Ahead of the weekend, Adobe announced that it has acquired privately held Aviary.
Aviary is a developer of mobile SDKs (Software Development Kits) for the delivery of creative apps.
Given the popularity of Aviary-powered photo-editing apps, the acquisition aims to accelerate Adobe’s strategy to make Creative Cloud a “vibrant platform for third-party apps, through a new Creative SDK.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Apps, Mobile Devices, News, Platforms
Google has gobbled up yet another company — this time, it’s Jetpac.
If you’re not familiar, Jetpac is an innovative app that culls interesting informational gems from public Instagram data.
“Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, ‘Jetpac City Guides,’” Sarah Buhr of TechCrunch confirms.
Posted in Announcements, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Location, Mobile Partners, Mobile Social, News, Platforms
On Thursday, IgnitionOne — a provider of cloud-based digital marketing technology — announced that it has completed the acquisition of Human Demand, a mobile marketing technology company.
Together, the companies are in good shape and poised to get some serious work done.
That’s what a rep for IgnitionOne tells us.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Technology
In a new interview with NativeMobile this week, Tapjoy CEO Steve Wadsworth confirmed that his ad network has acquired analytics company 5Rocks.
“With the acquisition,” the report reads, “Tapjoy says it becomes the first ad-tech solution for developers to offer mobile analytics, marketing automation and ad-based monetization solutions in one SDK.”
For Tapjoy’s developers, the newest addition should enable them to more accurately spot and segment their highest-value users and direct more relevant ads to their respective screens.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Platforms, Smartphones, Technology
TripAdvisor, a massive travel site and booking platform, is acquiring Viator, a leading resource for researching and booking destination activities.
MMW was briefed by sources close to the deal who tell us that Viator now features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travelers.
“Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business,” explains Stephen Kaufer, CEO of TripAdvisor.
Posted in Announcements, Mergers And Acquisitions, Mobile Partners, News, Platforms, Technology
David Thacker, vice president of product at LinkedIn, confirmed this week that the social networking platform for professionals is doing its part to make B2B marketing through LinkedIn more precise and effective than ever before.
To that end, LinkedIn has just acquired Bizo, a formidable player in business audience marketing.
“Bizo offers technology and products that enable measurable display and social advertising programs specifically focused on professional audience segments,” LinkedIn said in a written statement.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Devices, Mobile Social, News, Platforms
Yahoo and Flurry are now one.
On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the analytics giant for an estimated $200 million.
“Analytics are critical for all mobile developers to understand and optimize their applications,” a statement from Yahoo reads. “Yahoo and Flurry are reinvesting in developers and continuing to build great analytics products. The combined scale of the two companies will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, News