Archive | Mobile Social

Is Facebook’s Oculus VR Buy a Smart Move?

Is Facebooks Oculus VR Buy a Smart Move 300x225 Is Facebooks Oculus VR Buy a Smart Move?Facebook has confirmed plans to acquire Oculus VR, makers of the Rift headset that took SXSW 2014 by storm earlier this month and continues to capture the fascination of gamers and virtual reality enthusiasts the world over.

But is the $2B (in cash and stock) acquisition really worth it for Facebook? Shortly after the announcement came last night, Wall Street weighed in on the matter and expressed doubt.
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InMail Marketing on LinkedIn Gaining Steam

 InMail Marketing on LinkedIn Gaining SteamAs LinkedIn continues to grow in both prominence and function, users will now see an increase in Sponsored content, with an especially strong focus on Sponsored InMail.

The advertisers that partner with LinkedIn will have access to the users of LinkedIn directly through their email addresses and can therefore better engage with those consumers.

The InMail marketing strategy focuses primarily on LinkedIn’s mobile users, as recent studies have revealed that more than half of all consumers now open their emails on mobile devices.

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Resources1 Comment

Incentivizing Mobile Ads is All Fun and Games

Incentivizing Mobile Ads is All Fun and Games Incentivizing Mobile Ads is All Fun and GamesWant to incentivize your mobile ads? If so, you’d better be looking in the direction of mobile games because those are the best places to add some incentives to your ads.

Since the birth of iOS and Android, mobile-focused start-ups such as Kiip, SessionM and others have been profitable by way of their creation of an advertising model built on incentivizing consumers with game credits, points on credit cards, or brand samples in exchange for consuming mobile ads or brand content.

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Posted in Mobile Advertising, Mobile Advertising Campaigns, Mobile Fun, Mobile Gaming, Mobile Social, Technology0 Comments

Postano Helps Colleges Create ‘Social Media Command Centers’

Postano Helps Colleges Create Social Media Command Centers 297x300 Postano Helps Colleges Create Social Media Command CentersFrom facilitating student and friend interactions, to reporting scores and happenings from the world of college sports, social media is definitely the “big man on campus” at colleges and universities across the globe today.

And in recent months, a number of solutions have rolled out to help those who use social media (for any purpose) at institutions of higher learning better harness the potential of these platforms.

For example, Postano - a social platform by TigerLogic Corporation – now allows universities and colleges to create “social media command centers,” as well as social displays on campuses and in stadiums, and social hubs for websites all with a single platform.
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How to ‘Pound’ Home Your Digital Marketing

How to Pound Home Your Digital Marketing How to Pound Home Your Digital MarketingIf you still primarily think of “#” as the “pound sign” rather than a hashtag symbol, you’re probably not a very good digital marketer.

According to a recent post on the Digital Marketing Blog, the hashtag is now one of the most impactful tools in a marketer’s arsenal, and those who fail to use it are missing out. Big time.

The first hashtag on a major stage was found in a Super Bowl commercial for Audi in 2011. Shortly thereafter, hashtags began to appear in marketing campaigns for large retailers such as Nike and Kmart. By the end of 2012, hashtags had found their way into social media posts both in marketing campaigns and in personal posts alike.

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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Technology0 Comments

Infographic: What Marketers Must Understand About Women and Social Media

Infographic What Marketers Must Understand About Women and Social Media 300x199 Infographic: What Marketers Must Understand About Women and Social MediaAs marketers are already well aware, there’s a correlation between social media and your gender. And women actually dominate the online world.

In fact, during peak hours, almost 76 of online users who do Facebook are actually women, and that they update their statuses on Twitter and Instagram way more often than men. This is an interesting figure to consider, and is probably why a lot of brands appeal or target women when it comes to their online marketing campaign.

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Posted in Announcements, Infographics, Marketing Strategy, Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Smartphones0 Comments

Helpful LinkedIn Tips for Small Biz Owners

Helpful LinkedIn Tips for Small Biz Owners 300x251 Helpful LinkedIn Tips for Small Biz OwnersThis week, the team at PayAnywhere – one of the top mobile payments service providers in the U.S. – published some helpful insights on social media marketing with LinkedIn.

“LinkedIn is a great way for small and midsize business owners to recruit new employees, maintain current customers, attract new ones and more,” a post on the popular PayAnywhere blog reads.
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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Social, News, Platforms, Smartphones0 Comments