How can a marketer understand a consumer?
It’s all in the data. And marketers know it.
While marketers seek newer and better ways to get the bead on consumers, they also have to increase their data collection efforts.
They have a ways to go, according to September, 2014 research by Signal, and the majority is clued in. Fifty three percent of recently surveyed U.S. marketers said they had upped their marketing technology investments in the past three years.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Data, Mobile Marketing, News, Technology
Personalization is increasingly critical in the quest to reach consumers with appropriate messages across a multitude of platforms. But it’s still a struggle to accomplish it.
Why? Marketers haven’t mastered the development of a single customer viewpoint, and according to a July 2014 survey by Forbes Insights in association in Sitecore, fragmented and siloed data systems were a key factor preventing this.
“Senior executives polled in North America said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100,” reveals a post at eMarketer. “It comes as no surprise, then, that just 24 percent of respondents said the various customer communications and data-gathering systems they used were integrated or connected across their organization. On a more positive note, 56 percent said such systems were partially integrated, indicating they were taking steps toward a more streamlined future.”
Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Devices, News, Platforms, Smartphones, Technology
“Previously, Gravity provided users with the ability to use the browser ‘Do Not Track’ signal to opt out of certain personalization,” Gravity states on its website. “AOL has consolidated and simplified many of the preferences and opt-outs we offer, and as a result, ‘Do Not Track’ browser signals will no longer be recognized.”
As reported by MediaPost, “Gravity says that users can eschew personalization by visiting an opt-out page, including the ones operated by the Digital Advertising Alliance and Network Advertising Initiative. But privacy advocates say that opting out through links on those sites poses challenges, because those links are tied to cookies — which are seen as unstable, given that consumers who are especially privacy conscious often delete their cookies.”
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Analytics, Mobile Data, Mobile Location, News, Platforms
In anticipation of their conference call this morning (led by Richard Webb at 11 A.M. EST for his live femtocell market recap and outlook), market research firm Infonetics Research has just released excerpts from its latest Residential and Enterprise Femtocell Equipment report.
“Overall, the femtocell and enterprise small cell equipment market has seen robust unit and revenue growth over the previous half-year period, and we remain optimistic that these small cell segments have sufficient market drivers and support among operators to sustain continuous year-over-year unit and revenue growth through 2018,” explains Webb, the firm’s directing analyst for mobile backhaul and small cells.
Posted in 4G, Announcements, Mobile Data, Mobile Devices, Mobile Location, News, Platforms, Resources, Smartphones, Technology
According to a new report from IDC, mobile services market in Asia/Pacific excluding Japan (APeJ) region is considered as a very dynamic market compared to other regions, from emerging to mature market.
Many mobile operators have been struggling for quite some times to maintain growth in revenue, especially on voice services revenue.
“From 2012 to 2017, International Data Corporation (IDC) projects that the growth rate for voice services revenue in APeJ will slow down and achieve a compound annual growth rate (CAGR) of 2.5%,” IDC reveals. “However, data connectivity or mobile broadband revenue will grow at a CAGR of 19.3% from 2012 to 2017.”
Posted in 4G, Mobile Data, Mobile Devices, Mobile Location, News, Platforms, Technology
Trying to talk a Chief Experience Officer (CXO) or the company’s CFO and accountants into spending more on mobile design and technology?
Maybe the soft sell won’t work. It’s time to use the hard core data — and the data is very clear, friends — to wage the argument.
Both consumers and producers have to realize that the zeitgeist has changed — forever. The switch to mobile devices is gaining momentum. As a result, any brand or publisher trying to “reach out and touch someone” will have to invest in it.
Posted in Marketing Strategy, Mobile Data, Mobile Devices, Mobile Marketing, News, Platforms, Predictions, Technology
Worldwide Wi-Fi deployments reached a total of 4.2 million hotspots in 2013, ABI says in a new report shared with MMW this week.
Deployments will continue to grow at a CAGR of 15.0% between 2013 and 2018, to exceed 10.5 million, ABI projects.
Among the global Wi-Fi hotspots, 68.6% of Wi-Fi is in Asia-Pacific, followed by 12.3% in Latin America, 9.0% in Europe, 8.7% in North America, and 1.4% in Middle East and Africa. The number includes Wi-Fi hotspots deployed by mobile and fixed-line carriers as well as third party operators.
Posted in Mobile Data, Mobile Devices, News, Platforms, Technology, Wi-Fi