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The Future of Coupons Could Be Bright with Vibes Smartphone Ads

The Future of Coupons Could Be Bright with Vibes Smartphone AdsEverything is going mobile these days.

Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print another coupon.”

Forget the clipping, forget the printing.

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Posted in Mobile Advertising, Mobile Apps, Mobile Marketing, Technology1 Comment

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Come-Ons from Kate Upton Make Mobile Video Game Sales Go Up: Is TV More Competitive than Once Thought?
It’s not news that curvaceous cuties have been enlisted for decades to sell everything from spark plugs to shaving cream. What IS news is that the same strategy is being used to sell a mobile video game — and on TV no less.

Nanigans Publishes New FB Advertising Benchmark Report
Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report.
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Posted in Announcements, Mobile Marketing, News, Platforms, Technology0 Comments

Four Big Apps Inbound for Apple Watch

Yahoo Prepping Four Big Apps for Apple WatchYahoo! announced Thursday that four new apps are headed for Apple Watch and will be available on April 24th.

The apps — Yahoo Weather, Yahoo Sports Fantasy, Yahoo News Digest, and Yahoo News Hong Kong — have been  “reimagined and simplified for the watch,” which will let Yahoo deliver a highly engaging and personal experience in a new way.

“We’re always looking at how users will engage new form factors, and we’ve taken the wrist computer as an opportunity to rethink our product experiences. Design generally loves constraint, so we rebuilt for the simplicity and user expectations of this screen,” said Adam Cahan, Yahoo’s senior vice president of mobile and video.
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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Light It Up: SunPower, Apple Bringing Solar Power to China

Light It Up SunPower, Apple Bringing Solar Power to ChinaReuters is reporting that solar panel maker SunPower Corp has teamed up with Apple for a new venture in China.

Together, they will bring to China two solar power projects with total capacity of 40 megawatts.

“The projects, when complete, will be co-owned by Apple and Sichuan Shengtian New Energy Development Co Ltd, SunPower’s project development joint venture,” Reuters confirms.
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Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for Brands?

Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for BrandsPity the poor digital marketer. Just when she thinks she’s located the hottest platform, the world shifts, the platforms change, and/or consumers migrate elsewhere.

That’s life — or, “c’est la vie” — according to Grégory Pouy, a French marketer, in a recent CMO commentary.

Pouy, who graduated from Euromed and Aston Business School, founded the NYC-based consulting firm LaMercatique in 2012 to assist companies — mainly those peddling luxury brands — in understanding and integrating the digital world.

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Posted in Announcements, Marketing Strategy, Mobile Apps, News, Platforms, Technology1 Comment

The Big Problems with Programmatic? Transparency and Placement

The Big Problems with Programmatic Transparency and PlacementeMarketer estimates that programmatic ad spending in the US is going to rise almost 50% this year, to nearly $15 billion. That’s about 55% of the total money being spent on display ads but, lest you let it give you the impression that marketers are extremely happy with programmatic ad buying, over 40% of those polled recently by US Media Buyers said that they were worried about the loss of quality control when buying ads programmatically.

In other words, marketers like the fact that buying ads programmatically is easy, but don’t like the loss of control in terms of where those ads are placed and other factors.

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Posted in Mobile Advertising, Mobile Marketing, Platforms, Technology0 Comments

Ticket Applications Overwhelming After WWDC Announcement

Ticket Applications Overwhelming After WWDC AnnouncementMMW has learned that Apple could very well see a record number of ticket applications for the company’s World Wide Developer’s Conference this year.

Earlier this week, Apple announced that it will hold its 26th annual WWDC June 8 through June 12 at San Francisco’s Moscone West, “with more sessions than ever before streamed to developers.”

This year’s convention, like last year’s, will be all about the future of iOS and OS X.
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Posted in Announcements, Mobile Devices, News, Platforms, Predictions, Technology0 Comments