If Superman were to come to earth today, his arch nemesis wouldn’t be Lex Luthor, it would be Verizon’s so-called ‘Supercookies’, the unstoppable tracking cookies that the mobile provider uses to track every movement that all of their customers make when using their mobile devices.
Even better than Superman’s x-ray vision, Verizon’s supercookies track every single move a user makes on their mobile device, and every encrypted website they visit, 24 hours a day, whether those users like it or not.
It seems however that the American public is just as strong as the Man of Steel because, after getting huge amounts of bad press and taking all sorts of heat (not heat vision) from consumer rights organizations, Verizon announced back in January that it would get to work creating a way that users could opt out of their Relevant Mobile Advertising (RMA) program and stop the supercookie in its tracks (and, more importantly, stop it from tracking).
Posted in Mobile Data, Platforms, Privacy, Technology
The team at technology market research firm Infonetics Research says mobile broadband now tops SMS a leading generator of mobile data revenue.
The times are, indeed, changing, according to excerpts from the firm’s most recent 2G, 3G, LTE Mobile Services and Subscribers market size and forecast report.
“Europe continues to be the main drag on global mobile services revenue, but Europe’s BIG 5—Deutsche Telekom, Orange, Telecom Italia, Telefónica, Vodafone—see some light at the end of the tunnel, with looming consolidation that should ease the pressure on mobile services revenue,” explains Stéphane Téral, principal analyst for mobile infrastructure and carrier economics at Infonetics Research.
Posted in 4G, Announcements, Mobile Data, Mobile Devices, News, Platforms, Technology
You’ll be reading a lot of stories about the “hottest trends for 2015.” Let us join the chorus.
Our take? Big data is going to top the trends ticker.
Big data — the term the information technology world uses to describe all the delicious details that can be gleaned from the web — is going to loom large.
The benefits of big data, accrued via what is alternately known as web scraping or web extraction, is the best marketing tool any business could employ.
Posted in Mobile Data, Mobile Devices, Mobile Marketing, Platforms, Technology
Social data, once a consumer-marketing phenomenon, is now a mainstay of B2B.
Today, social data symbiotically guides the spending of B2B sellers and buyers alike. According to a new infographic from Leadspace:
- 80% of sellers use social data to create prospect lists.
- 80% of buyers use social data to inform their buying decisions.
- Socially-validated, nurtured leads buy almost 50% more.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Technology
There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers.
Instead, ever since Facebook acquired ad targeting firm Atlas from Microsoft, consumers are increasingly targeted on the basis of what information Facebook has acquired about its users.
The interview posed questions to David Jakubowski, the Director of Product Marketing for Adtech at Facebook, and Facebook’s Atlas honcho Erik Johnson.
Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Location, News, Platforms, Predictions, Technology
When it comes to the data that helps brands and marketers understand what impacts their actions have in the marketplace, does size matter?
Citing insightful information provided by Mozenda – – which helps companies collect and capitalize on mammoth quantities of web data by putting said data into a structured data feed — this red hot topic was recently taken up by tech writer Mackenzie Martin.
It goes without saying that the term “Big Data” is thrown around a lot, but the truth is that any data can be helpful to marketers. Although big data describes large sets of data that are available online, even extraction of smaller amounts of key information can be instructive.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Technology
According to new research by global analyst firm Ovum, mobile data roaming will rake in an estimated $50 billion in revenues by 2019.
If that prediction manifests, it will contribute as much as 56% to global roaming revenues.
Ovum’s latest roaming forecasts show that Europe continues to be the largest contributor to global roaming revenues, accounting for 46% of global roaming revenues, with much of the revenue growth coming from the EU. The revenue contribution from Asia is also increasing, particularly from Central & Southern Asia, which is expected to grow at a compound average growth rate (CAGR) of 12% over the forecast period, as one of the highest amongst all regions.
Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Devices, Mobile Location, News, Platforms, Resources, Technology