According to the projections put forward by Forrester in a new report, the future of social media marketing is all about data.
Although there are still obstacles and limitations with regard to the efficacy and efficiency of social media marketing, data may unlock the solutions to these problems.
It’s all about the smarter use of data, says Nate Elliott, an analyst with Forrester. And companies are catching on to the importance of data.
Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Devices, Mobile Social, News, Platforms, Resources, Technology
The following is a guest contributed commentary from Niraj Pant, Senior VP of Engineering at I.Predictus.
“Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. Few think about the ways data is permeating all aspects of our lives, but increasingly, this is the new reality, and the trend is accelerating. Businesses that get out in front of the trend can gain a competitive advantage by serving customers better.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology
At Mobile World Congress in Barcelona, Spain this week, FCC Chairman Tom Wheeler announced the launch of the FCC Speed Test app for iOS devices in the iTunes App Store.
It’s billed as effective way to clock your mobile Internet speed, providing important feedback to the FCC in the process.
The FCC says its Speed Test app is an expansion of the Measuring Broadband America program from fixed to mobile broadband.
Posted in Mobile Analytics, Mobile Apps, Mobile Data, News
On Monday, Oracle announced plans to acquire BlueKai, a leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns at targeted audiences.
Oracle, the world’s second largest business software maker, did not divulge financial details of the acquisition. The rumor mill, however, suggests that the deal may have been worth as much as $400 million.
Marc Poirier, co-founder and EVP of Business Development at Acquisio, tells Mobile Marketing Watch that Oracle is competing with a wide array of companies that are all trying to build what Forrester Research referred to as the Online Marketing Suite.
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Data, Mobile Marketing, News, Platforms, Smartphones, Technology
The U.S. population has officially entered the gigabyte era of mobile data consumption.
According to Cisco Systems’ freshly published Visual Networking Index report on global mobile data trends, mobile data consumption is ballooning at an unprecedented rate across the global landscape.
Mobile users the world over came close to doubling their mobile data consumption between 2012 and 2013 as average monthly usage peaked well over 1 GB in the U.S, and several other countries.
Posted in Announcements, Mobile Data, Mobile Devices, News, Platforms, Predictions, Resources, Smartphones
The newest projections from Cisco call for worldwide mobile data traffic to increase nearly 11-fold over the next four years and reach an annual run rate of 190 exabytes by 2018.
The projected increase in mobile traffic is partly due to continued strong growth in the number of mobile Internet connections, such as personal devices and machine-to-machine (M2M) connections, which will exceed 10 billion by 2018 and be 1.4 times greater than the world’s population (the United Nations estimates 7.6 billion people by 2018).
Putting some of these gargantuan numbers into perspective, the Cisco VNI Global Mobile Data Traffic Forecast’s annual run rate of 190 exabytes of mobile data traffic for 2018 is equivalent to:
Posted in Announcements, Mobile Data, Mobile Devices, Mobile Networks, News, Platforms, Predictions, Topics
Smartphones have become nothing less than data-consumption machines.
New smartphones that reached consumers in the past year consumed more than seven-times the data of smartphones launched only few years previously – 40 percent more data than 2012 models alone.
This new data on smartphone data consumption comes to use from Actix’s latest research on global mobile users.
Posted in Android, Announcements, iOS, iPhone, Mobile Data, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Smartphones