Archive | Push Messaging

90 Percent of Top Internet Retailers Now Use This Mobile Marketing Tactic

90 Percent of Top 10 Internet Retailers Now Use Push Notifications 300x200 90 Percent of Top Internet Retailers Now Use This Mobile Marketing TacticPush does come to shove — and improves sales — if internet retailers are right.

Nine out of the 10 top e-retailers in the 2015 Internet Retailer Mobile 500 make use of push notifications to market content to consumers.

“The way to market to mobile users might just be through the push notification—notifications that pop up on a smartphone or tablet when a consumer isn’t actively engaging with the app,” according to a post at InternetRetailer. “For example, if a retailer has a sale that starts at 10 a.m., a notification could pop up at that time on a shopper’s phone whether or not she has the app open.”

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Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, News, Platforms, Push Messaging0 Comments

Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off

Mobile Markers Getting Pushy with UK Consumers… and its Paying Off 300x225 Mobile Marketers Getting Pushy with UK Consumers… and its Paying OffIf you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face. It showed that nearly 70% of adult Internet users were allowing, or “opting in” to push notifications on their apps.

Consumers there are opting in to receive these push notifications for various reasons of course, including receiving offers and promotions, which was the top reason for doing so. Product launches and new products were also two significant reasons for opting in and allowing marketers to send or “push” marketing messages to them on their mobile devices.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Push Messaging, Smartphones, Technology1 Comment

Webinar: Avoid Message Fatigue Across Email, SMS and Push

Webinar Avoid Message Fatigue Across Email SMS and Push 300x144 Webinar: Avoid Message Fatigue Across Email, SMS and PushLater this month, industry experts and marketing executives from BIA/Kelsey, MobileMoxie, and Message Systems will be among those presenting an informative and free webinar on how to avoid “message fatigue” across Email, SMS, and Push.

“Ease of reach must not be confused for carte blanche,” says Mickey Alam Khan, one of the webinar’s organizers. “Yet many marketers today do not understand how their ubiquitous messages, be they via mobile email, SMS or push alerts, threaten the very relationships that took a long time to cultivate.”

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Push Messaging, Resources, Smartphones, SMS / Text, Technology0 Comments

Mobile Multimedia Messaging Platform Earning Praise in Silicon Valley

Mobile Multimedia Messaging Platform Earning Praise in Silicon Valley Mobile Multimedia Messaging Platform Earning Praise in Silicon ValleyA pioneer in push-to-talk (PTT) and multimedia messaging is soaking up praise from Silicon Valley on Monday.

Voxer announced today that its business service, Voxer Business, has been named the Best Overall App and Best Social Business App in the Silicon Valley Business App (SVBA) Awards.

The SVBA Awards are sponsored by Regalix, Inc.
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Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Push Messaging, Smartphones, SMS / Text, Technology0 Comments

Beyond Push Notifications: The Rise of Multi-Channel App Messaging

Beyond push notifications The rise of multi channel app messaging Beyond Push Notifications: The Rise of Multi Channel App MessagingThe following post is a guest contributed article by Cezary Pietrzak, Director of Marketing at Appboy.

One of the most successful weapons in a mobile app marketer’s toolbox has been the push notification. Popularized by Apple in 2009, the marketing channel has gained incredible traction over the last few years, lighting up billions of smartphones with short messages about breaking news, launching sales and friends’ activity. Those who use push regularly see engagement jump by 30-60%, a breath of fresh air for an industry plagued with abysmal retention rates.

The beauty of push is that it gives marketers unsolicited access to their audience. Once a person authorizes push on a particular app, that app has the ability to send them notifications 24/7 and incentivize them to return to the app experience.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Push Messaging, Resources, Smartphones, SMS / Text, Technology0 Comments

What is Push Marketing?

What is Push Marketing What is Push Marketing?Popular and pervasive, push marketing is commonly defined as a marketing strategy deployed by companies, entrepreneurs, or individuals to get their product or message in front of potential customers, particularly those who may not have requested the message or even be interested in the message initially.

Put differently, push marketing means to push a product into the buyer’s line of sight when they’re not already looking for it.

Push marketing efforts generally encompass a wide reach. From text messages (SMS marketing) to TV commercials, an immense variety of mediums today use an equally vast array of marketing strategies that employ some form of push marketing.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Social, News, Platforms, Push Messaging, Resources, SMS / Text, Technology0 Comments

Babberly Unveils Hyperlocal Mobile Ad Platform

Babberly Unveils Hyperlocal Mobile Ad Platform 300x167 Babberly Unveils Hyperlocal Mobile Ad PlatformOn Thursday in Menlo Park, California, Babberly dove into the increasingly cluttered field of location-based social start-ups by launching what the company calls a groundbreaking hyperlocal mobile ad platform.

The platform in question is designed to help connect merchants with both current and potential customers in real-time.

This approach grants merchants the ability to build direct relationships within their community while enjoying a competitive edge. With Babberly, merchants can connect with loyal users that are looking for their products and/or services when and where they need them.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Social, News, Platforms, Proximity, Push Messaging, Resources, Smartphones, SMS / Text, Technology0 Comments