Archive | Infographics

Infographic: 10 Trends in Digital Branding for 2015

Infographic 10 Trends in Digital Branding for 2015If you think 2014 was a watershed year for digital marketing, just wait until you see what 2015 has in store.

From the rise of native advertising to the explosion of social media marketing, this new year will bring with it a host of undeniably dominant trends in digital brand advertising — trends that could shape the future of marketing for many years to come.

So what will be the top ten trends for 2015? A new infographic from Borenstein Group endeavors to answer that question.

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Up, Up and Away for Content Marketing in 2015

Up, Up and Away for Content Marketing in 2015In case you hadn’t noticed, content marketing was big last year. And we mean big. But it’s going to be even bigger in 2015.

Citing information from the Content Marketing Institute and pulling insight from an array of experts in the digital marketing game, a new infographic from Curata highlights just how gargantuan this market is becoming.

So what are the top content marketing trends and predictions to look out for in this new year? Check out the visual below and see for yourself.

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Infographic: Paid Search for the Mobile Era

Infographic Paid Search for the Mobile EraNew data from Invoca, a call intelligence company, highlights what online marketers are missing out on by focusing solely on PPC marketing.

Invoca has found that businesses receive nearly 34 billion inbound calls per year from mobile search. These calls are highly prized by sales teams and preferred over Web leads as they are closer to the sales funnel. It goes without saying, consumers who search on phones and then call the company are really motivated buyers.

The comprehensive report and corresponding visual may be able to help marketers “cross the PPC chasm from forms to phone calls.” To learn more, check out the visual below.

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There’s Much to Learn from the Mobile Hits and Highlights of 2014

There's Much to Learn from the Mobile Hits and Highlights of 2014This week, an insightful new infographic from mobile ad tracking company S4M went viral across social media, sparking lots of chatter about the pronounced mobile hits and highlights of 2014.

If you haven’t yet been privy to this comprehensive visual retrospective on the milestone year for mobile that 2014 was, your chance to do so is below.

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Infographic: Just How Powerful is Programmatic RTB for Marketers?

Infographic Just How Powerful is Programmatic RTB for MarketersAccording to a new report from Fiksu, the time has finally come to recognize the power of programmatic RTB.

“Advertisers can reach the same size audiences at dramatically lower costs when comparing mobile to television,” Fiksu says. “In particular, when looking at programmatic real-time bidding on mobile, the cost differences are pretty dramatic.”

As RTB continues to grow – global mobile RTB spend already increased 140% year over year – it would be surprising if marketers didn’t continue to shift even more of their budgets to what is clearly a cost-effective way to capture audiences at scale.

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Why You Should Still Be Marketing to Millennials in College

Why You Should Still Be Marketing to Millennials in CollegeIt’s a double-edged sword for sure. Marketing to Millennials (particularly those in college) can be either entirely fruitful or utterly pointless depending on whether the Millennial in question has any disposable cash.

But according to a new infographic put together by the advertising gurus at El Toro, it’s critically important for marketers to not overlook this market segment. Why? Check out the visual shared below to see for yourself.

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Well, Well, Well… What Have We Really Learned About Social Media This Year?

Well, Well, Well... What Have We Really Learned About Social Media?It was, without question, an amazing year for social media.

Between the growth logged by the world’s leading platforms, to the new and increasingly effective tactics of social media marketers, 2014 was a very insightful and, ultimately, instructive year, the lessons of which will be put to good use in 2015.

Thanks to a new infographic from the folks at Didit, looking back on the year that was in social media has never been easier.
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