On the heels of Facebook’s recently revised regulatory filing, which indicates that the company remains uncertain of how to best monetize mobile, the social networking giant is making it clear that mobile remains a top priority.
“In March 2012,” Facebook stated in its amended prospectus last, “we began to include sponsored stories in users’ mobile News Feeds. However, we do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven.”
In other words, Facebook still doesn’t know how to make the most money possible from its nearly 500 million registered mobile users.
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Posted in Announcements, Mobile Advertising, Mobile Devices, Mobile Marketing, Mobile Social, News, Platforms, Resources, Technology
Apple is reportedly planning to dump its relationship with Google Maps for the launch of iOS 6.
If so, what will be in Google’s place?
According to John Paczkowski of All Things D, Apple could unveil at the company’s WWDC next month an amazing 3D Maps service and platform that will wow smartphone users like nothing has before.
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Posted in Announcements, Google Mobile, iOS, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Location, Mobile Marketing, News, Platforms, Predictions, Rumors, Smartphones, Technology
On Friday, American Express and Isis, the mobile commerce joint venture that brings together such otherwise diverse and incompatible characters as AT&T Mobility, T-Mobile USA and Verizon Wireless, announced another new addition to the “family.”
Isis will make American Express’ U.S. Consumer, OPEN Small Business and Serve Cards available in the Isis Mobile Wallet.
For the time being, however, this roll-out will take place in only select markets.
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Posted in Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Internet, Mobile Marketing, Mobile Payments, Mobile Shopping, News, Platforms, Resources, Technology
Facebook has whipped up unprecedented interest in a Wall Street IPO.
As the world’s top social network gets ready for its big debut, the company has continued to tackle tough questions regarding if and how Facebook will successfully monetize mobile in the future.
“In March 2012,” Facebook stated in its amended prospectus this week, “we began to include sponsored stories in users’ mobile News Feeds. However, we do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven.”
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Posted in Announcements, Mobile Social, News, Predictions, Resources, Rumors
Groupon continues its evolution in the daily deal space, this week with the formal launch of Groupon Rewards nationwide.
Billed as a user friendly loyalty program for merchants, Groupon Rewards offers customers special “rewards” in return for their shopping loyalty.
After a successful pilot program in Philadelphia, Groupon Rewards is now open to U.S. merchants, regardless of whether or not the business has previously run a Groupon deal.
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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Barcodes, Mobile Devices, Mobile Marketing, Mobile Retail, Mobile Shopping, Mobile Social, News, Platforms, Technology
Word surfaced Thursday that consumer electronics giant Samsung has gobbled up another company.
This time, the freshly acquired property is cloud services outfit mSpot.
If you’re not familiar with the service, mSpot allows users to stream movies and music to mobile devices.
Despite offering a quality service, mSpot has not successfully emerged as quickly as it would have likely preferred. And for that reason, the Samsung acquisition makes sense for both players.
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Posted in Announcements, Mergers And Acquisitions, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Technology
Google is said to be preparing a new Android app that will look eerily similar to Apple’s Game Center for iOS devices.
Sources close to the plan tell Business Insider that Google is banking on this forthcoming native app to help level the social gaming field between the two mobile operating system giants.
“That’s a key piece of software plumbing necessary to make Google a contender in the fast-growing mobile games market,” the report reads.
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Posted in Android, Announcements, iOS, iPhone, Mobile Advertising, Mobile Devices, Mobile Fun, Mobile Gaming, Mobile Marketing, Mobile Social, News, Platforms