Archive | Mobile Social

How Effective is Mobile Marketing on Vine?

How Effective is Mobile Marketing on Vine 300x225 How Effective is Mobile Marketing on Vine?Is it really possible to roll out an effective marketing piece through Vine, Twitter’s video service designed to create 6-second clips?

Based on the rapidly growing number of exceptional examples, it is definitely possible.

Vine has “become the muse of marketers looking to reach people through imaginative messaging,” says Jennifer Van Grove of CNET.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, ResourcesComments Off

Infographic: Top 50 Social Media Influencers of 2013

Infographic Top 50 Social Media Influencers of 20131 300x106 Infographic: Top 50 Social Media Influencers of 2013Forbes has just published its list of the top social media power influences of 2013.

And all 50 powerhouses look pretty good on the infographic that Steven Sefton of Sefton Media produced in response to it.

So who made the cut and why should you be following them? Check out the infographic below to find out.

Continue Reading

Posted in Infographics, Marketing Strategy, Mobile Analytics, Mobile Social, News, ResourcesComments Off

​Social Media Soaring in Canada

Social Media Soaring in Canada ​Social Media Soaring in CanadaSocial media usage among Canadians is growing at a rapid pace.

A new survey indicates that Canada is fast-becoming a major hotspot for social media activity.

Media Technology Monitor reports that 63 percent of Canadian social media users are now checking Facebook, Twitter and Linkedin.

The findings of MTM’s survey show that Facebook rules the social media world in Canada. Of those surveyed, 93 percent of social media junkies are on Facebook.

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones, TechnologyComments Off

DDM: Alibaba Group Makes Massive Social Networking Investment

DDM Alibaba Group Makes Massive Social Networking Investment 300x45 DDM: Alibaba Group Makes Massive Social Networking InvestmentDDM reported Thursday that private Chinese e-commerce firm Alibaba Group has acquired an 18 percent stake in online media company Sina Corp‘s microblogging site Weibo.

As far as anyone can tell, this is the company’s first big move into selling advertising on China’s highly competitive social networks.

“Valued at $586 million the deal will give Sina an opportunity to not only gain more advertising revenue,” Daily Deal Media reports, “but also monetize the service and increase its lead over rival Tencent Holdings’ social messaging product, WeChat.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Shopping, Mobile Social, News, Platforms, ResourcesComments Off

Twitter Tweaks Native iOS, Android Apps

Twitter Tweaks Native iOS Android Apps 300x225 Twitter Tweaks Native iOS, Android AppsOn Wednesday, Twitter updated its native Android and iOS apps. As a result, users can now enjoy a number of new improvements unveiled hours ago.

What’s new to Twitter?

See what’s happening near you or around the world by viewing Trends in hundreds of locations.

Continue Reading

Posted in Android, Announcements, iOS, Mobile Apps, Mobile Social, News, Platforms, ResourcesComments Off

Infographic: What You Need To Know About Facebook and Privacy

Infographic What You Need To Know About Facebook and Privacy 300x199 Infographic: What You Need To Know About Facebook and PrivacyWhile the investment community turns it attention to Facebook’s Q1 earnings Wednesday, regular users of the world’s largest social network are turning their attention to an interesting new infographic highlighting critical information about privacy settings and their under-utilization by many.

With Facebook’s Graph Search looming large on the horizon, this new infographic from Marketo is shedding light on critical information that every Facebook user should review.

Check it out after the break below.

Continue Reading

Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Privacy, Resources, TechnologyComments Off

Path Accused of Spamming with Texts, Robocalls

Path Accused of Spamming with Texts Robocalls 300x202 Path Accused of Spamming with Texts, Robocalls Reports surfaced this week that Path – the photo-powered social network of 10 million users – stands accused of resorting to “spammy tactics” for the presumable purpose of recruiting more members.

Adrianne Jeffries of The Verge says that digital marketer Stephen Kenwright “downloaded the app earlier this week, tried it out, uninstalled it, and went to bed.”

But that seeming conclusion to Kenwright’s relationship with Path wasn’t the end at all.

Continue Reading

Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, Mobile Spam, News, Platforms, Privacy, Resources, Rumors, Smartphones, TechnologyComments Off