Flush with numerous smartphone services that it offers consumers who own its devices, Nokia will soon be better able to serve mobile marketers too. Today the Finnish mobile phone giant said it will purchase Motally, whose mobile analytics service offers in-application tracking and reporting and helps app-creators better develop their products according to the way users engage.

We’ve written about Motally, based in San Francisco, several times this year. Its import APIs allows for the uploading of bulk data directly to Motally for processing, making it especially useful for platform providers who want to send large quantities of data for analysis on behalf of their user base. Its two-way mobile app communications allow developers to make changes in real-time without having to resubmit their app to app stores and go through the strenuous process of re-approval. In short, Motally makes it possible for marketers to create the most effective mobile campaigns possible–and then measure their success.

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In addition to its brand new app for the iPad, Pandora is debuting a brand new way to capitalize on the popularity of its service through its very own mobile ad-platform.

Similar in nature to iAd, Pandora’s new foray into mobile advertising features capability for video, audio and a host of interactive elements, all without leaving the app itself.  Though iAd is set to debut on July 1st, Pandora either simply couldn’t wait, or thought it could be better to go it alone.  The latter seems to be working out, as the company has already signed big-name advertisers to its roster- including Starbucks, Lexus and Budweiser.

Pandora likely saw itself in a unique position to offer laser-targeted advertising on mobile given its “personalized radio service” ecosystem- one the company says it can use to “hyper-target its listeners by gender, age, location, the type of music they like, and time of day.”

Pandora already knows what it’s doing in the advertising game, as more than 70% of the top-spending brands in the U.S. have advertised on the service since Jan. ’09.  Since Pandora makes a large majority of its revenue from advertising, the company has to know exactly what it’s doing, and it’s becoming increasingly clear that they do.

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Sirius XM is putting into action the longstanding encouragement from fans to delve deeper into mobile territory and more comprehensively tend to satellite radio fans on the go. As a result, Sirius XM is introducing a new mobile application built for BlackBerry smartphones.

The app will provide access to better than 120 popular channels serving up music, talk, sports and comedy programming – without a single commercial to break up the pace. Although the app is poised to pacify a lot of satellite radio fans, the Blackberry incarnation of the Sirius XM app will not follow suit with the previous iPhone application, which included programming ranging from The Howard Stern Show to professional sports broadcasting.

For now, Blackberry says the new app provides premium Online subscribers (who own the Storm, Bold, Tour or Curve) with programming that includes Mad Dog Radio with Chris Russo, Oprah Radio and Martha Stewart Living Radio, music channels like The Grateful Dead Channel, Eminem’s Shade 45 and – as you would expect – Jimmy Buffett’s classic “Radio Margaritaville.” In addition, BlackBerry users will be able to bookmark Sirius XM Internet channels for fast, easy access through a “Favorites” function.

According to Scott Greenstein, President and Chief Content Officer, Sirius XM: “We are truly excited to launch the Sirius XM App for BlackBerry, giving millions of discerning mobile consumers the ability to take our superior Premium Online programming with them on the go.”

2010 is off to a big year, at least in terms of prominent people, places, and things getting their very own iPhone applications. Shortly after the White House announced its own dedicated app, the Grammy awards will similarly now have a digital platform from which to hype the biggest night in music.

The new “Guess the Grammys” app for the iPhone and iPod touch has been unveiled ahead of the Grammy awards ceremony, marking the first major mobile marketing effort by producers of the Grammys to tap into the mobile realm with a dedicated application.

The free application serves up a stroll down memory lane and engages users in playful trivia about the Grammys, including an opportunity to predict winners from twenty-one nominated categories. In a calculated effort to build quite a stellar email database, the app enables users to and register their guesses so that they may later be notified about how accurate their predictions turned out to be.

The 52nd annual Grammy awards will air on Sunday, January 31st, at 8:00 pm on CBS.

Elvis may be gone, but he certainly isn’t forgotten.

On the perennial list of top celebrity earners who just happen to be dead, Elvis Presley remains both a hot brand and lucrative industry – a veritable business of music, merchandise, and memorabilia that continues to drive revenue for the many employed by all things Elvis.

It’s no wonder then that Elvis has finally arrived in the world of mobile marketing.

To commemorate a series of events honoring the 75th anniversary of Elvis Presley’s birth next month, Elvis Presley Enterprises is preparing to launch a free Elvis Mobile app for Apple’s iPhone and iTouch.

Featuring everything from Elvis music directly from XM’s Elvis Radio channel to exclusive photos and information, users will also be afforded access to the Graceland Livecam.

Naturally, fans can even document alleged Elvis sightings around the world.

Throughout 2010, Elvis Mobile will be updated daily and utilize no shortage of mobile marketing’s many attributes to attract Elvis fans both young and old.

Elvis may have left the building, but mobile marketing has just arrived.

Although Mariah Carey has never had trouble turning a profit from a live concert, the mobile realm is now enabling the pop diva to cash in on both performances old and new.

Carey and Island Def Jam Group have teamed with digital media solutions provider Iviago for an innovative concert simulcast this weekend. But there really is no concert this weekend. But tomorrow, Mariah Carey’s “Live in Las Vegas” concert will be simulcast across mobile phones. The event was recorded September 11 and 12th. With a price tag of $9.99, the concert will become available this weekend in approximately 200 international markets through hundreds of mobile and digital media partners.

An interesting angle that may be repeated by future headlining acts dabbling in mobile marketing is that Mariah’s concert stream will be provided on October 10th only to those who buy a “virtual ticket.” But if you’re not available to watch the concert on October 10th, you can watch it whenever you’d like in the future. But only once.

According to myriad concert promoters now working closely with many top mobile marketers, “virtual tickets” could one day become far more profitable for recording artists than physical tickets for live concerts.

Looking thin but strong, Steve Jobs took the stage this morning at Apple’s annual September media event to introduce a new lineup of exciting offerings from Apple.

“So today we’re introducing something really great,” said Jobs. “And that’s iTunes 9. The next major release of iTunes.”

In addition, Jobs unveiled pre-made ringtones that will now be available from four major record labels through iTunes.

The ringtones (which number over 30,000) will be priced at $1.29 each.

“Now today we have something new for iPhone and iPod touch users: Phone 3.1, with a bunch of new features and bug fixes,” Jobs next revealed.

iPhone OS 3.1 will be available later today.

Jobs also touched on the ever-expanding inventory of the App Store, which now boasts some 75,000 iPhone and iPod apps.

Please stay with Mobile Marketing Watch for more news and updates from Apple’s media event as they become available.