What does Facebook CEO Mark Zuckerberg have planned for mobile now? Perhaps something bigger than we’ve ever seen before from the social networking giant.
According to published reports that have escalated in frequency over the last 48 hours, Facebook is ready to launch its long-rumored mobile advertising network.
“Facebook will take the wraps off its plans for a mobile ad network at its ‘F8′ developer conference in San Francisco at the end of the month,” says Re/Code‘s Mike Isaac, citing sources close to the social network of more than one billion users.
Posted in iOS, iPhone, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Predictions, Rumors, Smartphones, Technology
It happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person.
It could be a disgruntled employee, an angry customer or even a competitor, says V. Michael Santoro, coauthor with John S. Rizzo of Niche Dominance: Creating Order Out of Your Digital Marketing Chaos.
“Anyone can post a bad review online and hurt your business,” says Santoro, who is a managing partner with Rizzo of Globe On-Demand, an internet technology company. “Unfortunately, most business owners are not even aware that these bad reviews are out there.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology
I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa.
But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather, it consists of building relationships over months and even years by sharing information – both professional and personal – through posts, comments and responding to questions in various online communities.
What’s the return on investment, the ROI, for putting that kind of time into social media? Actually, it’s called the RON – the “return on networking.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, Platforms, Resources, Smartphones, Tablet Devices
Facebook has just released version 9.0 of its Facebook app for iOS. The new update comes just weeks after version 8.0 arrived.
In version 9.0, Facebook has bestowed the ability reply to comments on stories within the application. Previously, this wasn’t possible (and Facebook users often complained about it).
Facebook, however, explains that the page sharing the story has to enable this particular feature for users to reply to comments in this way.
Posted in iOS, iPhone, Mobile Apps, Mobile Social, News, Platforms, Technology
Vine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials.
With the increasing popularity of posting short-form videos, many brands and businesses are wisely looking for effective ways to effectively utilize these social platforms.
Among newbies to these hot social properties, the question that first arises is whether short-form videos are better suited for advertising or brand building purposes.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Technology
According to a recent post on mobileStorm’s Digital Marketing Blog, social platforms are “benefiting greatly” from the transition to mobile.
Colin Sebastian from RW Baird writes that recent “field checks” suggest that Twitter and Facebook have excellent financial visibility in the first half of 2014, controlling almost 70% of spending being done on mobile and approximately 10% of overall advertising.
Sebastian also says that, as far as its mobile properties are concerned, Facebook is not only improving monetization but also increasing their and spending.
Posted in Marketing Strategy, Mobile Social, News, Platforms, Technology
This week, Ben Stewart, the co-founder and Chief Technology Officer of e-commerce marketing platform Social Rebate, reached out to MMW to share some of the vast knowledge he has gleaned from constructing successful social media marketing campaigns for over 300 online retailers in 2013 alone.
Drawing from his extensive background in social media marketing and SEO tactics, here are Ben Stewart’s “5 Ways to Boost SEO Using Social Media.”
Posted in Announcements, Marketing Strategy, Mobile Social, News, Resources, Technology