Internet search giant Google revealed this week that mobile search ad request volume doubled in late 2011 when compared to the same time frame in 2010.

In a new interview with Tech Crunch, Google’s mobile search ads chief Surojit Chatterjee admits that mobile search has increased five-fold in the past two two years alone.

Chatterjee says that quality of search ads is increasing thanks to some of the new factors being considered in mobile search ad rankings. For example, mobile web-optimized sites are now ranked higher. Since August 2011, Google has seen more than a 50 percent increase in the number of AdWords advertisers with a mobile optimized sites.

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BlueTrain Mobile, a company that provides mobile Website creation services and consulting for brands and agencies, has published a creative new tool dubbed the “Mobile Marketing Map,” an infographic of sort that acts as a “complete guide to the mobile marketing landscape.”

The map covers 130 resources in 23 different categories and covers nearly everything spanning the mobile marketing ecosystem, including industry news, blogs, mobile emulators/tools, mobile advertising, mobile SEO, QR code generators, stats, ad networks and much more.  ”We’re excited to unveil the Mobile Marketing Map and we think it’s going to be a great resource for any marketer interested in mobile,” said Andy Komack, VP and Conductor of Marketing at BlueTrain Mobile.  “We added a note within the Map key asking for feedback so that we can continue to evolve the Map.”

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With mobile commerce taking off to an unprecedented degree at the onset of 2012, leading retailers and other top ecommerce platforms are going out of their way to make sure their loyalists have the best shopping experience possible.

According to the latest insight provided by research firm ForeSee, Apple’s mobile shopping satisfaction score puts the Cupertino, California-based tech giant on the top tier of players in mCommerce.

An impressive 85% of 3,000 consumers surveyed rank Apple at the top of their favorite companies to shop from online. Incredibly, Apple’s mobile shopping score was even higher than consumers’ overall satisfaction with Apple’s web store, which has an 83% approval rating.

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The following is a guest post from Shane Neman, CEO of Web-based SMS marketing provider Ez Texting.

One of the most consistently exciting things about working in the SMS Marketing business is watching how quickly things change. When I got into this business, six years ago, text messages were just beginning to catch fire, there was no such thing as an iPhone and my BlackBerry was the ultimate in cutting edge mobile tech. Every year brings change when it comes to the mobile industry, and 2011 was an especially busy year – which is why it’s important to look back at the past 12 months.

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Teenagers and texting have joined the likes of peanut butter and jelly as natural, inextricable pairs that may never again be separated for the duration of human history.

According to the latest data and corresponding insights from Nielsen, U.S. teenagers have tripled their mobile data usage in the last year – all while remaining kings and queens of texting.

Messaging remains the centerpiece of mobile teen behavior in the U.S. The number of messages exchanged (SMS and MMS) hit 3,417 messages per month per teen in Q3 2011, averaging seven messages per waking hour. Teen females are leading the charge, sending and receiving 3,952 messages per month versus 2,815 from males.

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According to digital measurement firm eMarketer, the time consumers spend on mobile devices has surpasses that of print media for the first time ever, following research in 2010 that pegged the two neck and neck at 50 percent each.

Time spent on mobile devices is now an average of 65 minutes a day, compared to 44 minutes a day for print (magazines and newspapers combined).  Time on the internet was 2 hours and 47 minutes (an increase of 12 minutes from 2010), but TV still dominates with an average of 4 hours and 34 minutes. TV was also able to increase its share of people’s time by 10 minutes.

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A new report and survey out from AT&T recently indicates that 88 percent of marketers plan to increase spending on mobile campaigns in 2012.

AT&T conducted a survey in September that included 501 marketers at US-based companies with more than 1,000 employees.  Interestingly, while 88% of those surveyed said they’d be increasing mobile spending next year, a full 66% agreed that mobile barcodes will drive the most innovation in 2012.  According to the survey data, the top mobile programs next year will be mobile apps (cited by 43% of respondents); followed by mobile barcodes (41%); banner ads on mobile devices (40%); mobile websites (35%); and SMS messaging (34%).

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