Mood Media, a provider of interactive marketing solutions for local small- and medium-sized businesses, tells MMW that it has just taken its offerings to the next level with the launch of Mood Social Wi-Fi.
The solution, we’re told, allows clients to offer free, branded Wi-Fi to their customers while providing the business with the additional benefit of a “simple and robust” marketing tool designed to integrate with the brand’s social channels.
Posted in Mobile Marketing, Mobile Social, Technology
In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the mobile advertising world.
Facebook’s potential to surpass Google in Mobile Advertising was not only discussed it was all but directly predicted.
Currently, Opera Mediaworks owns 17% of global mobile display advertising and is on track to double their revenues when all is said and done for 2014. The point? This company understands mobile advertising.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Predictions
If you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.
AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms
A new infographic from the team at Spotzot was shared this week with MMW.
The visual in question addresses what it will take to bridge the gap between ecommerce/mcommerce and in-store shopping.
This holiday shopping season, the data shows, represents a major opportunity for online shopping. So if smartphones aren’t yet your marketing BFFs, the visual shared below might help change your mind and that reality.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
It seems like every time you turn around a new acquisition in the world of digital media and digital advertising has occurred. In a recent announcement, RNTS Media shared their impending agreement to acquire Fyber.
The acquisition will be a mixture of both cash and stock and will allow Fyber’s strength in advertising technology to complement RNTS Media’s digital media skills.
The goal of the acquisition is to gain the ability to strategically market to and penetrate targeted geographic areas, both nationwide and globally.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, News, Platforms, Technology
This month marks the fourth year that Chipotle will be hosting their annual October “Boorito” event to raise funds for the Chipotle Cultivate Foundation. The Boorito event offers customers $3 menu items if they dress in costume after 5 pm.
Chipotle will donate up to $1 million in this fundraising event.
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Smartphones, Technology
With quick mobile and online payment options now readily available and accessible across the vast Internet, carrying cash is becoming less and less necessary when purchasing just about anything today.
Now, with mobile payments becoming a huge industry in and of itself, it comes as little surprise that a company the magnitude of Facebook wants in on the action.
Recently, Stanford Computer Science major Andrew Aude took a closer look at Facebook Messenger’s code and found that Facebook is positioned to allow Facebook friends to send and receive payments between one another.
Posted in Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Shopping, Mobile Social, Platforms, Rumors, Technology