ABI Research’s latest quarterly market data report on location technologies indicates that 2014 is shaping up to be a breakout year for indoor location technologies in retail environments.
The reason? Early adopters are entering the final year of the three-year technology adoption cycle, shifting from trials to full-scale deployments.
Another critical driver, however, is the boom in BLE/iBeacons, which are creating a wave of second generation start-ups in this space that will help to drive new growth and use cases across all major verticals.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Shopping, News, Platforms, Predictions, Proximity, Resources, Technology
According to PayPal, U.S. consumers will spend $37.44 billion in 2013 on retail purchases via smartphones and tablets.
Not surprisingly, this infusion of cash into retail from mobile consumers is inspiring a boom in mobile ad spend and related strategies to stoke the flames of this hot trend even further.
As a result, PayPal has just released its PayPal Media Network’s (PPMN) Location-Based Mobile Advertising Q3 Highlights.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Proximity, Resources, Smartphones, Tablet Devices, Technology, Topics
Engage Mobility tells MMW that the provider of mobile marketing technologies and solutions has now implemented location-based mobile marketing using geo-fencing and geo-targeting.
The aim of this expansion, naturally, is to help businesses more effectively reach viable customers.
Engage Mobility says this propriety platform – called the Mobile Engagement System – enables focused outreach to hyper-local consumers based both on their proximity to a retail location, and their relevancy by time, interests and demographic.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Networks, News, Platforms, Proximity, Resources, Smartphones, Technology
On Thursday in Menlo Park, California, Babberly dove into the increasingly cluttered field of location-based social start-ups by launching what the company calls a groundbreaking hyperlocal mobile ad platform.
The platform in question is designed to help connect merchants with both current and potential customers in real-time.
This approach grants merchants the ability to build direct relationships within their community while enjoying a competitive edge. With Babberly, merchants can connect with loyal users that are looking for their products and/or services when and where they need them.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Social, News, Platforms, Proximity, Push Messaging, Resources, Smartphones, SMS / Text, Technology
Are geo-targeted tweets really more powerful than search?
If you ask a knowledgeable source at Lenovo, the answer lands squarely in the affirmative. And here’s why.
According to a new case study presented by Twitter, Lenovo’s search marketing manager for Europe, the Middle East, and Africa, indicates that geo-targeted tweets are far more effective than search when it comes to fostering engagement and boosting sales.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Search, Mobile Social, News, Platforms, Proximity, Resources, Smartphones, Technology
Ever wonder why brands with mobile apps leverage push messaging to drive user engagement? Or why push messaging has become such an important tool for mobile marketers?
Urban Airship, the largest provider of push messaging technology, is sponsoring a new webinar right here on MMW to discuss every facet of push messaging; including how it works and why some of the largest brands around are using the technology for user engagement and retention. ”While the number of connected consumers continues to skyrocket, brands still struggle to drive core business goals using mobile marketing,” the company explains. “Consider changing that with a mind-blowing mobile opportunity: using relationship-driven push messaging to increase consumer engagement, conversion, and retention.”
Posted in Announcements, Developer, LBS, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile News, Mobilize, News, Proximity, Push Messaging, Smartphones, Webcasts
The following is a guest post from Jim Wehmann, senior vice president of global marketing for Digital River.
Mobile commerce continues to generate a lot of buzz among online marketers. It holds out the promise of sizable incremental sales as tablet and mobile smartphone shipments continue to soar. Smartphone sales in 2012 are expected to be nearly 1.8 billion units, while tablet unit sales are expected to climb to nearly 100 million. Mobile commerce in the hands of this many consumers is a very exciting prospect. And it speaks to the very core of direct marketing – go where your customers are rather than waiting for them to come to you. Mobile commerce will truly enable consumers to purchase anytime, anywhere – on the commuter train, at the pool, at the game and everywhere else on the go.
Posted in Mobile Apps, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, Mobile Payments, Mobile Retail, Mobile Shopping, Mobilize, Near Field Communication, NFC, Proximity, Smartphones