“Previously, Gravity provided users with the ability to use the browser ‘Do Not Track’ signal to opt out of certain personalization,” Gravity states on its website. “AOL has consolidated and simplified many of the preferences and opt-outs we offer, and as a result, ‘Do Not Track’ browser signals will no longer be recognized.”
As reported by MediaPost, “Gravity says that users can eschew personalization by visiting an opt-out page, including the ones operated by the Digital Advertising Alliance and Network Advertising Initiative. But privacy advocates say that opting out through links on those sites poses challenges, because those links are tied to cookies — which are seen as unstable, given that consumers who are especially privacy conscious often delete their cookies.”
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Analytics, Mobile Data, Mobile Location, News, Platforms
In anticipation of their conference call this morning (led by Richard Webb at 11 A.M. EST for his live femtocell market recap and outlook), market research firm Infonetics Research has just released excerpts from its latest Residential and Enterprise Femtocell Equipment report.
“Overall, the femtocell and enterprise small cell equipment market has seen robust unit and revenue growth over the previous half-year period, and we remain optimistic that these small cell segments have sufficient market drivers and support among operators to sustain continuous year-over-year unit and revenue growth through 2018,” explains Webb, the firm’s directing analyst for mobile backhaul and small cells.
Posted in 4G, Announcements, Mobile Data, Mobile Devices, Mobile Location, News, Platforms, Resources, Smartphones, Technology
According to a new report from IDC, mobile services market in Asia/Pacific excluding Japan (APeJ) region is considered as a very dynamic market compared to other regions, from emerging to mature market.
Many mobile operators have been struggling for quite some times to maintain growth in revenue, especially on voice services revenue.
“From 2012 to 2017, International Data Corporation (IDC) projects that the growth rate for voice services revenue in APeJ will slow down and achieve a compound annual growth rate (CAGR) of 2.5%,” IDC reveals. “However, data connectivity or mobile broadband revenue will grow at a CAGR of 19.3% from 2012 to 2017.”
Posted in 4G, Mobile Data, Mobile Devices, Mobile Location, News, Platforms, Technology
Trying to talk a Chief Experience Officer (CXO) or the company’s CFO and accountants into spending more on mobile design and technology?
Maybe the soft sell won’t work. It’s time to use the hard core data — and the data is very clear, friends — to wage the argument.
Both consumers and producers have to realize that the zeitgeist has changed — forever. The switch to mobile devices is gaining momentum. As a result, any brand or publisher trying to “reach out and touch someone” will have to invest in it.
Posted in Marketing Strategy, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology
Worldwide Wi-Fi deployments reached a total of 4.2 million hotspots in 2013, ABI says in a new report shared with MMW this week.
Deployments will continue to grow at a CAGR of 15.0% between 2013 and 2018, to exceed 10.5 million, ABI projects.
Among the global Wi-Fi hotspots, 68.6% of Wi-Fi is in Asia-Pacific, followed by 12.3% in Latin America, 9.0% in Europe, 8.7% in North America, and 1.4% in Middle East and Africa. The number includes Wi-Fi hotspots deployed by mobile and fixed-line carriers as well as third party operators.
Posted in Mobile Data, Mobile Devices, News, Platforms, Technology, Wi-Fi
According to the projections put forward by Forrester in a new report, the future of social media marketing is all about data.
Although there are still obstacles and limitations with regard to the efficacy and efficiency of social media marketing, data may unlock the solutions to these problems.
It’s all about the smarter use of data, says Nate Elliott, an analyst with Forrester. And companies are catching on to the importance of data.
Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Devices, Mobile Social, News, Platforms, Resources, Technology
The following is a guest contributed commentary from Niraj Pant, Senior VP of Engineering at I.Predictus.
“Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. Few think about the ways data is permeating all aspects of our lives, but increasingly, this is the new reality, and the trend is accelerating. Businesses that get out in front of the trend can gain a competitive advantage by serving customers better.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology