Last October, Apple’s 5th generation iPhone – the iPhone 4S – was released to enormous fanfare, quickly becoming one of the biggest forces in smartphones.

Now, as the summer rapidly approaches and Apple eyes another fall-time iPhone upgrade, rumors are surfacing about steps the company is taking to prepare for production,

On Tuesday, analyst Shaw Wu told investors that Apple has slashed iPhone 4S orders by 25% already, confirms a report of Wu’s remarks by Barron’s.

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American Express is trying something innovative with their mobile efforts.

On Tuesday, the company launched what’s being hailed as an “industry first mobile offer engine.”

The program, says American Express, recommends and ranks relevant merchant offers in real time for US Cardmembers based on their spending history and location. All of this information is combined and presented in a so-called Cardmember’s “spend graph.”

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One of the biggest names in mobile gaming has purchased one of the new names in mobile gaming.

On Monday, word surfaced that Zynga purchased mobile games startup Wild Needle – the company behind Shoptown Hero for Apple’s mobile devices.

“We hear this was a talent-sized deal, which is in line with most Zynga acquisitions,” reports Tech Crunch.

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On the heels of Facebook’s recently revised regulatory filing, which indicates that the company remains uncertain of how to best monetize mobile, the social networking giant is making it clear that mobile remains a top priority.

“In March 2012,” Facebook stated in its amended prospectus last, “we began to include sponsored stories in users’ mobile News Feeds. However, we do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven.”

In other words, Facebook still doesn’t know how to make the most money possible from its nearly 500 million registered mobile users.

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Yahoo had a search of its own today. And its produced a new temporary chief executive officer.

On Monday, Yahoo announced that the Board of Directors has named Fred Amoroso as Chairman of the Board of Directors and Ross Levinsohn as interim Chief Executive Officer.

The appointments are already in effect.

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Apple is reportedly planning to dump its relationship with Google Maps for the launch of iOS 6.

If so, what will be in Google’s place?

According to John Paczkowski of All Things D, Apple could unveil at the company’s WWDC next month an amazing 3D Maps service and platform that will wow smartphone users like nothing has before.

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With cloud-based services all the rage in today’s small business community, Imogo Mobile Technologies Corp. is looking to cater to this direct need.

To that end, the company today unveiled the Imogo Private Cloud Portal Platform, which is being touted as “a complete, secure cloud-based business solution designed for small- to medium-sized businesses (SMBs) and accessed through the Internet.”

The Imogo Private Cloud Portal Platform provides fast and secure access to email, documents, voicemail, office phone, faxes and other services in one convenient bundled service.

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