Berg Insight: 30 Million NFC-Enabled Smartphones Shipped in 2011

Berg Insight 30 Million NFC Enabled Smartphones Shipped in 2011 Berg Insight: 30 Million NFC Enabled Smartphones Shipped in 2011Just how prevalent are NFC-enabled mobile devices becoming? The latest numbers from Berg Insight reveal that thirty million handsets equipped with Near Field Communications technology were shipped last year.

What’s more, global sales of handsets featuring NFC increased ten-fold over the previous twelve months.

As a result of the past and projected growth in the near future, Berg believes that shipments will reach 700 million units by the end of 2016.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Payments, Near Field Communication, News, NFC, Platforms, Smartphones2 Comments

ViVOtech Gearing Up and Funding Up for Major NFC, mCommerce Push

ViVOtech Gearing Up and Funding Up for Major NFC mCommerce Push ViVOtech Gearing Up and Funding Up for Major NFC, mCommerce PushThis week, ViVOtech, the near field communication (NFC) software and systems company, confirmed their ambitious plan for the near future.

The company announced the first closing of its Series D round of funding, which will bring ViVOtech’s total funding to $96 million since the outfit was founded in 2001.

So what will all the cash be used for? To support ViVOtech’s growing market momentum and drive the rapid expansion of mCommerce worldwide.

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Posted in Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Payments, Mobile Shopping, Near Field Communication, News, NFC, Platforms, Technology0 Comments

Juniper Says NFC Will Drive $74 Billion in Transactions by 2015

Juniper Says NFC Will Drive 74 Billion in Transactions by 2015 300x200 Juniper Says NFC Will Drive $74 Billion in Transactions by 2015On Friday, Juniper Research published its latest report projecting that NFC will drive mCommerce to new heights during the next 36 months.

Juniper forecasts that NFC will facilitate $74 billion in transactions annually by 2015. This reality will manifest, says Juniper, as NFC becomes increasingly more relied upon by consumers.

However, as Juniper takes great care to emphasize, “The Mobile Commerce Markets report shows that the rapid adoption of mobile devices for commerce-related applications is by no means limited to NFC.”

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Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Payments, Mobile Security, Near Field Communication, News, NFC, Platforms, Predictions, Privacy, Technology0 Comments

Mobile Commerce: Getting in Right

Mobile Commerce Getting in Right Mobile Commerce: Getting in RightThe following is a guest post from Jim Wehmann, senior vice president of global marketing for Digital River.

Mobile commerce continues to generate a lot of buzz among online marketers. It holds out the promise of sizable incremental sales as tablet and mobile smartphone shipments continue to soar. Smartphone sales in 2012 are expected to be nearly 1.8 billion units, while tablet unit sales are expected to climb to nearly 100 million. Mobile commerce in the hands of this many consumers is a very exciting prospect. And it speaks to the very core of direct marketing – go where your customers are rather than waiting for them to come to you. Mobile commerce will truly enable consumers to purchase anytime, anywhere – on the commuter train, at the pool, at the game and everywhere else on the go.

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Posted in Mobile Apps, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, Mobile Payments, Mobile Retail, Mobile Shopping, Mobilize, Near Field Communication, NFC, Proximity, Smartphones1 Comment

Isis Continues to Build Mobile Payments Momentum with Major New Partnerships

Isis Continues to Build Mobile Payments Momentum with Major New Partnerships Isis Continues to Build Mobile Payments Momentum with Major New PartnershipsIsis, the joint venture by AT&T Mobility, T-Mobile USA and Verizon Wireless, continues to make great strides in the mobile payments arena. That much was clear from Monday’s announcement by the group, which heralded new partnerships with VeriFone, Ingenico, ViVOtech and Equinox Payments, all of which will integrate and support the Isis Mobile Commerce Application in current and future product lines.

The agreements with leading payment systems providers will help accelerate the wide scale introduction and adoption of mobile commerce, Isis says.

Barely 18-months old, Isis has come substantially farther than most initially expected when the organization formed with the stated intention of advancing NFC and mobile payments as a way for consumers to securely pay for purchases and redeem mobile coupons.

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Posted in Announcements, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Near Field Communication, News, NFC, Platforms, Technology0 Comments

The State of NFC – Mobile Payments, Marketing and More

The State of NFC Mobile Payments Marketing and More The State of NFC   Mobile Payments, Marketing and MoreThe following is a guest post from Dan Trigub, VP Business Development at Blue Bite.

Next week on March 6th I will be giving a short discussion regarding Near Field Communication (NFC) during the NFC Ecosystem track at the Cartes Expo and Conference being held in Las Vegas.  My session will dive into the state of NFC (specifically in America) and focus on how even though the hype is well underway for NFC as a game changer in mobile payments – NFC is much more than just that.  As I prepare my thoughts for next week I thought this was an opportune time to give my views and take on how NFC will revolutionize content delivery and consumer engagement, potentially even more so than it will mobile payments if at all.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobilize, NFC10 Comments

Mobile Payments to Deliver ‘BOKU’ Bucks with MasterCard Prepaid and PayPass

Mobile Payments to Deliver BOKU Bucks with MasterCard Prepaid and PayPass 300x144 Mobile Payments to Deliver BOKU Bucks with MasterCard Prepaid and PayPassAnother day, another headline for mobile payments.

On Thursday, MasterCard and BOKU a global provider of online mobile payments – announced a partnership that will enhance the shopping experience for consumers. How so? By allowing them to make payments, receive discounts and targeted offers, and monitor spending – all from their mobile phones whenever MasterCard PayPass is accepted.

The Boku partnership, which highlights yet another move by MasterCard to claim another chunk of the mobile payments space, is being gregariously hyped by both partners.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Partners, Mobile Payments, Mobile Shopping, Near Field Communication, News, NFC, Platforms, Resources1 Comment