Vine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials.
With the increasing popularity of posting short-form videos, many brands and businesses are wisely looking for effective ways to effectively utilize these social platforms.
Among newbies to these hot social properties, the question that first arises is whether short-form videos are better suited for advertising or brand building purposes.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Technology
It’s unlikely that Henry Ford, the iconic American industrialist and founder of the Ford Motor Company, could have envisioned a time when his visionary vehicles would be promoted on small mobile devices, throughout robust social networks, and across a vast digital marketing landscape.
But Henry Ford and his team have always been innovative marketers, even in what now harkens back to relatively ancient times in the world of advertising.
Fifty years ago, Ford famously sliced and diced a new Mustang convertible and sent it in pieces up an elevator to the top of the Empire State Building before it was reassembled and displayed for the world to see.
Posted in Announcements, Marketing Strategy, Mobile Devices, News, Platforms, Topics
On Tuesday, researchers at Catalina published the findings of their latest study which probes the driving forces behind mobile shopping.
The digital media company found that what shoppers really want in a mobile commerce experience is very simple: to save time and money without any extra hassle.
“Getting Smart About Today’s Mobile Savvy Shopper” is based on a nationwide survey that identified 1,000 smartphone owners who are the primary grocery shoppers within their households.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones
According to a recent post on mobileStorm’s Digital Marketing Blog, social platforms are “benefiting greatly” from the transition to mobile.
Colin Sebastian from RW Baird writes that recent “field checks” suggest that Twitter and Facebook have excellent financial visibility in the first half of 2014, controlling almost 70% of spending being done on mobile and approximately 10% of overall advertising.
Sebastian also says that, as far as its mobile properties are concerned, Facebook is not only improving monetization but also increasing their and spending.
Posted in Marketing Strategy, Mobile Social, News, Platforms, Technology
The following is a guest contributed post from Toffer Grant, CEO and Founder of PEX Card.
When leaving the house over the past decade, a typical person’s checklist has morphed from “keys and wallet”, to “phone, keys and wallet” to “smart phone, keys… and do I really need my wallet?” With the evolution and growth of mobile payment solutions, now more than ever, you can cross “wallet” off of your mental checklist.
New applications and venues for accepting mobile payments have revolutionized online sales for merchants and consumers alike.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Smartphones, Technology, Topics
ABI Research’s latest quarterly market data report on location technologies indicates that 2014 is shaping up to be a breakout year for indoor location technologies in retail environments.
The reason? Early adopters are entering the final year of the three-year technology adoption cycle, shifting from trials to full-scale deployments.
Another critical driver, however, is the boom in BLE/iBeacons, which are creating a wave of second generation start-ups in this space that will help to drive new growth and use cases across all major verticals.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Shopping, News, Platforms, Predictions, Proximity, Resources, Technology
Since late February, rumblings have perpetuated across the tech blogosphere to suggest that Apple will soon introduce a significant revamp of iTunes.
Late last week, new reports emerged which indicate that Apple’s foray into high-definition music is now imminent.
According to industry sources, 24-bit tracks could be unveiled within two months, likely before Apple’s WWDC set for early June.
Posted in iOS, Mobile Music, Mobile Software, News, Predictions, Rumors, Technology