When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog she posted it on going “viral.” She had become an online “influencer,” and brands sat up to take notice.
Within days Shyba was so overwhelmed that she needed to hire an agent to help her figure out what to do next. Having almost 500,000 followers on Instagram, she was already popular with users but now also with big brands that are sidling up to social media mavens like Shyba more and more to better engage with other users (See more about social media influencers here).
Rob Fishman explains the question that many brands are asking about these influencers: “So if you have a have a budget that you want to allocate to Instagram but you’re like, ‘Well how do I go about finding the 30 people who are the perfect brand ambassadors for me?’”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology
Social media is proving to play an increasingly larger role in communication with consumers. A recent study analyzed over a billion company “mentions” by consumers on social media over a 2 year timeframe. What they found is that:
- 76% of mentions were neutral
- 17.6% were positive
- 5.8% were negative
Of the 75% neutral, the vast majority were questions from consumers to the company—both to learn more about the business and to learn more about how to use their products or services.
Posted in Announcements, Marketing Strategy, Mobile Social, News, Platforms
A new – and, best of all, free – social media app now available on the Apple iTunes App Store and Google Play aims to connect users around the world in a very innovative but practical way.
The app in question, called BroadTags, updates users on their favorite topics using hashtags.
The social media mobile app “enables users to follow the topics of their choice and connect with each other through specific keywords and key phrases defined as hashtags.”
Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms, Technology
If you have social media profiles for your business on sites like Instagram, Tumblr, or Pinterest—you may be wondering what the best ways to increase customer engagement with photos. The tips below are offered by the mobile payment processors at PayAnywhere to assist you with increasing the success of your photo sharing and social media marketing efforts.
Tell A Story
Photo sharing is an excellent way to tell a story. This could be the story of how your business came to be, the method in which you craft your products or services, or an engaging personal interest story that you want to share.
Posted in Marketing Strategy, Mobile Social
Social media marketing is the big thing.
True, big things come and go. But any smart person or company rides the tiger while it lasts. And right now, friends, it’s social media.
“Marketing companies all over America are utilizing networks like Facebook and other social media,” says Sara Bezdijan of Fusion360 , one of the nation’s leading digital advertising agencies based in Salt Lake City, Utah. “For the average Internet user, Facebook is pretty easy to navigate. But there are a couple of tricks that can make it easier.”
Posted in Announcements, Marketing Strategy, Mobile Social, News, Platforms, Resources
Twitter is going to have to defend itself, now that the company has been hit with a potential class-action lawsuit by a Taunton, MA resident.
The plaintiff is accusing Twitter of violating an anti-spam law by sending texts messages to the wrong phone numbers.
Beverly Nunes has alleged in court papers that she began receiving numerous “impersonal, promotional text messages” from Twitter in November, 2013, after she purchased a new cell phone. At one point, says Nunes, she allegedly received as many as six messages a day, all from Twitter’s short code.
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones
Are employees an untapped resource for companies that want to broaden their outreach and boost the trust factor?
Yes, yes, and yes again. So says Taylor Hatch, a content writer for Utah’s leading digital marketing firm Fusion360.
“It isn’t just about ads in the newspaper or a giant billboard near the side of I-15,” Hatch writes. “The market has grown and information is available digitally with just the click of a button. The digital word of social networks has created an amazing marketing tool for Utah businesses. Now you can create a small ad, or post a link, or answer customers’ questions over social networks in just a matter of seconds.”
Posted in Agencies, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Tablet Devices