The turkey has hardly been digested from Thursday and a;ready we’re hearing reports about the staggering success of Thanksgiving and Black Friday retail sales.
On Monday morning, IBM reported a 19.7 percent increase in Thanksgiving Day online sales this year as holiday shoppers once again went online for the best deals of the season.
According to the statement issued by IBM, this momentum set the stage for a record Black Friday with online sales growing 18.9 percent over the same period last year. This data is the result of cloud-based analytics from IBM.
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Retail, Mobile Shopping, Platforms, Technology
According to the findings of a new consumer-focused study, 56 percent of mobile online sales originating from a marketing email take place on an iPad.
Using Yesmail’s After-the-Click tracking technology, more than 5 billion marketing emails sent by the company in the third quarter were analyzed and cross referenced with mobile data.
Across industries, the company says, over 16 percent of sales driven by email happened on a mobile device. Of those mobile purchases, 56 percent happen on a tablet and the remainder on a smartphone.
Posted in IPad, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, Platforms, Smartphones, Tablet Devices, Technology
Who said Black Friday shopping has to be done in stores?
According to the latest industry data, just over half (53%) of U.S. adults plan to shop on Black Friday this year, and you might be surprised by how many won’t leave their homes to do so.
The results of a new holiday shopping trends survey by IPSOS and conducted on behalf of Offers.com reveal that of the consumers shopping on Black Friday, 35% plan to shop primarily online. In comparison, just 28% plan to shop mainly in stores.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Commerce, Mobile Internet, Mobile Retail, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Technology
According to a recent SecurityWatch report from PC Mag, this summer’s scandal surrounding NSA leaks “caused people to start asking some serious questions.”
From ecommerce security to digital privacy, consumers have never before been more preoccupied with the digital dangers of our time.
Although several leading credit card payment processing companies like North American Bancard have made it more safe and secure than ever for consumers to navigate the online retail scene, consumers must still take responsible steps to protect themselves, especially if the businesses they patronize rely on service providers that don’t take security as seriously as they should.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Retail, Mobile Security, Mobile Shopping, News, Platforms, Resources, Technology
Consistent with Informa’s latest research, retailers are now making significant investments to integrate mobile into their in-store, online and call-center operations.
Some big retailers, such as Walmart and Marks & Spencer (M&S), are investing to develop in-house expertise and resources to support their mobile strategies, while many others are fully outsourcing their mobile integration needs to specialist IT and marketing firms providing managed services.
So what’s behind the rush exactly?
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology, Topics
According to PayPal, U.S. consumers will spend $37.44 billion in 2013 on retail purchases via smartphones and tablets.
Not surprisingly, this infusion of cash into retail from mobile consumers is inspiring a boom in mobile ad spend and related strategies to stoke the flames of this hot trend even further.
As a result, PayPal has just released its PayPal Media Network’s (PPMN) Location-Based Mobile Advertising Q3 Highlights.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Proximity, Resources, Smartphones, Tablet Devices, Technology, Topics
On Monday, comScore released an overview of mobile phone usage across the five leading European markets using data from the comScore MobiLens service.
The study showed that the European mobile retail audience grew by 43 percent over the past year, with 20 percent of smartphone users accessing online retail sites and apps using their device.
The nations that comScore focused on include France, Germany, Italy, Spain and the United Kingdom.
Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Retail, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology