With mobile games responsible for some of the highest rates of user engagement seen in the mobile world today, it’s no surprise that advertisers are growing fond of in-app ads and a host of other mobile advertising tactics optimized for the mobile gamer’s smartphone screen.
Mobile games are on the minds of many mobile advertisers this week thanks to App Annie and the IDC.
A special new issue of the App Annie & IDC Future of Mobile Gaming Report for E3 charts the worldwide mobile and portable gaming installed base, as well as revenue by business model, average revenue per user (ARPU) and top grossing genres and countries for gaming-optimized handhelds, iOS and Google Play.
The data shows that the installed base of mobile and portable gaming devices is expected to grow 55 percent over the next 18 months, to more than 1.2 billion.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Fun, Mobile Gaming, Mobile Marketing, News, Platforms, Resources, Smartphones, Technology
Atlantic City’s casinos are moving with haste to secure partners for their online gambling operations. And the hustle and bustle are for good reason. The state Gaming Enforcement Division has informed the casinos of a June 30th deadline. The New Jersey-based casinos have until then to facilitate Internet gambling deals.
With Internet gambling expected to go live in November, the deadline was established to give state regulators ample time to explore, study, and examine the qualifications and backgrounds of the firms with which the casinos will partner.
So far, we know that the four prominent Atlantic City casinos (Caesars Atlantic City, Harrah’s Resort Atlantic City, the Showboat Casino Hotel and Bally’s Atlantic City) are partnering with 888 Holdings.
Posted in Announcements, Casino Mobile Apps, Legal, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Fun, Mobile Gaming, News, Platforms, Resources, Technology
It’s an observation made with surprising frequency across the recording industry today: DJs are the new rock stars of modern music.
Electronic dance music – or EDM – is enjoying unprecedented popularity in the United States, particularly among younger music lovers and concert goers. And although electronic artists aren’t seen with regularity on the mainstream charts, don’t be fooled.
According to SF Weekly’s Ian Port, top acts on the EDM scene today can earn between $75,000 to $100,000 per live show, leading to the growing phenomenon of DJs bringing home paydays comparable or superior to what today’s leading mainstream acts are earning.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Fun, Mobile Marketing, News, Platforms, Predictions, QR Codes, Resources, Smartphones, SMS / Text, Technology
Market researcher Newzoo issued a new prediction this week indicating that the global gaming market will reach $86.1 billion by 2016.
Helping to fuel the projected compound annual growth rate of 6.7 percent will be… no surprise… mobile.
As smartphones and tablets become bigger players in the gaming ecosystem, gamers will no longer be limited to their consoles for a quality gaming experience. In fact, the global community of gamers is poised to climb from 1.21 billion to 1.55 billion before the end of 2013.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Fun, Mobile Gaming, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology
Glu Mobile, a well known and popular developer and publisher of freemium games for mobile devices, today announced that the company has entered into a “strategic relationship” with Skillz.
The new partners in mobile gaming plan to introduce skill-based, real-money gaming in certain Glu games.
Glu Mobile will integrate the Skillz tournament platform into select Android titles, offering gamers the opportunity to compete in skill-based tournaments for cash prizes, an announcement from Glu on Thursday read.
Posted in Announcements, Casino Mobile Apps, Mobile Apps, Mobile Devices, Mobile Fun, Mobile Gaming, Mobile Partners, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
In a new infographic published Friday, Millennial Media explores mobile activity during the recent NCAA tournament. And the leading mobile ad juggernaut managed to find some interesting data about how consumers used their mobile devices.
According to Millennial Media, mobile traffic from NCAA Tournament fans spiked 18 percent around tip-off of the first day and grew 27 percent as the day progressed.
Other findings in the report include:
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Fun, Mobile Marketing, Mobile Shopping, Mobile Social, News, Platforms, Resources, Smartphones, Technology
Well-respected mobile advertising juggernaut Tapjoy and Popcornflix – the feature film movie streaming platform owned by Screen Media Ventures – have announced availability of PopcornflixGOLD.
What’s the new offering all about? We’re told the app is a groundbreaking, first-ever free-to-use, feature length film content app for Android.
The app makes more than 400 high-quality movies available on a free-to-use model.
Posted in Android, Announcements, Mobile Apps, Mobile Fun, News, Platforms, Resources, Technology, Topics