Apple made it official yesterday, confirming months of speculation that the tech giant will show the world what’s next for iOS, Mac, and more on September 9th.
Invitations to Apple’s media event, taking place in less than two weeks, have now been distributed to select members of the media.
Sources close to Apple say the company will use the stage on that occasion to unveil iPhone 6 and its first ever smartwatch — the iWatch.
Posted in Announcements, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
GoDaddy has acquired MailChimp competitor Mad Mimi. The company intends to further expand the web hosting provider’s product suite aimed at small businesses, while giving GoDaddy a potentially market-changing email service.
Until now, according to Steven Aldrich, GoDaddy’s SVP of Business Applications, the company offered an older product called “Easy Email Marketing.” That will be replaced with the Mad Mimi technology. Aldrich also noted that in addition to the email tech boost, Mad Mimi was chosen for its great customer service expertise.
Posted in Announcements, Marketing Strategy, News, Platforms, Smartphones, Technology
Apple, we’re told, has two major announcements on tap for September 9th.
The first will be the next-gen flagship smartphone believed to be called iPhone 6. The other will be Apple’s eagerly anticipated and intensely rumored inaugural smartwatch expected to be called iWatch.
John Paczkowski of Re/Code confirmed last night that Apple is ready to wow the tech world with both announcements at its September 9th media event.
Posted in Announcements, iOS, iPhone, Mobile Devices, News, Platforms, Technology
What works for automobile insurance companies? According to a recent Rocket Fuel study, digital display ads are about nine times more effective than spots on TV.
Oh — and it helps if you have a gecko. When it comes to the current crop of “top of mind” insurers, Geico led the pack.
In a hotly contested marketplace, auto insurers have to work hard to retain customers as well as court new clients.
Posted in Announcements, Marketing Strategy, News, Platforms, Technology
It’s difficult to find a market in which Apple doesn’t exert tremendous influence, but what about mobile payments?
According to IDC Financial Insights‘ new report, “Business Strategy: Apple and the Payments Tipping Point,” Apple may not yet be a mobile payments behemoth, but the tide could soon be turning.
“The possibility of Apple playing an increasing role in payments, one that leverages its entire ecosystem of online digital stores, brick-and-mortar retail outlets, and line of mobile devices to facilitate payments, has spurred considerable interest and debate within the payment community and tech press,” the report summary reads. “The question then is what does Apple stand to gain? And more importantly, what does Apple’s presence in the payment landscape mean for retailers, banks, processors, and other stakeholders?”
Posted in Announcements, iPhone, Marketing Strategy, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Rumors, Smartphones, Technology
Want a new iPhone 6 next month but need some time to pay it off?
You may be in luck this time around.
Apple, we’re told, is following the lead of other major hardware makers and wireless carriers by helping to make it easier than ever to buy a new iPhone and pay it off over time.
Posted in Announcements, iOS, Mobile Devices, News, Platforms, Smartphones, Wireless Carriers
According to a new report from ABI Research, in the first quarter of 2014, the worldwide mobile service revenue increased 0.58% year-on-year (YoY) to $264 billion.
The data leads ABI to believe that the aggregate service revenue for 2014 will grow 2.9% YoY to $1.01 trillion, “mainly driven by the robust growth of the mobile Internet market.”
Proliferating mobile data subscriptions and enhanced network capacity will drive global mobile Internet service revenue to $456.7 billion by 2019—44.7% of total mobile service revenue. Despite global service revenue growth, the Western European market is declining: 1Q 2014 service revenue declined 5.2% YoY.
Posted in Marketing Strategy, Mobile Devices, Mobile News, Platforms, Smartphones, Technology