The telecommuting trends of 2014 would have been entirely unfathomable to previous generations of laborers. But thanks to the miracles of the modern mobile age, working remotely is not only possible, it’s a highly popular and economic opportunity among countless employers.
According to a new report from Frost & Sullivan, the future of virtualized work is brighter than ever. “In 10 years,” the research giant projects, the average work environment will be as foreign to most people now as today’s work environment would be to someone living a century ago.”
Frost & Sullivan’s new analysis, Beyond SOHO: The Future of Work, envisions the future of the professional work setting. And, not surprisingly, mobility is expected to play a key role in the future of work.
Posted in Mobile Devices, Mobile Social, News, Platforms, Predictions, Technology
Social media now plays an undeniably important role in the lives of most U.S. consumers.
New data from Nielsen shows that two-thirds (64%) of social media users say they log on to social sites at least once a day. And approximately half of all smartphone owners visit social networks on their devices daily.
“Mobile devices are certainly driving the growth in social media, as social media app usage increased 37 percent in 2013 compared to last year,” Nielsen reports.
Posted in Announcements, Marketing Strategy, Mobile Social, News, Platforms, Resources, Smartphones
For those of you waiting for just one more sign that the time has come to use social media marketing to spread the world about your business and market yourself to the masses, the moment of truth has come.
And, in this moment, you’re really in luck. For the social media marketing novices out there, a new infographic from Reach Local exposes the seven unique types of followers that brands have. The info presented below will help you better gauge how to use use social media to your marketing advantage while boosting engagement and brand awareness within the audience most inclined to patronize your business or services.
Posted in Infographics, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Smartphones, Technology
Your tweets are headed for the history books.
Collectively, all of the tweets issued throughout the social network’s existence amount to a vast array of data.
Now, at the behest of the microblogging giant, Twitter is making it possible for researchers to access these enormous reserves of information. Contained within this data, TechCrunch reports, are insights – “from flu trends to New Years celebrations” – that could be used for the edification or betterment of humankind.
Posted in Announcements, Marketing Strategy, Mobile Social, News, Resources
A revolutionary force in human communications and digital marketing, Facebook turned ten years old this week. And, unless you’ve been living under a rock (which is code for still using Myspace, by the way), there’s an excellent possibility that you’ve heard about Facebook’s milestone birthday.
With 1.2 billion registered users worldwide, Facebook has changed the world as we’ve known it over the past decade. But Facebook itself has also done plenty of changing since its launch in early February 2004.
Thanks to a comprehensive new infographic from DPFOC, the major moves and milestones logged by Facebook on its path to social networking prosperity are documented.
Posted in Announcements, Mobile Social, News
It’s one of the biggest illusions common across the vast social media landscape – the appearance of more social media users than there actually are.
In this case, we’re not talking about individuals with multiple accounts across one or more social media platforms. We’re talking about flat-out fake accounts.
The findings of a new series of studies conducted on leading social networks (Facebook, Twitter, Google+, etc.) corroborate what many have suspected for quite some time. It’s safe to say that there is a ton of fake profiles on these and other social platforms.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Social, News, Platforms
Simply using social media to market your business or commercial enterprise isn’t enough. Using social media at the right time and with appropriate frequency can make or break your marketing efforts in the social world.
Indeed, there’s more to successful social media marketing than just letting a few random links and mutterings fly across the digital social landscape.
“Each social network has different kinds of users and their daily activities vary,” says Christie Barakat of SocialTimes. “Determining when to post on social media requires that you consider your product or service and the kinds of messages relevant to your customers. A local business, for example, may find that the ideal time to post updates is different from that of a national brand. Always keep track of analytics and try mixing up your social media schedule.”
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources