Archive | Mobile Security

The Interactive Advertising Bureau and the FBI Join Forces to Combat Malware

The Interactive Advertising Bureau and the FBI Join Forces to Combat Malware 300x168 The Interactive Advertising Bureau and the FBI Join Forces to Combat MalwareMalware is software built for one reason and one reason only—to disrupt or damage your computer systems. This is why it is important not to click on suspicious links, or to download software or any other material with which you are unfamiliar.

Pretty straight-forward, universal knowledge, right?

Not really.

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Posted in Announcements, Mobile Devices, Mobile Security, News, Platforms, Technology0 Comments

Is Programmatic Mobile Advertising More Fraud-Resistant?

Is Programmatic Mobile Advertising More Fraud Resistant 300x200 Is Programmatic Mobile Advertising More Fraud Resistant?What’s bugging digital advertisers?

According to Victor Malachard, whose commentary on the topic appeared at Fourth Source, it’s fraud.

Among the concerns “for all players in the digital advertising ecosystem, and quite rightly, too, is fraud, in which non-human clicks and impressions drain advertising budgets rather than reaching the right audiences,” Malachard writes.

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Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Security, News, Platforms, Predictions1 Comment

Target Aims to Dominate Holiday Marketing, Shopping, and Sales

Target Aims to Dominate Holiday Marketing Shopping and Sales 300x199 Target Aims to Dominate Holiday Marketing, Shopping, and SalesThe increasingly savvy mobile marketing and digital advertising gurus at Target believe they have put the retail giant on pace to have a monster holiday shopping season.

At least one thing is for sure. 2014 will be better than 2013 for Target. How could it not?

Last year, Target had some serious trouble with the holiday shopping season, including a massive post-Thanksgiving security breach that affected thousands of credit card numbers. A new ecommerce website, launched at the beginning of the shopping season did nothing to help declining sales. In order to not repeat last year’s blunders, Target has come up with a progressive, targeted plan to make sure that they take advantage of the year’s biggest shopping season—and they should. Like most retailers, Target makes at least 20% (more like 40%) of their total year’s profits during the holidays.

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Posted in Marketing Strategy, Mobile Devices, Mobile Networks, Mobile Retail, Mobile Security, Mobile Shopping, Platforms, Smartphones, Technology1 Comment

Marketing Mission Impossible: Last Year’s Hacked Stores Unlikely to Recover This Year

Marketing Mission Impossible Last Year’s Hacked Stores Unlikely to Recover This Year Marketing Mission Impossible: Last Year’s Hacked Stores Unlikely to Recover This YearIf you haven’t already begun receiving messages in your smartphone or in your inbox about the “unprecedented security” of shopping online and in store with your favorite retailer this holiday season, you soon will.

According to sources connected to major retailers including Target, a marketing blitz not only for holiday shopping but for holiday shopping security looms ahead.

Though Target has high hopes for recovering after last year’s hacking debacle, it’s likely that they’ll only see a fraction of their usual holiday figures. A recent survey of shoppers has found that about 45% of respondents would “definitely not” or “probably not” spend their holiday money at stores that suffered security breaches last year, the largest of those retailers being Target.

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Posted in Announcements, Marketing Strategy, Mobile Security, News1 Comment

Malware Rides Again Via Digital Ads

Malware Rides Again Via Digital Ads 300x239 Malware Rides Again Via Digital AdsThe team over at Malwarebytes recently uncovered malicious code served up via advertisements from Google’s DoubleClick ad servers and the Zedo advertising platform.

Among the businesses affected, MediaPost reports, were The Times of Israel and The Jerusalem Post whose online ads were among the sites which had ads infected with the Zemot malware. So did the music site Last.FM.

Advertisements on these sites set off anti-virus warnings raising flags in Malwarebytes’ virus detection systems. The ads lead users to sites containing an exploit kit that tries to identify a vulnerable version of Adobe Flash or unpatched version of Microsoft Internet Explorer.

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Study Reveals that Mobile Users Are Well Aware of the Worth of their Personal Data

Study Reveals that Mobile Users Are Well Aware of the Worth of their Personal Data 300x225 Study Reveals that Mobile Users Are Well Aware of the Worth of their Personal Data$224. That’s how much the average person in the UK, Poland, Spain and France believe that there personal data is worth online as well as the demographics behind that data.

According to BizReport, mobile network Orange recently asked more than 2,000 people in those countries their opinion of what their personal data was worth and, interestingly, those numbers rose slightly when they were asked what the value would be to a company that they had never dealt with previously, or a company that they felt they “fit” with well.

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Risks Expand Along with Workplace Mobile Usage, Reliance

Risks Expand Along with Workplace Mobile Usage Reliance 300x200 Risks Expand Along with Workplace Mobile Usage, RelianceWith the rewards of modern mobile technologies also come the risks.

According to a disturbing new report from Raytheon Company, the aforementioned risks are especially prevalent in the workplace.

“While mobile devices are an integral part of the workplace, the cyber security practices and budgets in most organizations are not keeping pace with the growing number of devices that must be managed and kept secure,” a statement provided to MMW reads.
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