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Retail Reality: Mobile Sales Sites Grab More Moola than Apps

Retail Reality Mobile Sales Sites Grab More Moola than Apps 300x199 Retail Reality: Mobile Sales Sites Grab More Moola than AppsApps may be where people spend most of their time, but retail sales sites are where it’s happening.

That’s the conclusion of recent eMarketer data, which projects that 19.0 percent of U.S. retail ecommerce sales will stem from mobile devices this year.

By 2016, the share is expected to rise to 25.0 percent.

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, News, Platforms, Technology1 Comment

Beauty and the Blog: Images, Video Drive Engagement

 Beauty and the Blog: Images, Video Drive EngagementIn the beginning was the word. And then — if you want any readers — photos, images, pie charts, and videos.

That’s the conclusion of a June, 2014 poll by Orbit Media Studios, which indicates that today’s blog readers are more likely than ever to see images alongside text.

It’s the beautification of the blog. Nearly three-quarters of blogger respondents said they used an image such as a stock photo or diagram in their blog posts, and 44.5 percent reported including more than one.

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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology0 Comments

IAB Study: Native Advertising Boasts Benefits for Brands, Risks for Publishers

IAB Study Native Advertising Boasts Benefits for Brands Risks for Publishers 300x150 IAB Study: Native Advertising Boasts Benefits for Brands, Risks for PublishersWho gets the goodies when native advertising is employed?

In one of the largest studies of people’s attitudes towards native advertising, 62 percent said that it didn’t help to enhance the reputation of news sites, but it did help brands to be seen on highly trusted media sites.

Comprehensive coverage about the study was recently provided by ZDNet.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Resources, Technology0 Comments

The Year’s Hottest New Mobile Hardware May Be Delayed

The Years Hottest New Mobile Hardware May Be Delayed 300x225 The Years Hottest New Mobile Hardware May Be DelayedIt’s a bad, horrible, disgusting word to use around a mobile tech junkie — “delayed.”

If you know what’s good for you, you’ll avoid using that word whenever possible. However, it’s a word we must use to convey the latest speculation from Apple’s supply chain inside of Asia.

It looks like some of the hottest products in Apple’s pipeline may be… delayed.
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Posted in Announcements, IPad, iPhone, News, Platforms, Predictions, Rumors, Tablet Devices, Technology0 Comments

Amazon Struggling to Turn Around its Mobile Fortunes

Amazon Struggling to Turn Around its Mobile Fortunes Amazon Struggling to Turn Around its Mobile FortunesAmazon stock has been slipping and sliding in response to the online retailer’s latest earnings report.

Last week, Amazon shares fell 10% due to the wider-than-expected loss of $126 million Amazon sustained in Q2 of 2014.

The stock tumble surprised many, as the company still enjoyed a 23% spike in revenue.
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Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

mHealth News: What You Might Have Missed

mHealth News What You Might Have Missed mHealth News: What You Might Have MissedHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch been monitoring this past week.

For hospitals, there’s huge savings to be secured in secure SMS. Late last week, mHealthWatch was briefed on a new study that Imprivata recently published about the productivity and economic impact that inefficient provider-to-provider communication has in healthcare.

BlackBerry may be a shell of its former self among the modern smartphone superpowers of the world, but that doesn’t mean the embattled mobile giant isn’t still looking toward the future — a future rich with potential for mHealth.

Posted in Announcements, mHealth, News, Platforms, Technology0 Comments

Forex Experts See Possibilities for Promoting the Market on Mobile

Forex Experts See Possibilities for Promoting the Market on Mobile 300x194 Forex Experts See Possibilities for Promoting the Market on MobileIt’s a known fact that as much as 50 percent of customers at brokerage houses are “playing the market” on mobile. Estimates are that about half use tablets or smartphones to check on prices or place trades.

Now it may be time for the brokers themselves to get hip to the possibilities of promoting their services via mobile.

In a Forex Magnates post by Ron Finberg, it was noted that “despite the synergies, mobile-based advertising is rarely cited by firms as a source of lead generation.”

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Posted in Marketing Strategy, Mobile Devices, News, Platforms, Technology0 Comments