They got the name wrong but the service right.

In the days leading up to Monday morning’s opening keynote for WWDC 2013, industry analysts and market watchers alike were confident that Apple would introduce an online streaming music service called iRadio today.

They were half right. In fact, they got pretty much everything right but the name.

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With Apple’s WWDC 2013 scheduled to kick-off Monday, we’re hearing more chatter today about Apple’s iAd network and how it will mix with the company’s forthcoming iRadio streaming music service.

Based on the latest hype, iRadio will deliver both visual and audio mobile ads.

“The audio ads will be sold via iAd, Apple’s mobile ad network, according to a former Apple executive with knowledge of the situation,” AdAge‘s John McDermott reported Wednesday. “In addition to audio ads, the streaming music service will also contain the mobile ads iAd currently sells.”

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As speculation mounts that Apple will unveil its rumored “iRadio” streaming music platform at WWDC next week, Apple is reportedly redirecting its advertising strategy to capitalize on businesses looking to reach consumers through the planned Internet radio service.

Sources close to the change in advertising tactics indicate that Apple has directed iAd engineers and sales staff to aggressively support its music streaming service, even though the formal launch is likely still months away.

The music service won’t be publicly available until later this year, when Apple’s iOS 7 mobile-operating system is released, one person said.

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Cellfish announced Monday that it has acquired digital advertising platform ToneMedia,

According to the leading mobile and social application publisher, Cellfish says comScore recently ranked ToneMedia as the No. 3 cross-platform music property in the U.S and the No. 1 mobile property in music.

This acquisition gives Cellfish advanced advertising capabilities across its properties, which include the popular concert discovery application Bandsintown, and Google Play Top Developer Cellfish Studios.

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Pandora has reported first-quarter revenues that clearly point to the streaming music giant’s emerging strengths as a business.

GAAP total revenue increase 97 percent year-over-year to $83.9 million, effectively outpacing mobile listener hour growth at 47 percent year over year.

Total revenue came in at $125.5 million, translating to 55 percent year-over-year growth.

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Pandora and Facebook are doing bigger business together for the purpose of giving social media junkies new personalized music sharing and listening options.

The leading internet radio service announced Tuesday that it is making it easier than ever for millions of registered users to discover and share the music they love with friends.

It’s all made possible through a new Timeline App on Facebook.

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On Wednesday, Google formally unveiled its long-awaited Spotify competitor dubbed “All Access.”

Similar to industry leading and popular music services Spotify and Pandora, Google’s All Access has some major names to compete with… but Apple still isn’t one of them.

Although many industry sources and analysts believed that Google wouldn’t beat Apple to the punch on the development and launch of a streaming music service, that’s not what happened.

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