Archive | Mobile Barcodes

Chegg Extends Mobile Advertising Platform

Chegg Extends Mobile Advertising Platform 300x300 Chegg Extends Mobile Advertising PlatformChegg, the connected learning platform for students, confirmed to MMW ahead of the weekend that it has acquired student deal platform Campus Special for $17 million in cash and stock.

We’re told that Campus Special “will be rebranded” as Chegg Campus Deals.

“Combined with its leading student-first connected learning platform, Chegg’s new Campus Deals platform expands the number of ways students can engage with Chegg to save time, save money and get smarter,” the company said in a news release.
Continue Reading

Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Barcodes, Mobile Devices, Mobile Shopping, News, Platforms0 Comments

Starbucks ‘Shakes’ Things Up in Mobile Payments

Starbucks Shakes Things Up in Mobile Payments 300x200 Starbucks Shakes Things Up in Mobile PaymentsStarbucks has something big shaking, and we mean that literally.

In the coming days, customers who pay for drinks and food with their iPhones will also be able to tip their baristas via this innovative mobile platform.

So how will a tip be tossed in? A planned app update set for March 19th will deliver a digital tipping option. In short, users will be able to add a tip of anywhere from $.50 to $2 to the baristas.

Continue Reading

Posted in iPhone, Mobile Barcodes, Mobile Devices, Mobile Payments, News, Platforms, Smartphones0 Comments

Microsoft Dumps Tag Mobile Barcode Program

Microsoft Dumps Tag Mobile Barcode Program 300x232 Microsoft Dumps Tag Mobile Barcode ProgramMicrosoft is relinquishing its Tag mobile barcode program, licensing the technology that once made the program possible to Scanbuy. a thriving mobile engagement services provider.

Microsoft also announced Monday that it will shut down the Microsoft Tag Service in two years from today’s date – August 19, 2015.

For current Microsoft Tag customers, for the next two years the Microsoft Tag Service will continue running as it has been, we’re told.

All Microsoft Tags in the market will continue to work, new codes can be generated, and scan reports will be available as usual through the Microsoft Tag Service until August 19, 2015.

Continue Reading

Posted in Announcements, Mobile Barcodes, Mobile Devices, News, Platforms, Resources, Technology0 Comments

Toys ‘R’ Us Turns to Mobile Marketing

Toys R Us Turns to Mobile Marketing Toys R Us Turns to Mobile MarketingA venerable brand in the retail toy space is turning to mobile marketing for its newest campaign.

Delivering coupons directly to mobile devices, Toys “R” Us is heavily pushing scannable bar codes to help shoppers save at the point-of-sale.

According to a report from Mobile Commerce Daily, the company is running the mobile campaign within Us Magazine’s mobile site.

“These new mobile ads are part of the overall marketing campaign for Toys “R” Us and they complement our desktop display ads,” explains Meghan Kennedy, a spokeswoman for Toys “R” Us.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Barcodes, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, QR Codes, Resources, Smartphones, Technology0 Comments

Capital One Makes ‘Savvy’ Move Into Mobile

Capital One Makes Savvy Move Into Mobile 300x199 Capital One Makes Savvy Move Into MobileCapital One has made a “Savvy” move into mobile territory.

This week, ShopSavvy – the mobile application popular for its barcode-scanning and price comparison capabilities – joined forces with Capital One for a new effort that should be pleasing to mobile-savvy shoppers.

Together, the partners are moving into personalized deals.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Apps, Mobile Barcodes, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology, Topics0 Comments

How to Make Marketing with QR codes Work for Your Business

email logo90x90 How to Make Marketing with QR codes Work for Your Business The following is a guest post by Johannes Ahrenfelt, co-founder of 99SQUARED.

Are you thinking about marketing with QR codes? Take a look at this first.

When starting out using QR codes, companies sometimes make the same mistakes again and again. These mistakes not only cause businesses to lose out on profit but also, most importantly, ruin the consumer experience. This article will explain what some of the most common problems are and will suggest solutions that will ensure your marketing campaign with QR codes can carry on as you planned.

Continue Reading

Posted in Marketing Strategy, Mobile Barcodes, Mobile Devices, Mobile Marketing, Mobilize, QR Codes, Smartphones6 Comments

Short Codes are a Scam, and SMS Marketing is Dying. Is there Hope?

Short Codes are a Scam and SMS Marketing is Dying. Is there Hope Short Codes are a Scam, and SMS Marketing is Dying. Is there Hope?Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides digital marketing services including SMS, as well as mobile applications and secure communication technology for healthcare organizations.

Think about it, what other industry or company do you know of that charges you for service every month but you cannot start using the service for 4 months? Go ahead, I will give you a few minutes, please add your comments below. Can’t think of any? It’s because if a company like this existed, nobody would want to do business with them, and they wouldn’t be around for very long.

However if you have a monopoly on the space and people really needed your service to grow their business, they wouldn’t have a choice. For mobile marketers this may sound like familiar territory. We all know that mobile marketing through a short code is ultimately the best way to go. I’m not sold on QR codes yet as the user experience isn’t that great.

Continue Reading

Posted in Best Practices, Long Codes, MMS, Mobile Barcodes, Mobile Devices, Mobile Marketing, Mobilize, QR Codes41 Comments