of 435.5 million tablet users in China,” eMarketer reveals.

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Posted in Announcements, Mobile Internet, News, Platforms, Predictions, Tablet Devices0 Comments

Mobile Payments to Grow Faster Than Mobile Anything This Year

Mobile Payments to Grow Faster Than Mobile Anything This YearThink mobile marketing, advertising, gaming — mobile anything, in fact — are growing at a brisk pace? That’s nothing compared to mobile payments.

Apparently, 2015 won’t just be big for mobile payments. It will be epic.

New research from Deloitte calls for in-store mobile payments to increase by more than 1,000 percent globally this year.
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Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, Predictions0 Comments

Email Open Rate in UK Shows Increasing Activity on Mobile

Email Open Rate in UK Shows Increasing Activity on MobileWhat’s the skinny on email marketing in the mother country?

Interestingly, December research from email intelligence company Return Path indicates that mobile is having a deleterious effect on consumer emailing habits.

“(The research) found that the percentage share of email opens in the country across mobile, desktop and webmail platforms was heavily weighted in favor of mobile, with 62 percent of Return Path UK client emails opened that way,” noted eMarketer. “This was well ahead of any other country tracked; the U.S. was some way behind, with a 48 percent share of opens coming via mobile.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology0 Comments