TechNavio, an independent tech-focused research firm, revealed in its newest report that the popularity of mobile devices and media is spurring major growth in the Location-Based Search and Advertising Market in the U.S.
When it comes to this fast-growing market, TechNavio is now projecting a healthy CAGR of 43.01 percent from 2013-2018.
Location-based services (LBS) use location, determined by a user’s mobile device, to search for and promote products and services near the user.
Posted in Announcements, LBS, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, News, Platforms, Predictions, Technology
In anticipation of their conference call this morning (led by Richard Webb at 11 A.M. EST for his live femtocell market recap and outlook), market research firm Infonetics Research has just released excerpts from its latest Residential and Enterprise Femtocell Equipment report.
“Overall, the femtocell and enterprise small cell equipment market has seen robust unit and revenue growth over the previous half-year period, and we remain optimistic that these small cell segments have sufficient market drivers and support among operators to sustain continuous year-over-year unit and revenue growth through 2018,” explains Webb, the firm’s directing analyst for mobile backhaul and small cells.
Posted in 4G, Announcements, Mobile Data, Mobile Devices, Mobile Location, News, Platforms, Resources, Smartphones, Technology
According to a new report from IDC, mobile services market in Asia/Pacific excluding Japan (APeJ) region is considered as a very dynamic market compared to other regions, from emerging to mature market.
Many mobile operators have been struggling for quite some times to maintain growth in revenue, especially on voice services revenue.
“From 2012 to 2017, International Data Corporation (IDC) projects that the growth rate for voice services revenue in APeJ will slow down and achieve a compound annual growth rate (CAGR) of 2.5%,” IDC reveals. “However, data connectivity or mobile broadband revenue will grow at a CAGR of 19.3% from 2012 to 2017.”
Posted in 4G, Mobile Data, Mobile Devices, Mobile Location, News, Platforms, Technology
It was more than a decade ago that the ubiquitous phrase “Can you hear me now?” invaded American consciousness.
Back then, cell users were asking the questions. Today, it’s mobile marketers. And the question they’re asking is: “Are you near me now?”
Precise location data has the potential to be the “killer app” of mobile advertising. However, Thinknear, a leader in location based and targeted mobile advertising, says a shockingly large amount of the data pinpointing mobile users is faulty. In a range from vague to way off base, the data is still too imprecise to stimulate any marketing magic.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms
There’s nothing hotter in mobile marketing today than location. For that reason, Motorola Solutions is shrewdly focusing on where the action is.
With 45% of shoppers already using their mobile devices for mobile coupons, Motorola Solutions is rolling out a new unified indoor locationing platform to help organizations better meet the demand for customer engagement.
Motorola’s MPact Platform for Mobile Marketing is billed as “the first of its kind to offer both Wi-Fi and Bluetooth® Smart technology to engage with shoppers in the aisle when buying decisions are being made.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Technology
In a bid to expand their Relevant Mobile Advertising program beyond their customers’ wireless devices, Verizon Wireless is going to start including data from desktop and laptop computers, a move that will allow them to better target the ads that will display on their customers cell phones and tablets.
In advertising circles this is what they refer to as the “holy grail,” as bridging devices is exceedingly difficult for advertisers. Being able to track a person’s movements from one device to another would allow advertisers, publishers and marketers to push their brands and products much more but, as of right now, the technology isn’t completely available.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Resources, Technology
Up, up, and away. That’s the projection from Strategy Analytics when it comes to the adoption of mobile location-based services (LBS) in emerging markets.
Falling barriers combined with momentum behind indoor LBS and mobile advertising will fuel future growth in mobile LBS.
“Falling price points for GPS enabled handsets coupled with rising mobile data adoption will boost LBS adoption and use,” the report authors note.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Location, News, Platforms, Predictions, Technology