Earlier this week Pyrim Technologies announced their new toolkit called the Mobile Commerce Support Service. The toolkit is designed specifically for senior marketers who are technologically savvy, yet are not sure how to approach the still new and rapidly changing world of mCommerce.
The toolkit is designed around a 7 components that are continually being updated and revised.
Posted in Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Payments, Mobile Shopping, Mobile Social, Platforms, Technology
Have you ever wished you could buy your friend drink, even if you are not at the same bar or restaurant—or even the same city? With the two new promotions being tested by Budweiser, you can do just that.
According to Mobile Commerce Daily, the promotions titled “Buds for Buds” and “Bud Light Birthday” allow friends to buy one another a beer through Facebook.
Once the recipient goes to a bar, they simply let the bartender know that they are paying for their Budweiser with a voucher that must be presented on their mobile device.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology
Facebook is now reaching 100 million users across Africa, and 80% of those users are accessing it via mobile.
In Africa, MM Magazine reports, mobile adaption has outpaced desktop adoption and more consumers than ever are connecting to the internet with smartphones.
The same, of course, is true across many emerging markets today.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms
Social Media in China? It’s a reality. Although there are still many bans throughout the country (Facebook is not welcome, for example), certain Social Media sites and programs have gained exceptions.
So how does China use Social Media? According to eMarketer, “The vast majority of them use social media in at least some of their marketing efforts, research shows the continued adoption of social networks in China has provided digital marketers with a solid platform through which to build brands and reach prospective customers.”
Posted in Announcements, Mobile Devices, Mobile Social, News, Platforms, Smartphones
“One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.”
That’s the considered opinion of Steve Wick, founder and president of San Francisco-based MobSoc Media and a former Accenture partner with 21 years of experience in technology and strategy practice areas.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones
If you’ve been on Facebook for any length of time lately, you’ve no doubt noticed how the newsfeed is changing. You’ve noticed how inundated the social media site now is with so many ads, links, suggested stories, weird videos, and lures that it makes one’s head spin.
And you’ve noticed that if you leave Facebook to go to the Vineyard Vines website and hunt down a bowtie, as soon as you return to Facebook, there’s an ad for the very tie you put in your shopping cart!
So you’re wondering how the algorithm works, why you’re being so hemmed in, and why your likes seem to be bringing up a whole lot of other stuff Facebook believes you’re going to like just as much.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Technology
Google has gobbled up yet another company — this time, it’s Jetpac.
If you’re not familiar, Jetpac is an innovative app that culls interesting informational gems from public Instagram data.
“Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, ‘Jetpac City Guides,’” Sarah Buhr of TechCrunch confirms.
Posted in Announcements, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Location, Mobile Partners, Mobile Social, News, Platforms