Archive | Mobile Social

Chipotle Turns To Social Media To Engage Consumers In Their Halloween Fundraiser

Chipotle Turns To Social Media To Engage Consumers In Their Halloween Fundraiser 300x207 Chipotle Turns To Social Media To Engage Consumers In Their Halloween FundraiserThis month marks the fourth year that Chipotle will be hosting their annual October “Boorito” event to raise funds for the Chipotle Cultivate Foundation. The Boorito event offers customers $3 menu items if they dress in costume after 5 pm.

Chipotle will donate up to $1 million in this fundraising event.

Continue Reading

Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Smartphones, Technology0 Comments

Will Facebook Soon Make Mobile Payments Available Between Facebook Users?

Will Facebook Soon Make Mobile Payments Available Between Facebook Users 300x178 Will Facebook Soon Make Mobile Payments Available Between Facebook Users?With quick mobile and online payment options now readily available and accessible across the vast Internet, carrying cash is becoming less and less necessary when purchasing just about anything today.

Now, with mobile payments becoming a huge industry in and of itself, it comes as little surprise that a company the magnitude of Facebook wants in on the action.

Recently, Stanford Computer Science major Andrew Aude took a closer look at Facebook Messenger’s code and found that Facebook is positioned to allow Facebook friends to send and receive payments between one another.

Continue Reading

Posted in Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Shopping, Mobile Social, Platforms, Rumors, Technology0 Comments

Co-Marketing with Pinterest? Sounds like a Win-Win for These Companies

Co Marketing with Pinterest Sounds like a Win Win for These Companies 300x300 Co Marketing with Pinterest? Sounds like a Win Win for These CompaniesSocial media platform Pinterest has been around for a number of years and is perennially one of  the top 10 most popular social media websites on the net.  They still don’t have nearly the user base that online behemoths like YouTube of Facebook have, however, but they are constantly trying to close that gap.

Pinterest  recently began to roll out a co-marketing campaign to promote their new editorial product, called Pin Picks, teaming with the likes of Funny or Die, eHow and even Michelle Phan, the YouTube star.

The company has been testing Pin Picks since August, and one of the more memorable tests has been with the Seattle Seahawks of the National Football League and ESPN, where they created a social media program about the best way to tailgate at football games.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology0 Comments

The Next Big Thing: Local Businesses and Facebook

The Next Big Thing Local Businesses and Facebook 300x206 The Next Big Thing: Local Businesses and Facebook“In my opinion, local small businesses are the great-untapped segment for Facebook and is one that has massive potential. Imagine if “Joe the Plumber” could count boiler maintenance calls the same way an online jeweler like Jens Hansen tracks their sales.”

That’s how Charlie Ardagh, CEO of PropelAd, a Facebook ads tool for online retailers, begins his recent commentary on Inside Facebook about why he believes Facebook is the next big ad medium for local businesses — and the next gold mine for Facebook.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology0 Comments

Facebook’s New Ad Platform Forges Partnership With Marin Software

 Facebook’s New Ad Platform Forges Partnership With Marin SoftwareThere is still much buzz about Facebook’s new ad platform and steps are already being taken to take things to the next level.

In a recent announcement, Marin Software confirmed its new partnership with Facebook’s Atlas. The effort is geared toward boosting search engine marketing (SEM) to further optimize and improve the results of Atlas ad campaigns.

This partnership, we’re told, will not only improve overall digital marketing success rates, but it solves more than a few multi-platform marketing challenges. Marketers will now be able to merge their ad campaigns on multiple devices as well as access more in-depth keyword and de-duplicate conversion data.

Continue Reading

Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Partners, Mobile Social, News, Platforms0 Comments

JP Morgan Analyst: Mobile Will Propel Twitter Growth

JP Morgan Analyst Mobile Will Propel Twitter Growth 300x200 JP Morgan Analyst: Mobile Will Propel Twitter GrowthTwitter is an interesting example of fluctuating infatuation. One week, critics are lamenting its lack of growth or aggressiveness. The next, Twitter is roundly praised for its gains and genius.

But according to a new report from JP Morgan analyst Doug Anmuth, Twitter has a rosy future, indeed.

“Even as questions linger about Twitter’s user growth, the microblogging service has continued to show strong ad gains this year,” says Mark Walsh of MediaPost. “Its revenue more than doubled in the second quarter to $312 million, partly due to a burst of advertising and activity around the World Cup.”

Continue Reading

Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Technology0 Comments

4 Emerging Concepts & Trends in Social Media Marketing

4 Emerging Concepts Trends in Social Media Marketing 300x241 4 Emerging Concepts & Trends in Social Media MarketingWhen Beyoncé released her self-titled album late last year, she didn’t go through any of the traditional promotional means, which she called boring. Instead, she simply posted a video featuring the new album cover and pictures of her with the caption “Surprise!” on Instagram.

That was enough for Beyoncé, one of the best-selling music artists of all time. Within the two days of that post, more than 430,000 “Beyoncé” albums were sold on iTunes for $15.99 per download.

Continue Reading

Posted in Mobile Advertising, Mobile Marketing, Mobile Social, Technology0 Comments