Is it really possible to roll out an effective marketing piece through Vine, Twitter’s video service designed to create 6-second clips?
Based on the rapidly growing number of exceptional examples, it is definitely possible.
Vine has “become the muse of marketers looking to reach people through imaginative messaging,” says Jennifer Van Grove of CNET.
Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources
Forbes has just published its list of the top social media power influences of 2013.
And all 50 powerhouses look pretty good on the infographic that Steven Sefton of Sefton Media produced in response to it.
So who made the cut and why should you be following them? Check out the infographic below to find out.
Posted in Infographics, Marketing Strategy, Mobile Analytics, Mobile Social, News, Resources
Social media usage among Canadians is growing at a rapid pace.
A new survey indicates that Canada is fast-becoming a major hotspot for social media activity.
Media Technology Monitor reports that 63 percent of Canadian social media users are now checking Facebook, Twitter and Linkedin.
The findings of MTM’s survey show that Facebook rules the social media world in Canada. Of those surveyed, 93 percent of social media junkies are on Facebook.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources, Smartphones, Technology
DDM reported Thursday that private Chinese e-commerce firm Alibaba Group has acquired an 18 percent stake in online media company Sina Corp‘s microblogging site Weibo.
As far as anyone can tell, this is the company’s first big move into selling advertising on China’s highly competitive social networks.
“Valued at $586 million the deal will give Sina an opportunity to not only gain more advertising revenue,” Daily Deal Media reports, “but also monetize the service and increase its lead over rival Tencent Holdings’ social messaging product, WeChat.”
Posted in Announcements, Marketing Strategy, Mobile Commerce, Mobile Devices, Mobile Shopping, Mobile Social, News, Platforms, Resources
On Wednesday, Twitter updated its native Android and iOS apps. As a result, users can now enjoy a number of new improvements unveiled hours ago.
What’s new to Twitter?
See what’s happening near you or around the world by viewing Trends in hundreds of locations.
Posted in Android, Announcements, iOS, Mobile Apps, Mobile Social, News, Platforms, Resources
While the investment community turns it attention to Facebook’s Q1 earnings Wednesday, regular users of the world’s largest social network are turning their attention to an interesting new infographic highlighting critical information about privacy settings and their under-utilization by many.
With Facebook’s Graph Search looming large on the horizon, this new infographic from Marketo is shedding light on critical information that every Facebook user should review.
Check it out after the break below.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Privacy, Resources, Technology
Reports surfaced this week that Path – the photo-powered social network of 10 million users – stands accused of resorting to “spammy tactics” for the presumable purpose of recruiting more members.
Adrianne Jeffries of The Verge says that digital marketer Stephen Kenwright “downloaded the app earlier this week, tried it out, uninstalled it, and went to bed.”
But that seeming conclusion to Kenwright’s relationship with Path wasn’t the end at all.
Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Marketing, Mobile Social, Mobile Spam, News, Platforms, Privacy, Resources, Rumors, Smartphones, Technology