Archive | Mobile Social

BIA/Kelsey: SMB Marketers Have a Growing Appetite for Social Media

BIA Kelsey SMB Marketers Have a Growing Appetite for Social Media 300x204 BIA/Kelsey: SMB Marketers Have a Growing Appetite for Social MediaBIA/Kelsey has shared with MMW the latest data from its Local Commerce Monitor, an ongoing study of the advertising behaviors of small to medium-sized businesses.

Based on the most recent information available, there is robust social media usage taking place today among higher-spending SMBs.

According to the study, SMBs that spend more than $25,000 annually on advertising and promotion plan to allocate 17.4 percent of their marketing budgets to social media in the next 12 months, that’s up from 15.6 percent in 2013 and 10.5 percent in 2012—a dramatic increase in two years.

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Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Platforms, Technology0 Comments

Facebook Moolah Continues the Move to Mobile

Facebook Moolah Continues the Move to Mobile 300x165 Facebook Moolah Continues the Move to MobileWhere’s Facebook making the major share of its moolah?

Look no further than mobile. Mobile ad spending on Facebook has passed desktop and now represents the lion’s share of ads on the social network.

That mobile growth won’t abate anytime soon.

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Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Predictions, Technology0 Comments

In the ‘Mood’ for a New Social Marketing Tool?

In the Mood for a New Social Marketing Tool 300x252 In the Mood for a New Social Marketing Tool?Mood Media, a provider of interactive marketing solutions for local small- and medium-sized businesses, tells MMW that it has just taken its offerings to the next level with the launch of Mood Social Wi-Fi.

The solution, we’re told, allows clients to offer free, branded Wi-Fi to their customers while providing the business with the additional benefit of a “simple and robust” marketing tool designed to integrate with the brand’s social channels.
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Will Facebook Soon Surpass Google In Mobile Advertising?

Will Facebook Soon Surpass Google In Mobile Advertising 300x176 Will Facebook Soon Surpass Google In Mobile Advertising?In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the mobile advertising world.

Facebook’s potential to surpass Google in Mobile Advertising was not only discussed it was all but directly predicted.

Currently, Opera Mediaworks owns 17% of global mobile display advertising and is on track to double their revenues when all is said and done for 2014. The point? This company understands mobile advertising.

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Posted in Announcements, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Predictions0 Comments

Chipotle Turns To Social Media To Engage Consumers In Their Halloween Fundraiser

Chipotle Turns To Social Media To Engage Consumers In Their Halloween Fundraiser 300x207 Chipotle Turns To Social Media To Engage Consumers In Their Halloween FundraiserThis month marks the fourth year that Chipotle will be hosting their annual October “Boorito” event to raise funds for the Chipotle Cultivate Foundation. The Boorito event offers customers $3 menu items if they dress in costume after 5 pm.

Chipotle will donate up to $1 million in this fundraising event.

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Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Smartphones, Technology0 Comments

Will Facebook Soon Make Mobile Payments Available Between Facebook Users?

Will Facebook Soon Make Mobile Payments Available Between Facebook Users 300x178 Will Facebook Soon Make Mobile Payments Available Between Facebook Users?With quick mobile and online payment options now readily available and accessible across the vast Internet, carrying cash is becoming less and less necessary when purchasing just about anything today.

Now, with mobile payments becoming a huge industry in and of itself, it comes as little surprise that a company the magnitude of Facebook wants in on the action.

Recently, Stanford Computer Science major Andrew Aude took a closer look at Facebook Messenger’s code and found that Facebook is positioned to allow Facebook friends to send and receive payments between one another.

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Posted in Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Partners, Mobile Shopping, Mobile Social, Platforms, Rumors, Technology0 Comments

Co-Marketing with Pinterest? Sounds like a Win-Win for These Companies

Co Marketing with Pinterest Sounds like a Win Win for These Companies 300x300 Co Marketing with Pinterest? Sounds like a Win Win for These CompaniesSocial media platform Pinterest has been around for a number of years and is perennially one of  the top 10 most popular social media websites on the net.  They still don’t have nearly the user base that online behemoths like YouTube of Facebook have, however, but they are constantly trying to close that gap.

Pinterest  recently began to roll out a co-marketing campaign to promote their new editorial product, called Pin Picks, teaming with the likes of Funny or Die, eHow and even Michelle Phan, the YouTube star.

The company has been testing Pin Picks since August, and one of the more memorable tests has been with the Seattle Seahawks of the National Football League and ESPN, where they created a social media program about the best way to tailgate at football games.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology0 Comments