According to Derek Johnson, founder & CEO of Tatango, the explosion of mobile marketing over the last couple of years has resulted in Tatango seeing an increased interest in location based SMS campaigns.

Along with that interest have come some surprisingly common questions.

“While this type of technology has been around for years, there’s still a lot of questions regarding location based mobile marketing, and concepts like mobile geofencing, and how these technologies can be used to improve your SMS marketing campaigns,” Johnson says.

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On Monday, indoor positioning company YFind Technologies rolled out an innovative new solution for retail that has plenty of marketers and businesses buzzing today.

How can brick-and-mortar retail store managers get the same kind of detailed insights into the shopping behaviors of their customers that online sites can get from Web analytics, the company asks in a press release this morning?

YFind Technologies claims to have the answer with TheRetailHQ, which is hailed as “a unique, first-of-its-kind shopper analytics dashboard powered by YFind’s patented, highly-accurate indoor positioning system.”

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On Thursday, BIA/Kelsey issued a new forecast which suggests that U.S. mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017.

Should these numbers manifest, it will represent a compound annual growth rate (CAGR) of 49.3 percent.

According to the firm’s recently released U.S. Local Media Forecast (2012-2017), total U.S. mobile ad spending will grow from $3.2 billion in 2012 to $16.8 billion in 2017.

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The Wall Street Journal is reporting that Apple has closed a deal to acquire WifiSLAM.

WifiSLAM is largely focused on building technology that affords users positioning data while indoors.

Apple paid an estimated $20 million for the Silicon Valley-based company, according to a person familiar with the matter.

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On Tuesday, Millennial Media published a special Year in Review edition of the SMART report.

With a year-over-year look at key global advertiser trends in 2012, the report also features global data from the Millennial Media platform with a focus on the top verticals, campaign goals and actions, and audiences for the year.

For example, the independent ad network reported seeing 12 different verticals grow spend by over 100 percent year-over-year, and 4 verticals grew spend by over 400 percent. Government Services led the way, and grew 860 percent (primarily driven by election spending).

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The following is a guest contribution by Rip Gerber, Founder, President & CEO of Locaid.

The biggest consumer brands are fattening up their marketing budgets and adding LBS. Not pounds, but Location–Based Services (LBS). The possibilities for LBS go way beyond check-ins and store finders. Location is becoming an integral driver of any mobile campaign.

Why? Location-based advertising lifts response rates with relevancy. That’s why the mobile ad networks are boasting 5x lifts in CPMs when a lat/long turns a campaign into high click-through rates. Expect to pay hefty premiums for location-based ads over the next three years.

Should you pay to play in LBS?

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On the eve of the State of the Union address, Verve Mobile is publishing a national address of its own. This one, however, pertains to the state of location powered mobile advertising.

A formidable name in location powered mobile advertising, Verve Mobile is now drawing some insights from its analysis of some 2,500 campaigns delivered on its mobile platform last year.

One pattern is consistent throughout the report, and it’s that mobile advertisers have grown more sophisticated than ever.

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