Facebook is now reaching 100 million users across Africa, and 80% of those users are accessing it via mobile.
In Africa, MM Magazine reports, mobile adaption has outpaced desktop adoption and more consumers than ever are connecting to the internet with smartphones.
The same, of course, is true across many emerging markets today.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms
Social Media in China? It’s a reality. Although there are still many bans throughout the country (Facebook is not welcome, for example), certain Social Media sites and programs have gained exceptions.
So how does China use Social Media? According to eMarketer, “The vast majority of them use social media in at least some of their marketing efforts, research shows the continued adoption of social networks in China has provided digital marketers with a solid platform through which to build brands and reach prospective customers.”
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Smartphones
“One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.”
That’s the considered opinion of Steve Wick, founder and president of San Francisco-based MobSoc Media and a former Accenture partner with 21 years of experience in technology and strategy practice areas.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones
If you’ve been on Facebook for any length of time lately, you’ve no doubt noticed how the newsfeed is changing. You’ve noticed how inundated the social media site now is with so many ads, links, suggested stories, weird videos, and lures that it makes one’s head spin.
And you’ve noticed that if you leave Facebook to go to the Vineyard Vines website and hunt down a bowtie, as soon as you return to Facebook, there’s an ad for the very tie you put in your shopping cart!
So you’re wondering how the algorithm works, why you’re being so hemmed in, and why your likes seem to be bringing up a whole lot of other stuff Facebook believes you’re going to like just as much.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Technology
Google has gobbled up yet another company — this time, it’s Jetpac.
If you’re not familiar, Jetpac is an innovative app that culls interesting informational gems from public Instagram data.
“Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, ‘Jetpac City Guides,’” Sarah Buhr of TechCrunch confirms.
Posted in Announcements, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Location, Mobile Partners, Mobile Social, News, Platforms
As a business owner your plate is full, and you want to ensure that your marketing time and spending is placed in the most effective places. In a recent post from the mobile payment service providers at PayAnywhere, just a few of the reasons Facebook is a must was shared.
Helps To Build Your Brand
Facebook is the excellent place to build your brand. The images, videos, and posts you share will communicate who you are better than a website alone.
Posted in Announcements, Marketing Strategy, Mobile Payments, Mobile Social, News, Platforms, Resources, Smartphones
“When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing,” says Tammy Lam of the Intuit Small Business Blog.
Unfortunately, a great many small businesses continue to miss the boat on social media. Why? They simply don’t know where to begin the journey toward social media marketing success. And without a map, they never take the trip (or worse, they go in the wrong direction).
Recently, Lam shared with readers a very helpful infographic that should serve as a useful guide to companies looking to plan their social media marketing efforts over the next twelve months. Check it out below.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources