Dallas and Chicago are locked in a heated battle. And it has nothing to do with the Cowboys or the Bears. Not even the Bulls and the Mavericks. This, in fact, is entirely unrelated to sports.
Sadly, it’s all about spam – specifically, SMS spam.
Mobile security company AdaptiveMobile recently explored the growth of SMS traffic across the United States, an exercise that also revealed where the largest concentrations of SMS spam are located. Regrettably for Chicago, Illinois and Dallas, Texas, these two amazing cities are battling for the top spot among cities that receive the most unwanted text messages.
Posted in Mobile Devices, Mobile Spam, SMS / Text
Although sales data from Black Friday is still trickling in, all signs point to a powerful kick-off to the 2013 holiday shopping season.
And SMS marketing played a big role in the big business that retailers large and small enjoyed over the weekend.
In fact, once the smoke had cleared, one of the top mobile marketing standouts of the weekend was Best Buy.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, SMS / Text, Technology, Topics
It’s the boldest question being posed in the digital marketing arena today: Are mobile marketers missing the mark on consumer expectations?
Unfortunately, there’s a fairly clear and compelling answer in the affirmative.
“A fundamental gap remains between marketers’ and consumers’ ideas about various messaging channels,” reads a new report from eMarketer, citing the published findings of a survey conducted by marketing technology company x+1 and the team at Research Now.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Smartphones, SMS / Text, Tablet Devices, Technology
A pioneer in push-to-talk (PTT) and multimedia messaging is soaking up praise from Silicon Valley on Monday.
Voxer announced today that its business service, Voxer Business, has been named the Best Overall App and Best Social Business App in the Silicon Valley Business App (SVBA) Awards.
The SVBA Awards are sponsored by Regalix, Inc.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Push Messaging, Smartphones, SMS / Text, Technology
To help their customers contact family, friends and emergency personnel in the storm-ravaged Philippines, Sprint is waiving and crediting fees for calls and text messages made by Sprint customers from the U.S. to the Philippines – retroactive from Friday, Nov. 8 and continuing through Saturday, Dec. 7.
Sprint says it will continue to do its part to help keep family and friends connected in the wake of Typhoon Haiyan’s deadly destruction.
Additionally, during this time, Sprint, Boost Mobile and Virgin Mobile USA text messages sent to and from the following disaster-relief short codes and mobile-donation campaigns will not be charged standard text-messaging fees:
Posted in Announcements, Mobile Devices, Mobile Networks, News, Platforms, Resources, SMS / Text, Wireless Carriers
Best Buy is making bold moves in mobile marketing this month in hopes of ramping up Black Friday sales.
With the stated goal of keeping customers aware of holiday discount shopping opprtunities, Best Buy is strongly encouraging shoppers to opt-in to its SMS database with a holiday-specific keyword that, according to Mobile Commerce Daily, “will likely prompt consumers to join Best Buy’s mobile database once the holidays are over to keep opted in to future marketing opportunities.”
As of this writing, Best Buy is distributing a daily SMS message related to a specific offer through December 31st.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Marketing, News, SMS / Text, Technology
Researchers at Informa Telecoms & Media estimate that worldwide SMS revenues will fall by $23 billion by 2018
Over the next five years, annual SMS revenues will dip to $96.7, which is down from the estimated $120 billion in revenue expected for 2013.
Researchers point to “the continuing adoption and use of over-the-top (OTT) messaging applications in both developed and emerging markets as the reason why.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Predictions, Resources, SMS / Text, Technology, Topics