Social media marketers are gaining new insight into what inspires people to follow brands on Twitter.
Thanks to the helpful findings and corresponding infographic from Nielsen Research in the UK, we now know that 52% of new brand followers are seeking deals, while 33% are in search of something available for “free.”
Most importantly, the data confirms, most social media followers (55%) hook up with a brand for no other reason than they “like” the brand to begin with.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Social, News, Platforms
Based on eMarketer’s recent forecast, Twitter is being driven not by North America, which holds less than one quarter of Twitter users, but by Asia-Pacific region including the countries of Indonesia, India, and Japan. Even without China, due to their ban on Twitter and “microblogging service’s blanket ban,” this region holds nearly one third of global Twitter users.
Taking a closer look at the region we find that Japan is the largest Twitter marketer with 26.1% of the Twitter users, while India has 20.5% and Indonesia comes in third.
However, eMarketer estimates that Indonesia and India gained the most Twitter users worldwide this year and all three countries are expected to “surpass in absolute numbers over the next couple of years.”
Posted in Mobile Social, Platforms
According to a new report from MediaPost, the conventional wisdom has always held that, when it comes to P2P apps, most users are too busy in their media experience to be distracted by advertisements. That’s why it’s always been held that P2P communication platforms and advertising don’t mix.
It makes sense as, if you think about it. Who really wants to be distracted when they’re in a conversation, texting, chatting or playing a game? In most of those instances users are loath to be interrupted in any way.
That’s why the latest slew of messaging appst are using very little, if any, in-app advertising – except Tango, which has aggressively been using them and, recently, ran some research on the impact that it’s having on their users.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones, SMS / Text, Technology
The following post is a guest contributed article from Francis Battaglia, President of Independent Talk 1100 KFNX.
LinkedIn is the number one social media site dedicated to business with over 259 million businesspeople worldwide including the top business people. I am one of the Top-Linked people on LinkedIn with over 16,500 connections. As a business person, you need to have a presence there. But what presence do you have and are you making the most of it?
Posted in Announcements, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Technology
This week, Omnicom Group Inc’s media services division inked a comprehensive new deal with Twitter, the social media behemoth that is fast becoming a major player in the world of mobile advertising.
Omnicom’s signed a deal worth $230 million with Twitter that, according to both parties, will fuse together Omnicom’s automated ad buying unit with Twitter’s mobile ad exchange MoPub.
Posted in Marketing Strategy, Mobile Advertising, Mobile Partners, Mobile Shopping, Mobile Social, Platforms
The following is a guest contributed post from Dave Hawley, VP of Marketing for SocialChorus.
Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook reported revenue of $2.5 billion for the first quarter of 2014, up 72% over the previous year. Advertising accounted for $2.27 billion of Q1 revenue. Now, it seems that Instagram and Pinterest want a piece of the paid advertising pie, and they’re not afraid to charge a lot per slice.
However, social networks like Instagram and Pinterest will not succeed by trying to replicate the broadcasting advertising model. Broadcasting does not work in the Social Era, as numerous studies have shown. In fact, online social media ads are even more ignored than TV ads, according to Harris Interactive.
Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Social, Technology
Making a splash on social media with or for your business involves more – much more – than haphazardly dashing off an occasional post or two on a handful of top social networks.
Indeed, there’s an art to crafting the perfect (and most appropriate) post on social media. And this is an art that must be understood by all entrepreneurs and business owners seeking a healthy and meaningful online presence.
Posted in Infographics, Mobile Payments, Mobile Social, News, Platforms, Resources