The last two years have seen a lot of important mergers and acquisitions in the marketing industry. One of the most recent is Cognizant’s acquisition of the Cadient Group.
What makes this situation different, however, is that Cognizant is a consulting and outsourcing firm, not necessarily a marketing firm. They will now have access to a multitude of technologies to further assist the companies that they work with—ranging from life sciences to pharmaceutical firms.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Platforms, Technology
A recent announcement by ICF International indicates that they will soon acquire the digital marketing firm Olson. The two companies have many of the same goals and the acquisition will allow both to have a greater impact on the market, MMW was told by a representative for ICF.
“This acquisition strengthens and expands ICF’s digital marketing capabilities, enabling clients to transform the way they engage with customers and stakeholders,” a statement from ICF International reads. “Combined with ICF’s existing digital technology implementation capabilities, Olson will help drive multi-channel marketing initiatives across web, mobile, email, social, print, broadcast and off-premise platforms. Olson’s diversified roster of marquee clients spans a broad range of industry categories, including health, energy and transportation, complementing ICF’s work in those areas, in addition to its significant consumer/retail presence.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, News, Platforms, Technology
In a recent announcement, French-based advertising powerhouse Publicis Groupe shared their plans to acquire Boston-based marketing and consulting firm Sapient for an impressive $3.7 billion in cash.
The goal of the acquisition is to create a company that will be direct competition for the likes of Facebook, Yahoo, and Google. The union of these respected companies will result in a platform that focuses “exclusively on digital transformation and the dynamics of an always-on world across marketing, omni-channel commerce, consulting and technology.”
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Partners, News, Platforms, Technology
It seems like every time you turn around a new acquisition in the world of digital media and digital advertising has occurred. In a recent announcement, RNTS Media shared their impending agreement to acquire Fyber.
The acquisition will be a mixture of both cash and stock and will allow Fyber’s strength in advertising technology to complement RNTS Media’s digital media skills.
The goal of the acquisition is to gain the ability to strategically market to and penetrate targeted geographic areas, both nationwide and globally.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, News, Platforms, Technology
To achieve their stated goal of creating relevant advertising that generates impressive results, Quantcast has acquired Stuq.
Stuq is best known for their ability to personalize ads, which translates into increased engagement and, consequently, increased results. Quantcast, on the other hand, is best known for an in-depth understanding of consumer’s online behavior.
Now that the two are one, Quantcast aims to improve their results and offer marketers a wide range of real-time, and highly effective marketing solutions. While Quantcast has long been a leader when it comes to big data, the addition of personalized ads and marketing solutions stands to prove quite beneficial.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Marketing, News, Platforms
Most digital technology and advertising firms have an area of expertise that they specialize in, but as the needs for new methods of multi-screen advertising continue to evolve, firms must broaden their horizons.
It is for this reason that Audience Partners made the decision to acquire Bering Media.
Bering Media provides the “missing links” that Audience Partners requires to synchronize digital-screen, multi-media with traditional TV and media. On top of that, Bering Media brings to the table cutting-edge privacy and security solutions.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Devices, Platforms
Ahead of the weekend, Adobe announced that it has acquired privately held Aviary.
Aviary is a developer of mobile SDKs (Software Development Kits) for the delivery of creative apps.
Given the popularity of Aviary-powered photo-editing apps, the acquisition aims to accelerate Adobe’s strategy to make Creative Cloud a “vibrant platform for third-party apps, through a new Creative SDK.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Apps, Mobile Devices, News, Platforms