Since releasing iOS 7 beta to developers last week during the keynote kick-off at WWDC 2013, Apple and its developers have made waves for the enormous potential uncovered in the forthcoming major mobile OS refresh planned for later this year.
Among the most curious discoveries this week is that iOS 7 may feature deep integration with LinkedIn.
Inching up the social importance ladder that Facebook and Twitter previously ascended, Apple is apparently planning to add a third social network to the system-wide share sheet in iOS 7.
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Posted in Announcements, Developer, iOS, IPad, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Technology
Nothing makes mobile marketing more effective and engaging than content and opportunities that offer real value.
According to the findings of a new study conducted by Millward Brown in partnership with SessionM, mobile consumers are more receptive when brands offer value in exchange for their time.
Although favorability toward mobile advertising was, on average, low, brands have the opportunity to break through by offering more tangible value in their marketing content.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Shopping, Mobile Social, News, Platforms, Resources, Smartphones, SMS / Text, Technology
June 18, 2013 -- By Jared
Mark Zuckerberg, chief executive officer of Facebook., was photographed just hours ago in South Korea following his meeting with Lee Don Joo, president of sales and marketing of the mobile communications division at Samsung Electronics Co.
According to Bloomberg, the gathering occurred under an impenetrable veil of secrecy at Samsung’s Seocho office building in Seoul, South Korea.
Although speculation initially suggested that Facebook and Samsung are teaming up to produce a Facebook-branded mobile device, we’re told Zuckerberg’s paramount interest lies in new ways of boosting advertising sales from mobile devices.
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Posted in Announcements, Mobile Devices, Mobile Partners, Mobile Social, News, Platforms, Rumors, Smartphones, Technology
It’s the hottest rumor in social media today: Instagram may unveil new video sharing features analogous to Twitter’s Vine this week.
Current expectations call for Instagram’s video sharing feature to be launched as soon as Thursday, June 20th.
June 20th, of course, coincides with Facebook’s confirmed media event intended to launch… something.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Predictions, Resources, Rumors, Smartphones, Technology
According to the Mobile Marketing Association, mobile marketing is already generating billions in sales for businesses across many diverse industries. And its bound to do even bigger business in the future.
In 2012, for example, mobile marketing is estimated to have generated approximately $139 billion in U.S. sales. Projected to climb 52% in the next two years, sales driven by mobile marketing may exceed $400 billion by 2015.
On Monday, Small Business Trends reported that the latest available data suggests that retailers and marketers spent $6.7 billion to reach customers via mobile last year.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Social, News, Platforms, Resources, Smartphones, SMS / Text, Technology
June 13, 2013 -- By MikeR
From Summly to Tumblr, Yahoo hasn’t been able to close its wallet in months.
And today, the acquisition spree continues.
On Wednesday, Yahoo confirmed its latest buy on Twitter: “Today we acquired @GhostBirdSoft for @Flickr. Get ready to see your mobile photos in a whole new light!”
GhostBird Software is a promising young company (only four years old) and the maker of various popular iOS camera apps like KitCam and PhotoForge2.
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Posted in Announcements, iOS, Marketing Strategy, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones, Technology
Borrowing one of the most popular and instantly-recognizable elements of Twitter, Facebook is launching hashtag support.
“Similar to other services like Instagram, Twitter, Tumblr or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion,” Facebook Product Manager Greg Lindley explains in a post shared in the Facebook newsroom.
“When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic,” Lindley adds, summarizing a process with which most social media users are already familiar.
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Posted in Announcements, Mobile Social, News, Platforms, Resources