Archive | Infographics

INFOGRAPHIC: What Will Be The Hottest Hotel Marketing Trends for 2015?

INFOGRAPHIC What Will Be The Hottest Hotel Marketing Trends for 2015 300x300 INFOGRAPHIC: What Will Be The Hottest Hotel Marketing Trends for 2015?A new infographic from Net Affinity takes a good hard look at hotel marketing in the new year.

With mobile technology now firmly entrenched across the world of hospitality, it comes as no surprise that digital marketing will likely play a major role in the hospitality industry in 2015.

“2015 is set to be a big year in digital marketing for hotels with an explosion of new and exciting marketing tools in a rapidly changing environment,” the firm says. “As leading edge practitioners in digital marketing, the team at Net Affinity have identified 15 Hotel Marketing Trends which they believe will feature prominently in 2015.”
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Infographic: The Smartphone’s Impact on Retail

Infographic The Smartphones Impact on Retail 300x199 Infographic: The Smartphones Impact on RetailOlivia Cole, a Senior Marketing Specialist at Ifbyphone, recently touted the release of a new infographic that demonstrates the role smartphones have played in “transforming retail.”

“30 billion inbound sales calls were made from mobile search in the US in 2013,” Cole says, “and 73 billion are expected in 2018. This means that the idea of smartphones as merely a handheld web browser and nothing more is fading out. You can’t argue with numbers like those, after all: consumers are using their phones for the email, social media, and all other things Internet…but they’re also using them as phones.”
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Infographic: Year End Social Marketing Trends

Infographic Year End Social Marketing Trends 300x200 Infographic: Year End Social Marketing TrendsWith the holiday shopping season beckoning, digital marketers have already put on their thinking caps to begin planning how social media will factor into their marketing over the critically important weeks to come.

Thanks to a recent infographic shared by CMO, we’re getting an in-depth look at the hottest social marketing and commerce trends as they take shape in the homestretch of 2014.

With social marketing and commerce budgets growing like wildfire, what can you learn from these trends to appropriately shape your own marketing strategies? Check out the visual below for more insight and, perhaps, answers to the questions you’ve been asking.

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Marketers Walk Thin Line Between Relevancy Demand and Privacy Concerns

Infographic Marketers Walk Thin Line Between Relevancy Demand and Privacy Concerns 300x298 Marketers Walk Thin Line Between Relevancy Demand and Privacy ConcernsMarketers must find the challenge daunting. As data flow on smartphones continues to lap voice usage, they need to understand the medium and how to motivate via mobile.

But they walk a thin line at times. As a recent report from PricewaterhouseCoopers (PwC) makes clear, consumers want relevance — but they’re not hot on giving up the personal data which would help marketers provide it.

The PwC findings are cleverly conveyed in this infographic, developed after surveying 1003 respondents 18 or older (40 percent male, 60 percent female).

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Infographic: The Timeline of Google’s Game Changers

Infographic The Timeline of Google’s Game Changers 300x225 Infographic: The Timeline of Google’s Game ChangersSeventeen years have passed since Google.com was registered as a domain name (September 15, 1997, to be exact).

The name was based on the world “googol,” the math term for a number with 100 zeros — meant to represent the founders’ mission to organize the data from the Web.

Like a stable of other startups, its first office was a garage in Menlo Park, California. By 1999, it had raised $25 million in equity funding. It then became the prince of Palo Alto, where — in part because of Google, in part because it became Silicon Valley’s ground zero — even a garage now costs at least a million or two. Today, Google has its own campus in Mountain View, California.

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Infographic: How to Avoid a Selfie Marketing Disaster

How to Avoid a Selfie Marketing Disaster 300x200 Infographic: How to Avoid a Selfie Marketing DisasterIt’s the era of the selfie. Unfortunately.

Yes, we’ve all seen the bad selfies people take in their bathrooms, the glare of the flash bouncing off the mirror so blindingly it makes us wonder if a comet just zoomed through the room. The selfie your friend posts from a local pub, two hours after she said she was too sick to go out. The selfies people take on an airplane when the oxygen masks have just been released — like, really? That’s what you’re interested in doing at this moment?

Are selfies technology’s way of teaching us that pictures of ourselves were meant to be taken by others, not our vain, goofy, clueless selves?

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Infographic Shows the ‘Good and Bad’ of Social Media Marketing

Infographic Shows the Good and Bad of Social Media Marketing Infographic Shows the Good and Bad of Social Media MarketingJust because everyone, it seems, is using social media marketing for their business doesn’t mean that everyone is using it effectively.

“Despite the growth of social media marketing,” says Kimberlee Morrison of SocialTimes, “CMOs still have some questions. Social has the potential to connect brands with consumers the world over, but only for those who understand how to use the medium.”

SocialTimes recently shared an insightful new infographic from marketing automation provider OutMarket, which underscores both “the good and the bad of social marketing.”
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