The window hasn’t been slammed shut on Windows phone users just yet. Following recent confirmation that it would end consumer support for Microsoft’s Exchange ActiveSync protocol on January 30th (yesterday), Google reconsidered the matter.

As a result, Google is pushing the cutoff date to late summer in a move that will allow mobile users to continue accessing all the bells and whistles of Gmail messaging services on their Windows-powered smartphones.

“We’re happy to share today that Google will extend their support for new Windows Phone connections via Google Sync until July 31, 2013,” a post on the Windows Phone Blog reads.

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On Tuesday, Google gave us plenty to consider with a new report on the impact of the Olympic Games on our mobile search behavior.

As widely anticipated, the 2012 summer games from London exerted dramatic influence on what we talked about on social media networks and also what we searched for on Google.

At the 2012 Olympics we’re seeing new records set everyday, not only in athletic performance, but also in global search behavior. It’s clear that these are the first multi-screen Olympics, as users are engaging across TV, computers, smartphones and tablets, often at the same time!

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Apple is reportedly planning to dump its relationship with Google Maps for the launch of iOS 6.

If so, what will be in Google’s place?

According to John Paczkowski of All Things D, Apple could unveil at the company’s WWDC next month an amazing 3D Maps service and platform that will wow smartphone users like nothing has before.

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Internet search giant Google revealed this week that mobile search ad request volume doubled in late 2011 when compared to the same time frame in 2010.

In a new interview with Tech Crunch, Google’s mobile search ads chief Surojit Chatterjee admits that mobile search has increased five-fold in the past two two years alone.

Chatterjee says that quality of search ads is increasing thanks to some of the new factors being considered in mobile search ad rankings. For example, mobile web-optimized sites are now ranked higher. Since August 2011, Google has seen more than a 50 percent increase in the number of AdWords advertisers with a mobile optimized sites.

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According to prominent Wall Street analyst and leading tech market watcher Gene Munster with Piper Jaffray, Google’s mobile ad revenue may exceed $4 billion in 2012.

Munster says AdSense for mobile and the AdMob unit have been huge cash generators in the past and 2012 will be no different.

Unlike Apple, however, which continues to fall short of initially high expectations surrounding the iAd mobile ad service, Google’s mobile ad business has consistently grown – from $1 billion in 2010 to $2.5 billion in 2011.

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Google today announced new mobile ad-units along with some interesting new stats in regards to mobile search.

According to the company, 40% of all mobile searches coming to Google are local in nature at this point, which continues to trend upward.  As such, the search giant also announced that “physical location,” or the proximity of a local business to a user’s location will become a targeting variable when serving ads to mobile users.

We reported yesterday that Google is now on track to bank over $2.5B in mobile ad sales this year, and it looks like the company’s “Click-to-Call” ads are driving a large portion of this total.  Google’s Surojit Chatterjee said that Click-to-Call is now driving “millions of calls per week” globally for the company.

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It was announced today that Google will begin adding +1 buttons to their Web and mobile display ads in early October, adding user photos and recommendations to the ads themselves.  The buttons were recently added in the same way to Google search results.

On its “Inside AdWords” blog today, Google said that +1 buttons have been installed on over a million Websites across the Web with more than 4 billion daily impressions.  By adding the buttons to display ads across both the Web and mobile, advertisers have the ability to run social-enabled ad campaigns that work across millions of sites on over 40 countries around the world.  The new feature is being added to display ads by default, though users can opt-out manually via their AdWords account.

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