There’s a covert operation underway at Yahoo today (okay, so maybe it’s not exactly covert any longer, but it’s serious stuff nonetheless).
Yahoo’s chief executive officer, Marissa Mayer, is poised to make the pitch of her career in the coming weeks. And it’s to Apple.
According to knowledgeable industry sources, Yahoo’s boss wants to win Apple’s affections and inspire the iDevice maker to dump Google and make Yahoo the default search engine on all Apple products.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Rumors, Smartphones
If 3D is the next big thing in smartphones, should mobile marketers begin thinking about this technology and how it may be harnessed?
Although it’s important to not let the imagination run completely wild about this prospect, it’s difficult to keep the mind from wondering this week as speculation emerges that Amazon is about to roll out a game-changing smartphone in the next two to three months.
The online shopping giant and flourishing tech maker is said to be planning a new Amazon branded smartphone, upping the ante with Apple and Samsung by rolling out a slew of groundbreaking features that we haven’t yet seen on an iPhone or Galaxy smartphone.
Posted in Android, Announcements, iPhone, Mobile Devices, News, Platforms, Rumors, Smartphones, Tablet Devices, Technology
Since late February, rumblings have perpetuated across the tech blogosphere to suggest that Apple will soon introduce a significant revamp of iTunes.
Late last week, new reports emerged which indicate that Apple’s foray into high-definition music is now imminent.
According to industry sources, 24-bit tracks could be unveiled within two months, likely before Apple’s WWDC set for early June.
Posted in iOS, Mobile Music, Mobile Software, News, Predictions, Rumors, Technology
Sources close to Apple are cited in a new report from Re/code indicating that Apple almost purchased one of the world’s leading mobile payments companies.
According to the report in question, Apple came close to making a bid for Square.
We’re told that Google was interested as well, but even with such large potential suitors at their door, Square seemed happy to remain independent.
Posted in Announcements, iOS, Mobile Devices, News, Platforms, Predictions, Rumors, Technology
Speculation is looming in Sacramento, California today that legislators are preparing to support a new bill that, if passed into law, will afford significant tax incentives to businesses that make their shopping carts capable of mounting a smartphone or tablet.
For marketers plugged into everything from geolocation ad targeting to beacon technology, smartphone mounts on shopping carts present a host of valuable opportunities. We’re told, however, that the inspiration for this effort has very little if anything to do with marketing.
Posted in Announcements, Mobile Devices, News, Platforms, Rumors, Smartphones
Comcast may have just confirmed a longstanding rumor about Apple’s next-gen Apple TV… it’s coming soon. And it may be bigger and better than ever.
Earlier this week, an FCC filing from Comcast and Time Warner regarding their proposed merger references the so-called next-gen Apple TV.
In the filing, Comcast says:
Posted in iOS, News, Platforms, Predictions, Rumors
While mobile ad spending has been growing by leaps and bounds, digital ad spending as a whole is reaching all-time highs.
Digital ad spend refers to any paid digital advertisements meant for viewership on desktops, laptops, tablets, smartphones, and any other connected devices. It is estimated that digital ad spending will increase by over 14 % in 2014, reaching $137 billion worldwide.
This means that digital ad spending will account for approximately 25% of all global media spending, outpacing estimates.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, News, Platforms, Predictions, Rumors, Smartphones, Tablet Devices