The ISIS brand plastered across innumerable mobile credit card processing systems in the U.S. today is getting a facelift as a means to avoid an unfortunate and inadvertent association.
As it turns out, the ISIS name happens to also be affiliated with a militant group in the Middle East. Understandably, the mobile payments company wants to part of this association.
The decision to rebrand wasn’t easy, a representative for ISIS tells MMW, but “it’s the right thing to do.”
ISIS CEO Michael Abbott explained the decision further in an announcement published Monday.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, News, NFC, Platforms, Resources, Technology
1 in 5 mobile handsets will have mobile wallet functionality by 2018, against less than 1 in 10 at the end of last year.
That’s the new projection from Juniper Research shared with MMW this week.
Juniper’s report – Mobile Wallets: Strategies for Developed and Developing Markets 2014-2019 – found that growth would be driven by two distinct wallet models.
Posted in Mobile Payments, News, NFC, Platforms, Predictions
With marketers sensing the powerful opportunities latent in the prospective coupling of mobile marketing and NFC technology, a new report from Morgan Stanley is generating substantial buzz today.
Morgan Stanley analysts Craig Hettenbach, Joseph Moore, Katy Huberty, Smittipon Srethapramote, and Betsy Graseck think there’s a good chance Apple will bring Near Field Communications (NFC) technology to a future iPhone.
In their new group report, the analysts suggest that the mobile payments market is growing so fast that any further delays by Apple to jump into this market will ultimately be bad for business.
Posted in Announcements, iPhone, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Predictions, Rumors, Smartphones
According to the findings of a new report summary provided to MMW this week, the global market for trusted service management (TSM) has not quite lived up to expectations with the low level of near field communication (NFC) commercial deployments in the transportation sector.
But – and this is a big but – the banking and finance sectors “are making up for this with the launch of mobile payment solutions that require the support of TSM platforms.”
In fact, these verticals are expected to implement pilot and even concrete TSM projects in 2014 and account for 80.1 percent of the total number of TSM projects by 2015, new analysis from Frost & Sullivan reads.
Posted in Announcements, Mobile Devices, Mobile Payments, Near Field Communication, News, NFC, Platforms, Smartphones, Technology
Just when you think near field communications (NFC) technology is finally catching on, a story like this comes along.
According to Mobile Commerce Daily, 7-Eleven and Best Buy are effectively pulling the plug on NFC for the time being.
NFC has been weak to take off as a mobile payment technology despite the efforts of Google Wallet and Isis. Best Buy and 7-Eleven are realizing that it is not worth the cost for them, while at the same time hinting at the possibility of branded plays for their own mobile payment solutions.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Retail, Mobile Shopping, Near Field Communication, News, NFC, Platforms, Smartphones, Technology
With mobile marketing and mobile payments expected to develop a beautiful and prolific relationship in years to come, it’s never too early for mobile marketers to begin considering how the rapidly evolving mobile payments industry may soon give way to new opportunities to reach consumers on the go and promptly convert their attention into sales.
According to the latest industry projections from IHS Technology, global shipments of cellphones equipped with Near Field Communication (NFC) technology will surge by more than a factor of four from 2013 to 2018, reaching 1.2 billion units.
Last year sounded the starting gun for the fast growth of the market, with worldwide shipments of NFC-enabled cellphones climbing to 275 million units in 2013, up 128 percent from 120 million in 2012.
Posted in Marketing Strategy, Mobile Marketing, Mobile Payments, Near Field Communication, NFC, Technology
In recent years, Near Field Communications (NFC) technology has clearly fallen short of once-ambitious and almost universal industry analyst projections. But that doesn’t mean NFC isn’t making process. Indeed, it has. And soon it may catch up to QR codes and even SMS, at least in the ticketing market.
If it seems like another far-fetched projection, here’s why things may finally be different this time around.
ABI Research has forecast that over 34 billion tickets will be delivered to mobile devices over the next five years. The combined number takes into consideration the multiple technologies used to present a mobile ticket at time of authentication, including QR codes, NFC, SMS, mobile wallets, Bluetooth Smart, and dedicated apps.
Posted in Mobile Commerce, Near Field Communication, NFC, Technology