Archive | Technology

What’s Hampering Corporate Efforts to be Data-Driven?

What's Hampering Corporate Efforts to be Data-DrivenMMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what it calls an “apparent disconnect between how chief executive officers ( see the current status and benefits of data initiatives and how lower-level managers see them.”

Not surprisingly, the firm posits, this and other disparities “impede success” and imperil the competitive advantage companies hope to realize.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Venture Capital Investors Plow $48 Billion Into the Marketplace, the Highest Level in Ten Years

Venture Capital Investors Plow 48 Billion Into the Marketplace, the Highest Level in Ten YearsWhere’s the venture capital money going these days?

Into internet and software companies, that’s where. It’s a sign that not only is there still money sloshing around looking for investment opportunities, but a big endorsement of what investors see as the promise of the online marketplace.

There was a lot of dough looking for a home, too.

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Google Working on Wireless Deals with Sprint, T-Mobile

Google Working on Wireless Deals with Sprint, T-MobileThe Wall Street Journal is reporting that Google is ready to work with two of the nation’s leading wireless carriers — Sprint and T-Mobile.

Google, sources say, wants to sell wireless service “directly to consumers,” an effort that inspired the deals being secured with the aforementioned carriers.

If successful, the move will likely “prod the wireless industry to cut prices and improve speeds,” according to sources speaking with the WSJ.
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Posted in Announcements, Mobile Devices, News, Platforms, Technology, Wireless Carriers0 Comments

The Rise of the ‘Mobile Strategist’

A jigsaw of the words Plan and StrategyIt’s a new job title that may soon find its way to the posted job openings at your company (if it hasn’t already been advertised and filled).

We’re referring to the “mobile strategist” — a key team member who will help keep a mobile-first strategy moving forward in one or multiple aspects of your business.

“As mobile becomes ubiquitous in today’s enterprise – via apps, BYOD and the Internet of Things – 75 percent of companies have created roles to unify, manage and deploy mobile strategy across the organization,” reads a new report summary from Kinvey.
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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Technology0 Comments

Mobile Measurement Firm AppsFlyer Raises $20 Million to Invest in New SaaS Platform, Bolster Neutrality Status

Mobile Measurement Firm AppsFlyer Raises $20 Million To Invest in New SaaS Platform, Bolster Neutrality StatusLeading mobile advertising measurement platform AppsFlyer is on the move again.

In a just released announcement, the company says it has raised $20 million in Series B funding (which makes $28 million to date) it will use to bolster its platform neutrality status, plus invest in a mobile advertising SaaS platform company execs believe necessary.

AppsFlyer is a leading mobile advertising measurement platform that enables app marketers, brands, and advertising agencies to optimize their marketing spend by measuring their campaigns across more than 800 integrated mobile ad networks, including on Facebook, Google, and Twitter.

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Dear Data: Where Do You Come From?

Dear Data Where Do You Come FromIt’s a note we’ve struck on more than one occasion: the importance of data in the modern era of digital marketing can’t possibly be overstated.

Of course, there are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.

According to a recent ANA survey conducted with McKinsey & Company, advertisers still have a mountain to climb.

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Twitter Targeting Mobile Marketing in India

Twitter Targeting Mobile Marketing in IndiaMake no mistake about it, Twitter is eager and ready to bring your marketing message to mobile screens across India. And that’s exactly why they’ve just acquired Zipdial, a company that lets people who lack an internet connection to still receive and view ads.

Twitter didn’t disclose how much they’ve paid for the firm, but the investment will likely be worth it, as India remains one of the fastest growing mobile markets in the world.

To date, ZipDial says its campaigns have successfully targeted and reached tends of millions of users, with that number growing by the day.
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Posted in Announcements, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments