On Thursday, LogicBuy posted a must-read report on smartphones and the often-touted specs that should actually carry very little weight with consumers in the market for a new or refreshed device.
“For example,” reads the guest post by Shaun Chatman, “did you know that so-called native apps take up huge allotments of your phone’s memory: why would you want a phone to choose apps for you? Say no to wasted space and skip this spec.”
Other specs that phones shouldn’t bother listing include caller ID, SMS capability, and languages. When was the last time a phone existed without the capability to send an SMS? Text messaging has been around for twenty years, and SMS-friendly phones have been on the market for at least 15 years.
Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Resources, Smartphones
Think technology is mostly for the young? It’s just as much for the young at heart, regardless of physical age.
That’s according to a new report from CDW.
“Even as the Baby Boomers enter their 60s and 70s, there’s no slowing down this demographic. Most likely the buyers of the first home computers on the market, seniors are still keeping up with today’s modern technologies,” CDW reports.
Posted in Announcements, Infographics, mHealth, News, Platforms, Resources, Technology
It’s an amazing but accurate statistic: 87% of Fortune Global 100 companies now use one or more of the major social media platforms to communicate.
Small businesses, however, are even bigger fans of social media.
A survey conducted last year by small business online community Manta indicated that 90% of owners are now networking online.
Posted in Announcements, Infographics, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
Let’s face it. Today’s marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution of today’s marketing landscape that 40% of current CMOs feel unprepared for the challenges ahead.
That’s according to new research from Accenture.
“CMOs also said they found it more difficult in 2012 to improve the efficiency of marketing operations (up 8 percentage points compared with 2011) and to improve their workforce’s responsiveness to digital shifts (up 10 percentage points compared with 2011),” explains Ayaz Nanji, a digital strategy and content consultant and a research writer for MarketingProfs.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, News, Platforms, Resources
It is a critically important question to email marketers everywhere: why do subscribers suddenly unsubscribe?
As it turns out, there’s a comprehensive answer to this question and a recent study is helping to make sense of it all.
Based on the latest Forrester research, creating an email list is vital to driving sales, generating loyalty, and inspiring repeat sales opportunities.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
A new infographic from Demand Metric is shedding light on the current state of content marketing. And the tidbits presented are fascinating.
Although content marketing isn’t anything new, the industry has seen an impressive spike in growth, the data confirms.
Based on the information presented, 90% of organizations now market with content. On average, marketers now spend more than 35% of their budget on content marketing.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Marketing, News, Resources
On Wednesday, BugSense – creators of a leading mobile app monitoring solution – announced that the company will be participating at Google’s I/O developer conference this week.
BugSense says it will demo its Mobile App Quality monitoring at the Developer Sandbox, where a select group of innovators are invited to showcase solutions based on Google I/O-featured technologies.
Team BugSense will be on hand to give demos, discuss how the company keeps mobile moving, answer questions and exchange ideas. This marks BugSense’s third appearance at Google I/O.
Posted in Android, Announcements, Developer, Infographics, Marketing Strategy, Mobile Analytics, News, Platforms, Resources, Technology