It seems like every time you turn around a new acquisition in the world of digital media and digital advertising has occurred. In a recent announcement, RNTS Media shared their impending agreement to acquire Fyber.
The acquisition will be a mixture of both cash and stock and will allow Fyber’s strength in advertising technology to complement RNTS Media’s digital media skills.
The goal of the acquisition is to gain the ability to strategically market to and penetrate targeted geographic areas, both nationwide and globally.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, News, Platforms, Technology
To achieve their stated goal of creating relevant advertising that generates impressive results, Quantcast has acquired Stuq.
Stuq is best known for their ability to personalize ads, which translates into increased engagement and, consequently, increased results. Quantcast, on the other hand, is best known for an in-depth understanding of consumer’s online behavior.
Now that the two are one, Quantcast aims to improve their results and offer marketers a wide range of real-time, and highly effective marketing solutions. While Quantcast has long been a leader when it comes to big data, the addition of personalized ads and marketing solutions stands to prove quite beneficial.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Marketing, News, Platforms
Most digital technology and advertising firms have an area of expertise that they specialize in, but as the needs for new methods of multi-screen advertising continue to evolve, firms must broaden their horizons.
It is for this reason that Audience Partners made the decision to acquire Bering Media.
Bering Media provides the “missing links” that Audience Partners requires to synchronize digital-screen, multi-media with traditional TV and media. On top of that, Bering Media brings to the table cutting-edge privacy and security solutions.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Devices, Platforms
Ahead of the weekend, Adobe announced that it has acquired privately held Aviary.
Aviary is a developer of mobile SDKs (Software Development Kits) for the delivery of creative apps.
Given the popularity of Aviary-powered photo-editing apps, the acquisition aims to accelerate Adobe’s strategy to make Creative Cloud a “vibrant platform for third-party apps, through a new Creative SDK.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Apps, Mobile Devices, News, Platforms
Google has gobbled up yet another company — this time, it’s Jetpac.
If you’re not familiar, Jetpac is an innovative app that culls interesting informational gems from public Instagram data.
“Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, ‘Jetpac City Guides,’” Sarah Buhr of TechCrunch confirms.
Posted in Announcements, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Location, Mobile Partners, Mobile Social, News, Platforms
On Thursday, IgnitionOne — a provider of cloud-based digital marketing technology — announced that it has completed the acquisition of Human Demand, a mobile marketing technology company.
Together, the companies are in good shape and poised to get some serious work done.
That’s what a rep for IgnitionOne tells us.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Technology
In a new interview with NativeMobile this week, Tapjoy CEO Steve Wadsworth confirmed that his ad network has acquired analytics company 5Rocks.
“With the acquisition,” the report reads, “Tapjoy says it becomes the first ad-tech solution for developers to offer mobile analytics, marketing automation and ad-based monetization solutions in one SDK.”
For Tapjoy’s developers, the newest addition should enable them to more accurately spot and segment their highest-value users and direct more relevant ads to their respective screens.
Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Platforms, Smartphones, Technology