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Zuck’s Next Mobile Move May Be His Biggest

Zucks Next Mobile Move May Be His Biggest 206x300 Zucks Next Mobile Move May Be His BiggestWhat does Facebook CEO Mark Zuckerberg have planned for mobile now? Perhaps something bigger than we’ve ever seen before from the social networking giant.

According to published reports that have escalated in frequency over the last 48 hours, Facebook is ready to launch its long-rumored mobile advertising network.

“Facebook will take the wraps off its plans for a mobile ad network at its ‘F8′ developer conference in San Francisco at the end of the month,” says Re/Code‘s Mike Isaac, citing sources close to the social network of more than one billion users.
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Posted in iOS, iPhone, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Predictions, Rumors, Smartphones, Technology1 Comment

Online, Mobile Payments See Turmoil and Opportunity

Online Mobile Payments See Turmoil and Opportunity 300x300 Online, Mobile Payments See Turmoil and OpportunityOn Monday, IDC Financial Insights published a new report, “Business Strategy: Results from the 2014 Consumer Payments Survey.”

To glean their latest findings, IDC polled U.S. consumers in regard to emerging payment methods and technologies.

According to the new report, after several years of growth in the use of emerging payment methods like prepaid cards and mobile payments, the new survey saw a small decline in online bill payment as well as both network-branded and store branded gift cards. Mobile payments saw an increase, but it was small compared with recent trends.
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Posted in Mobile Devices, Mobile Payments, Mobile Shopping, Platforms, Technology0 Comments

Countering Bad Reviews Through Effective Digital Marketing

Breaking Bad Reviews Through Effective Digital Marketing 300x292 Countering Bad Reviews Through Effective Digital MarketingIt happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person.

It could be a disgruntled employee, an angry customer or even a competitor, says V. Michael Santoro, coauthor with John S. Rizzo of Niche Dominance: Creating Order Out of Your Digital Marketing Chaos.

“Anyone can post a bad review online and hurt your business,” says Santoro, who is a managing partner with Rizzo of Globe On-Demand, an internet technology company. “Unfortunately, most business owners are not even aware that these bad reviews are out there.”

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology0 Comments

Return on Networking: The ROI of Social Media

Return on Networking The ROI of Social Media Return on Networking: The ROI of Social MediaI was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa.

But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather, it consists of building relationships over months and even years by sharing information – both professional and personal – through posts, comments and responding to questions in various online communities.

What’s the return on investment, the ROI, for putting that kind of time into social media? Actually, it’s called the RON – the “return on networking.”

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Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, Platforms, Resources, Smartphones, Tablet Devices0 Comments

Facebook Revamps iOS App

 Facebook Revamps iOS AppFacebook has just released version 9.0 of its Facebook app for iOS. The new update comes just weeks after version 8.0 arrived.

In version 9.0, Facebook has bestowed the ability reply to comments on stories within the application. Previously, this wasn’t possible (and Facebook users often complained about it).

Facebook, however, explains that the page sharing the story has to enable this particular feature for users to reply to comments in this way.
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Posted in iOS, iPhone, Mobile Apps, Mobile Social, News, Platforms, Technology0 Comments

Chegg Extends Mobile Advertising Platform

Chegg Extends Mobile Advertising Platform 300x300 Chegg Extends Mobile Advertising PlatformChegg, the connected learning platform for students, confirmed to MMW ahead of the weekend that it has acquired student deal platform Campus Special for $17 million in cash and stock.

We’re told that Campus Special “will be rebranded” as Chegg Campus Deals.

“Combined with its leading student-first connected learning platform, Chegg’s new Campus Deals platform expands the number of ways students can engage with Chegg to save time, save money and get smarter,” the company said in a news release.
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Barcodes, Mobile Devices, Mobile Shopping, News, Platforms0 Comments

Building a Brand with Vine And Instagram

Building a Brand with Vine And Instagram 300x234 Building a Brand with Vine And InstagramVine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials.

With the increasing popularity of posting short-form videos, many brands and businesses are wisely looking for effective ways to effectively utilize these social platforms.

Among newbies to these hot social properties, the question that first arises is whether short-form videos are better suited for advertising or brand building purposes.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Technology0 Comments