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The Most Common Ads Found Within Mobile Apps Are For Other Mobile Apps

The Most Common Ads Found Within Mobile Apps Are For Other Mobile Apps 300x176 The Most Common Ads Found Within Mobile Apps Are For Other Mobile AppsWhile most brands and businesses are investing some portion of their marketing budgets into mobile advertising, many are still searching for ways in which in-app advertising fits into the picture.

At present, it’s clear who finds the most apparent benefit from utilizing in app ads. And that’s the makers of mobile apps.

In a recent analysis performed by IDC, it was found that between 60 to 75 percent of all in-app advertising is for other mobile apps.

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Posted in Developer, Marketing Strategy, Mobile Apps, Mobile Devices, Platforms, Smartphones0 Comments

What’s Most Important in Content Marketing?

Whats Most Important in Content Marketing 300x206 Whats Most Important in Content Marketing?Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said definition, they’re missing the fact that no matter what they provide to consumers, they should be focusing on the experience that they’re creating rather than just on simply creating a ton of content for consumers to digest.

The questions that advertisers and brands should be asking about content marketing run along the lines of “how do we use this technology to deliver an amazing customer experience?” rather than “what’s the best way to use this new platform to ramp up sales?”

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Posted in Announcements, Developer, Marketing Strategy, Mobile Devices, News, Platforms, Resources, Technology0 Comments

Is This Our First Look at What’s Next for Apple?

Is This Our First Look at Whats Next for Apple 300x200 Is This Our First Look at Whats Next for Apple?The clock may be slowly counting down until Apple’s June presentation of WWDC 2014, but we may have already scored our first look at the forthcoming major update to iOS.

According to published reports ahead of the weekend, Apple is now “aggressively testing” iOS 8.

Corresponding with traffic log data, BGR shared a supposedly leaked image leak on Friday that purportedly depicts the new operating system on a larger iPhone 6 display.

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Posted in Developer, iOS, iPhone, News, Predictions, Rumors, Technology0 Comments

Developer Interest in Wearable Mobile Tech is Surging

Developer Interest in Wearable Mobile Tech is Surging 300x199 Developer Interest in Wearable Mobile Tech is SurgingThe Wearables Device Ecosystems (WDE) team at Strategy Analytics has high hopes and loft projections for the wearable device industry.

The group recently analyzed the emerging wearable devices market from a number of viewpoints, incorporating analysis of not only device vendors but also the apps and end user use cases which will drive sales of devices.

The findings? The emerging wearable devices market will reach sales of 125 million units in 2017, as developer interest increases nine-fold.
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Posted in Announcements, Developer, Mobile Devices, News, Resources, Smartphones, Tablet Devices, Technology0 Comments

More Mobile Developers to Focus on Windows Platform in 2014

More Mobile Developers to Focus on Windows Platform in 2014 300x277 More Mobile Developers to Focus on Windows Platform in 2014The latest Strategy Analytics Developer Survey, conducted in September 2013, polled over 1,600 active mobile app developers.

And the findings are both telling and resoundingly positive for Microsoft.

Over 32 percent of developers indicated they would support Windows Phone next year, double the 16 percent which created apps for the Microsoft platform in 2013.
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Posted in Announcements, Developer, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Smartphones, Technology0 Comments

First Data Confirms Acquisition of Perka

First Data Confirms Acquisition of Perka 300x121 First Data Confirms Acquisition of PerkaFirst Data Corporation, a provider of electronic commerce and payment processing, announced today that it has acquired Perka.

“Perka is a strong addition to the offerings we have for our merchants today and we welcome them to the First Data product family,” explains Guy Chiarello, President of First Data

If you’re not familiar, Perka is a mobile marketing and consumer loyalty platform that helps small to medium-sized merchants engage their customers with location-based smartphone apps.
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Posted in Announcements, Developer, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Technology0 Comments

Mobile Website Builder Launches New Tools for Developers

Mobile Website Builder Launches New Tools for Developers Mobile Website Builder Launches New Tools for DevelopersOn Tuesday, DudaMobile – a leading do-it-yourself mobile website builder – shared with MMW the details of its latest solutions being rolled out to help developers.

DudaAPI provides a toolset for Duda Partners and developers to help them seamlessly integrate the mobile platform into their own website.

DudaAPI enables developers to create sites, set up sub-accounts, implement single sign on (SSO), access mobile site analytics and more.

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Posted in Announcements, Developer, Mobile Devices, Mobile Websites, News, Platforms, Smartphones, Tablet Devices, Technology0 Comments