It’s an observation made with surprising frequency across the recording industry today: DJs are the new rock stars of modern music.

Electronic dance music – or EDM – is enjoying unprecedented popularity in the United States, particularly among younger music lovers and concert goers. And although electronic artists aren’t seen with regularity on the mainstream charts, don’t be fooled.

According to SF Weekly’s Ian Port, top acts on the EDM scene today can earn between $75,000 to $100,000 per live show, leading to the growing phenomenon of DJs bringing home paydays comparable or superior to what today’s leading mainstream acts are earning.

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Burger King is leading the charge for mobile advertising in the Middle East today with its latest campaign

The fast food giant is counting on QR codes printed on food packaging to inspire patrons to play a soccer-themed game on their mobile devices.

Players are actually competing for real prizes, including a trip to a soccer game in Barcelona.

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A venerable brand in the retail toy space is turning to mobile marketing for its newest campaign.

Delivering coupons directly to mobile devices, Toys “R” Us is heavily pushing scannable bar codes to help shoppers save at the point-of-sale.

According to a report from Mobile Commerce Daily, the company is running the mobile campaign within Us Magazine’s mobile site.

“These new mobile ads are part of the overall marketing campaign for Toys “R” Us and they complement our desktop display ads,” explains Meghan Kennedy, a spokeswoman for Toys “R” Us.

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From national chains to corner bakeries, dining establishments of all shapes and sizes are embracing mobile marketing with open arms.

Mobile marketing for restaurants has proven a very cost effective use of scarce advertising dollars. Mobile websites, SMS campaigns, scannable QR codes, and mobile coupons have all become hot commodities on the marketing menu of restaurants.

At the same time, mobile payments have become just as in-demand at restaurants, particularly as outdated cash-registers continue to go the way of the dinosaur.

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According to the latest insight gleaned from the findings of a new Nellymoser study, publishers continue to embrace mobile in the presentation and publication of today’s leading magazines.

Mobile activation in the top 100 U.S. magazines has dramatically changed from 2011 to 2012, the study shows.

Several compelling patterns have emerged, notably the increasing popularity of issue-wide mobile programs and magazine branded scanning apps, particularly those leveraging augmented reality, image recognition, and invisible watermarking technology.

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AT&T Mobility announced a new partnership on Monday with Scanbuy.

The coupling will enable the freshly-minted partners to introduce new services enabling business customers of all sizes to utilize QR Code-based mobile marketing campaigns.

The new AT&T Mobile Barcode Services platform leverages Scanbuy’s mobile engagement technologies to let businesses execute barcode-enabled campaigns supporting a variety of customer interactions, including voice, video and email.

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Underscoring the diversity of industries exploring the promotional power of mobile marketing, Snipp Interactive has lifted the curtain on its new offering dubbed SnippWine – a full service solution intended to serve the mobile marketing needs of the wine industry.

On Thursday, Snipp toasted its first two clients, prominent industry leaders Domine Chandon and Huneeus Vintners. The wine labels confirm that they will begin using the SnippWine solution for a number of forthcoming mobile-based marketing programs.

SnippWine reveals this week that its mobile-based marketing tools for wineries include everything from shipping alerts and a mobile site builder, to social sharing functionality and mobile receipt processing. There’s also a wide array of mobile response options, like customized QR codes, SMS, MMS, augmented reality and image recognition on wine labels.

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