Late last month, in a publicly stated effort to assist investor relations officers in their use of social media as a research and communications platform, Business Wire – the folks that help businesses distribute their press releases around the world - published one of the most helpful guides we’ve seen in quite some time.
The Benefits & Risks of Social Media for Financial Communication Professionals is a comprehensive guidance report that details the opportunities and risks of using social media in today’s investor relations programs.
Included are 12 ways investor relations professionals can leverage social media tools for a stronger, more effective engagement program, as well as 12 reasons why social media platforms are not compliant communication tools.
Posted in Announcements, Mobile Social, News, Resources, White Papers
This week, mobileStorm – a 15-year veteran provider of mobile and email marketing services and technology – published its newest whitepaper.
For newcomers to the SMS arena, A Guide to SMS Short Code Management for Enterprise Level Businesses provides a comprehensive overview of the integral considerations that must be made when deciding whether a shared short code or a dedicated code is preferable for a given mobile strategy.
From an in-depth exploration of the pros and cons of dedicated and shared short codes, to a step-by-step guide to applying for and obtaining a short code, mobileStorm’s latest whitepaper is an invaluable resource for effective and sustainable SMS marketing in 2014 and beyond.
Posted in Announcements, Featured, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, SMS / Text, Technology, White Papers
Juniper Research is out with a new report that serves up a bold prediction for the future of the mobile smart wearable devices market.
The report projects that retail revenue from smart wearable devices, including smartwatches and glasses, will reach $19 billion by 2018 compared with $1.4 billion this year.
Researchers for Juniper note that revenues will likely be driven by high price points for these devices allied to their anticipated strong market demand.
Posted in Announcements, Mobile Analytics, Mobile Devices, News, Resources, Technology, White Papers
Mobile advertising is set for a bright future across Africa.
That’s the resounding message presented Tuesday in a new White Paper from M&C Saatchi Mobile.
According to the report in question, mobile is emerging as a key advertising channel in Africa, driven by economic growth and affordable smartphones.
The first in a series of whitepapers looking at mobile in global regions and its relevance to advertisers shows that brands and advertisers who want to reach consumers in Africa should consider mobile as the principal channel for advertising and marketing.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology, White Papers, Wireless Carriers
On Thursday, Juniper Research published new data indicating that there will be 64.1 billion games downloaded onto smartphones and tablet devices by 2017, more than 3 times that of 2012.
The new Juniper report – Mobile & Tablet Games: Discovery, In-App Purchases & Advertising – was designed to explore why this growth in the number of games downloaded would be so “staggering.”
Juniper says this high rate of growth is being driven by the increasing number of “free-to-play releases, more sophisticated devices, and the global uptake of smartphones.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Gaming, Mobile Marketing, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology, White Papers
As our friends at Nielsen put it succinctly this week, mobile phones have reached a critical mass around the world.
In the latest head-to-head comparisons of PC vs. mobile engagement, mobile now captures close to 40 percent of all time spent online. What’s more, mobile is already well ahead of PCs when it comes to engagement with maps, music, weather and, not surprisingly, social networks.
What’s truly significant about this reality, however, is that these developments may represent only the tip of the iceberg for mobile’s future.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology, White Papers
With the goal of simplifying the development of ad units across the industry, the Mobile Marketing Association and the Interactive Advertising Bureau have released “Mobile Phone Creative Guidelines” for public comment.
“With mobile in constant state of evolution and iteration, it is imperative that we provide clarity on how to effectively and strategically integrate mobile into the marketing mix,” says Michael Becker, Managing Director at MMA North America.
With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry, the partners announced in a public statement today.
Posted in Announcements, Best Practices, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Resources, Smartphones, Technology, White Papers