On Friday, VentureBeat confirmed that Apple partner ARM entered the hardcore graphics technology arena with its acquisition of Geomerics, a company dedicated to advanced lighting and imagery for games.
As the screens and gaming capabilities of mobile devices become more important, ARM will tap Geomerics to create better and better graphics.
Apple fans and avid gamers could stand to benefit from this move as the quality of gaming on the iPad and iPhone could improve dramatically.
Posted in iOS, Mobile Gaming, News, Platforms, Technology
NativeX, a native advertising platform for mobile games, has struck a new deal with venerable video gaming brand SEGA.
Through this partnership, we’re told that SEGA will incorporate NativeX’s technology into mobile’s Sonic Dash game. NativeX will sell the advertising as part of its network offering.
SEGA, which has seen massive console success with the Sonic franchise has moved aggressively to bring their games to mobile.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Gaming, News, Platforms, Smartphones, Technology
Here are some of the top stories in mobile and online gaming that our sister site mGamingWatch has been monitoring in recent days.
Nowhere is the evolution and fusion of mobile and marketing more apparent than in the gaming industry today. And perhaps nowhere is the help of mobile more sorely needed. To that end, the team at Up All Day Creative Solutions is helping its clients gain a competitive mobile edge in their marketing. And so far, the results have been nothing less than remarkable.
As expected, 888 Holdings is already seeing the benefits of the gradual but steady emergence of legalized online gambling in the United States. The online gambling and poker giant is making headway in Nevada, and Delaware and New Jersey are also squarely on the company’s radar.
Posted in Announcements, Casino Mobile Apps, Casino mobile marketing, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Gaming, Mobile Social, News, Platforms, Resources, Smartphones, Technology
mobileStorm Inc., the veteran communication service provider that powers MobileMarketingWatch, mHealthWatch, and mGamingWatch, has announced the launch of two new cutting-edge products that will change mobile marketing as we know it for the casino resort and online gaming industries
Location-based SMS Messaging and AppMail are geared toward “revolutionizing casino mobile marketing. ”
With the reemergence and exponential growth of online gaming and the rapidly evolving mobile gambling industry, it is imperative for casino operators to intelligently reach customers who are constantly on the move and bombarded with often irrelevant offers and promotions.
Posted in Announcements, Casino Mobile Apps, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Gaming, Mobile Location, Mobile Marketing, Mobile Payments, Mobile Security, Mobile Software, News, Platforms, Resources, Smartphones, SMS / Text, Technology
According to “Kids and Gaming 2013,” the latest report from global information company NPD Group, the way kids ages 2 -17 are gaming has shifted considerably since 2011.
And many of these changes are due to mobile devices.
53 percent of mobile device users are saying that they are spending more time playing on these devices compared to last year.
Posted in Announcements, Mobile Devices, Mobile Gaming, News, Platforms, Smartphones
The emerging prevalence and popularity of mobile games have become to much for marketers who ignore them to continue doing so.
“Games are media, and marketers need to think about it as such,” writes ClickZ‘s Matt Kapko. “Facebook’s head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities.”
The evidence of mobile gaming’s power as a platform is everywhere.
Just last week, Electronic Arts and PopCap released Plants vs. Zombies 2. Within days, the game become the No. 1 mobile game launch in EA’s history, downloaded over 16 million times.
Posted in Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Gaming, Mobile Marketing, Platforms, Resources, Smartphones, Technology
This week, App Annie, in partnership with International Data Corporation (IDC), announced the release of the third edition of the ongoing quarterly App Annie & IDC Portable Gaming Report.
In the new Q2 2013 report, App Annie is offering insight into the “continued shift of consumer spending from gaming-optimized handhelds to mobile devices.”
Arguably, the biggest discovery presented in the report is that Google Play game spending surpassed that of gaming-optimized handhelds in Q2 of 2013.
App Annie reported that consumer spending on games for iOS App Store and Google Play combined rose to 4x that of gaming-optimized handhelds.
Posted in Android, Android Market, Announcements, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Gaming, News, Platforms, Resources, Smartphones, Technology