Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said definition, they’re missing the fact that no matter what they provide to consumers, they should be focusing on the experience that they’re creating rather than just on simply creating a ton of content for consumers to digest.
The questions that advertisers and brands should be asking about content marketing run along the lines of “how do we use this technology to deliver an amazing customer experience?” rather than “what’s the best way to use this new platform to ramp up sales?”
Posted in Announcements, Developer, Marketing Strategy, Mobile Devices, News, Platforms, Resources, Technology
The clock may be slowly counting down until Apple’s June presentation of WWDC 2014, but we may have already scored our first look at the forthcoming major update to iOS.
According to published reports ahead of the weekend, Apple is now “aggressively testing” iOS 8.
Corresponding with traffic log data, BGR shared a supposedly leaked image leak on Friday that purportedly depicts the new operating system on a larger iPhone 6 display.
Posted in Developer, iOS, iPhone, News, Predictions, Rumors, Technology
The Wearables Device Ecosystems (WDE) team at Strategy Analytics has high hopes and loft projections for the wearable device industry.
The group recently analyzed the emerging wearable devices market from a number of viewpoints, incorporating analysis of not only device vendors but also the apps and end user use cases which will drive sales of devices.
The findings? The emerging wearable devices market will reach sales of 125 million units in 2017, as developer interest increases nine-fold.
Posted in Announcements, Developer, Mobile Devices, News, Resources, Smartphones, Tablet Devices, Technology
The latest Strategy Analytics Developer Survey, conducted in September 2013, polled over 1,600 active mobile app developers.
And the findings are both telling and resoundingly positive for Microsoft.
Over 32 percent of developers indicated they would support Windows Phone next year, double the 16 percent which created apps for the Microsoft platform in 2013.
Posted in Announcements, Developer, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
First Data Corporation, a provider of electronic commerce and payment processing, announced today that it has acquired Perka.
“Perka is a strong addition to the offerings we have for our merchants today and we welcome them to the First Data product family,” explains Guy Chiarello, President of First Data
If you’re not familiar, Perka is a mobile marketing and consumer loyalty platform that helps small to medium-sized merchants engage their customers with location-based smartphone apps.
Posted in Announcements, Developer, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Technology
On Tuesday, DudaMobile – a leading do-it-yourself mobile website builder – shared with MMW the details of its latest solutions being rolled out to help developers.
DudaAPI provides a toolset for Duda Partners and developers to help them seamlessly integrate the mobile platform into their own website.
DudaAPI enables developers to create sites, set up sub-accounts, implement single sign on (SSO), access mobile site analytics and more.
Posted in Announcements, Developer, Mobile Devices, Mobile Websites, News, Platforms, Smartphones, Tablet Devices, Technology
Yesterday at the Samsung Developers Conference, Centrify Corporation announced the launch of its Centrify Alliance Partner Program (CAPP).
CAPP, we’re told, will provide developers, cloud and mobile ISVs the ability to jointly develop integrated solutions leveraging Centrify’s Unified Identity Services to provide secure access to cloud and mobile apps for mutual customers.
In addition, by formalizing its partnering efforts via CAPP, Centrify and its ISV partners such as Dropbox and Zoom are now better able to drive joint go-to-market activities.
Posted in Announcements, Developer, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Software, News, Platforms, Resources, Technology