In what amounts to yet another compelling case study highlighting effective mobile marketing, National Wholesale Liquidators has deployed a comprehensive mobile marketing strategy to drive interest, traffic, and sales at the company’s discount retail chain of 12 stores.

Having emerged from bankruptcy just four years ago, the company says mobile marketing is playing a key role in the retailer’s impressive comeback.

In fact, the recent mobile marketing efforts have brought more mobile-connected shoppers into its stores, Drew Bickel, the company’s director of planning, allocation, distribution and special projects tells Internet Retailer.

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Troy Alstead, Starbucks’ chief financial officer and chief accounting officer, dropped a mobile bombshell at the Jefferies Global Consumer Conference this week.

Mobile payments are fast-becoming a hot way to pay for a hot cup of joe at Starbucks.

“Mobile payments not launched all that long ago represents greater than 10% now of our U.S. transactions,” Alstead revealed during the presentation.

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Nothing makes mobile marketing more effective and engaging than content and opportunities that offer real value.

According to the findings of a new study conducted by Millward Brown in partnership with SessionM, mobile consumers are more receptive when brands offer value in exchange for their time.

Although favorability toward mobile advertising was, on average, low, brands have the opportunity to break through by offering more tangible value in their marketing content.

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A venerable brand in the retail toy space is turning to mobile marketing for its newest campaign.

Delivering coupons directly to mobile devices, Toys “R” Us is heavily pushing scannable bar codes to help shoppers save at the point-of-sale.

According to a report from Mobile Commerce Daily, the company is running the mobile campaign within Us Magazine’s mobile site.

“These new mobile ads are part of the overall marketing campaign for Toys “R” Us and they complement our desktop display ads,” explains Meghan Kennedy, a spokeswoman for Toys “R” Us.

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During the first quarter of 2013, a staggering one in five of all eCommerce sales came from mobile devices.

That’s according to the latest data from IMRG and Capgemini.

Incredibly, mobile-driven eCommerce managed to climb from 15% in Q4 of 2012 to 20% in Q1 2013. Helping the bounce, however, was the spike in tablet sales observed over the holiday season.

Transactions aside, mobile also claimed 30% of all eCommerce website traffic during the first three months of this year.

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The latest industry research published this week shows a growing segment of parents who are not only concerned with the nature of potentially inappropriate content their children are exposed to online and via mobile devices, but also with how unwise clicks can open Pandora’s box of security nightmares.

Although a lost or stolen mobile device consistently ranks as a top mobile security issue with the public, what youngsters access – particularly on the family’s home computer – is still one of the biggest online security dangers facing the masses today.

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From national chains to corner bakeries, dining establishments of all shapes and sizes are embracing mobile marketing with open arms.

Mobile marketing for restaurants has proven a very cost effective use of scarce advertising dollars. Mobile websites, SMS campaigns, scannable QR codes, and mobile coupons have all become hot commodities on the marketing menu of restaurants.

At the same time, mobile payments have become just as in-demand at restaurants, particularly as outdated cash-registers continue to go the way of the dinosaur.

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