“Previously, Gravity provided users with the ability to use the browser ‘Do Not Track’ signal to opt out of certain personalization,” Gravity states on its website. “AOL has consolidated and simplified many of the preferences and opt-outs we offer, and as a result, ‘Do Not Track’ browser signals will no longer be recognized.”
As reported by MediaPost, “Gravity says that users can eschew personalization by visiting an opt-out page, including the ones operated by the Digital Advertising Alliance and Network Advertising Initiative. But privacy advocates say that opting out through links on those sites poses challenges, because those links are tied to cookies — which are seen as unstable, given that consumers who are especially privacy conscious often delete their cookies.”
Posted in Announcements, Marketing Strategy, Mobile Advertising Campaigns, Mobile Analytics, Mobile Data, Mobile Location, News, Platforms
Swrve, a leader in mobile marketing automation, has announced it will support iBeacon technology that are bringing geo-targeted campaigns to the mobile app.
Technologies like iBeacon allow retail marketers to forge highly individualized and optimized in-store experiences for consumers. The aim, of course, is to boost both customer satisfaction and revenue.
“Swrve already enables marketers to build targeted, multi-touch campaigns and experiences within the mobile app. To enable those campaigns, Swrve collects data relating to mobile activity that is unrivalled in scope and granularity,” according to a provided statement. “With iBeacon support, as users enter clearly defined areas within a store, Swrve will automatically trigger in-app campaigns that leverage that data.”
Posted in Announcements, Marketing Strategy, Mobile Location, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology
Google has gobbled up yet another company — this time, it’s Jetpac.
If you’re not familiar, Jetpac is an innovative app that culls interesting informational gems from public Instagram data.
“Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, ‘Jetpac City Guides,’” Sarah Buhr of TechCrunch confirms.
Posted in Announcements, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Location, Mobile Partners, Mobile Social, News, Platforms
TechNavio, an independent tech-focused research firm, revealed in its newest report that the popularity of mobile devices and media is spurring major growth in the Location-Based Search and Advertising Market in the U.S.
When it comes to this fast-growing market, TechNavio is now projecting a healthy CAGR of 43.01 percent from 2013-2018.
Location-based services (LBS) use location, determined by a user’s mobile device, to search for and promote products and services near the user.
Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, News, Platforms, Predictions, Technology
In anticipation of their conference call this morning (led by Richard Webb at 11 A.M. EST for his live femtocell market recap and outlook), market research firm Infonetics Research has just released excerpts from its latest Residential and Enterprise Femtocell Equipment report.
“Overall, the femtocell and enterprise small cell equipment market has seen robust unit and revenue growth over the previous half-year period, and we remain optimistic that these small cell segments have sufficient market drivers and support among operators to sustain continuous year-over-year unit and revenue growth through 2018,” explains Webb, the firm’s directing analyst for mobile backhaul and small cells.
Posted in 4G, Announcements, Mobile Data, Mobile Devices, Mobile Location, News, Platforms, Resources, Smartphones, Technology
According to a new report from IDC, mobile services market in Asia/Pacific excluding Japan (APeJ) region is considered as a very dynamic market compared to other regions, from emerging to mature market.
Many mobile operators have been struggling for quite some times to maintain growth in revenue, especially on voice services revenue.
“From 2012 to 2017, International Data Corporation (IDC) projects that the growth rate for voice services revenue in APeJ will slow down and achieve a compound annual growth rate (CAGR) of 2.5%,” IDC reveals. “However, data connectivity or mobile broadband revenue will grow at a CAGR of 19.3% from 2012 to 2017.”
Posted in 4G, Mobile Data, Mobile Devices, Mobile Location, News, Platforms, Technology
It was more than a decade ago that the ubiquitous phrase “Can you hear me now?” invaded American consciousness.
Back then, cell users were asking the questions. Today, it’s mobile marketers. And the question they’re asking is: “Are you near me now?”
Precise location data has the potential to be the “killer app” of mobile advertising. However, Thinknear, a leader in location based and targeted mobile advertising, says a shockingly large amount of the data pinpointing mobile users is faulty. In a range from vague to way off base, the data is still too imprecise to stimulate any marketing magic.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms