“As competitive brands approach their digital positioning and marketing strategies for 2015, they must be mindful that consumers expect and demand relevant and personalized marketing messages,” notes Kirin Ross in a recent essay in the Kansas City Business Journal. “And they’d really like to have them served up in small pieces that can be viewed on the fly from mobile devices!”
Ross is right — about that, as well as the need to get action plans ready for the coming year.
The first step? A review of the data.
Posted in Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources, Technology
“Jingle Bells, Twitter Sells, and Facebook Leads the Way.” No, it’s not a new Christmas carol, but it could be for marketers hip to what’s happening in social media.
Truth is, today marketers and brands employ social media for more than just image and engagement. Recent research suggests that social media “now plays a substantial role in driving sales and extending brand reach during the holiday retail season.”
That’s the upshot of the latest research from digital marketing firm Offerpop, which posits that 67 percent of marketers will increase their social media budgets this holiday season.
Posted in Marketing Strategy, Mobile Shopping, Mobile Social, Technology
It’s the perfect time of the year for Tumblr to be talking turkey.
According to Tumblr CEO David Karp, his company’s platform can best its social media rivals as a place for creative marketers.
The Yahoo-owned blogging platform has recently revved up its advertising efforts and attempts to lure big brands.
Posted in Announcements, Marketing Strategy, Mobile Partners, Mobile Social, News, Platforms
Are you — like most people — checking into Facebook multiple times a day? And is the time spent adding up to something more than idle scooting around reading your friends’ posts about holiday vacations or sitting rapt watching kitten videos?
Maybe, insists one author, your time is being squandered to no good end.
“With over 750 million active accounts, an astounding one in nine people in the world log on to Facebook, arguably the most addictive social media site,” says Anna James in a recent post at Fortune. “Studies reveal that Facebook makes us spend more, work less, and generally, discourages us. In this, has Facebook become a liability for budding entrepreneurs?”
Posted in Mobile Social, Opinion
The Lubin Business School at Pace University has announced that it will now offer a master’s degree in social media and mobile marketing. This program is slated to begin in January of 2015, and is big news for those who want to work in marketing.
Up until now, there has not been a program specifically tailored to preparing individuals for the fast-paced and unique world of social media and mobile marketing, even though those two areas are in high demand in the marketing world.
Posted in Announcements, Marketing Strategy, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology
By Jordan Enright-Schulz, product marketing manager for Adobe Social.
Social media marketing is growing up, in large part due to the rapid development of sophisticated social media management platforms with capabilities that enable the social marketer to demonstrate tangible business results.
In recent weeks, major social platforms including Twitter, Pinterest, and Instagram have announced richer analytics offerings, enabling marketers to track the performance of their efforts within the social networks and, in some cases, how those efforts impact downstream results. These new developments signal a paradigm shift in social data collection and analysis. Since its infancy, social has continued to evolve as a marketing and engagement strategy, and we’ve now reached the accountability phase of this evolution:
Posted in Marketing Strategy, Mobile Social, News, Opinion, Predictions, Technology
This holiday season — more than any other in recent history — should separate the wheat from the chaff.
Why? Shoppers are using social media and other platforms to learn more about retailers, and it could make a big difference. Like Santa, consumers now know whether retailers have a reputation for being “naughty or nice.”
Posted in Marketing Strategy, Mobile Social, Platforms, Smartphones