The folks that gave the world Farmville are very thankful – and not just for the boatloads of cash their creations have generated so far.

As it turns out, Zynga is incredibly grateful for the advancements in and consumer adoption of mobile technologies that allowed their creations to take the digital space by storm.

According to a report today from The Hollywood Reporter, Zynga CFO Dave Wehner says the “majority of bookings and revenue growth is coming from the mobile gaming space, especially the iOS and Android platforms, compared with web gaming.”

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Google is said to be preparing a new Android app that will look eerily similar to Apple’s Game Center for iOS devices.

Sources close to the plan tell Business Insider that Google is banking on this forthcoming native app to help level the social gaming field between the two mobile operating system giants.

“That’s a key piece of software plumbing necessary to make Google a contender in the fast-growing mobile games market,” the report reads.

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A new case study made a splash on Millennial Media’s website Wednesday, as the success of a recent campaign with developer ngmoco is coming to light.

The campaign in question was designed to promote ngmoco’s Blackjack app and drive Android App Downloads.

The effort took aim at 25 different Android devices and, as it turns out, succeeded at driving well over $35,000 downloads in less than a month.

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Gree is putting its money where its mouth is.

This week, word surfaced that Gree International Inc., a giant in the Japanese mobile gaming industry, wants to become an even bigger player in the genre. And to that end, the company is acquiring San Francisco, California-based mobile game developer Funzio Inc.

The price tag for the acquisition is said to be $210 million.

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On Tuesday, Rovio announced the latest staggering sales success of its hugely popular Angry Birds game.

“Angry Birds Space hit 50 million downloads within 35 days,” the company confirmed on its blog, “making it the fastest growing mobile game yet and breaking all our previous records. This has been simply amazing, and the whole Rovio team is thrilled to see such a fantastic reception for the game.”

Just days ago, Rovio published its first Angry Birds Space update for iOS and Android, a move that delivered 10 new levels to the game. As of this writing, plans continue to take shape to bring Angry Birds to the Windows Phone operating system.

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Shopping at Walmart may never be the same… at least during the promotional period for Marvel’s much-hyped and long-awaited flick, The Avengers.

Beginning today, in advance of the film release on May 4, only Walmart customers will have access to the Super Hero Augmented Reality.

In case you’re wondering, all the favorite Avengers are there – Iron Man, Thor, Captain America, The Hulk, Hawkeye and Black Widow.

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Based on the findings of a new report titled Insights into the Freemium Games Market, the latest report from market research company, The NPD Group, freemium gamers aren’t unwilling to plunk down some cold, hard cash when the mood strikes them.

4 out of 10 of those who have played an upgradable freemium game report making an in-game payment to extend or enhance a game, the NPD Group says this week.

Freemium games are digital games that are free of charge to play, though some may offer upgrades such as advanced features, functionality or new content that you have to pay for.

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