In a new infographic published Friday, Millennial Media explores mobile activity during the recent NCAA tournament. And the leading mobile ad juggernaut managed to find some interesting data about how consumers used their mobile devices.
According to Millennial Media, mobile traffic from NCAA Tournament fans spiked 18 percent around tip-off of the first day and grew 27 percent as the day progressed.
Other findings in the report include:
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Fun, Mobile Marketing, Mobile Shopping, Mobile Social, News, Platforms, Resources, Smartphones, Technology
Well-respected mobile advertising juggernaut Tapjoy and Popcornflix – the feature film movie streaming platform owned by Screen Media Ventures – have announced availability of PopcornflixGOLD.
What’s the new offering all about? We’re told the app is a groundbreaking, first-ever free-to-use, feature length film content app for Android.
The app makes more than 400 high-quality movies available on a free-to-use model.
Posted in Android, Announcements, Mobile Apps, Mobile Fun, News, Platforms, Resources, Technology, Topics
Millennial Media has published some interesting new data gleaned from its platform dating back to last month in Austin, Texas during the 10-day SXSW entertainment, tech, and music festival.
The industry leading ad network also released a corresponding infographic revealing how people used their mobile devices during the festivities.
Among the highlights of the SXSW & Mobile report are:
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Fun, Mobile Marketing, Mobile Music, Mobile Social, News, Platforms, Resources, Technology
Interest from some of the biggest players in mobile and social in BlackBerry’s forthcoming BB10 line remains underwhelming to say the least.
According to BlackBerry CEO Thorsten Heins, BlackBerry 10 could become the “No. 3 mobile ecosystem in the world,” but it needs some help along the way.
Counted among those who are apparently not interested in helping are the folks at Instagram.
Posted in Announcements, BlackBerry, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Fun, Mobile Marketing, Mobile Partners, Mobile Social, News, Platforms, Predictions, Resources, Rumors, Smartphones, Technology
New Jersey Governor and rumored potential 2016 presidential candidate Chris Christie has positioned himself as an ally of mobile gambling in the State of New Jersey, at least with regard to horse racing.
Although the news largely flew under the radar when it took place, Gov. Chris Christie recently signed into law legislation enabling New Jersey racetrack customers to legally place bets using their mobile devices.
That’s right. In New Jersey, playing the ponies is now permissible on smartphones and tablets.
Posted in Announcements, Casino Mobile Apps, Mobile Devices, Mobile Fun, Mobile Gaming, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
The complicated legal entanglements of the tech world have become fodder for entertainment on the grandest stage for commercials – Super Bowl Sunday.
Ahead of Super Bowl XLVII this weekend, Samsung has generated 1.7 million views with its new Super Bowl teaser ad that highlights the legal battles between Samsung and its biggest tech rival Apple.
Poking fun at today’s increasingly litigious business environment, actors Seth Rogen, Bob Odenkirk and Paul Rudd appear in the spot as they try to come up with an idea for their Super Bowl ad while going out of their way to avoid any of the actual words associated with the sporting event.
Posted in Announcements, Legal, Mobile Fun, News
Bright and early Friday morning, the folks at Millennial Media released a special edition of their highly-anticipated Mobile Mix reports, the latest of which focuses specifically on mobile games.
The new report probes both the gaming impressions observed by the ad network as well as what verticals are advertising in gaming apps.
Among the more interesting finds in the new report are:
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Fun, Mobile Gaming, Mobile Marketing, News, Platforms, Resources, Technology