Many major retailers offer reward programs for their loyal customers. While this sounds as though it would be a good thing, a recent study begs to differ.
The findings from a study by Capgemini summarized by eMarketer found that when retailer rewards programs are discussed on social platforms, a shocking 93% of the comments are negative. Even if a consumer is overall happy with a brand, most feel that the rewards program or loyalty program falls short.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Technology
Comcast may not get its way on this one.
According to sources connected with the U.S. Justice Department, Comcast’s bid for Time Warner Cable won’t be an easy sell. In fact, it now appears that the proposed acquisition will be blocked.
“Attorneys who are investigating Comcast’s $45.2 billion proposal to create a nationwide cable giant are leaning against the merger out of concern that consumers would be harmed…” Bloomberg reports. “The division’s senior officials will then decide whether to file a federal lawsuit seeking to block the tie-up.”
Posted in Announcements, Mergers And Acquisitions, News
The folks at Localytics tells MMW that their company has just acquired Splitforce, an automated optimization tool purpose-built for mobile apps.
If you’re keeping score at home, this means Localytics wants to tackle app marketing.
With the acquisition, Splitforce co-founders Zac Aghion and David Ruiz join the Localytics team, “bringing additional data science expertise to fuel the company’s predictive app marketing capabilities.”
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing
Its been a busy week for acquisitions in the digital space.
The latest deal involves Emma, a provider of email marketing software and services. The company has just announced its acquisition of digital marketing solution provider Boomerang.
Boomerang’s customers will now have access to Emma’s platform, including the company’s deep Salesforce.com integration.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Partners, News, Technology
The team at Sprinklr confirmed this week to MMW its acquisition of Get Satisfaction, a San Francisco-based online customer community platform.
The addition of Get Satisfaction, we’re told, adds community-based customer support to Sprinklr’s Experience Cloud and will enable enterprise brands to create, manage, and deliver relevant experiences across almost 25 social channels and brand websites.
“You can’t market or sell to unhappy customers in a world of connected consumers. It is only a question of time before all brands recognize that the marketing of the future begins with great customer care,” says Ragy Thomas, CEO of Sprinklr. “It makes no sense for the marketing team to spend hundreds of millions of dollars driving acquisition while the head of customer service is compensated on reducing the time with your best customers.”
Posted in Announcements, Mergers And Acquisitions, News, Platforms, Technology
This week, performance marketing agency Merkle announced its acquisition of Pointmarc, a digital analytics consultancy.
The acquisition, Merkle suggestions, aligns nicely with the company’s growth strategy, which is rooted in the enhancement and scaling of its digital capabilities across data, analytics, technology, and experience design and creation.
“As a longstanding Adobe premier partner, Pointmarc has a proven track record of providing transformative analytics services to Fortune 500 companies via Adobe Marketing Cloud,” said Tony Sanders, senior director SI and ISV Partner Sales at Adobe. “We expect this new strategic partnership between Merkle and Pointmarc to greatly benefit our shared global clients.”
Posted in Announcements, Mergers And Acquisitions, News, Platforms
Just how hot is social media Internet marketing? As it turns out, this market is so hot that even some of its leading service providers are having difficulty keeping up with demand.
Helix House, a well-known provider of Internet marketing related services, issued a new report this week confirming that it is now seeing record demand for social media Internet marketing services.
In recent years social media has grown to become one of the most important segments of the Internet and marketing in general. It has quickly evolved to become an important aspect of online advertising that cannot be ignored.
Posted in Marketing Strategy, Mobile Marketing, Mobile Social, Platforms