Mobile application management (MAM) is seeing increased adoption levels as enterprises seek solutions more flexible than traditional mobile device management (MDM).
That’s the assertion put forward this week in a new report from ABI Research, the summary findings of which were shared with MMW on Wednesday,
Currently, MDM solutions comprise over 60% of enterprise mobility management solution users; however, by the end of 2019, MDM share will drop to a bit more than 30% and MAM will command the lion’s share at over 60%.
Posted in Mobile Devices, Mobilize, News, Platforms, Predictions, Technology
SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years.
But just because an SEO strategy is frequently deployed doesn’t make it a good one.
In fact, there are many SEO strategies out there that just plain… suck. There, I said it.
Posted in Content Publishing, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobilize, News, Platforms, Resources
Mobile is big in Mumbai, says Gartner.
Across India, mobility solutions are now among the fastest growing tech trends of 2014.
“We have identified the top 10 technology trends and drivers Indian companies should factor into their strategic planning processes,” said Vishal Tripathi, principal research analyst at Gartner. “This does not necessarily mean adoption and investment in all of the listed technologies is essential, but companies should look to make deliberate decisions about them during the next two years.”
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobilize, News, Platforms, Technology
According to a recent survey conducted by Accenture, mobility is fueling the digital surge that continues to escalate as 2014 progresses.
To produce the report, Accenture surveyed some 1,500 C-level executives (from multiple nations) across ten industries, to explore how companies are applying digital technologies – especially mobility – to improve their organizations.
So what did the survey results show? Check out the condensed findings presented in the infographic below.
Posted in Announcements, Mobile Analytics, Mobile Devices, Mobilize, News, Platforms, Resources, Smartphones, Technology
At the heart of almost every alliance forged between industry giants is a grandiose objective or admirable mutual goal that, when attained, generally benefits the world at large.
Such may be the case once again this week as AT&T and IBM have announced a new global alliance agreement to develop solutions that help support the “Internet of Things.”
“Smarter cities, cars, homes, machines and consumer devices will drive the growth of the Internet of Things along with the infrastructure that goes with them, unleashing a wave of new possibilities for data gathering, predictive analytics, and automation,” said Rick Qualman, Vice President of Strategy & Business Development, Telecom Industry, IBM. “The new collaboration with AT&T will offer insights from crowdsourcing, mobile applications, sensors and analytics on the cloud, enabling all organizations to better listen, respond and predict.”
Posted in Announcements, Mobile Devices, Mobile Networks, Mobile Partners, Mobilize, News, Platforms, Smartphones, Technology, Wireless Carriers
The mobile audience is more important than ever when creating email marketing campaigns. The fact is that over 50% of all email messages are now opened on mobile devices. Not only that but reading email now outranks phone calls as the most popular activity on smartphones.
Simply put, what this means is that marketers need to make sure that their messages are being built for mobile. With the kind of penetration that email now has, reaching mobile readers is now something that can make or break an entire email marketing campaign.
Below are 5 tips that can help marketers reach this new and fast-growing mobile segment of email readers.
Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, Mobilize, News, Platforms, Resources, Technology
In order to meet heavy business demand for secure, cost-effective mobile app development both on premise and in the cloud, SAP has something for those concerned with these particular matters.
Today we’re getting our first look at the 3.0 release of SAP Mobile Platform and a cloud version powered by the SAP HANA platform for real-time enterprise performance.
MMW has been told that the latest versions are “intended to provide unmatched productivity for developers via a comprehensive set of platform services, an open standards-based architecture and by embracing a ‘bring-your-own-tools’ (BYOT) strategy through integration with third-party development tools.”
Posted in Marketing Strategy, Mobile Analytics, Mobile Data, Mobile Partners, Mobile Payments, Mobilize, Platforms, Technology