Archive | Mobile Location

Location-Based Mobile Marketing Gets Boost from Digby

Mobile Marketing Location Based Mobile Marketing Gets Boost from DigbyOn Monday, the team at Digby – the leaders in multi-channel mobile engagement and commerce – heralded the launch of Digby Localpoint, a new mobile platform that enables location-based marketing, analytics and commerce for top brands.

Judging from the lofty language used by the company to announce the arrival of its new solution, it’s apparent that Digby really digs the platform.

Through powerful web-style analytics into shopping activities at a brand’s physical locations and effective, targeted location-aware mobile messaging tools, Digby Localpoint enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Shopping, Mobile Software, Near Field Communication, News, Platforms, QR Codes, Technology0 Comments

Mobile Privacy Concerns Prompt Class Action Lawsuit Over Carrier IQ

Mobile Marketing Mobile Privacy Concerns Prompt Class Action Lawsuit Over Carrier IQ Some of the biggest names in mobile have been named in a new class-action lawsuit stemming from the Carrier IQ revelation that rocked the mobile privacy world last month.

The Carrier IQ software is what’s known as a rootkit that is installed at a carrier’s request on mobile phones. The software raises user privacy concerns in light of the fact that it runs in the background and monitors and logs user activity.

Carrier IQ is believed to be installed on well over 100 million devices today.

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Posted in iOS, Legal, Mobile Advertising, Mobile Apps, Mobile Data, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Networks, Mobile Security, News, Platforms, Privacy, Smartphones, Wireless Carriers0 Comments

Millennial Media Looks At Local Market Targeting in Q3 SMART Report

Mobile Marketing Millennial Media Looks At Local Market Targeting in Q3 SMART ReportOn Thursday, Millennial Media published its Q3 SMART report.

The latest in-depth report from the folks at Millennial Media highlights key areas of the mobile marketing realm that have made significant gains in recent months.

According to the findings presented in the report, local market targeting grew a staggering 50% quarter-over-quarter, and certain “post-click” options, like the ability to watch video, similarly grew 78% quarter-over-quarter.

Finance, however, was the top US ad vertical on Millennial Media’s network and has grown 356% year-over-year. Entertainment, on the other hand, was the top International ad vertical.

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Posted in Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Networks, Mobile Shopping, News, Resources, Technology0 Comments

Urban Airship Acquires SimpleGeo for $3.5M

Mobile Marketing Urban Airship Acquires SimpleGeo for $3.5MIn a rather interesting turn of events, it was revealed today that Urban Airship — a pioneer in mobile push notification technology — has acquired SimpleGeo, a company that specialized in gathering and storing mobile location data.

Just three months ago, the two companies announced a partnership with the intention of providing developers an easier way to offer location-aware push notifications in their applications.  It made a perfect fit as both companies looked at geo-specific push notifications as major sources of revenue, and decided it was better to move forward as one company rather than two.

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Posted in Announcements, Developer, Marketing Strategy, Mobile Apps, Mobile Data, Mobile Devices, Mobile Internet, Mobile Location, Mobile News, Mobile Websites, Mobilize, Smartphones0 Comments

Location Labs Announces Acquisition of Mobile Development Platform Wirkle & Group Messaging Provider Volly

Mobile Marketing Location Labs Announces Acquisition of Mobile Development Platform Wirkle & Group Messaging Provider VollyIt was announced today that mobile location-based infrastructure provider Location Labs has acquired two companies — mobile development platform Wirkle and group messaging provider Volly.

Location Labs has largely been known to provide an underlying location-based infrastructure for mobile apps, but has recently transitioned into a provider of specialized location-based services for niches such as family safety and safe driving.  Both Wirkle with its development platform and Volly with its group mobile messaging solution fit nicely with Location Labs’s future plans, making both acquisitions timely and relevant for the company.

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Posted in Announcements, Developer, LBS, Mobile Apps, Mobile Devices, Mobile Location, Mobile News, Mobilize, Proximity, Smartphones0 Comments

Flurry Launches Version 3.1 of its Mobile Analytics Solution, Adds Numerous Time-Based Metrics

Mobile Marketing Flurry Launches Version 3.1 of its Mobile Analytics Solution, Adds Numerous Time Based MetricsIt was announced today that mobile analytics powerhouse Flurry has introduced Analytics 3.1 — the latest version of its popular analytics suite for mobile apps.

Version 3.0 was just launched in August, and the 3.1 update adds three unique time-based metrics to its reporting capabilities for mobile app developers.  Analytics 3.1 introduces day-parting, lifecycle and hourly stat drill-down features, allowing deep insights into app usage that were hard to come by before.  Let’s take a closer look at the new metrics . . .

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Posted in Android, Announcements, BlackBerry, Developer, iOS, iPhone, Java, LBS, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Data, Mobile Devices, Mobile Location, Mobile Marketing, Mobile News, Mobilize, Smartphones, Tablet Devices0 Comments

Infographic: Where are Smartphones Being Used?

Mobile Marketing Infographic: Where are Smartphones Being Used?Our friends over at Tatango have released their latest infographic on “where smartphones are being used,” which is a nice follow up to their last graphic on how smartphones are being used.

The data used for this graphic comes from a mobile survey conducted in September from Prosper Mobile Insights.  The data matches up with previous survey data showing that people use their smartphones at interesting times — such as in church and while on a date.

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Posted in Mobile Devices, Mobile Location, Mobile News, Mobilize, Smartphones2 Comments