For companies striving to advance their marketing in the digital age, identifying the ever-changing role that mobile plays in conversions is essential.
In an effort to help retailers gauge the importance of mobile in their world, NinthDecimal recently released their Q2 “Audience Insights” report.
The report had many valuable takeaways, such as the fact that mobile now plays a critically important part in how consumers research products—both before heading out to shop and while in-store.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology
Consumers may be slowly warming to the emergence of wearable technology, but that doesn’t make wearables any easier to operate.
The dominance of touchscreen user interfaces will reduce over the next 5 years as more sensors are introduced to mainstream products and entirely new product form-factors emerge, enabling and necessitating new user interfaces like voice, gesture, eye-tracking, and neural.
That’s the prediction from ABI Research‘s recent report which examines popular user interface (UI) methods as well as the natural sensory technologies transitioning from research labs into future product solutions.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology
In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the mobile advertising world.
Facebook’s potential to surpass Google in Mobile Advertising was not only discussed it was all but directly predicted.
Currently, Opera Mediaworks owns 17% of global mobile display advertising and is on track to double their revenues when all is said and done for 2014. The point? This company understands mobile advertising.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Predictions
451 Research, an information technology research and advisory company, is out with a new report calling for the Enterprise Mobility Management (EMM) market to grow from $3.8 billion in revenue in 2014 to $9.6 billion in 2018.
The research firm defines EMM as a set of tools that include mobile device management, mobile application management, mobile email container applications, mobile application platforms, mobile back-end as a service (MBaaS) and mobile virtualization.
“As enterprises increasingly adopt EMM, we believe this will lead to a market CAGR of 22% from 2013 to 2018,” the report summary reads.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology
Pizza Hut is, without question, a mobile innovator. Among the first national pizza chains to develop and roll-out a comprehensive mobile platform for customers, Pizza Hut knows a thing or two about giving patrons convenience through the mobile channel.
Consequently, it comes as a surprise to some that the pizza giant doesn’t seen to think that Apple’s new mobile payments platform will deliver.
“I am more pessimistic about Apple Pay’s impact than most people here,” Danny Sullivan, Pizza Hut’s VP of global digital experience, recently said according to Pymnts.com.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Smartphones
Fresh from Apple’s recent iPhone 6, Apple Watch and iOS 8 media blitz, the Cupertino, California-based tech giant is gearing up to make headlines once again next week.
On Wednesday, Apple began distributing invitations to media for an event next Thursday, October 16th.
Although the invite simply states “It’s been way too long,” the characteristically reserved Apple is universally expected to unveil its next generation iPads and possibly more.
Posted in Announcements, iOS, IPad, iPhone, News, Predictions, Rumors, Technology
According to a recent report from FreeWheel, 17 percent of its digital video ad views in the UK were served to smartphones in Q2 2014.
What’s the import? Interestingly, smartphone share has passed the tablet share (15 percent). The proportions last quarter were opposite, with smartphones accounting for 13 percent and tablets 17 percent.
What hasn’t changed? The vast majority of digital video ad views in the UK were seen during long-form content. FreeWheel estimated that 75 percent of ads were served during content of this length in Q2 2014—up from 73 percent last quarter.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, News, Platforms, Predictions