Facebook may change the face of mobile marketing as we know it in response to the social network’s rumored plan to launch “featured stories” within weeks.

Analogous – at least in theory – to Twitter’s Promoted Tweets, Facebook may begin adding “featured stories” into people’s mobile feeds. What does this amount to? Marketing-led posts that could deliver invaluable opportunities to advertisers of every variety.

But Facebook has already denied the welcoming of any “rich media featured stories.”

“We want to clarify that we are not working with any agency to create paid ads on our mobile platform,” a spokesperson for Facebook said Monday.

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As widely anticipated, mobile users were out in full force during yesterday’s Super Bowl XLVI.

As the New York Giants mounted a close come-from-behind victory against the New England Patriots 21-17, Twitter saw enormous activity in the game’s final minutes.

According to revelations directly from the microblogging giant, Twitter was spitting out approximately 12,000 tweets per second during the final three minutes of the game.

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Microblogging giant Twitter is at the center of controversy today following the announcement of a new policy that will allow Twitter to effectively block or remove content.

“As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression,” Twitter announced on its official blog. “Some differ so much from our ideas that we will not be able to exist there. Others are similar but, for historical or cultural reasons, restrict certain types of content, such as France or Germany, which ban pro-Nazi content.”

“Until now,” the post adds, “the only way we could take account of those countries’ limits was to remove content globally. Starting today, we give ourselves the ability to reactively withhold content from users in a specific country.”

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The White House just took another major step in social media’s direction today by launching an official Google + page.

The addition of the White House to Google’s social network follows President Obama’s decision to join Google + just two short months ago.

The page promises visitors “news from the blog, behind-the-scenes photos and videos, plus chances to engage with administration officials.”

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If the rumor mill is right about this one, Facebook may have big plans for its video strategy in 2012.

According to published chatter Friday, the team at Facebook is attempting to convince the people at Vevo — the hugely popular video streaming service and YouTube staple – to bring their red-hot video platform to the social networking giant.

As of this writing, it’s assumed but not confirmed that Facebook is looking for an exclusive relationship with Vevo.

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Social media’s role in American politics seems to grow at an exponential rate every day. And on Tuesday, that role is taking another major step forward amidst the Iowa Caucuses – the first major Republican primary contest of the 2012 presidential election season.

The challenge for Twitter? Can it really predict the outcome of tonight’s caucuses – at least to a more accurate degree than major network news polls?

To find out, the folks at Mashable have teamed up with Global Point Research.

According to the Washington Post, “Globalpoint surveyed Twitter mentions of each of the candidates that also included mentions of Iowa, the #iacaucus and other Iowa-related terms from Dec. 24-29.”

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The fusion between mobile devices and social networks is becoming stronger with each passing day.

New data published from Benedict Evans for Enders Analysis shows that the number monthly active users of Facebook’s mobile apps now exceeds 300 million. The driving force behind the surge, according to the report, is the expansion of iOS and Android app usage.

All told, approximately 40% of Facebook’s 800 million active users are now mobile.

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