Archive | Mobile Retail

Forrester: eCommerce to Hit $370 Billion in US by 2017

Forrester eCommerce to Hit 370 Billion in US by 2017 Forrester: eCommerce to Hit $370 Billion in US by 2017Fueled by the unbridled adoption of smartphones and tablets among U.S. consumers, eCommerce sales are on pace to grow at a significant annual rate through 2017.

Forrester’s new “U.S. Online Retail Forecast, 2012 To 2017” report indicates that mobile will be critical to the ongoing eCommerce boom in the United States.

“Mobile’s effect is largely to influence sales in other channels,” Sucharita Mulpuru, a principal analyst at Forrester Research, tells Mobile Commerce Daily. “Conversions are small and likely will be small for most sites into the foreseeable future.”

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Posted in Announcements, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology2 Comments

Walmart Wants You To ‘Scan & Go’

Walmart Wants You To Scan Go 300x168 Walmart Wants You To Scan & GoGetting in and out of Walmart may become a much faster process if the latest mobile technologies are successfully deployed by the retail behemoth.

Walmart’s iPhone Scan & Go pilot program is set to expand to more than 200 stores. Walmart shoppers at these locations will be able to use their iPhones to scan and pay for items at self-checkout counters.

The pilot began near its home office in Bentonville, Arkansas in late 2012, then expanded to Atlanta, Reuters reported Wednesday.

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Posted in Announcements, iPhone, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Payments, Mobile Retail, News, Platforms, Resources, Smartphones, Technology0 Comments

Amazon Remains The Top Destination of Mobile Shoppers

Amazon Remains The Top Destination of Mobile Shoppers 300x210 Amazon Remains The Top Destination of Mobile ShoppersAccording to the findings of a new consumer satisfaction survey published Tuesday, Amazon is squarely in charge as the top destination for mobile shoppers.

Analytics firm ForeSee says Amazon scored 85 points out of a possible 100 in terms of being ranked as a favorite mobile shopping hub.

The survey results in question were derived from consumer feedback provided by 6,200 consumers between Thanksgiving and Christmas 2012.

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Posted in Announcements, Mobile Commerce, Mobile Retail, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Technology0 Comments

Mojiva: Valentine’s Day Loves Mobile

Mojiva Valentines Day Loves Mobile 300x225 Mojiva: Valentines Day Loves MobileMojiva on Thursday published a comprehensive new mobile report focusing on retail mCommerce.

With smartphones and tablets putting purchase transaction at an arm’s length, Mojiva says, the distance between intent to purchase and purchase has never been so short.

To gain insight into how US consumers plan on using their mobile devices (smartphones and tablets) in relation to retail shopping in 2013, specifically Valentine’s Day, Mojiva conducted a study to measure consumer behaviors and attitudes with regard to mCommerce and mobile advertising.

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Posted in Announcements, Mobile Advertising, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Resources, Smartphones, Tablet Devices, Technology0 Comments

BuzzCity Says Consumer Confidence in Mobile Commerce Has Never Been Higher

BuzzCity Says Consumer Confidence in Mobile Commerce Has Never Been Higher 300x225 BuzzCity Says Consumer Confidence in Mobile Commerce Has Never Been HigherConsumer confidence in mobile commerce now sits at an all time high. That’s according to new research from BuzzCity.

In what clearly amounts to a positive sign that consumers are starting to overcome concerns about the mobile channel, the report reveals consumer confidence diminishing previous fears over security of payments – 3% compared to 27% a year ago.

“It is clear that consumers are now far more receptive to mobile commerce than ever before; this comes as a result of continuous education by the mobile industry to overcome concerns such as trust and security, combined with falling data costs and increased capabilities of smartphones and tablets,” says Dr. KF Lai, CEO of BuzzCity.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Networks, Mobile Retail, Mobile Shopping, News, Platforms, Resources0 Comments

eMarketer: Mobile Shoppers Multiplying Fast

eMarketer Mobile Shoppers Multiplying Fast 300x225 eMarketer: Mobile Shoppers Multiplying FastAccording to the latest numbers from eMarketer, it’s safe to expect a dramatic increases in mobile shoppers and buyers this year and well into the future.

Whether at home or on the go, eMarkerer says, consumers are now relying unwaveringly on their phones to browse and research products before buying them. And when the time to buy actually comes, it’s done directly from the mobile phone.

All told, U.S. consumers are projected to spend $37.44 billion in 2013 on retail purchases made from smartphones and tablets. If that happens, it will represent a big spike over the $23.72 billion spent last year.

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Posted in Announcements, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology1 Comment

eMarketer: mCommerce Sales Surged in 2012

eMarketer mCommerce Sales Surged in 2012 300x168 eMarketer: mCommerce Sales Surged in 2012mCommerce is surging according to a new report from eMarketer that shows smartphones and tablets contributing to escalating levels of mobile and online sales.

As it turns out, 2012 was a banner year for mobile commerce. eMarketer estimates that U.S. retail mCommerce sales exploded 81% to nearly $25 billion.

Not surprisingly, a strong holiday shopping season for mobile devices contributed vastly to this reality. It should be noted, however, that mCommerce sales include all purchases made via smartphones, tablets and other mobile devices, excluding sales of travel and event tickets.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Predictions, Resources, Technology0 Comments