The team behind social influence index Klout announced their first acquisition this week, a move that formally puts the company deep into mobile marketing territory.
Klout purchased neighborhood interaction app Blockboard.
“Blockboard has built an amazing local-mobile app that connects neighbors to build stronger communities through technology,” says Klout’s Joe Fernandez.
This simple, well-designed tool gives people a way to communicate with their neighbors about everything from local news and tips to lost pets and broken streetlights.
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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms
On Thursday, Software product development services company Persistent Systems announced that it has successfully acquired Openwave Systems’ location business.
Persistent Systems, if you’re unfamiliar, offers a variety of contemporary and cutting edge clients solutions including cloud computing, mobility, analytics and collaboration services to hundreds of businesses across the globe.
The announced acquisition, about which financial terms were not disclosed, did not come as a great shock given the close and productive working relationship Persistent and Openwave have shared for the last ten years.
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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, News
This week, Velti successfully completed its acquisition of the remaining equity ownership interest of the parent company of CASEE – the largest mobile ad exchange and mobile ad network in China.
In 2008, Velti acquired 33 percent of CASEE, which was founded just two years previously. At the time, the ownership stake enabled Velti to execute campaigns for global brands in China, a move that helped the company form an important piece of its global expansion strategy.
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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, News, Platforms
Twitter’s appetite for upstarts continues to prove insatiable as the microblogging juggernaut has announced its acquisition of Summify.
If you’re unfamiliar, Summify is all about summarizing all the social news that matters to you.
In a nutshell, Summify aggregates social media updates and announcements within a user’s timeline. Summaries of all the big news can then be delivered via email, the web, or even mobile app.
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Posted in Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing
On Thursday, electronic marketing giant Constant Contact announced its purchase of CardStar Inc., a customer loyalty platform.
For Constant Contact, the acquisition isn’t a small one. With over two million users, Boston-based CardStar is a leading developer of mobile applications that extend the use of loyalty cards and mobile coupons among consumers.
According to Constant Contact, this newest acquisition will help the company continue to expand from a simple online marketing tool provider to a more sophisticated platform to help small businesses create and grow customer relationships.
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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, Mobile Partners, News, Resources
On Wednesday, leading global social game publisher and developer 6L announced its acquisition of mobile game company Escalation Studios.
Hailed as one of the industry’s top mobile game development teams, Escalation Studios will join 6L’s existing product development team and according to details provided in today’s announcement “will focus on delivering cutting edge game experiences on mobile devices.”
“We will double our business in 2012 and mobile will play a significant role in our growth on both the publishing and development sides of our business,” said Rex Ng, CEO of 6L. “This addition to our team brings some of the mobile gaming industry’s most impressive talent into our fold and sends a clear signal that we are as serious about innovation in mobile as we have been in social.”
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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Partners, News
On Wednesday, Bloomberg succeeded at confirming one of the hottest rumors in mobile technology over the last six weeks.
Apple has acquired Anobit Technologies Ltd., an Israeli company that manufactures a flash-memory drive part for the iPhone and iPad.
As the world’s largest buyer of NAND flash memory, the acquisition puts Apple in a better financial position to maintain and accelerate its appetite for that which Anobit makes.
Steve Dowling, a spokesman for Apple, confirmed that the purchase took place, although he opted to skip any relevant financial details.
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Posted in IPad, iPhone, Mergers And Acquisitions, Mobile Devices, News, Platforms