You’ve heard it before: “There’s an App for that.” And — nine times out of ten — there is.
When it comes to getting healthy, the marketplace is humming with helpful apps that let people log calories, get nutrition info, track miles walked or run, and more.
As a result, there’s never been a better time to start a diet or exercise plan when there’s so much app assistance.
Posted in Announcements, mHealth, Mobile Apps, Mobile Devices, Mobile Social, News, Platforms
David Thacker, vice president of product at LinkedIn, confirmed this week that the social networking platform for professionals is doing its part to make B2B marketing through LinkedIn more precise and effective than ever before.
To that end, LinkedIn has just acquired Bizo, a formidable player in business audience marketing.
“Bizo offers technology and products that enable measurable display and social advertising programs specifically focused on professional audience segments,” LinkedIn said in a written statement.
Posted in Announcements, Marketing Strategy, Mergers And Acquisitions, Mobile Devices, Mobile Social, News, Platforms
Americans are now spending more time than ever on social media. Although that much is already obvious, what isn’t as transparent is just how much time the average American is spending on platforms like Facebook every day.
Today, however, we were given an answer to that burning social question directly from Facebook.
CEO Mark Zuckerberg admitted during Wednesday’s Q2 earnings call that the average user now spends 40 minutes per day glued to the site.
Posted in Marketing Strategy, Mobile Analytics, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones
As a small business owner you have likely invested your time and energy into creating and marketing your social media accounts. If you have not yet achieved the success you desire to generate more leads with social media—then take a look at the infographic posted recently on the PayAnywhere blog.
The infographic was created by QuickSpot, and provides invaluable insight as to how social media can be used to effectively generate new leads.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Social, News, Platforms, Technology
The following is a guest contributed post from Jeremy Juhasz is a social media strategist at EMSI Public Relations and a panelist for the Tampa Bay Marketing Summit on August 8th.
Small businesses and nonprofits face a different set of circumstances when it comes to social media marketing than their larger for-profit counterparts, namely, smaller budgets, fewer employees and a greater priority on traditional forms of marketing.
For those charged with marketing, the biggest first step toward making social media an integral component of the plan may be convincing your organization. Despite widespread use of social networks for personal connections, the leadership of smaller organizations often questions its effectiveness as a marketing tool and whether they’ll see a return on their investment.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Platforms, Resources
One study after the next points to the same conclusion: women and social media are a powerful pair.
Like never before, women now dominate sites like Tumblr, Instagram, and Pinterest.
This growth has propelled the collective value of these sites to billions of dollars as of today, says Alex Hillsberg, a web journalist with Financesonline.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms
When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog she posted it on going “viral.” She had become an online “influencer,” and brands sat up to take notice.
Within days Shyba was so overwhelmed that she needed to hire an agent to help her figure out what to do next. Having almost 500,000 followers on Instagram, she was already popular with users but now also with big brands that are sidling up to social media mavens like Shyba more and more to better engage with other users (See more about social media influencers here).
Rob Fishman explains the question that many brands are asking about these influencers: “So if you have a have a budget that you want to allocate to Instagram but you’re like, ‘Well how do I go about finding the 30 people who are the perfect brand ambassadors for me?’”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Technology