Archive | Mobile Social

Apple’s iOS 7 May Include Deep LinkedIn Integration

Apples iOS 7 May Include Deep LinkedIn Integration 300x167 Apples iOS 7 May Include Deep LinkedIn IntegrationSince releasing iOS 7 beta to developers last week during the keynote kick-off at WWDC 2013, Apple and its developers have made waves for the enormous potential uncovered in the forthcoming major mobile OS refresh planned for later this year.

Among the most curious discoveries this week is that iOS 7 may feature deep integration with LinkedIn.

Inching up the social importance ladder that Facebook and Twitter previously ascended, Apple is apparently planning to add a third social network to the system-wide share sheet in iOS 7.

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Posted in Announcements, Developer, iOS, IPad, iPhone, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, TechnologyComments Off

New Study Shows The Rewards of Mobile Marketing

New Study Shows The Rewards of Mobile Marketing 300x230 New Study Shows The Rewards of Mobile MarketingNothing makes mobile marketing more effective and engaging than content and opportunities that offer real value.

According to the findings of a new study conducted by Millward Brown in partnership with SessionM, mobile consumers are more receptive when brands offer value in exchange for their time.

Although favorability toward mobile advertising was, on average, low, brands have the opportunity to break through by offering more tangible value in their marketing content.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Shopping, Mobile Social, News, Platforms, Resources, Smartphones, SMS / Text, TechnologyComments Off

Facebook, Samsung Meet to Discuss Mobile Partnership

Facebook Samsung Meet to Discuss Mobile Partnership 203x300 Facebook, Samsung Meet to Discuss Mobile PartnershipMark Zuckerberg, chief executive officer of Facebook., was photographed just hours ago in South Korea following his meeting with Lee Don Joo, president of sales and marketing of the mobile communications division at Samsung Electronics Co.

According to Bloomberg, the gathering occurred under an impenetrable veil of secrecy at Samsung’s Seocho office building in Seoul, South Korea.

Although speculation initially suggested that Facebook and Samsung are teaming up to produce a Facebook-branded mobile device, we’re told Zuckerberg’s paramount interest lies in new ways of boosting advertising sales from mobile devices.

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Posted in Announcements, Mobile Devices, Mobile Partners, Mobile Social, News, Platforms, Rumors, Smartphones, TechnologyComments Off

Video Coming to Instagram to the Delight of Mobile Marketers

Video Coming to Instagram to the Delight of Mobile Marketers 300x168 Video Coming to Instagram to the Delight of Mobile Marketers It’s the hottest rumor in social media today: Instagram may unveil new video sharing features analogous to Twitter’s Vine this week.

Current expectations call for Instagram’s video sharing feature to be launched as soon as Thursday, June 20th.

June 20th, of course, coincides with Facebook’s confirmed media event intended to launch… something.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Predictions, Resources, Rumors, Smartphones, TechnologyComments Off

Mobile Marketing Projected to Drive $400B in Sales by 2015

Mobile Marketing Projected to Drive 400B in Sales by 2015 288x300 Mobile Marketing Projected to Drive $400B in Sales by 2015According to the Mobile Marketing Association, mobile marketing is already generating billions in sales for businesses across many diverse industries. And its bound to do even bigger business in the future.

In 2012, for example, mobile marketing is estimated to have generated approximately $139 billion in U.S. sales. Projected to climb 52% in the next two years, sales driven by mobile marketing may exceed $400 billion by 2015.

On Monday, Small Business Trends reported that the latest available data suggests that retailers and marketers spent $6.7 billion to reach customers via mobile last year.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Social, News, Platforms, Resources, Smartphones, SMS / Text, TechnologyComments Off

Yahoo’s Acquisition Spree Continues

Yahoos Acquisition Spree Continues 300x182 Yahoos Acquisition Spree ContinuesFrom Summly to Tumblr, Yahoo hasn’t been able to close its wallet in months.

And today, the acquisition spree continues.

On Wednesday, Yahoo confirmed its latest buy on Twitter: “Today we acquired @GhostBirdSoft for @Flickr. Get ready to see your mobile photos in a whole new light!”

GhostBird Software is a promising young company (only four years old) and the maker of various popular iOS camera apps like KitCam and PhotoForge2.

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Posted in Announcements, iOS, Marketing Strategy, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones, TechnologyComments Off

Facebook: Here Come The Hashtags

Facebook Here Come The Hashtags 300x150 Facebook: Here Come The HashtagsBorrowing one of the most popular and instantly-recognizable elements of Twitter, Facebook is launching hashtag support.

“Similar to other services like Instagram, Twitter, Tumblr or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion,” Facebook Product Manager Greg Lindley explains in a post shared in the Facebook newsroom.

“When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic,” Lindley adds, summarizing a process with which most social media users are already familiar.

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