BIA/Kelsey has shared with MMW the latest data from its Local Commerce Monitor, an ongoing study of the advertising behaviors of small to medium-sized businesses.
Based on the most recent information available, there is robust social media usage taking place today among higher-spending SMBs.
According to the study, SMBs that spend more than $25,000 annually on advertising and promotion plan to allocate 17.4 percent of their marketing budgets to social media in the next 12 months, that’s up from 15.6 percent in 2013 and 10.5 percent in 2012—a dramatic increase in two years.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Platforms, Technology
Where’s Facebook making the major share of its moolah?
Look no further than mobile. Mobile ad spending on Facebook has passed desktop and now represents the lion’s share of ads on the social network.
That mobile growth won’t abate anytime soon.
Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Predictions, Technology
Apple Pay may be the new kid on the mobile payments block, but some of the biggest retailers and financial institutions in the world are eager to embrace the nascent payments service launched this month by the venerable iPhone maker.
One of the most recent financial behemoths to announce support for Apple Pay is Wells Fargo. In fact, the team at Wells Fargo has begun heavily marketing its incentive to get customers to try the service.
Just check out in a merchant app or look for the Near Field Communication (NFC) symbol at checkout registers in stores and use your iPhone 6 Touch ID™ to authorize payment quickly and securely.
Posted in Announcements, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Technology
Ron Johnson left Apple as the company’s head of retail in 2011 to become CEO of J.C. Penney.
Unfortunately, Johnson’s stint did not prove to be the rousing success the retail giant needed and expected.
But Johnson is ready to roar back after last year’s ouster at J.C. Penney.
Posted in Announcements, Mobile Commerce, Mobile Shopping, News, Platforms, Rumors, Technology
Mood Media, a provider of interactive marketing solutions for local small- and medium-sized businesses, tells MMW that it has just taken its offerings to the next level with the launch of Mood Social Wi-Fi.
The solution, we’re told, allows clients to offer free, branded Wi-Fi to their customers while providing the business with the additional benefit of a “simple and robust” marketing tool designed to integrate with the brand’s social channels.
Posted in Mobile Marketing, Mobile Social, Technology
In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the mobile advertising world.
Facebook’s potential to surpass Google in Mobile Advertising was not only discussed it was all but directly predicted.
Currently, Opera Mediaworks owns 17% of global mobile display advertising and is on track to double their revenues when all is said and done for 2014. The point? This company understands mobile advertising.
Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Predictions
If you are an American Express cardholder you may be aware of your multiple opportunities to earn rewards points that can be cashed out for a wide range of discounts and purchases. In a recent partnership with McDonald’s, AMEX is now allowing cardholders to use their rewards points to pay for their purchases at the fast food giant.
AMEX cardholders can either swipe their card through the inside card reader to cash in their rewards for payment, or pay through their AMEX mobile app. On top of this mobile option, it is expected that McDonald’s will also accept Apple Pay once it goes live.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Payments, Mobile Shopping, News, Platforms