On Wednesday, venerable market research firm Nielsen reported on the state of smartphone app ownership in the United States.
And the findings are particularly telling when it comes to how much smartphone owners love their myriad, must-have apps.
“Roughly a year ago when we summarized the state of smartphones at the Appnation conference,” reads the Nielsen Blog, “less than 40 percent of mobile subscribers in the U.S. had smartphones. Today, one in two mobile subscribers has a smartphone and that figure is moving steadily upwards.”
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Posted in Android, Announcements, Infographics, iOS, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones
If a small business is growing today, there’s a good chance mobile marketing has something to do with it.
That’s according to a new Small Business Mobile Survey from Web.com Group, Inc.
On Thursday, results of the new survey were published. Not surprisingly, the findings indicate that mobile marketing has played a major role in the expanding business activity within the small business community.
The published report notes that 69% of small businesses presently consider mobile marketing “crucial to their growth” in the next five years.
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Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Resources, Smartphones, Technology
On Thursday, the Mobile Marketing Association (MMA) published its first ever “SmartGraphic.”
Did you know that one in five Americans communicates more with their loved ones via mobile text message than face-to-face?
As it turns out, that’s one of the many fascinating findings visible in the MMA’s first SmartGraphic, which is posted below.
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Posted in Announcements, Infographics, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Resources, Smartphones, SMS / Text
This week, a new infographic sponsored by Mobile+Positive and Luth Research was published to great interest across the blogosphere.
The infographic and its underlying report provide a fascinating look at how well Walmart, Target, Sears and Kohls have performed in Appleās App Store.
The data is based on the Luth Traffic Index, which is an estimate of the total downloads an app has received over its entire lifespan. It is based on statistical analysis of comments, ratings, price, category and date of last release of each app in the iTunes and Android Marketplace.
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Posted in Android, Announcements, BlackBerry, Infographics, iOS, iPhone, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms
Going shopping online? If so, there’s a good change you’re a tablet owner. That was the general theme that surfaced time and again in a new report published on Friday.
Thanks to the latest data provided by RichRelevance, we are getting some detailed comparisons between iPad shoppers and other mobile users.
The report, The 2012 Q1 Shopping Insights Mobile Study, finds a steady rise in mobile share of revenue from 1.9 % in April 2011 to 4.6% in March 2012, with the iPad driving nearly all shopping, browsing and purchasing in this emerging channel.
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Posted in Infographics, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Resources, Tablet Devices
Need a job? If you’re into mobile marketing, finding work may not be a problem for much longer. According to Wanted Analytics in a report published Wednesday morning, during the past ninety days alone, more than 6,000 job ads were posted online for Mobile Marketers in the United States.
With the growth in SMS and MMS, mobile app and game downloads, and mobile internet usage growing, businesses are increasingly looking for ways to connect with consumers through marketing and promotional efforts.
Wanted Analytics says hiring demand for marketing professional with “mobile skill sets” is on fire, seeing a 26% year-over-year growth from the same 90-day time period in 2011, 134% compared to 2010, and more than 400% versus 2009.
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Posted in Announcements, Infographics, Mobile Advertising, Mobile Marketing, News, Resources, SMS / Text
As difficult as it might be to comprehend, a large number of British companies are yet to develop a website, let alone go mobile and embrace the lucrative and promotional splendors of mobile marketing.
A new study from Made Simple Group shows that approximately one in four UK businesses haven’t developed a dedicated company website. What’s more, one-third of this segment of business owners aren’t planning to develop one.
The study in question, which was sponsored by Microsoft, Huddlebuy, Business 2012 and TaxAssist Accountants, surveyed some 2,000 United Kingdom business owners.
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Posted in Announcements, Infographics, Mobile Advertising, Mobile Marketing, News, Technology