The U.S. Post Office is a big supporter of mobile marketing and the digital tools of the modern trade.

To that end, the post office is offering the 2012 Mobile Commerce and Personalization Promotion to encourage commercial mailers to use mobile marketing tools such as QR codes on their mail.

The move comes just as the post office itself clings to solvency as dwindling revenue continues to hinder the institution.

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The folks over at long-standing digital marketing agency White Horse have published an interesting new infographic that details the concept of “in-aisle” mobile engagement and it’s increasing growth in recent years.

The data used for the infographic stems from a report White Horse published last year called “The Future of In-Aisle Mobile,” in which the agency conducted a first-of-its-kind ethnographic study on consumer use of smartphones to aid in-aisle shopping.  The result was a dramatic picture of the gap between consumer mobile behavior in the aisle and retailers’ readiness to channel that behavior into customer loyalty and sales.

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Blue Bite, a mobile marketing company that specializes in location-based campaigns, has published results of a recent NFC-enabled mobile campaign for hotel reservation app HotelTonight that saw more than 15,000 unique mobile engagements in the first six weeks alone.

Blue Bite teamed up with RMG networks — a provider of Out-Of-Home (OOH) TV & video networks — as well as mobile advertising provider Amobee to launch the campaign for HotelTonight across a handful of major U.S. markets.  HotelTonight’s mobile app allows users to book same-day hotel reservations.  To jumpstart the campaign, Amobee utilized RMG Network’s locations outfitted with Blue Bite’s mTAG Platform to reach HotelTonight’s core demographic.  These RMG network locations included eight major U.S. airports and hundreds of “busy downtown cafe locations across the country.”

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On Monday, the team at Digby – the leaders in multi-channel mobile engagement and commerce – heralded the launch of Digby Localpoint, a new mobile platform that enables location-based marketing, analytics and commerce for top brands.

Judging from the lofty language used by the company to announce the arrival of its new solution, it’s apparent that Digby really digs the platform.

Through powerful web-style analytics into shopping activities at a brand’s physical locations and effective, targeted location-aware mobile messaging tools, Digby Localpoint enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels.

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2012 is less than a month old, and yet we’ve already seen no shortage of major mCommerce and NFC-related announcements out of the tech world in this new year.

Today, that trend continues, as ViVOtech – the near field communication (NFC) software and systems company – raised the curtain on ViVOtouch, a mobile marketing software platform.

According to details provided in the announcement, the platorm in question “enables retailers to deliver personalized content, offers and loyalty programs to customers, while enabling interactive shopping experiences with NFC-enabled mobile devices – all in real-time.”

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The mobile revolution has successfully infiltrated traditional print media.

On Friday, USA Today announced that it is working with AT&T to “enhance your news consumption experience.” As a result, AT&T Mobile Barcodes will now be featured on USA Today newspaper pages.

According to this morning’s announcement, USA Today readers can now use nearly any QR scanning application, including the free AT&T Code Scanner, to launch interactive, multimedia content on their mobile devices.

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New Year’s Eve is going mobile in Times Square this weekend, as LevelUp, a new mobile payment solutions provider, is launching with its first national brand partner, Villa Fresh Italian Kitchen.

On Wednesday it was announced that the new partnership will involve free pizza for anyone hanging out on New Year’s Eve in Times Square, New York City.

“Ready to load up on carbs before those resolutions start?” the team at LevelUp asks. “Noshing on $10 worth of free food on New Year’s — pizza, pasta, Stromboli, salads (if you’ve already started being good) and more — is as easy as paying with your phone.”

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