This week, AT&T Mobility confirmed its new partnership with Facebook.

What’s the occasion? The two titans of their respective fields are joining forces to host a “hackathon.”

In particular, the event is for HTML5 developers concentrating on the social networking sphere of app development.

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The mobile world is buzzing Monday morning on the heels of a freshly announced new slate of offerings from Adobe.

The company is raising the curtain on “Project Primetime,” which Adobe is calling the “industry’s first fully integrated video technology platform.”

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It’s been announced that TapIt has debuted a new RTB-enabled mobile advertising platform aimed at agency advertisers and mobile app developers.

The new platform combined with TapIt’s SDKs allow developers to quickly and easily integrate rich media ads into their Android and iOS applications, leveraging both a self service interface and multiple ad units for a variety of monetization options.  The platform also features real-time bidding capabilities, in addition to advanced tracking and targeting options including channel, publisher, carrier, geographical location, creative type and more.

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The following is a guest post by Glen Suh, Director of Marketing for TapIt mobile advertising.

In today’s mobile world, smartphone users expect a lot out of their mobile phones.  Users desire fast processors, high data speeds, and a well laid out operating system. Furthermore, users also expect higher quality pictures and video playback as smartphone technology advances. HTML5 banners provide marketers with a richer canvas on which they can create a more beautiful and engaging advertisement.

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