Late last week, the team at My.com reached out to MMW with results from a new survey of 1,000 U.S. internet users on email behavior.
The report uncovered a number of interesting findings worth noting for email marketers and digital advertisers everywhere.
Among the interesting discoveries:
Posted in Android, Announcements, Infographics, iOS, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
MMW has spent no shortage of time chronicling the growing number of prominent and respected car dealerships that have shrewdly turned their attention to cutting edge mobile marketing and digital advertising strategies.
Today, one of the hottest tactics in automotive marketing is the use of infographics to illustrate why a particular vehicle is such an attractive buy. In recent days, the team at West Valley City Utah’s Henry Day Ford brilliantly used an infographic to highlight why the F-150 is the “world’s most popular vehicle.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms, Resources
One study after the next points to the same conclusion: women and social media are a powerful pair.
Like never before, women now dominate sites like Tumblr, Instagram, and Pinterest.
This growth has propelled the collective value of these sites to billions of dollars as of today, says Alex Hillsberg, a web journalist with Financesonline.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms
A very serious subject became a laughing matter recently, but only to reinforce with a chuckle the underlying gravity of the issue at hand.
A public service announcement created by the nonprofit group Evolve Together has made an indelible impact on how gun safety is marketed in the U.S. today — through humor.
Posted in Announcements, Infographics, Marketing Strategy, News, Technology
One of the biggest marketing conferences in the southern states is coming to Tampa, Florida on August 8, as the 2014 Tampa Bay Marketing Summit gets underway.
The event will feature top public relations, advertising and branding experts for all media platforms, including social media, television, print and radio.
“We’ve brought together experts with proven track records in a variety of specialties, from video to SEO,” says Marsha Friedman, CEO of EMSI Public Relations. “We realized it would be a priceless opportunity for business leaders to have all of this talent together under one roof for a day.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Marketing, News, Platforms
mCommerce is surging according to the latest industry data showing that smartphones and tablets are contributing to escalating levels of mobile and online sales.
As we all know, 2013 was a banner year for mobile commerce. But knowledgeable estimates now project that U.S. retail mCommerce sales for 2014 will ultimately dwarf what we saw last year.
Consequently, advises the merchant payment experts at North American Bancard (NAB), it’s important to not overlook the importance of optimizing your company’s website for mobile use.
Posted in Announcements, Infographics, Mobile Commerce, Mobile Shopping, News, Smartphones
Thanks to the dawn of the digital age, car shoppers will never again find themselves naively setting foot on a car lot, browsing the available array of automobiles while simultaneously falling prey to the charming ways of the unctuous car salesman.
Today, car shopping is an increasingly digital experience. Consequently, digital and mobile marketers in the automobile industry have many considerations when crafting campaigns and facilitating an online presence that is attractive, transparent, and valuable to consumers.
One of the considerations that digital marketers are encouraged to be mindful of is color.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, News, Platforms