You want to know the most beautiful thing about social media marketing? It has the potential to make even the most boring, non-sexy brands a hot commodity in digital marketing.
Of course, social networks don’t do all the heavy lifting. But with with some creative thinking and planning, social media can be effectively harnessed to bounce the boring right off of your brand.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, News, Platforms, Technology
More than 1,000 RadioShack stores are closing in a cost-cutting effort born of the company’s ongoing financial troubles and inability to compete with bigger retail outlets on mobile device sales.
“RadioShack Corp. plans to dramatically cut back its store count, after a sharp drop in sales over the holidays left it with a $400 million loss last year,” The Wall Street Journal reports.
In particular, slow sales of tablets and smartphones were reported by RadioShack, indicating that the venerable brand can’t gain a competitive footing against other leading sellers of popular consumer electronics.
Posted in Announcements, Mobile Devices, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
Although the mobile wallet industry isn’t growing as fast as some expected, the interest in new forms of digital payments is certainly there. That’s according to a new report from Yankee Group published this week.
Despite the fact that the U.S. mobile payment landscape is currently in a state of flux, two-thirds of consumers are interested in learning more about transitioning to a mobile wallet platform.
Unfortunately, that interest is “simply not translating into adoption.”
Posted in Announcements, Mobile Devices, Mobile Payments, News, Platforms, Predictions, Technology
As it turns out, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on indoor location these days.
For starters, we’re looking at a $4 billion market (or more) by 2018.
The overall market of technology installations is forecast to break the 25,000 mark in 2014, while handsets capable of supporting indoor location will be in the hundreds of millions within two years. As a result, the major companies will start to make their moves.
Posted in Mobile Devices, Mobile Location, Mobile Marketing, Platforms, Smartphones, Technology, Topics
Fresh off its full plate of announcements at Mobile World Congress in Barcelona, Spain last month, Samsung continues to make post-MWC waves, this time with the company’s latest efforts in the realm of mobile security.
Samsung Electronics recently touted the launch of KNOX 2.0, the evolution of KNOX, the company’s end-to-end secure mobile platform solution designed to provide “advanced data and privacy protection for enterprise users.”
The new features, we’re told, better support IT departments looking for reassurance and convenience as they implement and manage their Bring Your Own Device strategies.
Posted in Android, Announcements, Mobile Devices, Mobile Security, News, Platforms, Predictions, Resources, Smartphones, Technology, Topics
A prominent smartwatch maker that Apple was reportedly interested in acquiring was acquired this week by Intel.
TechCrunch was first to confirm that Intel won the auction for Basis and will spend an estimated $100 million to close the deal. Since official word of the acquisition surfaced, however, others have suggested that the final price tag may be closer to $150 million.
Basis makes heath-centric smartwatches and presently controls about 7 percent of this young but lucrative emerging market.
Posted in Announcements, Mobile Devices, News, Platforms, Technology
With mobile marketing and mobile payments expected to develop a beautiful and prolific relationship in years to come, it’s never too early for mobile marketers to begin considering how the rapidly evolving mobile payments industry may soon give way to new opportunities to reach consumers on the go and promptly convert their attention into sales.
According to the latest industry projections from IHS Technology, global shipments of cellphones equipped with Near Field Communication (NFC) technology will surge by more than a factor of four from 2013 to 2018, reaching 1.2 billion units.
Last year sounded the starting gun for the fast growth of the market, with worldwide shipments of NFC-enabled cellphones climbing to 275 million units in 2013, up 128 percent from 120 million in 2012.
Posted in Marketing Strategy, Mobile Marketing, Mobile Payments, Near Field Communication, NFC, Technology