In case you haven’t checked out our sister site mGamingWatch in recent days, here are some of the top stories in mobile and online gaming, marketing, and technology that they’ve been monitoring.
The states of Nevada and Delaware are taking a joint gamble on a groundbreaking interstate online gambling agreement. As two of just three states to have legalized online gambling to date, the governors of Nevada and Delaware have reached an agreement allowing residents in those states to play against one another inside of virtual poker rooms, the AP confirms.
Betfair says there is value in using photo-messaging app Snapchat in the modern age of mobile gaming and gambling. Betfair plans to serve up “exclusive football odds” to smartphone users through its freshly announced partnership with Snapchat.
Posted in Announcements, Casino mobile marketing, Marketing Strategy, Mobile Devices, Mobile Gaming, News, Platforms, Smartphones, Technology
Wall Street may soon have the same addiction as the rest of us – Candy Crush.
That’s right, the maker of Candy Crush is cashing in and going public.
Following its April 2012 launch, everyone and their mother has been playing Candy Crush, a contemporary variation of familiar match-three games. Each level sports a game board colorfully littered with different candies and obstacles to their alignment – the basic challenge of this game.
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Gaming, News
Gamification will be big this year… very big. That’s according to a new study, “Business Strategy: The Role of Gamification in Utilities’ Consumer Engagement” produced by IDC Energy Insights.
Based on details of the report shared with MMW today, the forecast calls for worldwide utilities IT spending for gamification tools, applications, and services to be approximately $13.5 million this year, climbing to $65 million in 2016.
IDC Energy Insights also expects that by 2016, 60% of progressive worldwide energy retailers will utilize at least one gamified application.
Posted in Mobile Analytics, Mobile Apps, Mobile Gaming, Technology
Is video game giant Nintendo planning to shift its attention toward smartphones and tablets?
As it turns out, we may be closer than we think to seeing Nintendo-branded gaming apps for today’s leading iOS and Android gaming devices.
“It’s a topic that comes up all the time. It’s a debate that’s constantly had,” sats Nintendo of America president and chief operating officer Reginald “Reggie” Fils-Aime. “We recognize that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content.”
Posted in Android, iOS, Marketing Strategy, Mobile Apps, Mobile Gaming, News, Rumors, Smartphones, Tablet Devices
On Friday, VentureBeat confirmed that Apple partner ARM entered the hardcore graphics technology arena with its acquisition of Geomerics, a company dedicated to advanced lighting and imagery for games.
As the screens and gaming capabilities of mobile devices become more important, ARM will tap Geomerics to create better and better graphics.
Apple fans and avid gamers could stand to benefit from this move as the quality of gaming on the iPad and iPhone could improve dramatically.
Posted in iOS, Mobile Gaming, News, Platforms, Technology
NativeX, a native advertising platform for mobile games, has struck a new deal with venerable video gaming brand SEGA.
Through this partnership, we’re told that SEGA will incorporate NativeX’s technology into mobile’s Sonic Dash game. NativeX will sell the advertising as part of its network offering.
SEGA, which has seen massive console success with the Sonic franchise has moved aggressively to bring their games to mobile.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Gaming, News, Platforms, Smartphones, Technology
Here are some of the top stories in mobile and online gaming that our sister site mGamingWatch has been monitoring in recent days.
Nowhere is the evolution and fusion of mobile and marketing more apparent than in the gaming industry today. And perhaps nowhere is the help of mobile more sorely needed. To that end, the team at Up All Day Creative Solutions is helping its clients gain a competitive mobile edge in their marketing. And so far, the results have been nothing less than remarkable.
As expected, 888 Holdings is already seeing the benefits of the gradual but steady emergence of legalized online gambling in the United States. The online gambling and poker giant is making headway in Nevada, and Delaware and New Jersey are also squarely on the company’s radar.
Posted in Announcements, Casino Mobile Apps, Casino mobile marketing, Marketing Strategy, Mobile Apps, Mobile Devices, Mobile Gaming, Mobile Social, News, Platforms, Resources, Smartphones, Technology