On Tuesday, comScore released data from the comScore Video Metrix service. The findings draw attention to the runaway momentum of online video consumption.

According to the information presented by comScore, 182 million U.S. Internet users watched online video content in December 2011.

That’s averages out to more than 23 hours per viewer.

The total U.S. Internet audience viewed 43.5 billion videos. Not surprisingly, Google Sites – but YouTube chiefly among them – ranked as the top online video content property in December with 157.2 million unique viewers.

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The 12 days of Christmas were particularly good to comedian Louis CK. This week, the popular actor and stand-up comedian illustrated exactly how and why video can be so profitable.

Imbued with the idea that consumers are always more than willing to cough up a small amount of money for digital content that comes from their favorite performers, Louis CK bucked the conventional trends of distribution, DRM, ads, and other traditional marketing steps for an online video release.

Instead, CK simply uploaded the video to his website and made it available for purchase at the low price of just $5. The result was staggering.

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Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of QR codes.

For frequent readers of MMW you know that we’ve always had mixed feelings on QR codes.  While the concept is more than promising and adoption is only getting stronger, a majority of the implementations we see today translate to poorly executed campaigns that actually detract from the benefits QR codes are supposed to provide.

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Today we bring you the third installment of 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of mobile health, also known as “mHealth.”

mHealth has become quite the buzzword recently, but many people still see it as an ambiguous concept that can span everything from doctors checking in on patients via their smartphones to advanced telemedicine and even robotic surgery solutions.

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Today we continue 3Seventy’s “MobileMinute” weekly video series, where Andy Kennedy takes on the topic of mobile apps vs. the mobile Web in relation to an integrated mobile strategy.

There’s long been discussion on whether creating a mobile app is better than developing for the mobile Web and vice versa, but the fact is there’s no right or wrong answer to this debate.  Brands struggle with these decisions everyday and it comes down to what works best for each individual organization.

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To gear up for the pan-European release of the movie Green Lantern this summer, mobile advertising powerhouse Millennial Media teamed up with Warner Bros. and their agency, Odyssey Mobile Interaction, to create a unique rich media mobile campaign to drive engagement and mobile views of the film’s trailer.

It was determined that Millennial wanted to give consumers a visual experience that was reflective of a superhero film like Green Lantern, and decided to deliver an expandable rich media banner that let consumers “imprint their fingerprint” on the ad to bring up an HD trailer for the film.  Since the film was released across Europe at different times during the summer, it required staggered and localized campaigns to support the unique release schedule.  As such, the initial campaign launched in the UK in mid-June, and crossed Germany, France and Spain before ending in Italy at the end of August.

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According to a new report from Bytemobile, video content now accounts for approximately half of all data traffic on wireless networks.

During the third quarter of 2011, mobile video content consumed between 40 percent and 60 percent of wireless network data traffic.

Mobile web solutions provider Bytemobile finds in its report that consumer and subscriber demand for video continues to place the most strenuous tension on networks already burdened with bandwidth allocation pressures.

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