If you have social media profiles for your business on sites like Instagram, Tumblr, or Pinterest—you may be wondering what the best ways to increase customer engagement with photos. The tips below are offered by the mobile payment processors at PayAnywhere to assist you with increasing the success of your photo sharing and social media marketing efforts.
Tell A Story
Photo sharing is an excellent way to tell a story. This could be the story of how your business came to be, the method in which you craft your products or services, or an engaging personal interest story that you want to share.
Posted in Marketing Strategy, Mobile Social
Social media marketing is the big thing.
True, big things come and go. But any smart person or company rides the tiger while it lasts. And right now, friends, it’s social media.
“Marketing companies all over America are utilizing networks like Facebook and other social media,” says Sara Bezdijan of Fusion360 , one of the nation’s leading digital advertising agencies based in Salt Lake City, Utah. “For the average Internet user, Facebook is pretty easy to navigate. But there are a couple of tricks that can make it easier.”
Posted in Announcements, Marketing Strategy, Mobile Social, News, Platforms, Resources
Twitter is going to have to defend itself, now that the company has been hit with a potential class-action lawsuit by a Taunton, MA resident.
The plaintiff is accusing Twitter of violating an anti-spam law by sending texts messages to the wrong phone numbers.
Beverly Nunes has alleged in court papers that she began receiving numerous “impersonal, promotional text messages” from Twitter in November, 2013, after she purchased a new cell phone. At one point, says Nunes, she allegedly received as many as six messages a day, all from Twitter’s short code.
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones
Are employees an untapped resource for companies that want to broaden their outreach and boost the trust factor?
Yes, yes, and yes again. So says Taylor Hatch, a content writer for Utah’s leading digital marketing firm Fusion360.
“It isn’t just about ads in the newspaper or a giant billboard near the side of I-15,” Hatch writes. “The market has grown and information is available digitally with just the click of a button. The digital word of social networks has created an amazing marketing tool for Utah businesses. Now you can create a small ad, or post a link, or answer customers’ questions over social networks in just a matter of seconds.”
Posted in Agencies, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, Tablet Devices
North American social network penetration is almost evenly spread across the continent, according to eMarketer‘s latest estimates of media usage in the US and Canada.
This year in Canada, 68% of internet users will visit social networking sites at least monthly, neck and neck with 68.6% in the US. These penetration rates will continue to vary by less than one percentage point throughout the rest of eMarketer’s forecast period.
The slightly lower rate of internet penetration in Canada means slightly fewer consumers in Canada overall will use social networks – at 53% of the population this year versus 54.1% of the US population. But these figures will similarly remain in a tight range through 2018.
Posted in Mobile Analytics, Mobile Devices, Mobile Social, News, Platforms, Predictions
In the book “Information Anxiety,” author Richard Wurman claimed that a weekday edition of The New York Times contains more information than the average person in 17th century England was likely to come across in a lifetime.
This personalizes the oft-cited estimate that more information has been produced in the last 30 years than in the previous 5,000. Statistics like these highlight the phenomenon of an information explosion and its ancillary consequence: message overload.
Many communication experts have speculated that message overload has arrived. Others postulate that consumers are not anywhere near being overloaded — that living in the “message matrix” is in fact being welcomed by the majority of people.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Smartphones
Sure, you visit Facebook to connect with far-flung family and classmates from college, but there are others who want to talk to you, too. They’re called small businesses — who have a message for you — and they now number 30 million.
That’s the number of small biz players with active pages on the premier social network, according to Dan Levy, Facebook’s director of small business.
In a recent talk with marketers and media, Levy said the figure is up from the 25 million Facebook counted in November, 2013. The numbers hike was affected, however, by the network’s decision to include e-commerce businesses without a brick-and-mortar store.
Posted in Announcements, Marketing Strategy, Mobile Social, News, Platforms