What happens in Las Vegas is supposed to stay in Las Vegas.
But this week, as the Mobile Host Summit for Hospitality and Retail gets underway in Sin City, there’s a good chance that plenty of announcements, insight, and news will leave Las Vegas and better educate marketers and industry professionals all over the world.
The Mobile Host Summit for Hospitality and Retail is a leading event dedicated to mobile strategies for the hospitality and retail industries. The one-day event brings experts from around the world together in order to discuss how to develop and deploy effective mobile applications and mobile web strategies to grow business in today’s always-connected world.
Posted in Announcements, Casino Mobile Apps, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Coupons, Mobile Devices, Mobile Gaming, Mobile Marketing, Mobile Networks, News, Platforms, Resources, SMS / Text, Technology
Tapjoy continues to grow and thrive as one of the premier mobile ad networks in today’s mobile advertising ecosystem.
This week, in fact, Tapjoy became the first global advertising platform to help Kakao Games developers monetize their apps
The well-respected mobile advertising and publishing platform recently secured an agreement with Kakao, Inc., the largest mobile social platform in Korea, to allow developers on the Kakao Games platform to monetize their apps through Tapjoy’s advertising and monetization tools.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Gaming, Mobile Marketing, Mobile Networks, News, Platforms, Resources, Technology
Yahoo has gone shopping again.
This week, Yahoo is celebrating the latest addition to its portfolio of acquired companies. This time, it’s Loki Studios, a Palo Alto based-mobile gaming startup.
“We are thrilled to be joining the exceptional folks at Yahoo. We believe fully in their commitment to creating outstanding mobile products. We are excited to learn from, work with and contribute to one of the most well-known pioneers of the tech industry,” reads a formal announcement on Loki Studios’ website.
Posted in Announcements, Mergers And Acquisitions, Mobile Gaming, News, Platforms, Resources, Technology
PlayScape, a top Android-game publisher, has partnered with Amazon to expand distribution of its mobile gaming portfolio.
The expansion comes by way of a brand-new content platform called PlayScape Plus.
Completely customized for Amazon’s audience, the company says, PlayScape Plus features the best of the PlayScape’s catalog, and serves as a launch pad for its newly published games.
Posted in Android, Announcements, Marketing Strategy, Mobile Gaming, Mobile Partners, News, Platforms, Resources, Smartphones, Technology
A number of iOS app developers – most of whom wish to conceal their identities for fear of Apple App Store backlash – are coming forward to assert that Apple is cracking down on apps that feature “filtering, bookmarking, searching, or sharing recommendations.”
As it turns out, Apple is allegedly rejecting apps right and left that violate regulation 2.25, which restricts apps that could be confused for other app stores.
It appears Apple has stretched the remit of 2.25 to cover sharing via email or social networks. The ability to search the App Store within third-party apps also now seems to be restricted.
Posted in Announcements, Apple App Store, iOS, Legal, Mobile Apps, Mobile Gaming, News, Platforms, Predictions, Resources, Rumors, Technology
Glu Mobile plans to reduce its workforce by 12 percent as the company strives to simplify and streamline the production of their new games.
“We believe concentrating resources on fewer titles, with a greater centralized support infrastructure, will accelerate revenue growth in Q4 2013 and beyond,” said Niccolo de Masi, Glu’s CEO.
News of the job cuts surfaced this week during Glu Mobile’s earnings call.
Posted in Announcements, Mobile Devices, Mobile Gaming, News, Platforms, Resources, Smartphones, Technology
Angry Birds fans have fewer than 24 hours to wait before Rovio drops the next installment of its hugely popular mobile game.
Rovio confirms that Angry Birds Friends will launch in the iOS App Store and Android’s Google Play Store on Thursday, May 2nd.
Angry Birds Friends lets users compete with friends to get the highest scores and achievements.
Posted in Android, Announcements, iOS, Mobile Apps, Mobile Devices, Mobile Gaming, Mobile Social, News, Platforms, Resources, Smartphones, Technology