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Slyce Wants a Bigger Slice of Mobile Couponing Business

Slyce Wants a Bigger Slice of Mobile Couponing BusinessThis week, Visual product search platform Slyce jumped into the mobile couponing industry head-first with its acquisition of mobile couponing company SnipSnap.

The $6.5 million deal will allow SnipSnap founder Ted Mann to continue to lead the company, which won’t even have to lead its home base in Philadelphia, Pennsylvania.

Slyce says its newest purchase is a powerfully innovative firm with a proven penchant for creative mobile couponing solutions,
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Posted in Announcements, Mobile Apps, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Technology0 Comments

Best User Experience for Mobile: And The Award Goes To…

Best User Experience for Mobile And The Award Goes To...Winning an award like this can help put a company on the map. But, in this case, being on the map was already achieved.

This week, SocialNightlife – a global social community for nightlife fans and professionals – announced it was honored with the prestigious award for “Best User Experience for Mobile” after competing with industry leaders and influencers at the 7th Annual Mobile Excellence Awards.

Those behind the initiative say SocialNightlife is a community-driven solution that “allows you to discover and connect with the nightlife and music festival scene around you.”
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Posted in Announcements, Mobile Apps, Mobile Social, News, Platforms0 Comments

EPiServer, Ektron Create ‘Complete Digital Experience Platform’ in the Cloud

EPiServer, Ektron Create 'Complete Digital Experience Platform' in the CloudStockholm-based EPiServer and Nashua, New Hampshire-based Ektron are on cloud nine today. The reason? The new partners have a “cloudy” forecast for their future and things couldn’t possibly be any more promising.

This week, the two companies have merged to create a new global digital experience leader of scale, with “potent technology capabilities” and a broad partner ecosystem.

A statement provided to MMW explains that the combined company is backed by technology-focused private equity investment firm Accel-KKR.
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, News, Platforms, Technology0 Comments

Teradata Looks to Enhance Global Mobile Marketing Strength With Latest Acquisition

Teradata Looks to Enhance Global Mobile Marketing Strength With Latest AcquisitionTeradata Corp., a big data analytics and marketing applications company, says that in December it rather quietly acquired Appoxee, a mobile marketing Software-as-a-Service provider.

Going under the radar until recent days, the company says its purchase of Appoxee and its addition to the Teradata Integrated Marketing Cloud complements Teradata’s strategy to “provide industry-leading marketing solutions that help data-driven businesses deliver more individualized information and communications to their customers, based on the type of brand engagement experience those customers want and expect.”
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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Smartphones0 Comments

Ace is the Place for Mobile Marketing

Ace is the Place for Mobile MarketingAce Hardware dealers, among the earliest adopters of the Smart Shopper program from FunMobility, have found enormous success by turning to mobile as a means to better engage shoppers.

Specifically, Ace used monthly mobile content that combined coupons and product promotions with shopper-support content like how-to videos and money-saving household tips.
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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Technology0 Comments

BlackBerry Balks at Takeover Talks

BlackBerry Balks at Takeover TalksNot happening. No way. Flat out false.

Those are the utterances emerging both publicly and privately from folks at BlackBerry over the last 48 hours since rumors first emerged this week that Samsung is ready to pay more than $7 billion to acquire the mobile communications company.

After Reuters broke the news that sources in-the-know had proof of interest by Samsung in a major merger, BlackBerry was forced to quickly respond. And what did the Canadian smartphone maker say? A spokesperson has gone on record across various media outlets to largely debunk the rumor.
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Posted in Announcements, BlackBerry, Mergers And Acquisitions, News, Platforms, Rumors, Smartphones0 Comments

MMW Op-Ed: It’s Too Cold to Shop

MMW Op-Ed It’s Too Cold to ShopThe following is an exclusive guest contributed post to MMW by Samantha Stallard, Content Marketing Manager of Fluent.

As a girl growing up in Georgia, I had no business moving to New York as an adult. I don’t know how to function in the bone-chilling winter months. It still baffles me that my daily responsibilities don’t come to a screeching halt when it’s snowing outside – in Atlanta, schools close, work pauses, and chaos ensues at the mere threat of inclement weather.

As much as I want to hibernate in my apartment with nothing but Netflix and flannel blankets until spring, I’m slowly learning to function in the cold.

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Posted in Mobile Marketing, Mobile Shopping, Opinion, Platforms, Smartphones, Technology0 Comments