It’s the latest — and it’s growing. The number of places served by indoor Location Based Search providers is increasing at a rapid pace and is expected to grow to 45 percent of the market by 2018.
As a result — of course — competition is heating up. Major players in the U.S. market currently include Google, Point Inside, Micello, FastMall, and HERE, who together currently cover more than 25,000 venues in the US.
As the demand for indoor LBS is increasing, and more business organizations are adopting indoor LBS, the number of venues in the US is expected to increase to almost 200,000 by 2016. Thus, the increasing availability of indoor venue maps is an emerging trend that could fuel the growth of the market during the forecast period.
Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Search, News, Platforms, Predictions, Smartphones, Technology
Apple has already distributed invites to members of the media for its September 9th event where the tech giant is expected to unveil the new iPhone 6 and long-rumored iWatch, but only one of those two products will reach consumers in the coming weeks.
Re/Code‘s John Paczkowski says iWatch will take the stage next week, but it may not reach buyers until next year.
“So that new wearable device Apple is introducing on September 9? It’s going to be a while before anyone is actually wearing it. Sources in position to know tell me it won’t arrive at market for a few months,” Paczkowski reveals.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Rumors, Smartphones, Technology
With 2014 rapidly entering the home stretch, reports are coming in with regard to how the year will ultimately look in the record books for smartphones sales and industry growth.
According to IDC, the smartphone outlook remains strong for 2014 (up 23.8%, despite what the research giants call “slowing growth in mature markets).
When all is said and done, IDC estimates that more than 1.25 billion smartphones will be shipped worldwide in 2014.
Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Smartphones, Technology
Although Apple’s iPhone 6 has taken a back seat in the headlines this summer to more interesting rumors pertaining to the company’s long-awaited iWatch, iPhone 6 will likely surprise many consumers when it’s unveiled next week along with a vast array of snazzy new features and capabilities.
Chief among the new bells and whistles is that which is made possible by Dutch chipmaker NXP. The company is said to be behind iPhone 6′s NFC capabilities.
Apple has reportedly been interested in NFC since Steve Jobs was still the CEO. But only now is Apple finally ready to embrace Near Field Communications technology.
Posted in Announcements, iPhone, Mobile Devices, Near Field Communication, News, NFC, Platforms, Rumors, Smartphones, Technology
There’s just no backing down for Apple.
Despite a federal judge’s ruling in the opposite opinion, Apple believes Samsung’s infringing products should be banned.
According to The New York Times, Apple is now moving forward with an appeal even though it won the legal battle against Samsung.
Posted in Announcements, Legal, Mobile Devices, News, Platforms, Predictions, Technology
Apple made it official yesterday, confirming months of speculation that the tech giant will show the world what’s next for iOS, Mac, and more on September 9th.
Invitations to Apple’s media event, taking place in less than two weeks, have now been distributed to select members of the media.
Sources close to Apple say the company will use the stage on that occasion to unveil iPhone 6 and its first ever smartwatch — the iWatch.
Posted in Announcements, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
GoDaddy has acquired MailChimp competitor Mad Mimi. The company intends to further expand the web hosting provider’s product suite aimed at small businesses, while giving GoDaddy a potentially market-changing email service.
Until now, according to Steven Aldrich, GoDaddy’s SVP of Business Applications, the company offered an older product called “Easy Email Marketing.” That will be replaced with the Mad Mimi technology. Aldrich also noted that in addition to the email tech boost, Mad Mimi was chosen for its great customer service expertise.
Posted in Announcements, Marketing Strategy, News, Platforms, Smartphones, Technology