This week, Microsoft quietly released an iOS application for its Socl social networking platform.
Socl – which is pronounced “social” – is a relatively innovative service that lets users create, among other things, picture collages and animated media that can then be shared with Socl friends (or even on other social networks like Facebook, Twitter, Pinterest, and Tumblr).
According to Microsoft, it takes all but a matter of seconds to make visual collages and memes. For those inclined to do so, users can also create visual responses to other people’s works of art.
Posted in Announcements, iOS, Mobile Apps, Mobile Social, News
Analytics firm SumAll has ranked Instagram as the best social platform for businesses.
So why does the image sharing platform top Twitter, Facebook, and even Google+?
SumAll deduces that Instagram is ahead of the pack largely due to the rapid expansion of its subscriber base, general user engagement, and even sales effectiveness. Of the businesses analyzed, Instagram simple yielded better results and more social engagement.
Posted in Announcements, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Technology
The following is a guest contributed post from Christine Oliveri, VP of Client Services at I.Predictus.
Consumer media consumption is on the rise, and the way people access media is evolving quickly and in complex ways. One example is the second-screen phenomenon, where people simultaneously use TVs, tablets and smartphones. There are more media sources than ever, with consumers downloading and streaming content from a wide range of platforms. The evolving media landscape poses challenges and opportunities for marketers.
Modern, cross-channel media consumption can generate incredibly valuable data, offering marketers a huge opportunity. Marketers must consolidate information from multiple sources and customer touchpoints — Web, print, retail, social, and mobile — in order to achieve a complete picture and gain the insights needed to drive higher revenue. That’s why an accountable media approach is a crucial element of a sound marketing strategy.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology, Topics
That Twitter bird has yet another hot mobile advertising product on its wings today.
Last week, Twitter introduced its new tailored audience product, which means brands “will no longer have to rely on contextual targeting as the main proxy for identifying relevant audiences on the social platform.”
By bringing their own audiences or using targeting attributes, clients can create audience segments and natively target them on key Twitter ad units including promoted accounts and promoted Tweets.
Posted in Marketing Strategy, Mobile Advertising, Mobile Social
On Monday, BIA/Kelsey shared with MMW the release of a new report which explores the evolution of shopping, commerce and payments in the mobile age.
According to details presented in “Mobile Local Shopping and Payments: A Virtuous Cycle,” there are many opportunities for local media companies to integrate mobile marketing solutions and boost retention among SMBs and local merchants.
“Together, e-commerce and m-commerce only comprise 7 percent of U.S. retail spending—the rest is offline in physical stores, especially for products that shoppers want to see before they buy,” says Michael Boland, VP of content and senior analyst at BIA/Kelsey.
Posted in Announcements, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Payments, Mobile Shopping, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
The following is a guest contributed post from Himanshu Sareen, CEO of Icreon Tech.
Could social eCommerce sites replace the need for an online storefront? Not exactly. But they can certainly increase the success rate of emerging brands and market leaders alike.
Forget about Facebook or Pinterest. Specifically for the up-and-comer, social eCommerce and curated shopping sites such as Wanelo, Fancy, and Storenvy are able to level the playing field for smaller brands. Upon first using Fancy or Wanelo and scrolling through the countless high-definition photos of intriguing products, there is a common characteristic to the site: the absence of logos or brand imagery.
Posted in Marketing Strategy, Mobile Commerce, Mobile Shopping, Mobile Social, News
The IDC says in a new report published Thursday that the combined consumer and enterprise worldwide wireless local area network (WLAN) market segments increased 13.7% year over year in the third quarter of 2013.
The details are listed in the latest edition of the International Data Corporation (IDC) Worldwide Quarterly WLAN Tracker.
Once again, the enterprise segment continued to grow at a very healthy rate and increased another 12.8% over the same period last year.
Posted in Announcements, Mobile Devices, Mobile Networks, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology, Topics, Wi-Fi