Archive | Mobile Data

How is Social Data Influencing B2B Sellers and Buyers?

How is Social Data Influening B2B Sells and Buyers 300x166 How is Social Data Influencing B2B Sellers and Buyers?Social data, once a consumer-marketing phenomenon, is now a mainstay of B2B.

Today, social data symbiotically guides the spending of B2B sellers and buyers alike. According to a new infographic from Leadspace:

  • 80% of sellers use social data to create prospect lists.
  • 80% of buyers use social data to inform their buying decisions.
  • Socially-validated, nurtured leads buy almost 50% more.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via Facebook

Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via Facebook 300x214 Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via FacebookThere’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers.

Instead, ever since Facebook acquired ad targeting firm Atlas from Microsoft, consumers are increasingly targeted on the basis of what information Facebook has acquired about its users.

The interview posed questions to David Jakubowski, the Director of Product Marketing for Adtech at Facebook, and Facebook’s Atlas honcho Erik Johnson.

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Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Location, News, Platforms, Predictions, Technology0 Comments

Does Size Matter? Time to Demystify the Data Dilemma

Does Size Matter Time to Demystify the Data Dilemma 300x191 Does Size Matter? Time to Demystify the Data DilemmaWhen it comes to the data that helps brands and marketers understand what impacts their actions have in the marketplace, does size matter?

Citing insightful information provided by Mozenda – - which helps companies collect and capitalize on mammoth quantities of web data by putting said data into a structured data feed — this red hot topic was recently taken up by tech writer Mackenzie Martin.

It goes without saying that the term “Big Data” is thrown around a lot, but the truth is that any data can be helpful to marketers. Although big data describes large sets of data that are available online, even extraction of smaller amounts of key information can be instructive.

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Mobile Data Roaming Seeing Big Numbers

Mobile Data Roaming Seeing Big Numbers 300x182 Mobile Data Roaming Seeing Big NumbersAccording to new research by global analyst firm Ovum, mobile data roaming will rake in an estimated $50 billion in revenues by 2019.

If that prediction manifests, it will contribute as much as 56% to global roaming revenues.

Ovum’s latest roaming forecasts show that Europe continues to be the largest contributor to global roaming revenues, accounting for 46% of global roaming revenues, with much of the revenue growth coming from the EU. The revenue contribution from Asia is also increasing, particularly from Central & Southern Asia, which is expected to grow at a compound average growth rate (CAGR) of 12% over the forecast period, as one of the highest amongst all regions.

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The Zen of Big Data: How the Details Help Marketers Promote the Big Idea

The Zen of Big Data How the Details Help Marketers Promote the Big Idea 300x256 The Zen of Big Data: How the Details Help Marketers Promote the Big IdeaAs wise marketers have always known, there’s no substitute for inspiration. It’s a human skill — the one that created the Marlboro Man and the Jolly Green Giant, “Just Do It,” “The Quicker Picker Upper,” and “Don’t Leave Home Without It.”

But what even the “Mad Men” of yore struggled to better understand were their customers’ preferences, lifestyles, needs, and motivations. They wanted to know how often and where they bought soap, soup, or socks — and why.

Today, there are answers. They reside in the vast universe of information known as the web and they have united advertisers and the firms that serve them in a serious quest: getting to the bottom of big data.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Data, Mobile Devices, Mobile Marketing, Platforms, Technology1 Comment

ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right

ANA Survey At Least Half Of Marketers Dont Have the Data to Do the Job Right 300x211 ANA Survey: At Least Half Of Marketers Dont Have the Data to Do the Job RightThere are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.

According to an ANA survey conducted with McKinsey & Company that was just released, advertisers still have a mountain to climb.

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Come to Big Data: Majority of Mobile Marketers Knows Data Technology is Critical

Come to Big Data Majority of Mobile Marketers Knows Data Technology is Critical 300x225 Come to Big Data: Majority of Mobile Marketers Knows Data Technology is CriticalHow can a marketer understand a consumer?

It’s all in the data. And marketers know it.

While marketers seek newer and better ways to get the bead on consumers, they also have to increase their data collection efforts.

They have a ways to go, according to September, 2014 research by Signal, and the majority is clued in. Fifty three percent of recently surveyed U.S. marketers said they had upped their marketing technology investments in the past three years.

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