TripAdvisor, a massive travel site and booking platform, is acquiring Viator, a leading resource for researching and booking destination activities.
MMW was briefed by sources close to the deal who tell us that Viator now features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travelers.
“Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business,” explains Stephen Kaufer, CEO of TripAdvisor.
Posted in Announcements, Mergers And Acquisitions, Mobile Partners, News, Platforms, Technology
David Thacker, vice president of product at LinkedIn, confirmed this week that the social networking platform for professionals is doing its part to make B2B marketing through LinkedIn more precise and effective than ever before.
To that end, LinkedIn has just acquired Bizo, a formidable player in business audience marketing.
“Bizo offers technology and products that enable measurable display and social advertising programs specifically focused on professional audience segments,” LinkedIn said in a written statement.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Devices, Mobile Social, News, Platforms
Yahoo and Flurry are now one.
On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the analytics giant for an estimated $200 million.
“Analytics are critical for all mobile developers to understand and optimize their applications,” a statement from Yahoo reads. “Yahoo and Flurry are reinvesting in developers and continuing to build great analytics products. The combined scale of the two companies will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem.”
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Analytics, News
Facebook’s $2 billion acquisition of Oculus is now complete.
On Monday, Facebook’s purchase of the virtual reality pioneer was, as anticipated, approved by regulators.
According to details coming to light in the last 24 hours, the price of the acquisition clocked in at $2,001,985,000.
So what’s next for Facebook and its newest addition? Facebook CEO Mark Zuckerberg provided some direction back in March when the purchase was initially announced.
Posted in Mergers And Acquisitions, Mobile Devices, News, Platforms, Technology
Francis McInerney, a consultant at North River Ventures, thinks Apple will one day acquire… get ready for it… Disney.
Sound a bit difficult to believe? Not to McInerney.
“The logic is so great this could happen tomorrow,” McInerney says. “The two companies have an identical way of thinking in complementary markets. There’s nothing they do that competes with another. And yet combined this would be a powerhouse deal in the imagining.”
Posted in Mergers And Acquisitions, Predictions, Rumors
The digital advertising titans at Amobee revealed ahead of the weekend that the company has signed agreements to acquire Adconion Direct North America and Adconion Australia, as well as Kontera Technologies, Inc.
Adconion will be acquired at a valuation of $235 million. Kontera, meanwhile, is going for approximately $150 million.
The acquisitions, we’re told, will strengthen Amobee’s position as a top provider of mobile-led digital marketing technology and solutions.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Smartphones, Technology
App Annie and Distimo – two companies that have provided MMW with ample app analytics data over the years – are now one.
App Annie, the leading provider of app analytics and market data, has acquired Distimo.
The company also announced that it recently closed a significant $17 million round of funding.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Apps, Mobile Devices, News, Platforms, Smartphones