Still don’t think the social commerce industry is real and thriving? A recent report from Invesp just might change your mind.
“The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher,” the report reads. “On a grand scale, this conversion represents billions of dollars of business worldwide.”
So just how big is social commerce today? Check out Invesp‘s new infographic shared below.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Commerce, Mobile Devices, News, Platforms, Technology
From SMS alerts about when an owner’s gun is being handled, to mobile apps that remotely prevent a gun from being fired, the future of gun safety, some say, is inextricably linked to mobile.
Jason Deffs, a mobile application developer and ex-security officer, certainly thinks so.
“This isn’t a debate about gun control,” Deffs says. “It’s about gun safety – something people on both sides of the gun debate can still appreciate. So in the future, if there’s a way for mobile technology to help make some gun owners more responsible, it may be worth exploring.”
Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Technology
Only people who have been victims of car accidents recognize with utter gravity how devastating they can be. Some accidents are unavoidable due to auto defects, weather conditions, or other factors. But most are not.
What can drivers do to stay safe on the road? This infographic from Adams Davis P.C. makes it simple to see:
Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Tablet Devices, Technology
Did you know that the use of visualized information on the internet has increased 9900 percent since 2007?
That’s big. That’s very big.
There are good reasons behind this. People take in information presented visually, or graphically, much better, according to research. In fact, half of the human brain is devoted to visual function.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms
It’s been said that those with money only buy that which has been well-marketed to them.
If that’s the case, Ford’s marketing must be every but as good as their line of automobiles.
According to the team at West Valley City, Utah’s Henry Day Ford, “the Ford F-150 is the most popular car in the world no matter the socioeconomic status.”
Posted in Announcements, Infographics, Marketing Strategy, News
Mobile marketing. It’s everywhere. But not everyone is doing it right.
From poor timing and a weak call to action, to outright spam and irrelevant messages, there are many, many mistakes that mobile marketers are still making.
And we mean many.
Posted in Announcements, Infographics, Mobile Marketing, News, Platforms, Technology
“When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing,” says Tammy Lam of the Intuit Small Business Blog.
Unfortunately, a great many small businesses continue to miss the boat on social media. Why? They simply don’t know where to begin the journey toward social media marketing success. And without a map, they never take the trip (or worse, they go in the wrong direction).
Recently, Lam shared with readers a very helpful infographic that should serve as a useful guide to companies looking to plan their social media marketing efforts over the next twelve months. Check it out below.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources