ABBYY, a provider of document recognition, data capture and linguistic technologies and services, is in Barcelona this week to show off Lingvo Live, a social networking service for speakers and students of different languages.
According to marketing materials provided to MMW, the service provides a free online environment for language translation, knowledge sharing, language practice and more.
It is accessible via the Web and through free client applications for iOS and Android.
Posted in Android, Announcements, iOS, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, News, Platforms, Technology
The following is a guest contributed post to MMW from Jay York, a social media strategist at EMSI Public Relations.
It’s true that millennials are massive users of social media, but does that mean any young friend or family member has the background to be enlisted to give your business’ social media campaign the attention it needs?
Let’s take a look at several good reasons to put your social media marketing in the hands of a pro.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Opinion, Platforms, Technology
The drive to monetize has pushed more than one social media site to add to their advertising offerings.
The latest embellishment? Multi-image ads, often referred to as “carousel” ads, which offer marketers a way to showcase either more than one product, or a variety of views of one piece of merchandise.
Pinterest is the latest company to get aboard the carousel. Facebook also recently announced its own multi-image ad offering.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Social, News, Platforms
On Wednesday morning, Perion Network announced today that it has closed the acquisition of Paris-based MakeMeReach.
Financial terms were not disclosed as of this writing.
If you’re not familiar, MakeMeReach is no small player itself. In fact, the firm is billed as being one of Europe’s leading social media advertising platforms.
Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Marketing, Mobile Partners, Mobile Social, News, Platforms, Technology
Winning an award like this can help put a company on the map. But, in this case, being on the map was already achieved.
This week, SocialNightlife – a global social community for nightlife fans and professionals – announced it was honored with the prestigious award for “Best User Experience for Mobile” after competing with industry leaders and influencers at the 7th Annual Mobile Excellence Awards.
Those behind the initiative say SocialNightlife is a community-driven solution that “allows you to discover and connect with the nightlife and music festival scene around you.”
Posted in Announcements, Mobile Apps, Mobile Social, News, Platforms
The gavel has come down on mobile social network company Path. The firm will not be able to appeal the decision giving the go-ahead to a consumer’s class-action lawsuit regarding unwanted text messages.
The Illinois 7th Circuit Court of Appeals recently made the ruling against Path, a popular messaging service for Android, which reportedly sent bulk SMS messages to some users’ entire phone books, asking contacts to sign up or relaying “notifications.”
It’s not the first time this issue has reared its ugly head. A simply Google search shows a raft of commentary on the Path methodology. Here’s one, posted at Phandroid more than a year ago: “Word began spreading a few days ago after Path seemingly wigged out on a few users, sending mass SMS messages to everyone in their phone book — ex girlfriends, tire shops, grandmas, etc. — notifying them that the sender had “photos” for them waiting on Path. Not the kind of thing you would want sent to your buddy’s wife on a Friday night.”
Posted in Announcements, Legal, Marketing Strategy, Mobile Social, News, Platforms, Privacy, SMS / Text, Technology
The social pin-up of the social networking world, Pinterest, is ready to roll out its Promoted Pins advertising product to all who want access.
The company has announced plans to let all marketers have a crack at the platform beginning January 1st.
“We’re planning to make major upgrades to Promoted Pins,” says Joanne Bradford, Pinterest’s head of partnerships, “including new brand ad formats and more advanced targeting. We’re committed to making Pinterest the best place for you to inspire your customers and see measurable results from your marketing.”
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology