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TripAdvisor to Ramp Up Mobile, Online Bookings

TripAdvisor to Ramp Up Mobile Online Bookings TripAdvisor to Ramp Up Mobile, Online BookingsTripAdvisor, a massive travel site and booking platform, is acquiring Viator, a leading resource for researching and booking destination activities.

MMW was briefed by sources close to the deal who tell us that Viator now features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travelers.

“Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business,” explains Stephen Kaufer, CEO of TripAdvisor.
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Posted in Announcements, Mergers And Acquisitions, Mobile Partners, News, Platforms, Technology0 Comments

Pinterest Pinning Goes Mobile: Most Are ‘Phoning It In’

Pinterest Pinning Goes Mobile Most Are ‘Phoning It In’ 300x250 Pinterest Pinning Goes Mobile: Most Are ‘Phoning It In’Planning on pinning something on Pinterest? Bet you’ll do it via smartphone.

We’re not clairvoyant. We’ve got the research to back it up, no soothsaying required.

That’s because eMarketer estimates that 40.1 million US consumers will use Pinterest via any device at least monthly this year.

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Posted in Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Social, Platforms0 Comments

Mobile, Social Platforms a Good Fit for Fitness

Mobile Social Platforms a Good Fit for Fitness 251x300 Mobile, Social Platforms a Good Fit for FitnessYou’ve heard it before: “There’s an App for that.” And — nine times out of ten — there is.

When it comes to getting healthy, the marketplace is humming with helpful apps that let people log calories, get nutrition info, track miles walked or run, and more.

As a result, there’s never been a better time to start a diet or exercise plan when there’s so much app assistance.

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Posted in Announcements, mHealth, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms2 Comments

LinkedIn Hopes to Boost B2B Marketing with Latest Acquisition

LinkedIn Hopes to Boost B2B Marketing with Latest Acquisition 300x225 LinkedIn Hopes to Boost B2B Marketing with Latest AcquisitionDavid Thacker, vice president of product at LinkedIn, confirmed this week that the social networking platform for professionals is doing its part to make B2B marketing through LinkedIn more precise and effective than ever before.

To that end, LinkedIn has just acquired Bizo, a formidable player in business audience marketing.

“Bizo offers technology and products that enable measurable display and social advertising programs specifically focused on professional audience segments,” LinkedIn said in a written statement.
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Devices, Mobile Social, News, Platforms0 Comments

How Much Time Does The Average American Spend on Facebook Every Day?

How Much Time Does The Average American Spend on Facebook Every Day 300x300 How Much Time Does The Average American Spend on Facebook Every Day?Americans are now spending more time than ever on social media. Although that much is already obvious, what isn’t as transparent is just how much time the average American is spending on platforms like Facebook every day.

Today, however, we were given an answer to that burning social question directly from Facebook.

CEO Mark Zuckerberg admitted during Wednesday’s Q2 earnings call that the average user now spends 40 minutes per day glued to the site.
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Posted in Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones0 Comments

Yahoo Earns ‘Flurry’ of Headlines After Latest Acquisition

Yahoo Earns Flurry of Headlines After Latest Acquisition Yahoo Earns Flurry of Headlines After Latest AcquisitionYahoo and Flurry are now one.

On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the analytics giant for an estimated $200 million.

“Analytics are critical for all mobile developers to understand and optimize their applications,” a statement from Yahoo reads. “Yahoo and Flurry are reinvesting in developers and continuing to build great analytics products. The combined scale of the two companies will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem.”
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, News0 Comments

Done Deal: Facebook Now Owns Oculus

Done Deal Facebook Now Owns Oculus 300x168 Done Deal: Facebook Now Owns OculusFacebook’s $2 billion acquisition of Oculus is now complete.

On Monday, Facebook’s purchase of the virtual reality pioneer was, as anticipated, approved by regulators.

According to details coming to light in the last 24 hours, the price of the acquisition clocked in at $2,001,985,000.

So what’s next for Facebook and its newest addition? Facebook CEO Mark Zuckerberg provided some direction back in March when the purchase was initially announced.
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Posted in Mergers And Acquisitions, Mobile Devices, News, Platforms, Technology0 Comments