June 13, 2013 -- By MikeR
From Summly to Tumblr, Yahoo hasn’t been able to close its wallet in months.
And today, the acquisition spree continues.
On Wednesday, Yahoo confirmed its latest buy on Twitter: “Today we acquired @GhostBirdSoft for @Flickr. Get ready to see your mobile photos in a whole new light!”
GhostBird Software is a promising young company (only four years old) and the maker of various popular iOS camera apps like KitCam and PhotoForge2.
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Posted in Announcements, iOS, Marketing Strategy, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones, Technology
June 12, 2013 -- By MikeR
ReviMedia, a global leader in performance-based marketing, has announced its acquisition of home security assets from N2O Marketing.
The acquisition, we’re told, will extend ReviMedia’s vertical portfolio and enable the company to launch lead generation campaigns in the home security space.
ReviMedia will further build out N2O Marketing’s website properties and integrate the new vertical into its proprietary lead exchange platform, LXP.
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Resources
Confirming weeks of rumors about the future of Waze, the widely used cross-platform, crowd-sourced traffic and navigation service, Google today announced its acquisition of the company and plans to integrate the service with its own Maps offering.
“We’re excited about the prospect of enhancing Google Maps with some of the traffic update features provided by Waze and enhancing Waze with Google’s search capabilities,” Google vice president Brian McClendon stated today on the Official Google Blog.
Financial terms were not disclosed, but the deal is widely expected to have been worth at least $1 billion.
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Posted in Android, Announcements, iOS, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Networks, News, Platforms, Resources, Smartphones, Technology
Just weeks after being challenged by Dish Network in its acquisition hopes for Sprint Nextel, Japan’s Softbank raised the stakes in the bidding war today.
Adding another $1.5 billion to the offer, Softbank’s total bid for Sprint now stands at $21.6 billion.
At present, the nation’s third-largest carrier still has a $25.5 billion offer from Dish Network on the table.
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Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Networks, News, Platforms, Predictions, Rumors, Technology, Wireless Carriers
Salesforce.com has confirmed plans to pay $2.5 billion in order to acquire marketing software maker ExactTarget, which enables companies to connect with customers on social networks via mobile.
The acquisition — the biggest ever for Salesforce.com — is its eighth in the past year and its second big purchase focused on social media. It acquired Buddy Media, which helps big brands manage Facebook and Twitter pages, in August.
“On the heels of Marketo’s recent IPO and Oracle’s purchase of Eloqua, Salesforce’s bold move into this space has been anticipated and signals a well-established trend toward further consolidation in the industry,”Lyris CMO, Alex Lustberg, tells Mobile Marketing Watch today.
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Partners, Mobile Social, News, Platforms, Resources, Smartphones
OnMobile Global Limited confirmed Tuesday that it has reached a deal to acquire the business assets and liabilities of Livewire Mobile.
Livewire Mobile is a leading provider of end-to-end managed mobile entertainment solutions for network operators and consumer device manufacturers.
What we can tell you about the acquisition is that the outcome will be a U.S.-based entity called OnMobile Live Inc, a wholly-owned subsidiary of OnMobile LLC.
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Partners, News, Platforms, Resources, Technology
Just last week, MMW reported that Google is reportedly putting $1 billion on the table in a powerplay move to win over the owners of Waze before they can accept an acquisition offer by social networking giant Facebook.
But as of Wednesday, it looks like Google’s chances of acquiring the company have improved markedly.
Mobile app maker Waze is no longer in talks with Facebook.
According to AllThingsD, the potential $1 billion acquisition is off, as the two companies couldn’t reach mutually acceptable terms.
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Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Apps, Mobile Marketing, Mobile Social, News, Platforms, Predictions, Resources, Rumors, Technology