Archive | Wi-Fi

WiFi ‘Leading the Charge’ for Smartglasses, Say Analysts

WiFi Leading the Charge for Smartglasses Say Analysts 300x158 WiFi Leading the Charge for Smartglasses, Say AnalystsAlthough the smartglasses phenomenon is palpable, it is far from ubiquitous.

Despite offerings like Google Glass impressing many, these wearable devices remain a rare sighting in the world because of numerous barriers to adoption – everything from cost to availability (Google Glass still isn’t available for all to purchase).

Of course, that is expected to change soon. But more factors are in play than we realize when it comes to driving the demand for smartglasses.
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Wi-Fi Hotspots Emerging as a Means to Offload Traffic

Wi Fi Hotspots Emerging as a Means to Offload Traffic 300x300 Wi Fi Hotspots Emerging as a Means to Offload TrafficWorldwide Wi-Fi deployments reached a total of 4.2 million hotspots in 2013, ABI says in a new report shared with MMW this week.

Deployments will continue to grow at a CAGR of 15.0% between 2013 and 2018, to exceed 10.5 million, ABI projects.

Among the global Wi-Fi hotspots, 68.6% of Wi-Fi is in Asia-Pacific, followed by 12.3% in Latin America, 9.0% in Europe, 8.7% in North America, and 1.4% in Middle East and Africa. The number includes Wi-Fi hotspots deployed by mobile and fixed-line carriers as well as third party operators.

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Report: Carriers Going ‘Gangbusters’ with WiFi

Report Carriers Going Gangbusters with WiFi 255x300 Report: Carriers Going Gangbusters with WiFiAccording to a new report from market research firm Infonetics Research, there’s a profound interest in WiFi among today’s leading wireless carriers.

“Carrier WiFi deployments are evolving to deliver the same quality of experience as mobile and fixed-line broadband service environments, and this is driving WiFi networks to become more closely integrated,” says Richard Webb, directing analyst for mobile backhaul and small cells at Infonetics Research. “Hotspot 2.0, a key tool developed by the industry to aid this drive, shows rapid adoption by carriers participating in our latest carrier WiFi survey.”

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Spireon and Sprint Team Up for Mobile Targeting

Spireon and Sprint Team Up for Mobile Targeting 300x162 Spireon and Sprint Team Up for Mobile TargetingOn Tuesday, MMW was briefed on a new partnership between Spireon and Sprint.

The formation of their relationship is based on a mutual goal to provide Spireon’s FleetLocate-branded mobile resource management solutions to fleet operators utilizing the Sprint network.

“FleetLocate solutions enable companies to maximize productivity, improve operational efficiencies and improve the bottom line through more effective management of assets, trailers and service fleets,” Spireon said in a provided statement.
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Posted in Marketing Strategy, Mobile Partners, Technology, Wi-Fi, Wireless Carriers0 Comments

Smartphone and Tablet Usage Changing The Great Outdoors

 Smartphone and Tablet Usage Changing The Great OutdoorsOur collective penchant for using smartphones, tablets, and connected devices wherever we go is changing the technological demands of our time.

According to the latest research conducted by the independent London-based global research firm TechNavio, connected-device reliance is driving the growth of the Global Outdoor Wi-Fi Equipment Market.

Due to the increasing adoption of smartphones and tablets by a relatively younger and affluent generation globally, the demand for Wi-Fi access for these devices has increased considerably. Many telecom operators are now setting up network architecture that can contend with the surging demand for smartphones and tablets equally.
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Posted in Mobile Devices, News, Predictions, Smartphones, Tablet Devices, Technology, Wi-Fi0 Comments

Company Aims to Make Proximity Marketing More Effective

Company Aims to Make Proximity Marketing More Effective 260x300 Company Aims to Make Proximity Marketing More Effective Making proximity marketing more effective is a paramount concern among many companies today, but one in particular says its actively doing the most to take proximity marketing to the next level.

Mobile Network Marketing Corporation has released an industry first – a “Wi-Fi marketing powerhouse” system that promises to revolutionize conventional marketing.

There’s no shortage of bold talk and pledges in the company’s press release. But is the hype warranted?
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Global WLAN Market Grew Further in Q3

Global WLAN Market Grew Further in Q3 Global WLAN Market Grew Further in Q3The IDC says in a new report published Thursday that the combined consumer and enterprise worldwide wireless local area network (WLAN) market segments increased 13.7% year over year in the third quarter of 2013.

The details are listed in the latest edition of the International Data Corporation (IDC) Worldwide Quarterly WLAN Tracker.

Once again, the enterprise segment continued to grow at a very healthy rate and increased another 12.8% over the same period last year.
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