Archive | Wi-Fi

Spireon and Sprint Team Up for Mobile Targeting

Spireon and Sprint Team Up for Mobile Targeting 300x162 Spireon and Sprint Team Up for Mobile TargetingOn Tuesday, MMW was briefed on a new partnership between Spireon and Sprint.

The formation of their relationship is based on a mutual goal to provide Spireon’s FleetLocate-branded mobile resource management solutions to fleet operators utilizing the Sprint network.

“FleetLocate solutions enable companies to maximize productivity, improve operational efficiencies and improve the bottom line through more effective management of assets, trailers and service fleets,” Spireon said in a provided statement.
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Posted in Marketing Strategy, Mobile Partners, Technology, Wi-Fi, Wireless Carriers0 Comments

Smartphone and Tablet Usage Changing The Great Outdoors

 Smartphone and Tablet Usage Changing The Great OutdoorsOur collective penchant for using smartphones, tablets, and connected devices wherever we go is changing the technological demands of our time.

According to the latest research conducted by the independent London-based global research firm TechNavio, connected-device reliance is driving the growth of the Global Outdoor Wi-Fi Equipment Market.

Due to the increasing adoption of smartphones and tablets by a relatively younger and affluent generation globally, the demand for Wi-Fi access for these devices has increased considerably. Many telecom operators are now setting up network architecture that can contend with the surging demand for smartphones and tablets equally.
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Posted in Mobile Devices, News, Predictions, Smartphones, Tablet Devices, Technology, Wi-Fi0 Comments

Company Aims to Make Proximity Marketing More Effective

Company Aims to Make Proximity Marketing More Effective 260x300 Company Aims to Make Proximity Marketing More Effective Making proximity marketing more effective is a paramount concern among many companies today, but one in particular says its actively doing the most to take proximity marketing to the next level.

Mobile Network Marketing Corporation has released an industry first – a “Wi-Fi marketing powerhouse” system that promises to revolutionize conventional marketing.

There’s no shortage of bold talk and pledges in the company’s press release. But is the hype warranted?
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Posted in Announcements, Marketing Strategy, Mobile Marketing, News, Platforms, Resources, Technology, Wi-Fi0 Comments

Global WLAN Market Grew Further in Q3

Global WLAN Market Grew Further in Q3 Global WLAN Market Grew Further in Q3The IDC says in a new report published Thursday that the combined consumer and enterprise worldwide wireless local area network (WLAN) market segments increased 13.7% year over year in the third quarter of 2013.

The details are listed in the latest edition of the International Data Corporation (IDC) Worldwide Quarterly WLAN Tracker.

Once again, the enterprise segment continued to grow at a very healthy rate and increased another 12.8% over the same period last year.
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Posted in Announcements, Mobile Devices, Mobile Networks, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology, Topics, Wi-Fi0 Comments

WBA Expects Big Growth in Wi-Fi Hotspot Market

WBA Expects Big Growth in Wi Fi Hotspot Market 300x201 WBA Expects Big Growth in Wi Fi Hotspot MarketOn Monday, The Wireless Broadband Alliance (WBA), shared with MMW the published findings of a new report on the Wi-Fi hotspot market compiled by global research company Maravedis-Rethink.

According to the results of the survey, Tier 1 Mobile Operators expect 22% of all additional data capacity added during 2013-2014 to come from Wi-Fi offload.

By 2018, Wi-Fi offload is predicted to contribute 20% of additional mobile data capacity plus a further 21% will come from small cells with integrated Wi-Fi.

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Posted in Announcements, Mobile Devices, Mobile Networks, News, Predictions, Technology, Wi-Fi0 Comments

Qualcomm Touts New Low-Power Wi-Fi Platform for Consumers

Qualcomm Touts New Low Power Wi Fi Platform for Consumers Qualcomm Touts New Low Power Wi Fi Platform for ConsumersOver the weekend, Qualcomm Incorporated-owned Qualcomm Atheros, Inc. launched a new chip family as part of its portfolio of low-power Wi-Fi solutions.

The QCA4002 and QCA4004 networking platforms include the IP stack and full networking services on the chip to enable customers to add Wi-Fi to virtually any product, the company says.

The platforms feature an on-chip processor and memory, which are designed to eliminate the need for a system controller that adds to product cost, complexity and power consumption.

 

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Networks, News, Platforms, Resources, Technology, Topics, Wi-Fi0 Comments

AT&T’s 4G LTE Market Blitz Continues

ATTs 4G LTE Market Blitz Continues 300x182 AT&Ts 4G LTE Market Blitz ContinuesFor the second time in so many weeks, AT&T has enabled its ultra-fast 4G LTE network in several more U.S. cities.

The latest activations were confirmed Wednesday by the nation’s second largest mobile carrier.

As a part of the carrier’s move to cover as many markets as possible by the end of 2013, AT&T is proceeding quickly to bring its “ultra-fast 4G LTE network coverage” to the nation.
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Posted in 4G, Announcements, Marketing Strategy, Mobile Devices, Mobile Networks, News, Platforms, Resources, Smartphones, Tablet Devices, Technology, Topics, Wi-Fi, Wireless Carriers0 Comments