Think Pinterest is just a vapid pit of pins? Think again.
Pinterest is quickly becoming a major hub of marketing for moms.
“Though Pinterest has a reputation for solely uniting women from the four corners of the globe, there’s much more to it,” say the digital marketing experts at Fusion 360 in Salt Lake City, Utah. “In reality, she’s an efficient platform from which all businesses can market their respective brands.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, News, Platforms
Just how hot is mobile marketing? Let’s put it this way. We can’t get close enough to tell without getting seriously burned.
According to a recent report from 3Sixty Interactive, mobile marketing may already be blazing hot, but it’s only getting hotter.
“Mobile marketing used to be a new concept with digital marketing. Now, it’s the focal point of many digital marketing campaigns,” the firm says.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Music and entertainment may remain the biggest draws at SXSW, but the annual extravaganza continues to draw a global audience of the world’s most accomplished and hungriest entrepreneurs and tech innovators, particularly within the realm of healthcare.
To illustrate the boom in health tech advances on display in Austin, Texas for this year’s festival, the team at Phillips – the official health technology sponsor of SXSW — produced a new infographic highlighting some of the remarkable emerging trends and technologies taking SXSW 2015 by storm.
To learn more, check out the visual below.
Posted in Announcements, Infographics, mHealth, Mobile Devices, News, Platforms, Technology
Those numbers for online video watching just keep climbing.
Yep — it’s a veritable chorus of “I scream, you scream, we all scream for the small screen.”
It was bound to happen, as smartphone sales keep rising. Once a person owns a smartphone, they rarely leave it to saunter back to the desktop. Why bother?
Now a new infographic created by comScore notes that more than 40 percent of all online TV viewing is done on mobile devices (it’s 31 percent on smartphones and 12 percent on tablets).
Posted in Announcements, Infographics, Mobile Advertising, Mobile Marketing, News, Platforms
If you’ve wondered whether or not social media reviews truly lead to more conversions across eCommerce, the answer is clear.
According to data collected from the Bazaarvoice network and presented in an infographic this week by AdWeek, social media chatter about a product or service is highly influential in the sales process.
“E-commerce is a booming market, and its growth is closely tied to social media engagement,” the report reads.
Posted in Announcements, Infographics, Mobile Devices, Mobile Social, News, Platforms, Smartphones, Technology
Search engines are still where it’s at for many businesses — whether they’re promoting baby toys or political blogs. Yes, social media and mobile pushes are getting more attention, and they work.
Yet, nothing seems to work like SEO.
Want proof? It’s often in the raw numbers.
Posted in Announcements, Infographics, Marketing Strategy, Mobile SEO, News
The days of having a sufficient web presence through the existence of a simple website are long gone.
Today, being mobile-ready for the growing number of consumers who do almost everything form the mobile web is exceedingly important.
According to the team at Merkle: “Users are no longer tolerant of slow and non-mobile-friendly sites and will abandon a web page without hesitation. Consequently, Responsive Design has proven to be the ideal strategy to address many of the issues raised by customers and has helped companies maximize usability and engagement.”
Posted in Announcements, Infographics, News