As marketers are already well aware, there’s a correlation between social media and your gender. And women actually dominate the online world.
In fact, during peak hours, almost 76 of online users who do Facebook are actually women, and that they update their statuses on Twitter and Instagram way more often than men. This is an interesting figure to consider, and is probably why a lot of brands appeal or target women when it comes to their online marketing campaign.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones
This week, the team at PayAnywhere – one of the top mobile payments service providers in the U.S. – published some helpful insights on social media marketing with LinkedIn.
“LinkedIn is a great way for small and midsize business owners to recruit new employees, maintain current customers, attract new ones and more,” a post on the popular PayAnywhere blog reads.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Smartphones
Here in Austin, Texas this week, the team at Kenshoo – a global leader in predictive media optimization technology – announced at SXSW its forthcoming integration with Oracle Social Cloud.
Together, the new partners plan to bring “actionable insights” to social media.
The news comes as part of Oracle’s freshly announced open API-based paid social media solution for its customers.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Partners, Mobile Social, News, Platforms, Resources
According to the projections put forward by Forrester in a new report, the future of social media marketing is all about data.
Although there are still obstacles and limitations with regard to the efficacy and efficiency of social media marketing, data may unlock the solutions to these problems.
It’s all about the smarter use of data, says Nate Elliott, an analyst with Forrester. And companies are catching on to the importance of data.
Posted in Announcements, Marketing Strategy, Mobile Data, Mobile Devices, Mobile Social, News, Platforms, Resources, Technology
Virgin America airlines is in the process of launching a new social network exclusive to the airline that will make the friendly skies even friendlier.
The platform, we’re told, allows passengers to connect – mostly for professional benefits – on their flights.
They created the network through Here On Biz, a social proximity app (exclusive to iOS) that pairs LinkedIn with location data.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources
This week in San Francisco, a broad array of tech startups and promising entrepreneurs descended on The City by the Bay for the annual LAUNCH Festival, the tech industry’s biggest startup competition started and hosted by Jason Calacanis.
This year, LAUNCH welcomed more than four dozen companies that formally launched their enterprise on stage as a sea of successful entrepreneurs evaluated each over the course of three days.
With over 9,000 attendees and a $200,000 investment grand prize up for grabs, the competition was every bit as fierce as the presenting startups were impressive. When you consider that past winners include such industry heavyweights as Yammer, Drobox, Mint, Hipmunk, and Boxbee, the momentum afforded by recognition at LAUNCH can go a long way over the long haul.
Posted in Announcements, iPhone, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms, Technology
This week, MMW caught up with Ben Stewart, Co-Founder and Chief Technology Officer of the ecommerce marketing platform Social Rebate.
A veteran of the advertising and marketing worlds, Stewart constructed successful social media marketing campaigns for over 300 online retailers in 2013 alone.
We had an opportunity to pick Ben’s brain and what we found, drawing from his extensive background in social media marketing and SEO tactics, are 5 critically important social media advertising tips for first-time entrepreneurs. They are as follows:
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources