There is still much buzz about Facebook’s new ad platform and steps are already being taken to take things to the next level.
In a recent announcement, Marin Software confirmed its new partnership with Facebook’s Atlas. The effort is geared toward boosting search engine marketing (SEM) to further optimize and improve the results of Atlas ad campaigns.
This partnership, we’re told, will not only improve overall digital marketing success rates, but it solves more than a few multi-platform marketing challenges. Marketers will now be able to merge their ad campaigns on multiple devices as well as access more in-depth keyword and de-duplicate conversion data.
Posted in Announcements, Mobile Advertising, Mobile Marketing, Mobile Partners, Mobile Social, News, Platforms
Twitter is an interesting example of fluctuating infatuation. One week, critics are lamenting its lack of growth or aggressiveness. The next, Twitter is roundly praised for its gains and genius.
But according to a new report from JP Morgan analyst Doug Anmuth, Twitter has a rosy future, indeed.
“Even as questions linger about Twitter’s user growth, the microblogging service has continued to show strong ad gains this year,” says Mark Walsh of MediaPost. “Its revenue more than doubled in the second quarter to $312 million, partly due to a burst of advertising and activity around the World Cup.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Technology
When Beyoncé released her self-titled album late last year, she didn’t go through any of the traditional promotional means, which she called boring. Instead, she simply posted a video featuring the new album cover and pictures of her with the caption “Surprise!” on Instagram.
That was enough for Beyoncé, one of the best-selling music artists of all time. Within the two days of that post, more than 430,000 “Beyoncé” albums were sold on iTunes for $15.99 per download.
Posted in Mobile Advertising, Mobile Marketing, Mobile Social, Technology
Jivox has just announced that it has partnered with Atlas – Facebook’s new mobile advertising platform, to enable personalized media ads to be served, tracked, and measured within Atlas.
Jivex, as MMW has previously reported, provides a solid platform for data-driven advertising. They enable the world’s top advertisers and agencies to deliver personalized advertising across all screens.
Their flagship ad platform, Jivox IQ, has been fully integrated to extend Atlas’s reach into the broader marketplace of display advertising, “providing customers with the ability to develop and serve data-driven native, video, and mobile ads across the entire Atlas Ad Serving and Measurement Platform.”
Posted in Marketing Strategy, Mobile Advertising, Mobile Social
iHookup Social is a popular mobile app geared toward allowing users to instantly connect with other app members who are in their vicinity—whether that be friends or someone new.
In a recent announcement, this location-based social media site shared that they will now be giving business owners the opportunity to market their nearby business as the meet-up location of choice.
It is likely that restaurants, bars, and coffee shops will be the businesses most interested in participating in this method of location-based marketing.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Location, Mobile Marketing, Mobile Social, News, Platforms
In a recent thought-provoking piece in Forbes, contributor Daniel Newman intelligently explained why B2B marketers must begin to embrace the growing trend that is mobile marketing. As we near the last few months of 2014, if mobile Internet usage trends stay on the same track, this will be the year that mobile usage surpasses desktop once and for all.
There are a multitude of ways in which B2B marketers can embrace mobile such as mobile apps, social media, podcasts, online article marketing, and digital media. However, ensuring your website is mobile compatible and that your visitors consider it to be “mobile friendly” is essential above all else, Newman proposes.
Posted in Marketing Strategy, Mobile Apps, Mobile Marketing, Mobile Social, Platforms, Technology
Earlier this week Pyrim Technologies announced their new toolkit called the Mobile Commerce Support Service. The toolkit is designed specifically for senior marketers who are technologically savvy, yet are not sure how to approach the still new and rapidly changing world of mCommerce.
The toolkit is designed around a 7 components that are continually being updated and revised.
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Payments, Mobile Shopping, Mobile Social, Platforms, Technology