It seems like every time you turn around a new acquisition in the world of digital media and digital advertising has occurred. In a recent announcement, RNTS Media shared their impending agreement to acquire Fyber.
The acquisition will be a mixture of both cash and stock and will allow Fyber’s strength in advertising technology to complement RNTS Media’s digital media skills.
The goal of the acquisition is to gain the ability to strategically market to and penetrate targeted geographic areas, both nationwide and globally.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, News, Platforms, Technology
This month marks the fourth year that Chipotle will be hosting their annual October “Boorito” event to raise funds for the Chipotle Cultivate Foundation. The Boorito event offers customers $3 menu items if they dress in costume after 5 pm.
Chipotle will donate up to $1 million in this fundraising event.
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Smartphones, Technology
With quick mobile and online payment options now readily available and accessible across the vast Internet, carrying cash is becoming less and less necessary when purchasing just about anything today.
Now, with mobile payments becoming a huge industry in and of itself, it comes as little surprise that a company the magnitude of Facebook wants in on the action.
Recently, Stanford Computer Science major Andrew Aude took a closer look at Facebook Messenger’s code and found that Facebook is positioned to allow Facebook friends to send and receive payments between one another.
Posted in Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Shopping, Mobile Social, Platforms, Rumors, Technology
On October 13th eBay launched their holiday “Shop The World” marketing campaign on Twitter, Facebook, Pinterest, Instagram, LinkedIn and Google+ pages with the #ShopTheWorld hashtag.
This new marketing campaign is focused on creating “inspiring” moments online, with particular attention being paid to mobile users who will be out in force for the holiday shopping season.
The goal, we’re told, is to let “the world around you” provide inspiration for holiday shopping, which eBay uses to direct consumers to their millions of listings from sellers from around the globe.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Technology
Social media platform Pinterest has been around for a number of years and is perennially one of the top 10 most popular social media websites on the net. They still don’t have nearly the user base that online behemoths like YouTube of Facebook have, however, but they are constantly trying to close that gap.
Pinterest recently began to roll out a co-marketing campaign to promote their new editorial product, called Pin Picks, teaming with the likes of Funny or Die, eHow and even Michelle Phan, the YouTube star.
The company has been testing Pin Picks since August, and one of the more memorable tests has been with the Seattle Seahawks of the National Football League and ESPN, where they created a social media program about the best way to tailgate at football games.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology
To achieve their stated goal of creating relevant advertising that generates impressive results, Quantcast has acquired Stuq.
Stuq is best known for their ability to personalize ads, which translates into increased engagement and, consequently, increased results. Quantcast, on the other hand, is best known for an in-depth understanding of consumer’s online behavior.
Now that the two are one, Quantcast aims to improve their results and offer marketers a wide range of real-time, and highly effective marketing solutions. While Quantcast has long been a leader when it comes to big data, the addition of personalized ads and marketing solutions stands to prove quite beneficial.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Marketing, News, Platforms
Most digital technology and advertising firms have an area of expertise that they specialize in, but as the needs for new methods of multi-screen advertising continue to evolve, firms must broaden their horizons.
It is for this reason that Audience Partners made the decision to acquire Bering Media.
Bering Media provides the “missing links” that Audience Partners requires to synchronize digital-screen, multi-media with traditional TV and media. On top of that, Bering Media brings to the table cutting-edge privacy and security solutions.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Devices, Platforms