Long harangued as the stale innovator of the mobile advertising world, iAd may finally be catching up to the top ad networks and other mobile advertising platforms of 2014.
AdAge reports that Apple is gearing up to launch video iAds later this year. They will “automatically play full-screen within iPhone and iPad apps.”
The people described these new video ads as “interstitials,” suggesting that they’ll interrupt whatever someone is doing in app. More likely the ads will play at moments of transition, like after completing a game’s level or finishing an article.
Posted in Announcements, iOS, iPhone, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Rumors, Technology
We’ve heard the rumors before. But now they may actually manifest.
According to a new report from The Wall Street Journal, 2014 will be a whole new ballgame for Apple’s product release schedule, particularly when compared to what we’re used to.
Apple, we’re told, is hiring engineers from rival smartphone makers and other Taiwanese technology firms in Asia to “build up teams in Shanghai and Taipei.”
Posted in Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Rumors
Apple Insider reports that iPad 2 production is poised to wind to a halt soon, possibly well before the end of this year.
Since its debut in March 2011, Apple’s iPad 2 has been one of the company’s top selling devices across all product lines. A hot commodity domestically and abroad, the iPad 2 has remained a bestseller for Apple across the world until only recently.
Even with the launch of two more subsequent hardware revisions — most recently last fall with the fifth-generation iPad Air — the iPad 2 has continued to live on as a legacy device in Apple’s product lineup. Its remaining availability has been somewhat perplexing, suggesting that Apple continued to find success with the device at $399.
Posted in Announcements, iOS, IPad, Mobile Devices, News, Platforms, Rumors
News broke Wednesday that Comcast is buying Time Warner Cable for $45 billion in stock. The deal effectively combines the nation’s two biggest cable operators.
Although the formal announcement is due this morning, we’re told the boards of both companies have already approved the deal.
“With the deal,” The Wall Street Journal reports, “Comcast almost certainly ends an eight month takeover battle for TWC waged by fourth biggest cable operator Charter Communications Inc. and its biggest shareholder, Liberty Media Corp., whose chairman is cable pioneer John Malone.”
Posted in Announcements, Mergers And Acquisitions, News, Predictions, Rumors
Speculation swirling around the carrier today indicates that Sprint is reconsidering a potential acquisition of T-Mobile.
As MMW reported in December, Sprint – the nation’s third largest mobile operator – is interested in acquiring T-Mobile, which is something AT&T attempted and failed to do just two years previously.
Sprint’s newfound hesitation, the WSJ reports, “makes sense after antitrust officials expressed strong sentiments against a deal publicly.”
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Networks, News, Platforms, Predictions, Rumors, Wireless Carriers
Apple CEO Tim Cook has effectively cleared up any confusion with regard to Apple’s plans to enter new product categories.
Last night, Cook told The Wall Street Journal and other national media outlets that the company will, indeed, expand the scope of its products into new mobile territories.
“There will be new categories,” Cook reveals, being careful not to say too much. “We’re not ready to talk about it, but we’re working on some really great stuff.”
Posted in Announcements, iOS, IPad, iPhone, Mobile Devices, News, Platforms, Predictions, Rumors
Sources close to Microsoft reveal that the company is nearing a decision on the individual who will succeed Steve Ballmer as the Chief Executive Officer of Microsoft.
The frontrunner, we’re told, is Satya Nadella, a longtime Microsoft veteran.
Contrary to previous reports, which suggested that an expansive global search was underway for Ballmer’s successor, Microsoft may ultimately promote from within.
Posted in News, Platforms, Rumors, Technology