As social media continues to grow and evolve as a critically important platform for marketing and customer service, some trends are certainly taking hold faster than others.
According to a new report and corresponding infographic from Media Mosaic, there are seven social media trends that are dominating 2014 so far.
So what’s hot in social media today? Check out the visual below to learn more.
Posted in Announcements, Infographics, News, Platforms, Resources, Smartphones, Technology
Once again illustrating why the world’s leading social channels must be factored into your digital marketing efforts, the following infographic from CeBit, which reveals the top social business trends in 2014, confirms that mobile social strongly influences purchasing decisions today.
According to the data presented below, 74% of consumers now rely on social media to influence purchasing decisions.
To learn more, check out the detailed visual from CeBit.
Posted in Infographics, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology
According to a new report from mobile ad network Tapjoy, it is safe to say that, as Tax Day looms, “money is on our minds just as it is on our mobile devices.”
Citing data from eMarketer, Tapjoy says nearly 70% of banking executives plan to promote mobile banking solutions this year.
To identify the profile of the mobile finance enthusiast, defined as a person who uses his or her mobile device for financial transactions, Tapjoy ran a survey on our network, that consists of over 450 million consumers.
Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
On Thursday morning, Appia – a leading mobile user acquisition network – shared with Mobile Marketing Watch a new report probing the most effective tactics in mobile user acquisition.
According to the data presented, by 2017, spending on location-targeting for mobile ads will reach $10.8 billion. All told, it’s a lot of money to waste if you’re not getting it right.
So what can you do to make the most of your available resources? Check out Appia’s “5 Tips for Mobile User Acquisition” to learn more.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones
Econsultancy’s 8th annual Email Marketing Industry Census reveals that email marketing, which has spiked 28% just in the last year in the United Kingdom, is a force like no other when it comes to ROI.
68% of companies surveyed ranked email marketing as “good” or “excellent,” making it the best-ranked channel compared to SEO, content marketing, paid search, online direct marketing, social media, affiliate marketing, mobile marketing and online display advertising.
“This marks a 3% increase since last year, while the previously highest ranked digital marketing channel, search engine optimization, dropped 8%, possibly due to the effect of ‘not provided’ keyword data,” reveals Econsultancy’s Graham Charlton.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, News, Platforms, Technology
Ahead of the forthcoming Mobile Innovation Summit in Chicago, Illinois later this year, the folks at Mobile Payments Today have published a new infographic that explores the rapidly increasing importance of mobile payments within the modern dining experience.
“Mobile innovations continue to grow at a staggering pace and to win the game, your brand’s mobile app is going to need more than just a menu, nutritional information and restaurant locations,” says Alicia Kelso of Mobile Payments Today.
“If you’re not considering a mobile strategy,” she continues. “you have a lot of ground to make up: Experts predict the mobile payments industry will account for $1 trillion in global transactions by next year. Other research shows that 38 percent of U.S. consumers used a mobile coupon to purchase a product in-store, and that 35 percent of restaurant mobile apps include an ordering option.”
Posted in Infographics, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Smartphones
Beacons are at the center of the hottest buzz in marketing today. And marketers are taking notice for good reason.
In-store mobile-marketing provider, Swirl, has just published a new infographic highlighting the significant business opportunity that beacon technology offers for retailers and marketers.
Entitled “The Beacon Marketing Opportunity: Consumers are Ready But Are Retailers?” the infographic reveals that seventy-nine percent of consumers who have received push notifications on their smartphone in the past six months have made at least one purchase as a result.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology