MAPCO Express, a convenience store chain (and gas station) in the southwest, has just rolled out a mobile app letting customers pay for gas, says Mobile Payments Today.
They want to offer rewards in exchange for consumers paying for gas with a smartphone.
The MY MAPCO app’s exclusive payment option is with PayPal. “Really, there was no other consideration when it came with partnering with one of the best payment providers out there,” said Howard Curtis, MAPCO’s director of marketing and CRM.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms
At a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities. Briggs’ presentation, entitled “Accelerating the Transformation and Innovation of Marketing,” focused on new research that shows how mobile fits into the broader marketing mix.
The research, initiated by the Mobile Marketing Association in collaboration with several partners, included brands such as AT&T, Coca-Cola, and more.
The bottom line? Moving to mobile makes sense.
Posted in Agencies, Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms
“One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.”
That’s the considered opinion of Steve Wick, founder and president of San Francisco-based MobSoc Media and a former Accenture partner with 21 years of experience in technology and strategy practice areas.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones
“Americans are spending inordinate amounts of time flinging angry birds, crushing candy, and finding numerical patterns on their mobile phones,” begins a commentary by Mike Shields. “In other words, mobile gaming is exploding. So are mobile games destined to become the next great ad medium?”
Shields’ essay at the Wall Street Journal blog discusses the burgeoning interest in melding mobile games with mobile advertising.
“Talk to executives from both the online ad industry and the mobile gaming sector and you’ll find opinions are sharply divided on this issue,” Shields notes. “You’ll hear sentiments ranging from ‘this is the future of advertising’ to ‘this is never going to happen.’”
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Technology
If you’ve been on Facebook for any length of time lately, you’ve no doubt noticed how the newsfeed is changing. You’ve noticed how inundated the social media site now is with so many ads, links, suggested stories, weird videos, and lures that it makes one’s head spin.
And you’ve noticed that if you leave Facebook to go to the Vineyard Vines website and hunt down a bowtie, as soon as you return to Facebook, there’s an ad for the very tie you put in your shopping cart!
So you’re wondering how the algorithm works, why you’re being so hemmed in, and why your likes seem to be bringing up a whole lot of other stuff Facebook believes you’re going to like just as much.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Technology
There are more than a few industry folks who believe wearable tech is the future of mobile marketing. True, others see it as a kind of sci-fi folly.
Just how much should brand marketers really care about it? That was the question Marketing Interactive asked when it recently interviewed Tuomas Peltoniemi, head of digital at TBWA/Digital Arts Network.
Should brands care about wearables?
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Technology
With so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.
Of course, as an experienced mobile marketing or digital advertising pro will tell you, gaming operators and casinos have much to gain by going mobile in other capacities even if real money mobile gambling isn’t yet a business option.
It’s a strategy understood well by the team at Rivers Casino, which recently teamed up in Pennsylvania with JOINGO, a mobile technology company.
Posted in Announcements, Casino Mobile Apps, Casino mobile marketing, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Smartphones, Technology