It’s the era of the selfie. Unfortunately.
Yes, we’ve all seen the bad selfies people take in their bathrooms, the glare of the flash bouncing off the mirror so blindingly it makes us wonder if a comet just zoomed through the room. The selfie your friend posts from a local pub, two hours after she said she was too sick to go out. The selfies people take on an airplane when the oxygen masks have just been released — like, really? That’s what you’re interested in doing at this moment?
Are selfies technology’s way of teaching us that pictures of ourselves were meant to be taken by others, not our vain, goofy, clueless selves?
Posted in Announcements, Infographics, Marketing Strategy, News, Platforms
Just because everyone, it seems, is using social media marketing for their business doesn’t mean that everyone is using it effectively.
“Despite the growth of social media marketing,” says Kimberlee Morrison of SocialTimes, “CMOs still have some questions. Social has the potential to connect brands with consumers the world over, but only for those who understand how to use the medium.”
SocialTimes recently shared an insightful new infographic from marketing automation provider OutMarket, which underscores both “the good and the bad of social marketing.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Technology
AdTheorent, Inc. recently announced summary findings from internal retail industry mobile ad performance analyses conducted across its network during Q2 of 2014.
According to details shared with MMW, the company analyzed user engagement with approximately 150 million mobile impressions in the retail vertical for insights regarding the highest performing secondary engagement actions, household incomes, operating systems and devices, as well as outside factors that influence mobile advertising engagement.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Retail, News, Platforms
Still don’t think the social commerce industry is real and thriving? A recent report from Invesp just might change your mind.
“The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher,” the report reads. “On a grand scale, this conversion represents billions of dollars of business worldwide.”
So just how big is social commerce today? Check out Invesp‘s new infographic shared below.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Commerce, Mobile Devices, News, Platforms, Technology
From SMS alerts about when an owner’s gun is being handled, to mobile apps that remotely prevent a gun from being fired, the future of gun safety, some say, is inextricably linked to mobile.
Jason Deffs, a mobile application developer and ex-security officer, certainly thinks so.
“This isn’t a debate about gun control,” Deffs says. “It’s about gun safety – something people on both sides of the gun debate can still appreciate. So in the future, if there’s a way for mobile technology to help make some gun owners more responsible, it may be worth exploring.”
Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Technology
Only people who have been victims of car accidents recognize with utter gravity how devastating they can be. Some accidents are unavoidable due to auto defects, weather conditions, or other factors. But most are not.
What can drivers do to stay safe on the road? This infographic from Adams Davis P.C. makes it simple to see:
Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Tablet Devices, Technology
Did you know that the use of visualized information on the internet has increased 9900 percent since 2007?
That’s big. That’s very big.
There are good reasons behind this. People take in information presented visually, or graphically, much better, according to research. In fact, half of the human brain is devoted to visual function.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms