Mobile ad network Tapjoy has just published a new report highlighting the mobile habits of holiday travelers.
And the findings show that travelers are now more mobile than ever.
“Mobile devices are an integral part of the consumer travel experience,” says Shikha Kaiwar, Northwest Media Planner for Tapjoy. “Whether looking for a deal or booking a trip, travelers are commanding 20% of smartphone and tablet Internet traffic, and that statistic will grow as they plan out their trips for the holiday season.”
Posted in Infographics, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Technology
On Monday, BIA/Kelsey shared with MMW the release of a new report which explores the evolution of shopping, commerce and payments in the mobile age.
According to details presented in “Mobile Local Shopping and Payments: A Virtuous Cycle,” there are many opportunities for local media companies to integrate mobile marketing solutions and boost retention among SMBs and local merchants.
“Together, e-commerce and m-commerce only comprise 7 percent of U.S. retail spending—the rest is offline in physical stores, especially for products that shoppers want to see before they buy,” says Michael Boland, VP of content and senior analyst at BIA/Kelsey.
Posted in Announcements, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Payments, Mobile Shopping, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
This holiday season, more consumers ever will shop local and with the assistance of mobile technology.
According to Deloitte’s 28th annual survey of holiday spending intentions and trends, increasing smartphone ownership is taking more consumers down the digital shopping route, while many shoppers plan to frequent local small businesses when visiting stores this holiday season.
Overall, smartphone ownership has risen to 61 percent of respondents from 42 percent just two years ago. The impact? More consumers are poised to use mobile to their advantage in the retail rush of the holiday shopping season.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Payments, Mobile Shopping, Mobile Social, News, Platforms, Predictions, Smartphones, Technology
According to PayPal, U.S. consumers will spend $37.44 billion in 2013 on retail purchases via smartphones and tablets.
Not surprisingly, this infusion of cash into retail from mobile consumers is inspiring a boom in mobile ad spend and related strategies to stoke the flames of this hot trend even further.
As a result, PayPal has just released its PayPal Media Network’s (PPMN) Location-Based Mobile Advertising Q3 Highlights.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Proximity, Resources, Smartphones, Tablet Devices, Technology, Topics
Yesterday at the Samsung Developers Conference, Centrify Corporation announced the launch of its Centrify Alliance Partner Program (CAPP).
CAPP, we’re told, will provide developers, cloud and mobile ISVs the ability to jointly develop integrated solutions leveraging Centrify’s Unified Identity Services to provide secure access to cloud and mobile apps for mutual customers.
In addition, by formalizing its partnering efforts via CAPP, Centrify and its ISV partners such as Dropbox and Zoom are now better able to drive joint go-to-market activities.
Posted in Announcements, Developer, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Software, News, Platforms, Resources, Technology
IBM and the U.S. Fund for UNICEF have just announced a collaboration with UNICEF Uganda on something called “U-report.”
U-Report is a free SMS-based reporting tool that allows Ugandan youth to communicate with their government and community leaders using their cell phones.
According to details shared in a press release, more than 240,000 young adults in Uganda have joined the program to date.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Data, Mobile Devices, Mobile Location, Mobile Marketing, News, Resources, Technology
On Wednesday, BIA/Kelsey shared with MMW the findings of its new consumer survey, which offers various insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses.
BIA/Kelsey and their research partner Ipsos found that 94 percent of the consumers surveyed have gone online for local shopping purposes within the last six months.
Among those surveyed, 59.5 percent have completed a local purchase of merchandise or services online, within the last six months. At the same time, two-thirds of total local purchases (65.9 percent) are purchased in-person.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Browsers, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Partners, Mobile Retail, Mobile Search, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology