Analytics firm SumAll has ranked Instagram as the best social platform for businesses.
So why does the image sharing platform top Twitter, Facebook, and even Google+?
SumAll deduces that Instagram is ahead of the pack largely due to the rapid expansion of its subscriber base, general user engagement, and even sales effectiveness. Of the businesses analyzed, Instagram simple yielded better results and more social engagement.
Posted in Announcements, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Technology
That Twitter bird has yet another hot mobile advertising product on its wings today.
Last week, Twitter introduced its new tailored audience product, which means brands “will no longer have to rely on contextual targeting as the main proxy for identifying relevant audiences on the social platform.”
By bringing their own audiences or using targeting attributes, clients can create audience segments and natively target them on key Twitter ad units including promoted accounts and promoted Tweets.
Posted in Marketing Strategy, Mobile Advertising, Mobile Social
The following is a guest contributed post from Himanshu Sareen, CEO of Icreon Tech.
Could social eCommerce sites replace the need for an online storefront? Not exactly. But they can certainly increase the success rate of emerging brands and market leaders alike.
Forget about Facebook or Pinterest. Specifically for the up-and-comer, social eCommerce and curated shopping sites such as Wanelo, Fancy, and Storenvy are able to level the playing field for smaller brands. Upon first using Fancy or Wanelo and scrolling through the countless high-definition photos of intriguing products, there is a common characteristic to the site: the absence of logos or brand imagery.
Posted in Marketing Strategy, Mobile Commerce, Mobile Shopping, Mobile Social, News
Trustwave researchers say that approximately two millions accounts at Facebook, Twitter, Google, and others have been hacked in recent weeks.
The research report indicates that passwords were compromised in the attack, which is being called “massive” in nature.
According to CNN, the massive data breach was a result of keylogging software maliciously installed on an untold number of computers around the world.
Posted in Announcements, Mobile Devices, Mobile Security, Mobile Social, News, Platforms, Technology
Sources confirmed late Monday that Apple has acquired social-media analytics firm Topsy Labs, Inc.
Topsy specializes in analyzing the global conversation on Twitter. Its tools can decipher how often a term is tweeted, find an influential person on a specific subject, or measure the exposure of an event or campaign.
According to the Wall Street Journal, which first reported in detail on the acquisition, Topsy is one of a select few Twitter Inc. partners with access to the “fire hose” — “the full stream of tweets since 2006, which now average roughly 500 million a day.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones, Technology, Topics
This holiday season, more consumers ever will shop local and with the assistance of mobile technology.
According to Deloitte’s 28th annual survey of holiday spending intentions and trends, increasing smartphone ownership is taking more consumers down the digital shopping route, while many shoppers plan to frequent local small businesses when visiting stores this holiday season.
Overall, smartphone ownership has risen to 61 percent of respondents from 42 percent just two years ago. The impact? More consumers are poised to use mobile to their advantage in the retail rush of the holiday shopping season.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile Payments, Mobile Shopping, Mobile Social, News, Platforms, Predictions, Smartphones, Technology
Hashtags represent what is perhaps the best reason why you shouldn’t auto-tweet your content.
In fact, without tossing in a few relevant hashtags to help current or prospective customers find you and your content (especially if you’re a business with a blog and a heavy content output) your social media marketing efforts won’t be as effective as they could be.
A fascinating must-bookmark new infographic from The Huffington Post highlights why hashtags are so important and powerful in social media marketing today. Check it out below.
Posted in Infographics, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, News, Resources, Technology