Since releasing iOS 7 beta to developers last week during the keynote kick-off at WWDC 2013, Apple and its developers have made waves for the enormous potential uncovered in the forthcoming major mobile OS refresh planned for later this year.

Among the most curious discoveries this week is that iOS 7 may feature deep integration with LinkedIn.

Inching up the social importance ladder that Facebook and Twitter previously ascended, Apple is apparently planning to add a third social network to the system-wide share sheet in iOS 7.

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Despite having been released to developers just one week ago, Apple’s iOS 7 beta is off to a remarkable start.

Compatible iDevices running iOS 7 beta are already claiming an impressive percentage of all iPhone and iPod touch traffic (in the U.S.) on the Chitika ad network.

The graphic displayed below from Chitika shows that, since Monday, iOS 7 beta adoption has surged to such a degree that it’s already powering 0.22% of mobile devices measured across the Chitika network. By this time last year after the WWDC keynote, iOS 6 beta was only generating 0.11 percent of traffic.

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Google, the undisputed global titan of all things mobile advertising, upset some of its most loyal developers yesterday when the company announced plans to retire AdWhirl.

AdWhirl, which allows devs to easily transition between different ad networks, is controlled by AdMob, the Google-owned ad network and the largest mobile advertising network in the world today.

Google famously purchased AdMob for $750 million in late 2009.

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eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in order for the marketing community, which is presently awash with optimistic predictions, to continue investing in the mobile channel, the return on this investment of time, treasure, and faith can no longer be as murky as in years past.

“The most significant issue for ad buyers,” reads a recent report from MIT Technology Review, “is that they don’t know if the ads are working, like they do on desktop computers.” The report cites data from the Interactive Advertising Bureau, which indicates that all media depend critically upon reliable metrics for audience reach.

This week, Kate Kaye of AdAge published an eye-opening report on how poor and messy measurement is “holding the mobile app economy back.”

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With hardly an utterance of mobile advertising on stage at San Francisco’s Moscone Center yesterday for the start of Apple’s 24th annual Worldwide Developers Conference, Apple came up short on articulating how iOS 7 will benefit the mobile advertising needs of the very developers that have populated the Apple App Store with some 900,000 applications.

“It’s like they’ve raised the white flag,” says Dane Keelghan, an iOS application developer who admits to having grown frustrated by Apple’s apparent “lack of concern” about how developers get paid in an environment where it’s getting harder to sell apps.

“They talk about how much they’ve paid out in total to developers, and it sounds like a ton, but there are so many of us making so many apps that we’re really not feeling like we’re sharing in the riches,” Keelghan says.

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On Monday, Apple unexpectedly restored its Apple Events channel just in time to offer a live video stream of the company’s eagerly awaited media event. As a result, a large global audience was able to watch the WWDC 2013 keynote as it took place.

Apple has now shared video of the entire keynote on its website. To check out the 2-hour presentation, click here.

In case you missed it, here are some of the biggest stories to emerge from WWDC on Monday.

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In just a few short hours, Apple CEO Tim Cook will take the stage at San Francisco’s Moscone Center to deliver the opening keynote for WWDC 2013.

Apple’s annual conference for iOS and Mac OS X developers could bring with it some huge announcements today.

Although the pundits will be proven right or wrong in their predictions before the end of the day, here is what most expect from this morning’s keynote:

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