It can easily be argued that QR codes have gotten a bad reputation, but not because they couldn’t be easily read and engaged using practically any smartphone but more because of what happened after they were scanned.
The simple fact is that QR codes were so easy to use to route a consumer to a business’s website that the majority of businesses actually neglected to take the steps necessary to keep a consumer engaged once they actually arrived at their website.
What most businesses didn’t understand was that, just like near field communication (NFC), QR codes are simply a trigger; they can lead a consumer wherever a company wants to but, once done, that company actually has to have something engaging, interesting or valuable to keep them there.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Predictions, QR Codes, Resources, Smartphones, Tablet Devices
This year at SXSW, QR codes are everywhere. And while they’re nothing new in the digital realm, their growing adoption among consumers and companies is notable nonetheless.
Last night in Austin at the mega convention, Mahala introduced its new digital commerce platform, which allows consumers and fans to purchase digital content or merchandise directly from artists, labels or merchants, using their mobile phones.
The team at Mahala clearly picked the perfect event and venue to tout its newest offering.
Posted in Android, Announcements, Infographics, iOS, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, News, Platforms, QR Codes, Technology
According to the findings of a new study published by comScore MobiLens and the Mobile Marketing Association, young males in the United Kingdom are the individuals most likely to scan QR codes.
The entire millennial generation has been pegged as target demographic for QR codes if you’re a marketer looking to get the most bang for your buck.
Although some industry analysts have become concerned that QR codes are not the novelty they once were, the study reveals that a good portion of the population is still enamored of QR codes and willing to scan and use them when appropriate.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, QR Codes, Technology
Streamline LTD, Kent’s oldest and largest supplier of taxis, has launched its new Scan, Click & Go service.
The first of its kind, Scan, Click & Go enables customers to simply scan a quick response code (QR) at venues in and around the town to book their car.
Within seconds a SMS is returned to the user confirming the booking and vehicle details.
“It is the first time any such technology has been used in the region to book taxis and is a much needed advance in technology,” a press release from the company reads.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Payments, News, Platforms, QR Codes, Resources, SMS / Text, Technology
It’s an observation made with surprising frequency across the recording industry today: DJs are the new rock stars of modern music.
Electronic dance music – or EDM – is enjoying unprecedented popularity in the United States, particularly among younger music lovers and concert goers. And although electronic artists aren’t seen with regularity on the mainstream charts, don’t be fooled.
According to SF Weekly’s Ian Port, top acts on the EDM scene today can earn between $75,000 to $100,000 per live show, leading to the growing phenomenon of DJs bringing home paydays comparable or superior to what today’s leading mainstream acts are earning.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Fun, Mobile Marketing, News, Platforms, Predictions, QR Codes, Resources, Smartphones, SMS / Text, Technology
Burger King is leading the charge for mobile advertising in the Middle East today with its latest campaign
The fast food giant is counting on QR codes printed on food packaging to inspire patrons to play a soccer-themed game on their mobile devices.
Players are actually competing for real prizes, including a trip to a soccer game in Barcelona.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, News, Platforms, QR Codes, Resources, Smartphones, Tablet Devices, Technology
A venerable brand in the retail toy space is turning to mobile marketing for its newest campaign.
Delivering coupons directly to mobile devices, Toys “R” Us is heavily pushing scannable bar codes to help shoppers save at the point-of-sale.
According to a report from Mobile Commerce Daily, the company is running the mobile campaign within Us Magazine’s mobile site.
“These new mobile ads are part of the overall marketing campaign for Toys “R” Us and they complement our desktop display ads,” explains Meghan Kennedy, a spokeswoman for Toys “R” Us.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Barcodes, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, QR Codes, Resources, Smartphones, Technology