You want to know the most beautiful thing about social media marketing? It has the potential to make even the most boring, non-sexy brands a hot commodity in digital marketing.
Of course, social networks don’t do all the heavy lifting. But with with some creative thinking and planning, social media can be effectively harnessed to bounce the boring right off of your brand.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, News, Platforms, Technology
The team at hibu, a provider of digital marketing solutions, recently shared with MMW its latest survey results that show U.S. small and medium-sized businesses (SMBs) could be missing out on $1 trillion in annual revenue by not having websites that can be easily viewed and navigated on mobile phones and tablets.
According to the survey results:
- U.S. SMBs predict that mobile-optimized sales revenues will grow by 630% in the next year
- Even so, only 9% of U.S. SMBs have mobile-optimized websites, and just 3% have websites that can handle mobile transactions
- And of SMBs without mobile-optimized websites, only 12% plan to get one in the next 12-18 months.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Websites, News, Platforms, Resources
Findings presented in the new Citrix Mobile Analytics Report indicate that mobile advertisements now reach an audience almost double that reached in 2013.
Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data volume attributable to video ads. Not surprisingly, such growth will be driven, in part, by such dynamics as auto-play for video ads, as introduced by Facebook in December 2013.
Citrix shared the following infographic with MMW highlighting key insights gleaned from their newest report.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
According to the findings of a new report from Nielsen, those who predominantly access Twitter via mobile are 1.2 times as likely to engage daily as average users.
While close to 60% of users access the platform multiple times daily, mobile is still the primary gateway to the microblog.
It was discovered that 80 per cent use Twitter on their smartphone, while 70 per cent say that mobile is the main way that they access and use the social platform.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Retail, News, Platforms, Resources, Smartphones, Technology
If you’ve been discounting the importance of Google authorship, there’s a world of opportunity and authority that continues to elude you, your marketing, and, unfortunately, your business.
“If you have a blog and are consistently creating posts as part of your content marketing strategy, you have a huge opportunity to do something relatively simple that can have big benefits for you and your small business,” says Sarah Matista of SocialMediaToday.
Posted in Infographics, Marketing Strategy, Mobile Marketing, News, Platforms, Technology
Snapchat is not only a hugely popular app designed for friends and family to exchange fleeting messages and media, it’s also a fantastic communication resource for brands.
Sadly, however, Snapchat is grossly underutilized by most. Why? There’s widespread confusion about how Snapchat can be used by brands in their marketing and customer service.
Thanks to a new infographic shared below, some of this lingering confusion is getting cleared up. Check out the informative visual after the break.
Posted in Announcements, Infographics, Mobile Social, News, Platforms, Resources
As the 2014 Winter Olympic Games come to a close, it’s time to take inventory of the biggest winners and losers in Sochi.
But we’re not talking about a medal count and national price. We’re talking about the battle for social media supremacy.
A new infographic from OfferPop illustrates that when it comes to social media, “athletes and brands are competing for consumer engagement.” The new visual shared below explores in captivating detail how the games have played out on social so far.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Social, News, Platforms