Scanbuy, the mobile engagement solutions provider known for serving up hearty insights into the growth and progress of the QR code industry, has just released its quarterly trend report showing that it processed nearly 22 million mobile engagements in Q1 2014.
If you’re keeping score at home, that’s a 20% increase from Q1 2013. Scanbuy says this expansion demonstrates continued strong growth and interest among mobile consumers.
“Mobile triggers continue to help consumers make product choices, engage their favorite brands, receive more informative information, quickly download their favorite apps, and much more,” explains Mike Wehrs, CEO of Scanbuy. “With millions of mobile engagements completed each month, and with user activity distributed fairly evenly across age groups, and areas of interest, there’s no question consumers continue to value ScanLife for the quickest route to more information and the best deal.”
Posted in Marketing Strategy, Mobile Barcodes, Mobile Commerce, QR Codes, Technology
Chegg, the connected learning platform for students, confirmed to MMW ahead of the weekend that it has acquired student deal platform Campus Special for $17 million in cash and stock.
We’re told that Campus Special “will be rebranded” as Chegg Campus Deals.
“Combined with its leading student-first connected learning platform, Chegg’s new Campus Deals platform expands the number of ways students can engage with Chegg to save time, save money and get smarter,” the company said in a news release.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Barcodes, Mobile Devices, Mobile Shopping, News, Platforms
Starbucks has something big shaking, and we mean that literally.
In the coming days, customers who pay for drinks and food with their iPhones will also be able to tip their baristas via this innovative mobile platform.
So how will a tip be tossed in? A planned app update set for March 19th will deliver a digital tipping option. In short, users will be able to add a tip of anywhere from $.50 to $2 to the baristas.
Posted in iPhone, Mobile Barcodes, Mobile Devices, Mobile Payments, News, Platforms, Smartphones
Microsoft is relinquishing its Tag mobile barcode program, licensing the technology that once made the program possible to Scanbuy. a thriving mobile engagement services provider.
Microsoft also announced Monday that it will shut down the Microsoft Tag Service in two years from today’s date – August 19, 2015.
For current Microsoft Tag customers, for the next two years the Microsoft Tag Service will continue running as it has been, we’re told.
All Microsoft Tags in the market will continue to work, new codes can be generated, and scan reports will be available as usual through the Microsoft Tag Service until August 19, 2015.
Posted in Announcements, Mobile Barcodes, Mobile Devices, News, Platforms, Resources, Technology
A venerable brand in the retail toy space is turning to mobile marketing for its newest campaign.
Delivering coupons directly to mobile devices, Toys “R” Us is heavily pushing scannable bar codes to help shoppers save at the point-of-sale.
According to a report from Mobile Commerce Daily, the company is running the mobile campaign within Us Magazine’s mobile site.
“These new mobile ads are part of the overall marketing campaign for Toys “R” Us and they complement our desktop display ads,” explains Meghan Kennedy, a spokeswoman for Toys “R” Us.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Barcodes, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, QR Codes, Resources, Smartphones, Technology
Capital One has made a “Savvy” move into mobile territory.
This week, ShopSavvy – the mobile application popular for its barcode-scanning and price comparison capabilities – joined forces with Capital One for a new effort that should be pleasing to mobile-savvy shoppers.
Together, the partners are moving into personalized deals.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Apps, Mobile Barcodes, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology, Topics
The following is a guest post by Johannes Ahrenfelt, co-founder of 99SQUARED.
Are you thinking about marketing with QR codes? Take a look at this first.
When starting out using QR codes, companies sometimes make the same mistakes again and again. These mistakes not only cause businesses to lose out on profit but also, most importantly, ruin the consumer experience. This article will explain what some of the most common problems are and will suggest solutions that will ensure your marketing campaign with QR codes can carry on as you planned.
Posted in Marketing Strategy, Mobile Barcodes, Mobile Devices, Mobile Marketing, Mobilize, QR Codes, Smartphones