MAPCO Express, a convenience store chain (and gas station) in the southwest, has just rolled out a mobile app letting customers pay for gas, says Mobile Payments Today.
They want to offer rewards in exchange for consumers paying for gas with a smartphone.
The MY MAPCO app’s exclusive payment option is with PayPal. “Really, there was no other consideration when it came with partnering with one of the best payment providers out there,” said Howard Curtis, MAPCO’s director of marketing and CRM.
Posted in Announcements, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms
There are more than a few industry folks who believe wearable tech is the future of mobile marketing. True, others see it as a kind of sci-fi folly.
Just how much should brand marketers really care about it? That was the question Marketing Interactive asked when it recently interviewed Tuomas Peltoniemi, head of digital at TBWA/Digital Arts Network.
Should brands care about wearables?
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Technology
Swrve, a leader in mobile marketing automation, has announced it will support iBeacon technology that are bringing geo-targeted campaigns to the mobile app.
Technologies like iBeacon allow retail marketers to forge highly individualized and optimized in-store experiences for consumers. The aim, of course, is to boost both customer satisfaction and revenue.
“Swrve already enables marketers to build targeted, multi-touch campaigns and experiences within the mobile app. To enable those campaigns, Swrve collects data relating to mobile activity that is unrivalled in scope and granularity,” according to a provided statement. “With iBeacon support, as users enter clearly defined areas within a store, Swrve will automatically trigger in-app campaigns that leverage that data.”
Posted in Announcements, Marketing Strategy, Mobile Location, Mobile Marketing, Mobile Retail, Mobile Shopping, News, Platforms, Resources, Smartphones, Technology
Every product has its price. And when it comes to geo-locating consumers, so does every shopper.
Hey, retailers: looks like you might have to give in order to get.
According to PunchTab study results, “privacy was the top consumer concern related to mobile tracking, with more than 50 percent of consumers citing it as the reason they would not want a retailer to know their location. Excessive marketing provided the next largest reason for consumer concern, with more than 36 percent citing the frequency, intrusiveness, and irrelevant messages as deterrents.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Shopping, News, Platforms, Resources
An explosion in mobile commerce is among the most powerful influences on ecommerce in Western Europe.
As more consumers use smartphones and tablets, online sales have exploded, according to a new eMarketer report, “Western Europe B2C Ecommerce Trends: Omnichannel Is the Watchword as Markets Gain Sophistication.”
According to comScore MobiLens, between January and March 2014, 24 percent of smartphone users in the EU-5 accessed retail websites, representing a substantial year-on-year growth of 42 percent.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Smartphones, Technology
The global tablet landscape may be more competitive than ever, but that doesn’t mean Apple has given up much ground in eCommerce.
New industry data shared with MMW on Tuesday morning reveals that most transactions on mobile originate from Apple devices, especially the iPad.
The freshly published E-commerce Pulse Report from Custora declares that “Apple’s mobile supremacy remains,” even though Apple “continues to be challenged, most notably by Samsung and more recently, Amazon.”
Posted in Announcements, iOS, IPad, iPhone, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Resources, Smartphones, Tablet Devices, Technology
Click and collect has enjoyed rising popularity in the UK. And as more consumers want such services, more retailers have begun to offer them.
Data released in early 2014 form Econsultancy compared the uptake of click and collect services among internet users in the US and UK over the Christmas season. While both markets saw growth between 2012 and 2013, 45% of UK internet users said they had used such services last year compared with 20% of US internet users.
Details gleaned from eMarketer indicate that click and collect is also popular among both men and women, with 45% of females and 38% of males saying they used click and collect, according to a 2014 polling by YouGov for VoucherCodes.co.uk.
Posted in Mobile Devices, Mobile Shopping, Platforms, Smartphones, Technology