Are geo-targeted tweets really more powerful than search?
If you ask a knowledgeable source at Lenovo, the answer lands squarely in the affirmative. And here’s why.
According to a new case study presented by Twitter, Lenovo’s search marketing manager for Europe, the Middle East, and Africa, indicates that geo-targeted tweets are far more effective than search when it comes to fostering engagement and boosting sales.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Search, Mobile Social, News, Platforms, Proximity, Resources, Smartphones, Technology
Ever wonder why brands with mobile apps leverage push messaging to drive user engagement? Or why push messaging has become such an important tool for mobile marketers?
Urban Airship, the largest provider of push messaging technology, is sponsoring a new webinar right here on MMW to discuss every facet of push messaging; including how it works and why some of the largest brands around are using the technology for user engagement and retention. ”While the number of connected consumers continues to skyrocket, brands still struggle to drive core business goals using mobile marketing,” the company explains. “Consider changing that with a mind-blowing mobile opportunity: using relationship-driven push messaging to increase consumer engagement, conversion, and retention.”
Posted in Announcements, Developer, LBS, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile News, Mobilize, News, Proximity, Push Messaging, Smartphones, Webcasts
The following is a guest post from Jim Wehmann, senior vice president of global marketing for Digital River.
Mobile commerce continues to generate a lot of buzz among online marketers. It holds out the promise of sizable incremental sales as tablet and mobile smartphone shipments continue to soar. Smartphone sales in 2012 are expected to be nearly 1.8 billion units, while tablet unit sales are expected to climb to nearly 100 million. Mobile commerce in the hands of this many consumers is a very exciting prospect. And it speaks to the very core of direct marketing – go where your customers are rather than waiting for them to come to you. Mobile commerce will truly enable consumers to purchase anytime, anywhere – on the commuter train, at the pool, at the game and everywhere else on the go.
Posted in Mobile Apps, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, Mobile Payments, Mobile Retail, Mobile Shopping, Mobilize, Near Field Communication, NFC, Proximity, Smartphones
The folks over at long-standing digital marketing agency White Horse have published an interesting new infographic that details the concept of “in-aisle” mobile engagement and it’s increasing growth in recent years.
The data used for the infographic stems from a report White Horse published last year called “The Future of In-Aisle Mobile,” in which the agency conducted a first-of-its-kind ethnographic study on consumer use of smartphones to aid in-aisle shopping. The result was a dramatic picture of the gap between consumer mobile behavior in the aisle and retailers’ readiness to channel that behavior into customer loyalty and sales.
Posted in Infographics, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Marketing, Mobilize, Proximity, QR Codes, Smartphones
Blue Bite, a mobile marketing company that specializes in location-based campaigns, has published results of a recent NFC-enabled mobile campaign for hotel reservation app HotelTonight that saw more than 15,000 unique mobile engagements in the first six weeks alone.
Blue Bite teamed up with RMG networks — a provider of Out-Of-Home (OOH) TV & video networks — as well as mobile advertising provider Amobee to launch the campaign for HotelTonight across a handful of major U.S. markets. HotelTonight’s mobile app allows users to book same-day hotel reservations. To jumpstart the campaign, Amobee utilized RMG Network’s locations outfitted with Blue Bite’s mTAG Platform to reach HotelTonight’s core demographic. These RMG network locations included eight major U.S. airports and hundreds of “busy downtown cafe locations across the country.”
Posted in Android, Announcements, iOS, IPad, iPhone, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile News, Mobilize, NFC, Proximity, QR Codes, Smartphones, Wi-Fi
It was announced today that mobile location-based infrastructure provider Location Labs has acquired two companies — mobile development platform Wirkle and group messaging provider Volly.
Location Labs has largely been known to provide an underlying location-based infrastructure for mobile apps, but has recently transitioned into a provider of specialized location-based services for niches such as family safety and safe driving. Both Wirkle with its development platform and Volly with its group mobile messaging solution fit nicely with Location Labs’s future plans, making both acquisitions timely and relevant for the company.
Posted in Announcements, Developer, LBS, Mobile Apps, Mobile Devices, Mobile Location, Mobile News, Mobilize, Proximity, Smartphones
As part of its recent report on mobile usage, location-based ad-network JiWire put together an interesting infographic that details how the Millennial generation (those between 18 and 34) engage with their mobile devices.
The company found that Millennials own 2.4 connected devices on average, and of those who connect to JiWire’s free Wi-Fi networks, 62% percent are using smartphones and nearly a third are using tablets. It was also found that twenty-eight percent use location-based apps multiple times per day for locating stores (54%) and points of interests (46%), as well as connecting with others (40%) and checking in (32%).
Posted in Announcements, Mobile Analytics, Mobile Devices, Mobile News, Mobile Retail, Mobile Shopping, Mobilize, Proximity, Smartphones, SMS / Text, Tablet Devices