The following is a guest post by Glen Suh, Director of Marketing for TapIt mobile advertising.

In today’s mobile world, smartphone users expect a lot out of their mobile phones.  Users desire fast processors, high data speeds, and a well laid out operating system. Furthermore, users also expect higher quality pictures and video playback as smartphone technology advances. HTML5 banners provide marketers with a richer canvas on which they can create a more beautiful and engaging advertisement.

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Mobile ad-network InMobi has released its Super Bowl XLVI Mobile Consumption Survey showing that, not surprisingly, mobile engagement was high during one of the most important advertising events of the year.

According to the survey, nearly 40% of respondents used mobile devices in response to TV ads and 45% estimated that they spent 30 minutes or more on their mobile devices during the game.  Interestingly, the survey showed that almost twice as many respondents used their mobile devices during the first half of the game compared to the second half – a powerful take-away for advertisers indeed.

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Facebook may change the face of mobile marketing as we know it in response to the social network’s rumored plan to launch “featured stories” within weeks.

Analogous – at least in theory – to Twitter’s Promoted Tweets, Facebook may begin adding “featured stories” into people’s mobile feeds. What does this amount to? Marketing-led posts that could deliver invaluable opportunities to advertisers of every variety.

But Facebook has already denied the welcoming of any “rich media featured stories.”

“We want to clarify that we are not working with any agency to create paid ads on our mobile platform,” a spokesperson for Facebook said Monday.

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As widely anticipated, mobile users were out in full force during yesterday’s Super Bowl XLVI.

As the New York Giants mounted a close come-from-behind victory against the New England Patriots 21-17, Twitter saw enormous activity in the game’s final minutes.

According to revelations directly from the microblogging giant, Twitter was spitting out approximately 12,000 tweets per second during the final three minutes of the game.

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On Thursday, Software product development services company Persistent Systems announced that it has successfully acquired Openwave Systems’ location business.

Persistent Systems, if you’re unfamiliar, offers a variety of contemporary and cutting edge clients solutions including cloud computing, mobility, analytics and collaboration services to hundreds of businesses across the globe.

The announced acquisition, about which financial terms were not disclosed, did not come as a great shock given the close and productive working relationship Persistent and Openwave have shared for the last ten years.

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Internet search giant Google revealed this week that mobile search ad request volume doubled in late 2011 when compared to the same time frame in 2010.

In a new interview with Tech Crunch, Google’s mobile search ads chief Surojit Chatterjee admits that mobile search has increased five-fold in the past two two years alone.

Chatterjee says that quality of search ads is increasing thanks to some of the new factors being considered in mobile search ad rankings. For example, mobile web-optimized sites are now ranked higher. Since August 2011, Google has seen more than a 50 percent increase in the number of AdWords advertisers with a mobile optimized sites.

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Our friends over at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.”

As the mobile world gears up for Mobile World Congress in Barcelona, Inneractive decided to take a look back at the continued massive growth of the industry in terms of everything from mobile ad clicks to revenue, platforms, and regions that saw the most growth.

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