On Monday, Oracle announced plans to acquire BlueKai, a leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns at targeted audiences.
Oracle, the world’s second largest business software maker, did not divulge financial details of the acquisition. The rumor mill, however, suggests that the deal may have been worth as much as $400 million.
Marc Poirier, co-founder and EVP of Business Development at Acquisio, tells Mobile Marketing Watch that Oracle is competing with a wide array of companies that are all trying to build what Forrester Research referred to as the Online Marketing Suite.
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Data, Mobile Marketing, News, Platforms, Smartphones, Technology
On Wednesday, Facebook CEO Mark Zuckerberg confirmed his company’s surprising acquisition of WhatsApp in a deal worth $16 billion in cash and stock.
“I’m excited to announce that we’ve agreed to acquire WhatsApp and that their entire team will be joining us at Facebook,” Zuckerberg stated Wednesday. “Our mission is to make the world more open and connected. We do this by building services that help people share any type of content with any group of people they want. WhatsApp will help us do this by continuing to develop a service that people around the world love to use every day.”
Although Zuckerberg says WhatsApp will continue to operate independently within Facebook, the widespread impact of the coupling could be significant.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology
This week, Impact Telecom – a sizable global provider of voice and data services – delved deeper into the SMS space with its most recent acquisition.
According to an update provided to MMW, the company is acquiring SMS solutions provider Citessentials for an undisclosed sum.
The deal, however, is expected to close quickly during the first quarter of this year.
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Partners, News, Platforms, Smartphones, SMS / Text
Despite being less than two months into this New Year, the number of acquisitions and mergers taking place in the realm of mobile analytics continues to escalate.
Just this week, Integral Ad Science, a provider of advertising intelligence for buyers and sellers of digital media, acquired UK-based mobile ad serving and analytics company Simplytics.
MMW was briefed on the deal and told that this strategic acquisition “allows Integral to add mobile verification for both in-app and mobile web campaigns to its suite of solutions, now providing media quality coverage and viewable ad measurement across all screens.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Partners, News, Platforms, Resources, Smartphones, Technology
Yahoo has undoubtedly weathered its fair share of ups and downs in recent years, but mobile has illuminated the path to renewed prosperity.
Consequently, Yahoo is once again taking its latest mobile efforts to the next level by acquiring technical recruiting startup Distill.
Moving quickly to assimilate its newest resource, Distill’s seven-person team is expected to relocate to Yahoo’s Sunnyvale, California headquarters this week.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, News, Platforms, Resources, Smartphones, Technology
News broke Wednesday that Comcast is buying Time Warner Cable for $45 billion in stock. The deal effectively combines the nation’s two biggest cable operators.
Although the formal announcement is due this morning, we’re told the boards of both companies have already approved the deal.
“With the deal,” The Wall Street Journal reports, “Comcast almost certainly ends an eight month takeover battle for TWC waged by fourth biggest cable operator Charter Communications Inc. and its biggest shareholder, Liberty Media Corp., whose chairman is cable pioneer John Malone.”
Posted in Announcements, Mergers And Acquisitions, News, Predictions, Rumors
Speculation swirling around the carrier today indicates that Sprint is reconsidering a potential acquisition of T-Mobile.
As MMW reported in December, Sprint – the nation’s third largest mobile operator – is interested in acquiring T-Mobile, which is something AT&T attempted and failed to do just two years previously.
Sprint’s newfound hesitation, the WSJ reports, “makes sense after antitrust officials expressed strong sentiments against a deal publicly.”
Posted in Announcements, Mergers And Acquisitions, Mobile Devices, Mobile Networks, News, Platforms, Predictions, Rumors, Wireless Carriers