“One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.”
That’s the considered opinion of Steve Wick, founder and president of San Francisco-based MobSoc Media and a former Accenture partner with 21 years of experience in technology and strategy practice areas.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones
If you’ve been on Facebook for any length of time lately, you’ve no doubt noticed how the newsfeed is changing. You’ve noticed how inundated the social media site now is with so many ads, links, suggested stories, weird videos, and lures that it makes one’s head spin.
And you’ve noticed that if you leave Facebook to go to the Vineyard Vines website and hunt down a bowtie, as soon as you return to Facebook, there’s an ad for the very tie you put in your shopping cart!
So you’re wondering how the algorithm works, why you’re being so hemmed in, and why your likes seem to be bringing up a whole lot of other stuff Facebook believes you’re going to like just as much.
Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Social, News, Platforms, Technology
Google has gobbled up yet another company — this time, it’s Jetpac.
If you’re not familiar, Jetpac is an innovative app that culls interesting informational gems from public Instagram data.
“Jetpac launched in 2012 as a social travel guide on iPad but later shifted focus to its Instagram-driven data on its iphone app, ‘Jetpac City Guides,’” Sarah Buhr of TechCrunch confirms.
Posted in Announcements, Mergers And Acquisitions, Mobile Apps, Mobile Devices, Mobile Location, Mobile Partners, Mobile Social, News, Platforms
As a business owner your plate is full, and you want to ensure that your marketing time and spending is placed in the most effective places. In a recent post from the mobile payment service providers at PayAnywhere, just a few of the reasons Facebook is a must was shared.
Helps To Build Your Brand
Facebook is the excellent place to build your brand. The images, videos, and posts you share will communicate who you are better than a website alone.
Posted in Announcements, Marketing Strategy, Mobile Payments, Mobile Social, News, Platforms, Resources, Smartphones
“When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing,” says Tammy Lam of the Intuit Small Business Blog.
Unfortunately, a great many small businesses continue to miss the boat on social media. Why? They simply don’t know where to begin the journey toward social media marketing success. And without a map, they never take the trip (or worse, they go in the wrong direction).
Recently, Lam shared with readers a very helpful infographic that should serve as a useful guide to companies looking to plan their social media marketing efforts over the next twelve months. Check it out below.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources
No one doubts that email still works. Marketers around the globe are using it every day to promote brand messages and rack up sales.
So while both are critical components of the modern marketing mix, there are things to consider.
Most people know how email works. Anyone with an email address can receive missives from both friends and businesses. Short Message Service (SMS) is a text messaging service component of phone, Web, or mobile communication systems. It uses standardized communications protocols to allow fixed line or mobile phone devices to exchange short text messages.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Smartphones
In the lobby of the apartment building where I live, the semi-annual dumping of telephone books tells a modern tale. Not a single resident picks one up. They sit — yellowing (if Yellow Pages can continue to yellow) — until finally the building super scoops them up and transports them to the trash.
Same scene at the post office. Piles and piles of them, rejected by box holders, brought in by recyclers.
What has changed? In a word: everything.
Posted in Marketing Strategy, Mobile Social, News, Platforms, Technology