Adobe has released its latest ad data report for search ads.
According to a post at TechCrunch, U.S. search ad spend grew about 9 percent year-over-year, mostly through click growth. For the full year, including the proverbially strong fourth quarter, Adobe “expects that spend will increase between 10 and 12 percent.”
It comes as no shock that the leader in search ad spend is Google. The company now commands 78 percent of the market among Adobe’s customers. That’s down slightly from 80 percent in the first quarter and 82 percent in the last quarter of 2013, but is in line with the 78 percent Adobe reported a year ago.
Posted in Announcements, Marketing Strategy, Mobile Advertising, News, Platforms, Resources, Technology
When it comes to converting to mobile access, there’s nothing rotten in Denmark. In fact, prospects are quite rosy.
Denmark’s committed internet users are rapidly converting to mobile access. In a study conducted by Statistics Denmark in Q2 2014, 2.1 million 16-to-89-year-old internet users in the country said they went online via a mobile device every day.
That’s an increase of 800,000 people since 2012. In total, the share of respondents who said they were daily mobile web users jumped from 29 percent to 46 percent between 2012 and 2014, according to data from eMarketer.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, News, Platforms, Smartphones, Technology
A product update that allows developers to integrate ads into a user interface in a consistent format has just gone live.
Metaps has announced the renewal release of zero commission CPC smartphone ad network DirectAd, (formerly known as DirectTap). The complete site redesign has gone live, introducing its new native advertising platform in detail.
Developers can access DirectAd Native Ad Format to customize the layout in their apps without compromising user experience. According to Metaps, developers can now “integrate advertisements into walls and timelines that blend into the natural environment of their apps. Through DirectAd, Metaps is committed to providing a variety of native advertising solutions to their network partners.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, News, Platforms, Resources, Smartphones, Technology
According to the latest studies performed across Australia and New Zealand, markerters understand the importance of personalization, yet most are falling short of delivering on the goods when push comes to shove.
“Personalization is a common practice among Australian and New Zealand marketers, but it’s a practice that remains simplistic and which is largely limited to email,” reads a report summary from SiteCore, a provider of customer experience management software.
The study found 61 percent of marketers work for organizations which currently personalize at least some of their customer experiences and 20 per cent believe personalization is a high priority within their marketing strategy. The strong interest in personalization is borne from success, with two-thirds of marketers confirming that it has been responsible for improving campaign results.
Posted in Marketing Strategy, Mobile Analytics, Mobile Marketing, Technology
mHealthWatch is out with a new report citing data from comScore that should lend confidence to pharmaceutical marketers.
Results from comScore’s eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry show that online direct to consumer (DTC) marketing continues to increase conversion among patients and prospects.
Favorably, the study also shows that pharmaceutical online advertising has the highest viewability rates of any industry, and that consumers are increasingly turning to new platforms such as mobile devices to consume health-related content.
Posted in Announcements, Marketing Strategy, mHealth, Mobile Devices, News, Platforms, Smartphones, Technology
If Norm McDonald still sat at the Weekend Update desk on Saturday Night Live, he would have two observations regarding Germany to make these days.
First, Germans love David Hasselhoff. And, second, they love digital wallets just as much.
While mobile payments solutions continue to stutter step elsewhere in the world, another name has just been added to the list of promising young companies entering the competitive European digital wallet market.
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Technology
According to a new report from Gartner, the world’s IT leaders “have a significant opportunity” to contribute to the business by creating what Gartner calls a more flexible work environment that accommodates the needs of the business consumer.
In short, it’s all about going digital as fast as humanly possible.
“Starting with the rise of PCs and the internet era, users have a greater influence on IT strategy and we are currently witnessing the rise of what Gartner calls the “business consumer” — an employee for whom business activities are one part of a wider lifestyle,” explains Matthew Cain, research vice president at Gartner.
Posted in Marketing Strategy, Platforms, Technology