With mobile marketing and mobile payments expected to develop a beautiful and prolific relationship in years to come, it’s never too early for mobile marketers to begin considering how the rapidly evolving mobile payments industry may soon give way to new opportunities to reach consumers on the go and promptly convert their attention into sales.
According to the latest industry projections from IHS Technology, global shipments of cellphones equipped with Near Field Communication (NFC) technology will surge by more than a factor of four from 2013 to 2018, reaching 1.2 billion units.
Last year sounded the starting gun for the fast growth of the market, with worldwide shipments of NFC-enabled cellphones climbing to 275 million units in 2013, up 128 percent from 120 million in 2012.
Posted in Marketing Strategy, Mobile Marketing, Mobile Payments, Near Field Communication, NFC, Technology
In recent years, Near Field Communications (NFC) technology has clearly fallen short of once-ambitious and almost universal industry analyst projections. But that doesn’t mean NFC isn’t making process. Indeed, it has. And soon it may catch up to QR codes and even SMS, at least in the ticketing market.
If it seems like another far-fetched projection, here’s why things may finally be different this time around.
ABI Research has forecast that over 34 billion tickets will be delivered to mobile devices over the next five years. The combined number takes into consideration the multiple technologies used to present a mobile ticket at time of authentication, including QR codes, NFC, SMS, mobile wallets, Bluetooth Smart, and dedicated apps.
Posted in Mobile Commerce, Near Field Communication, NFC, Technology
It’s basic human nature to fear or distrust that which isn’t known or well understood.
As a result, many consumers continue to exhibit a lack of faith or trust in near field communications technology – specifically, NFC payments.
YouGov’s “The Future of Mobile Digital and Contactless Payments” report indicates that 35% of UK adults are aware of NFC-enabled mobile devices, but fewer than one in ten (9%) mobile and smartphone owners know that their device is NFC-enabled.
Posted in Announcements, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Resources, Smartphones, Technology
With Apple’s Passbook proving that the iDevice maker is interested in mobile coupons, payments, and digital payment options, some industry experts believe Apple’s next-gen iPhone 6 (likely to be released in the fall of 2014) could support Isis Mobile Wallet.
Isis is finally ready to be a major prime time player.
Recently, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA, Inc. and Verizon Wireless, announced the latest version of the Isis Mobile Wallet is now available.
Posted in Announcements, iPhone, Mobile Coupons, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Resources, Smartphones, Technology
On Friday, Strategy Analytics lowered its outlook for NFC-based mobile payments.
The reduction, we’re told, reflects the slow pace at which operators are pushing NFC payment services, limited NFC payment deployments by handset makers, and the continued slow adoption of contactless payments by retailers.
The analysts now estimate that 115 Million NFC handset owners will spend just over $48 Billion using their NFC phones by 2017.
Posted in Announcements, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Resources, Technology
And you thought NFC wasn’t growing?
The number of NFC-enabled devices in use will exceed 500 million in 2014, according to a new report.
ABI Research’s “NFC Devices, Strategies, and Form Factors” calculated that a minimum of 285 million mobile and consumer electronics devices will ship in 2013 as OEMs continue to drive the market for NFC as mobile operators struggle to gain control and bring their services to market.
Posted in Announcements, Mobile Devices, Near Field Communication, News, NFC, Platforms, Smartphones, Tablet Devices, Technology
Sprint confirmed Thursday the availability of Pinsight Touch, a nationwide open platform for storing and accessing credentials on a mobile device.
With a strong emphasis on security, the solution is opening up new possibilities for the transit, access and payment verticals, Sprint says.
Pinsight Touch offers a direct path for credential issuers to enable their own branded applications with Near Field Communication (NFC) and to share secured access to those credentials with other trusted applications, creating opportunities for increased distribution and wallet share.
Posted in Announcements, Marketing Strategy, Mobile Devices, Near Field Communication, News, NFC, Platforms, Resources, Smartphones, Technology