North American social network penetration is almost evenly spread across the continent, according to eMarketer‘s latest estimates of media usage in the US and Canada.
This year in Canada, 68% of internet users will visit social networking sites at least monthly, neck and neck with 68.6% in the US. These penetration rates will continue to vary by less than one percentage point throughout the rest of eMarketer’s forecast period.
The slightly lower rate of internet penetration in Canada means slightly fewer consumers in Canada overall will use social networks – at 53% of the population this year versus 54.1% of the US population. But these figures will similarly remain in a tight range through 2018.
Posted in Mobile Analytics, Mobile Devices, Mobile Social, News, Platforms, Predictions
In the book “Information Anxiety,” author Richard Wurman claimed that a weekday edition of The New York Times contains more information than the average person in 17th century England was likely to come across in a lifetime.
This personalizes the oft-cited estimate that more information has been produced in the last 30 years than in the previous 5,000. Statistics like these highlight the phenomenon of an information explosion and its ancillary consequence: message overload.
Many communication experts have speculated that message overload has arrived. Others postulate that consumers are not anywhere near being overloaded — that living in the “message matrix” is in fact being welcomed by the majority of people.
Posted in Marketing Strategy, Mobile Advertising, Mobile Advertising Campaigns, Mobile Marketing, Mobile Social, News, Platforms, Smartphones
Sure, you visit Facebook to connect with far-flung family and classmates from college, but there are others who want to talk to you, too. They’re called small businesses — who have a message for you — and they now number 30 million.
That’s the number of small biz players with active pages on the premier social network, according to Dan Levy, Facebook’s director of small business.
In a recent talk with marketers and media, Levy said the figure is up from the 25 million Facebook counted in November, 2013. The numbers hike was affected, however, by the network’s decision to include e-commerce businesses without a brick-and-mortar store.
Posted in Announcements, Marketing Strategy, Mobile Social, News, Platforms
The US District Court of Illinois recently rejected the dismissal argument that Path, the social networking service, put on the table, costing them the first round in their mobile spam lawsuit.
The company has been accused of sending SMS messages to consumers without first inviting them to join their service, and the recent ruling to toss their dismissal argument allows the class-action lawsuit filed by Illinois resident Kevin Sterk to proceed.
Filed in March 2013, Sterk’s complaint alleges that the social networking service violated TCPA laws by sending SMS ads using auto dialers without first getting permission from recipients. In his complaint Sterk alleges that an unsolicited text was sent to him by Path telling him that another Path user wanted to show him photos on the service’s website, and that the same message also had a link to that website with instructions on how to register and join.
Posted in Announcements, Legal, Mobile Devices, Mobile Social, Mobile Spam, Platforms, Privacy, Resources, Smartphones, SMS / Text
On Tuesday, the team at Tango – a mammoth mobile messaging service with more than 200 million registered members – reached out to MMW to brief us on their latest news.
With an added emphasis on discovering and sharing content via mobile, Tango is launching “Tango Channels,” which the company describes as being a new way to bring premier content into conversations from publishers, brands, and people they love.
Best of all, it takes place within the Tango app. Tango members can browse Channel categories such as Entertainment, News, Sports, Lifestyle, Humor, and Music.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms
Social media marketers are gaining new insight into what inspires people to follow brands on Twitter.
Thanks to the helpful findings and corresponding infographic from Nielsen Research in the UK, we now know that 52% of new brand followers are seeking deals, while 33% are in search of something available for “free.”
Most importantly, the data confirms, most social media followers (55%) hook up with a brand for no other reason than they “like” the brand to begin with.
Posted in Announcements, Infographics, Marketing Strategy, Mobile Social, News, Platforms
Based on eMarketer’s recent forecast, Twitter is being driven not by North America, which holds less than one quarter of Twitter users, but by Asia-Pacific region including the countries of Indonesia, India, and Japan. Even without China, due to their ban on Twitter and “microblogging service’s blanket ban,” this region holds nearly one third of global Twitter users.
Taking a closer look at the region we find that Japan is the largest Twitter marketer with 26.1% of the Twitter users, while India has 20.5% and Indonesia comes in third.
However, eMarketer estimates that Indonesia and India gained the most Twitter users worldwide this year and all three countries are expected to “surpass in absolute numbers over the next couple of years.”
Posted in Mobile Social, Platforms