The following is a guest contributed post from Himanshu Sareen, CEO of Icreon Tech.
Could social eCommerce sites replace the need for an online storefront? Not exactly. But they can certainly increase the success rate of emerging brands and market leaders alike.
Forget about Facebook or Pinterest. Specifically for the up-and-comer, social eCommerce and curated shopping sites such as Wanelo, Fancy, and Storenvy are able to level the playing field for smaller brands. Upon first using Fancy or Wanelo and scrolling through the countless high-definition photos of intriguing products, there is a common characteristic to the site: the absence of logos or brand imagery.
Posted in Marketing Strategy, Mobile Commerce, Mobile Shopping, Mobile Social, News
Although sales data from Black Friday is still trickling in, all signs point to a powerful kick-off to the 2013 holiday shopping season.
And SMS marketing played a big role in the big business that retailers large and small enjoyed over the weekend.
In fact, once the smoke had cleared, one of the top mobile marketing standouts of the weekend was Best Buy.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, SMS / Text, Technology, Topics
The turkey has hardly been digested from Thursday and a;ready we’re hearing reports about the staggering success of Thanksgiving and Black Friday retail sales.
On Monday morning, IBM reported a 19.7 percent increase in Thanksgiving Day online sales this year as holiday shoppers once again went online for the best deals of the season.
According to the statement issued by IBM, this momentum set the stage for a record Black Friday with online sales growing 18.9 percent over the same period last year. This data is the result of cloud-based analytics from IBM.
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Retail, Mobile Shopping, Platforms, Technology
Cyber Monday is expected to be one of the shopping season’s biggest catalysts for the growth anticipated in eCommerce this month.
This morning, Forrester projetced $78.7 billion in US online sales this holiday season (including mobile and tablet sales), which amounts to double-digit growth rates for the third year in a row with a 15% increase over 2012′s $68.4 billion in sales.
This year, the report continues, 167 million shoppers will go to the Web to do their holiday shopping, spending an average of $472 for the season.
Posted in Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Shopping, Platforms, Smartphones, Technology, Topics
comScore has gazed once again into its crystal ball and the future looks bright for mobile commerce this holiday shopping season.
Although the six fewer days between Thanksgiving and Christmas this year compared to last year will likely result in a “slight decline” in the overall spending growth rate compared to a typical year, it won’t be noticeable against the backdrop of strong sales across all mCommerce and eCommerce channels.
With mobile sales factored in, we are more likely to see 14-17% year-over-year growth this season in online spending, comScore says. mCommerce is projected to reach its highest ever percentage of total digital commerce at 12-13% and approach $10 billion in spending for Q4 of 2013.
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Tablet Devices, Technology
Isis – the mobile commerce venture created by AT&T, T-Mobile and Verizon Wireless – shared with MMW today details of its new Isis Alliance Program.
The Isis Alliance Program was created to support the merchant technology ecosystem with tools and resources to capitalize on the opportunities created by mobile commerce.
The Isis Alliance Program news comes days after the nationwide launch of the Isis Mobile Wallet, a free app that operates on the existing payments infrastructure and allows consumers to make payments and redeem coupons from their smartphones.
Posted in Announcements, Mobile Commerce, Mobile Coupons, Mobile Devices, Mobile Payments, Mobile Shopping, News, Platforms, Predictions, Resources, Smartphones, Technology, Wireless Carriers
comScore recently published its estimates of Q3 2013 U.S. desktop-based retail eCommerce sales.
The bottom line? Mobile hasn’t killed desktop eCommerce… yet.
Q3 2013 sales grew 13 percent year-over-year to $47.5 billion, marking the sixteenth consecutive quarter of positive year-over-year growth and twelfth consecutive quarter of double-digit growth.
Posted in Announcements, Mobile Devices, Mobile Shopping, News, Platforms, Predictions, Smartphones, Technology