On Thursday, the Mobile Marketing Association published the latest issue of its International Journal of Mobile Marketing.

According to the MMA, this new edition covers a broad range of topics including the unique Indian perspective on mobile marketing, whether Pakistan can build a mobile marketing channel, mobile payments, mobile social media, and why the US Government cares about location based marketing.

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By the end of next year, mobile banking service adoption will reach more than half a billion users. That’s according to a bold new slate of predictions in the latest report from Juniper Research.

Juniper estimates that mobile banking users worldwide will reach 530 million by 2013, up from just over 300 million in 2011. The report heralds mobile services to be “a fundamental component of banks’ business strategies as they respond to the current financial crisis.”

The report found that as banks migrate from traditional bricks-and-mortar approaches and seek competitive differentiation, mBanking offers an opportunity for all banks to improve operational efficiencies and customer retention and acquisition as a cost-effective communication channel.

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This week, the mobile social advertising gurus at Addictive Mobility published a new white paper that delves into how social targeting is the most effective form of behavioral targeting.

“The Rise of Mobile Social Targeting,” which is available now for download, addresses how audiences continue to make the jump to smartphones and tablets. In the process, the number of users accessing social media on a mobile application or browser continues to rise.

According to the white paper, there has never been a better opportunity for brands and advertisers to immediately understand consumer intent and deliver the appropriate message to the correct audience.

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The Mobile Marketing Association (MMA) has published a new whitepaper on location based services marketing.

The whitepaper underscores the MMA’s commitment to expanding knowledge about and familiarity with Location Based Services (LBS).

“Mobile Location Based Services Marketing” was created by the MMA Privacy and Preferences Committee.

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On Tuesday morning, Millennial Media published the second edition of their fascinating Mobile Intel series.

Produced with the folks at comScore, “the Mobile Intel Series is designed to guide marketers through the immediate and very real opportunities in mobile advertising,” Millennial Media said today in a press release.

The automotive whitepaper contains information on the mobile auto audience, and how they use their mobile devices to research cars, find dealers, engage with brands post-purchase and more. The report also contains data on what top auto brands are doing in mobile today, and how they are reaching and engaging consumers.

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The 4th of July may be over, but major fireworks are ahead for the mobile payments industry according to a new report from Juniper Research.

Juniper estimates that he total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will hit $670 billion by 2015 – a remarkable jump from $240 billion this year.

These forecasts represent the gross merchandise value of all purchases or the value of money being transferred.

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Based on the latest research and projections by Juniper, mobile instant messaging users are on pace to surpass 1.3 billion worldwide by 2016, a figure that effectively triples the number of IM users in 2010.

Juniper speculates that the continued growth will be driven by the arrival of new services (Apple’s iMessage is cited as one example), and the accelerated adoption of existing services like AOL’s AIM, Blackberry Messenger, Microsoft’s Windows Live, Skype and Yahoo! Messenger.

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