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Game Developers Conference Brings Out Best and Brightest in Interactive Games Technology and Trends

Game Developers Conference Brings Out Best and Brightest in Interactive Games Technology and TrendsThe name may include “game,” but it’s big business to the 24,000 attendees who will congregate in San Francisco March 2-6 for the 2015 Game Developers Conference (GDC).

GDC is the world’s largest and longest-running professionals-only game industry event. It’s the number one annual meeting ground where programmers, artists, producers, game designers, audio professionals, business decision-makers, and others involved in the development of interactive games gather to exchange ideas and shape the future of the industry.

This market defining conference features over 400 lectures, panels, tutorials, and round-table discussions on a comprehensive selection of game development topics taught by leading industry experts. In addition, the GDC expo showcases all of the most relevant game development tools, platforms and services helping to drive the industry forward.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Gaming, News, Platforms, Technology0 Comments

Flexible Electronics Technology Hits Mobile World Congress 2015

Flexible Electronics Technology Hits Mobile World Congress 2015Today, as Mobile World Congress 2015 gets underway in Barcelona, Spain, some of the hottest future technologies in mobile are on display in the present.

FlexEnable, a leading name in the development and industrialisation of flexible organic electronics, is front and center at MWC today, showcasing its flexible electronics technology platform for mobile applications.

“The world’s first plastic in-plane switching (IPS) liquid crystal display (LCD), which FlexEnable recently developed together with Merck” is at the show for the first time, the company said in a written statement.
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Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Tim Cook: Apple Watch May Replace Your Car Keys

Tim Cook Apple Watch May Replace Your Car KeysNext week, Apple is expected to provide one final mega-push for Apple Watch before the eagerly awaited wearable ships next month.

But ahead of the weekend, Apple CEO Tim Cook spoke with reporters in London about the myriad of uses that Apple Watch may ultimately have beyond the most familiar or anticipated.

According to Cook, Apple Watch’s potential is practically unlimited and could halt the existence of many staples in the modern world — like car keys.
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Posted in Announcements, iOS, Mobile Devices, News, Platforms, Predictions, Technology0 Comments

What’s at the Core of Apple’s March 9th Media Event?

What's at the Core of Apple's March 9th Media EventIf you’re expecting a new iPhone or iPad you may be sorely disappointed. Based on sources close to Apple, next week’s media event is primarily going to serve as a launch pad for Apple Watch.

Apple’s eagerly awaited wearable is due to ship next month but preorders could possibly begin as early as next week.

Chances are, we’ll find out during the Monday, March 9th event. For now, Apple is divulging much. The company’s press invite merely says it’s time to “Spring Forward.”
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Posted in Announcements, IPad, iPhone, Mobile Devices, News, Platforms, Predictions, Technology0 Comments

mHealth News: What You Need to Know

mHealth News What You Need to KnowHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Walgreens Pharmacy Website Gets Data Upgrade
The team at PatientsLikeMe says they are now working with Walgreens to help make it easier for people to understand how the medications they take may affect them.

The List of Health Systems Working With Sprint Mobile Health Accelerator Grows Longer
On March 9th, the Sprint Mobile Health Accelerator will kick off its second year. Not surprisingly, the program is expanding its network of health system collaborators — organizations and groups that will “offer mentorship and possible opportunities for clinical validation or pilot programs.”

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U.S. Now Leads Ad Spending Per Capita

U.S. Now Leads Ad Spending Per CapitaIs it any surprise that consumers in the United States are the most heavily marketed to in the world?

According to a new report from Strategy Analytics, marketing is the U.S. continues to balloon at an unprecedented rate of speed.

Advertising spend in the U.S. totaled $181 billion in 2014, accounting for over a third of the global advertising market, the report summary shared with MMW reads.
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Posted in Announcements, Marketing Strategy, News, Platforms, Technology0 Comments

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

FTC Takes Aim at Unscrupulous Mobile App Marketers
On Monday, the Federal Trade Commission stood up to marketers deceptively claiming their mobile apps could achieve some far-fetched things.

March Conference to Explore $50B National-to-Local Advertising and Marketing Opportunity
BIA/Kelsey says national brands, franchises and multi-location businesses are “investing substantial dollars and resources to deploy local digital marketing programs.” Just how much is “substantial,” you ask?
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Posted in Mobile Advertising, Mobile Marketing, Technology2 Comments