If you pour over the surveys and studies about goals for 2015, one thing is clear: the drive to monetize is intense.
Developers need real results from their mobile campaigns and app promotions and they’re searching for the best platforms and technologies to get them where they need to go.
That’s why a host of developers are taken with the new offer being made by Airpush, a mobile advertising solutions firm that gets big results more often than not (which in this industry is saying a lot).
Posted in Announcements, Developer, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology
2015 may be a very rewarding year financially for iOS mobile app developers. If 2014 was any indication of the upward trend in income among app developers, this new year could bring with it some serious green for those who stick with their craft.
Although Android apps continue to enjoy record downloads (and Android developers are narrowing the earnings gap with rival iOS app developers), Apple continues to steal the show — and the headlines — when it comes to showcasing just how much cash a developer can earn today.
In case you missed it, Apple recently announced that the first week of January set a new record for billings from the App Store with customers spending nearly half a billion dollars on apps and in-app purchases all over the world.
What’s more, New Year’s Day 2015 marked the single biggest day ever in App Store sales history.
Posted in Announcements, Developer, iOS, iPhone, Mobile Apps, News, Platforms, Predictions, Smartphones
While most brands and businesses are investing some portion of their marketing budgets into mobile advertising, many are still searching for ways in which in-app advertising fits into the picture.
At present, it’s clear who finds the most apparent benefit from utilizing in app ads. And that’s the makers of mobile apps.
In a recent analysis performed by IDC, it was found that between 60 to 75 percent of all in-app advertising is for other mobile apps.
Posted in Developer, Marketing Strategy, Mobile Apps, Mobile Devices, Platforms, Smartphones
Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said definition, they’re missing the fact that no matter what they provide to consumers, they should be focusing on the experience that they’re creating rather than just on simply creating a ton of content for consumers to digest.
The questions that advertisers and brands should be asking about content marketing run along the lines of “how do we use this technology to deliver an amazing customer experience?” rather than “what’s the best way to use this new platform to ramp up sales?”
Posted in Announcements, Developer, Marketing Strategy, Mobile Devices, News, Platforms, Resources, Technology
The clock may be slowly counting down until Apple’s June presentation of WWDC 2014, but we may have already scored our first look at the forthcoming major update to iOS.
According to published reports ahead of the weekend, Apple is now “aggressively testing” iOS 8.
Corresponding with traffic log data, BGR shared a supposedly leaked image leak on Friday that purportedly depicts the new operating system on a larger iPhone 6 display.
Posted in Developer, iOS, iPhone, News, Predictions, Rumors, Technology
The Wearables Device Ecosystems (WDE) team at Strategy Analytics has high hopes and loft projections for the wearable device industry.
The group recently analyzed the emerging wearable devices market from a number of viewpoints, incorporating analysis of not only device vendors but also the apps and end user use cases which will drive sales of devices.
The findings? The emerging wearable devices market will reach sales of 125 million units in 2017, as developer interest increases nine-fold.
Posted in Announcements, Developer, Mobile Devices, News, Resources, Smartphones, Tablet Devices, Technology
The latest Strategy Analytics Developer Survey, conducted in September 2013, polled over 1,600 active mobile app developers.
And the findings are both telling and resoundingly positive for Microsoft.
Over 32 percent of developers indicated they would support Windows Phone next year, double the 16 percent which created apps for the Microsoft platform in 2013.
Posted in Announcements, Developer, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology