In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.
Recent research shows e-mail marketers are getting better at what they do, but most people still have a love/hate relationship with e-mail.
Posted in Announcements, Mobile Marketing, News, Platforms, Technology
Marketers need clear attribution strategies. It’s essential to validating that their offline lead generation is having an impact. Call measurement and analytics technology company Telmetrics knows this — and has some recommendations for best practices.
According to the company, calls are a “critical way to measure offline ad engagement and, for many categories, are a must-have part of the attribution toolkit.”
Posted in Announcements, Best Practices, Marketing Strategy, Mobile Devices, News, Platforms, Smartphones, Technology
Bolstered by the 12% growth logged during the 2013 holidays, online retailers are expecting even bigger business this holiday season.
In a survey of 200 retailers highlighted recently by Marketing Land, 86% expressed expectations for higher holiday sales this year. Not a single online retailer said they expected a decline.
The holiday season in the U.S. will be compacted this year with Thanksgiving coming in the last week of November and CyberMonday falling on December 1st.
Posted in Announcements, Marketing Strategy, Mobile Commerce, News, Platforms, Technology
You have to admit it. In some places, it’s easier to go digital, or offer premium content, than in others.
No small town in Iowa is going to have the easiest time of it. But take a city like Sound Bend, Indiana — where the gold dome of Notre Dame shines like a beacon in the sky — and you have another situation entirely.
Recently, Kim Wilson, the publisher of the Schurz-owned South Bend Tribune, decided to flip the digital switch on its decades-old Notre Dame Insider sports vertical this year, adding continuous news updates and video to what had been a static, if profitable, venture.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Resources, Technology
2014 will go down in the history books as the best year to date for Internet ad revenues.
You know, at least until next year, when 2014′s records are poised to be broken again.
Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released this month by the Interactive Advertising Bureau (IAB).
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Mood Media, a provider of interactive marketing solutions for local small- and medium-sized businesses, tells MMW that it has just taken its offerings to the next level with the launch of Mood Social Wi-Fi.
The solution, we’re told, allows clients to offer free, branded Wi-Fi to their customers while providing the business with the additional benefit of a “simple and robust” marketing tool designed to integrate with the brand’s social channels.
Posted in Mobile Marketing, Mobile Social, Technology
The team over at Malwarebytes recently uncovered malicious code served up via advertisements from Google’s DoubleClick ad servers and the Zedo advertising platform.
Among the businesses affected, MediaPost reports, were The Times of Israel and The Jerusalem Post whose online ads were among the sites which had ads infected with the Zemot malware. So did the music site Last.FM.
Advertisements on these sites set off anti-virus warnings raising flags in Malwarebytes’ virus detection systems. The ads lead users to sites containing an exploit kit that tries to identify a vulnerable version of Adobe Flash or unpatched version of Microsoft Internet Explorer.
Posted in Announcements, Mobile Devices, Mobile Security, News, Platforms, Technology