SMS for Marketing, Consumer Use on Opposite Roads in the U.K.

SMS for Marketing, Consumer Use on Opposite Roads in the U.K.While SMS marketing is now used by a record number of businesses large and small across the United Kingdom with impressive ROI to show for it, consumers are turning to free instant messaging services and social apps as a cost-effective alternative to traditional text messaging.

New research from Deloitte shows the number of text messages sent in the U.K. during 2013 was “way down on previous years.”

The advisory firm’s latest technology predictions report revealed the number of SMS messages sent in the UK fell for the first time last year, as people increasingly turn to instant messaging services like WhatsApp, Viber and Snapchat to stay in touch.

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Posted in Announcements, Marketing Strategy, MMS, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, SMS / Text, Wireless Carriers0 Comments

Short Codes are a Scam, and SMS Marketing is Dying. Is there Hope?

Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides digital marketing services including SMS, as well as mobile applications and secure communication technology for healthcare organizations.

Think about it, what other industry or company do you know of that charges you for service every month but you cannot start using the service for 4 months? Go ahead, I will give you a few minutes, please add your comments below. Can’t think of any? It’s because if a company like this existed, nobody would want to do business with them, and they wouldn’t be around for very long.

However if you have a monopoly on the space and people really needed your service to grow their business, they wouldn’t have a choice. For mobile marketers this may sound like familiar territory. We all know that mobile marketing through a short code is ultimately the best way to go. I’m not sold on QR codes yet as the user experience isn’t that great.

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Posted in Best Practices, Long Codes, MMS, Mobile Barcodes, Mobile Devices, Mobile Marketing, Mobilize, QR Codes41 Comments

Study Projects MMS to Generate $180 Billion Between 2012-2016

On Friday, Portio Research published the 6th edition of ‘Mobile Messaging Futures’ which boldly predicts MMS to be a cash machine over the next four years.

According to Portio, MMS – launched after the initial success of SMS to deliver multimedia content – has until recently been the second greatest revenue generating non-voice service, after SMS.

Last year, roughly $31 billion of the worldwide mobile messaging market’s $202 billion came from MMS.

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Posted in MMS, Mobile Advertising, Mobile Devices, Mobile Marketing, Platforms, SMS / Text1 Comment

Mobile Data Usage Among Teenagers Triples Year Over Year

Teenagers and texting have joined the likes of peanut butter and jelly as natural, inextricable pairs that may never again be separated for the duration of human history.

According to the latest data and corresponding insights from Nielsen, U.S. teenagers have tripled their mobile data usage in the last year – all while remaining kings and queens of texting.

Messaging remains the centerpiece of mobile teen behavior in the U.S. The number of messages exchanged (SMS and MMS) hit 3,417 messages per month per teen in Q3 2011, averaging seven messages per waking hour. Teen females are leading the charge, sending and receiving 3,952 messages per month versus 2,815 from males.

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Posted in Announcements, MMS, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Data, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Networks, Mobile Websites, News, Platforms, Smartphones, SMS / Text0 Comments

Juniper Research Projects Mobile IM Users will Grow But Not Threaten SMS Dominance

Based on the latest research and projections by Juniper, mobile instant messaging users are on pace to surpass 1.3 billion worldwide by 2016, a figure that effectively triples the number of IM users in 2010.

Juniper speculates that the continued growth will be driven by the arrival of new services (Apple’s iMessage is cited as one example), and the accelerated adoption of existing services like AOL’s AIM, Blackberry Messenger, Microsoft’s Windows Live, Skype and Yahoo! Messenger.

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Posted in MMS, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Predictions, Resources, Smartphones, SMS / Text, White Papers7 Comments

Blyk Extends Partnership With UK Operator Orange, Takes On Mobile Marketing Initiatives

Blyk, the one time MVNO turned mobile marketing provider, today announced that it’s extended it’s strategic partnership with UK operator Orange.  As part of the continued partnership, Blyk announced that it will now be in charge of Orange UKs media sales program – as well as continuing support for “Orange Shots”, the SMS-based ad service that Orange built from Blyk’s technology.

We’ve covered Blyk’s evolution from the beginning.  The company started out as an MVNO with a unique proposition.  Targeted at younger consumers, Blyk’s original business model offered free wireless airtime and mobile messaging in exchange for highly-targeted text messages.  A user would signup for Blyk’s service, outline their interests and what companies they’d like to see ads for, and then Blyk would serve up relevant SMS marketing messages based on that profile.  The more ads a user was willing to receive, the more free airtime and mobile messages they’d receive in return.

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Posted in Announcements, Marketing Strategy, MMS, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile News, Mobile Partners, SMS / Text, Wireless Carriers3 Comments

MMA Publishes Updated Best Practices & Guidelines For Mobile Coupons & Rebates

The Mobile Marketing Association (MMA) today published updated best practices and guidelines related to mobile coupons and so-called “mobile price promotions.”

Created by the MMA’s “Mobile Couponing Task Force,” the document is designed to provide marketers, merchants, wireless carriers and other mobile marketing ecosystem members with an industry-standard for using mobile coupons and rebates to increase sales and promote consumer loyalty.

Though mobile coupons are the focus of the new guidelines, the MMA sees them as only one piece of the puzzle in relation to mobile price promotions — which the MMA defines as “electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a paper or other hard-copy format.”

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Posted in Announcements, Best Practices, LBS, Marketing Strategy, MMS, Mobile Apps, Mobile Commerce, Mobile Coupons, Mobile Data, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile News, Mobile Retail, Mobile Shopping, News, SMS / Text2 Comments