According to a thought-provoking study published Wednesday by Ypulse, “even tech-savvy millennials are baffled” by augmented reality technology, particularly when its infused in mobile apps on leading smartphones.

“Augmented reality has become the futuristic media of the moment, but many consumers,” Ypulse says, but even mobile’s core audience – young, hip, tech-wise adults – are “having a hard time figuring it out.”

Based on the findings of Ypulse’s research, only 11% of high schoolers and collegians have ever used an augmented reality app.

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On Monday, the team at Digby – the leaders in multi-channel mobile engagement and commerce – heralded the launch of Digby Localpoint, a new mobile platform that enables location-based marketing, analytics and commerce for top brands.

Judging from the lofty language used by the company to announce the arrival of its new solution, it’s apparent that Digby really digs the platform.

Through powerful web-style analytics into shopping activities at a brand’s physical locations and effective, targeted location-aware mobile messaging tools, Digby Localpoint enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels.

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Apple’s lawyers have been set free and they are on the attack.

On Wednesday, word surfaced that Apple has begun sending legal take-down notices to the servers hosting services that assist users in unlawfully obtaining software from the App Store.

The news is a welcome revelation to app developers who claim to lose no shortage of revenue right along with Apple when their digital creations are stolen.

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According to a new survey out recently from Strategy Analytics, the market for mobile Software-as-a-Service solutions is expected to reach $3B by the end of the year, growing to an impressive $16.6B by 2016 — representing a 5-year CAGR of 29.5%.

According to the data, North America and Western Europe represent the greatest SMB spending opportunity for mobile SaaS, with SMBs in North America spending twice as much than those in Western Europe.  Smartphones and wireless devices form the basis of mobility and pave the way for mobile applications including access to company e-mail, calendars, CRM systems and databases.

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Furthering a week already teeming with significant acquisition news, Adobe Systems Incorporated has just revealed at its MAX 2011 technology conference that the software giant is acquiring Nitobi Software, a private firm known primarily as the creator of PhoneGap and PhoneGap Build.

PhoneGap is a popular open source platform for building cross-platform mobile applications with HTML5 and JavaScript.

According to the formal announcement from Adobe, with PhoneGap, Adobe will “offer developers the choice of two powerful solutions for cross-platform development of native mobile apps, one using HTML5 and JavaScript with PhoneGap and the other using Adobe Flash with Adobe AIR.

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AT&T isn’t afraid to shell out the cash when it comes to beefing up its mobile device security platform.

And the carrier is putting its money where its mouth is.

Aware of the increasing need to protect consumer and enterprise mobile devices from the growing number of troubling cyber attacks, AT&T is investing in a new mobile security platform, the telecom giant said Thursday. It will allow customers to better protect their devices against security threats.

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The following is the weekly guest series by Derek Johnson, Founder & CEO of mobile marketing company Tatango. You can text him at (206) 334-4012 or email him at derek@tatango.com.

When I first saw the title of the press release last Thursday, “Augme Technologies Enters Into Agreement to Purchase Assets of Mobile Marketing Pioneer JAGTAG“, the first thought through my head was WTF?

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