Year after year, email marketing has not only evaded predictions that the marketing tactic would soon be dead in the water, it’s proven to be exponentially more effective as new resources and strategies help to make email more effectual than in previous years.
So not only is email marketing still relevant in the world of digital marketing, throughout this new year, many companies are increasing their email marketing significantly.
But simply sending out an email is not enough. Like all marketing-related efforts and the considerations behind them, the message must be carefully crafted and its means of delivery must be appropriate.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said definition, they’re missing the fact that no matter what they provide to consumers, they should be focusing on the experience that they’re creating rather than just on simply creating a ton of content for consumers to digest.
The questions that advertisers and brands should be asking about content marketing run along the lines of “how do we use this technology to deliver an amazing customer experience?” rather than “what’s the best way to use this new platform to ramp up sales?”
Posted in Announcements, Developer, Marketing Strategy, Mobile Devices, News, Platforms, Resources, Technology
ABI Research is out with a new projection that calls for growth of 10% in mobile telecoms capital expenditure (CapEx) in Latin America this year, rising to $6.1 billion.
What’s driving the investment boom? Upgrades and expansion of 3G WCDMA and 4G LTE coverage will result in radio access network-related spending capturing 40% of CapEx. Investment in small cell base stations is garnering momentum with 40% year-on-year growth in 2014 to $484 million.
Posted in 4G, Announcements, Mobile Devices, News, Platforms, Technology
Our old friend and celebrated web journalist Alex Hillsberg reached out to MMW this week with a revelation fit for an hour of programming on Dr. Phil.
It’s official. Men and women now prefer mobile phones over sex. If that’s not a powerful enough incentive for more marketers to direct their funds to mobile, we don’t know what is!
All told, this is just one of several odd, yet interesting habits of Americans that Hillsberg and his colleagues at Financesonline.com have compiled in a new infographic, which is shared below. Check it out.
Posted in Announcements, Infographics, Mobile Devices, News, Platforms, Technology
In recognition of World Book Day, UNESCO – along with Worldreader and Nokia – have just released the results of the largest survey on mobile reading in the developing world, which revealed that mobile devices can help significantly enhance people’s literacy skills.
According to the responses of nearly 5,000 people across seven developing countries, mobile reading can open educational opportunities to nearly seven billion people. The result? A massive reduction of illiteracy rates.
In places where physical books are scarce, mobile phones are plentiful. And while mobile phones are still used primarily for basic communication, even the simplest of phones are a gateway to long-form text, the study summary reads.
Posted in Announcements, Mobile Devices, News, Platforms, Resources, Tablet Devices, Technology
What does Facebook CEO Mark Zuckerberg have planned for mobile now? Perhaps something bigger than we’ve ever seen before from the social networking giant.
According to published reports that have escalated in frequency over the last 48 hours, Facebook is ready to launch its long-rumored mobile advertising network.
“Facebook will take the wraps off its plans for a mobile ad network at its ‘F8′ developer conference in San Francisco at the end of the month,” says Re/Code‘s Mike Isaac, citing sources close to the social network of more than one billion users.
Posted in iOS, iPhone, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Predictions, Rumors, Smartphones, Technology
According to a recent survey of U.S. small businesses, most businesses now have a website. But many – and we’re talking an alarming number – have overlooked the basic essentials of a great website.
“With the fundamentals of a good website seemingly ingrained deeply with the small business community, it’s troubling to see how many small business websites still miss the mark,” says Craig Allesi, the founder of MarkedManMedia. “Our research shows that nearly 20% of all websites fail to make their contact information easily accessible. That’s horrifying.”
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Technology