Archive | Rumors

Yahoo Wants to Take a Bite Out of Apple

Yahoo Wants to Take a Bite Out of Apple 294x300 Yahoo Wants to Take a Bite Out of AppleThere’s a covert operation underway at Yahoo today (okay, so maybe it’s not exactly covert any longer, but it’s serious stuff nonetheless).

Yahoo’s chief executive officer, Marissa Mayer, is poised to make the pitch of her career in the coming weeks. And it’s to Apple.

According to knowledgeable industry sources, Yahoo’s boss wants to win Apple’s affections and inspire the iDevice maker to dump Google and make Yahoo the default search engine on all Apple products.
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Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Rumors, Smartphones0 Comments

Should Mobile Marketers Start Thinking More Seriously About 3D?

Should Mobile Marketers Start Thinking More Seriously About 3D 300x150 Should Mobile Marketers Start Thinking More Seriously About 3D?If 3D is the next big thing in smartphones, should mobile marketers begin thinking about this technology and how it may be harnessed?

Although it’s important to not let the imagination run completely wild about this prospect, it’s difficult to keep the mind from wondering this week as speculation emerges that Amazon is about to roll out a game-changing smartphone in the next two to three months.

The online shopping giant and flourishing tech maker is said to be planning a new Amazon branded smartphone, upping the ante with Apple and Samsung by rolling out a slew of groundbreaking features that we haven’t yet seen on an iPhone or Galaxy smartphone.
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Posted in Android, Announcements, iPhone, Mobile Devices, News, Platforms, Rumors, Smartphones, Tablet Devices, Technology0 Comments

Apple Prepping Major iTunes Overhaul?

Apple Prepping Major iTunes Overhaul Apple Prepping Major iTunes Overhaul?Since late February, rumblings have perpetuated across the tech blogosphere to suggest that Apple will soon introduce a significant revamp of iTunes.

Late last week, new reports emerged which indicate that Apple’s foray into high-definition music is now imminent.

According to industry sources, 24-bit tracks could be unveiled within two months, likely before Apple’s WWDC set for early June.
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Posted in iOS, Mobile Music, Mobile Software, News, Predictions, Rumors, Technology0 Comments

Apple Almost Bought Which Mobile Payments Giant?

Apple Almost Bought Which Mobile Payments Giant 300x282 Apple Almost Bought Which Mobile Payments Giant?Sources close to Apple are cited in a new report from Re/code indicating that Apple almost purchased one of the world’s leading mobile payments companies.

According to the report in question, Apple came close to making a bid for Square.

We’re told that Google was interested as well, but even with such large potential suitors at their door, Square seemed happy to remain independent.
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Posted in Announcements, iOS, Mobile Devices, News, Platforms, Predictions, Rumors, Technology0 Comments

Mobile Tech Coming Soon to a Shopping Cart Near You?

Mobile Tech Coming Soon to a Shopping Cart Near You 300x199 Mobile Tech Coming Soon to a Shopping Cart Near You?Speculation is looming in Sacramento, California today that legislators are preparing to support a new bill that, if passed into law, will afford significant tax incentives to businesses that make their shopping carts capable of mounting a smartphone or tablet.

For marketers plugged into everything from geolocation ad targeting to beacon technology, smartphone mounts on shopping carts present a host of valuable opportunities. We’re told, however, that the inspiration for this effort has very little if anything to do with marketing.

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Posted in Announcements, Mobile Devices, News, Platforms, Rumors, Smartphones0 Comments

Did Comcast Just Confirm Leaked Apple News?

Did Comcast Just Confirm Leaked Apple News Did Comcast Just Confirm Leaked Apple News?Comcast may have just confirmed a longstanding rumor about Apple’s next-gen Apple TV… it’s coming soon. And it may be bigger and better than ever.

Earlier this week, an FCC filing from Comcast and Time Warner regarding their proposed merger references the so-called next-gen Apple TV.

In the filing, Comcast says:

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Posted in iOS, News, Platforms, Predictions, Rumors0 Comments

Digital Ad Spend Growing Faster Than Anticipated

Digital Ad Spend Growing Faster Than Anticipated 300x200 Digital Ad Spend Growing Faster Than AnticipatedWhile mobile ad spending has been growing by leaps and bounds, digital ad spending as a whole is reaching all-time highs.

Digital ad spend refers to any paid digital advertisements meant for viewership on desktops, laptops, tablets, smartphones, and any other connected devices. It is estimated that digital ad spending will increase by over 14 % in 2014, reaching $137 billion worldwide.

This means that digital ad spending will account for approximately 25% of all global media spending, outpacing estimates.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Predictions, Rumors, Smartphones, Tablet Devices0 Comments