Mobile ad network InMobi has announced the results of its 2014 Mobile Media Consumption Report, which provides insights into changing trends in mobile media consumption habits.
The key takeaway from the new report is the growing popularity of mobile commerce.
The 2014 report findings reiterate that mobile devices have become integral to everyday life, but moreover, that trust and reliance on mobile devices has increased and are expected to have a significant impact on mobile commerce in 2014, InMobi says.
Posted in Announcements, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Shopping, News, Platforms, Smartphones, Technology
According to the findings of a new study published by comScore MobiLens and the Mobile Marketing Association, young males in the United Kingdom are the individuals most likely to scan QR codes.
The entire millennial generation has been pegged as target demographic for QR codes if you’re a marketer looking to get the most bang for your buck.
Although some industry analysts have become concerned that QR codes are not the novelty they once were, the study reveals that a good portion of the population is still enamored of QR codes and willing to scan and use them when appropriate.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, QR Codes, Technology
Twitter is reportedly planning to enter the world of mobile commerce in a bid to better expand and monetize the outreach of this juggernaut social platform.
The U.K. Telegraph points to leaked documents revealing that Twitter is planning to allow its 232 million users to buy products directly from the site.
Should these purported plans come to fruition, the service in question is expected to be called Twitter Commerce.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Shopping, Mobile Social, News, Platforms, Smartphones
At the close of 2013, mobile commerce was cited as a major – if not the primary – driving force behind record ecommerce sales during the 2013 holiday shopping season.
MEF, the global community for mobile content and commerce, released on Wednesday the first report in its Global Consumer Insights Series on Mobile Money.
We’re told the report analyzes data from 10,000 respondents in some 13 countries, highlighting regional and global trends in mobile money uptake.
Posted in Announcements, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Resources, Technology
A new report from IDC clearly and compellingly illustrates how smartphones are making shoppers smarter.
From in-store product research to procuring mobile coupons, the connected-consumer is a savvy consumer.
One in five smartphone owners surveyed, for example, reveals that they actually purchased a product from a competing business while shopping in a retail store this past holiday season.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Fun, Mobile Shopping, News, Platforms, Resources, Technology
Mobile commerce is no longer just for minor purchases.
On Wednesday, MEF published findings from its new Global Consumer Survey, which probed mobile device usage for purchases and other activities across more than a dozen countries, including the U.S.
All told, nearly 40% of mobile media consumers have spent north of $150 for a purchase carried out on their mobile handset.
Posted in Announcements, Infographics, Mobile Commerce, Mobile Shopping, News, Platforms, Technology
Within five years, Juniper Research projects in a new report published Tuesday, mobile retail purchases will exceed $700 billion.
Following a buoyant 2013 holiday shopping season for mCommerce, the new report from Juniper isn’t difficult to believe.
The five-year jump in retail purchases totally north of $7000 billion yearly will represent 30% of all eRetail by that time. This compares with mobile retail spend of $182 billion last year, when mobile accounted for just 15% of eRetail.
Posted in Announcements, Mobile Analytics, Mobile Commerce, Mobile Devices, Mobile Retail, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Technology