Archive | Video

SXSW: Branded Video is The Marketing Gift That Keeps on Giving

SXSW Branded Video The Marketing Gift That Keeps on Giving 300x198 SXSW: Branded Video is The Marketing Gift That Keeps on GivingThis week, with “SXSW” perpetually trending worldwide on Twitter, SXSW videos racking up thousands of views on YouTube, and images from the convention lighting up Instagram, it’s clear that the SXSW brand has been a boon to other brands looking to generate attention in response to their presence at the mammoth Austin, Texas-based convention.

If the popularity of SXSW-related videos last year is any indication, this year’s bastion of branded video content will similarly be a marketing gift that keeps on giving.

Overall, few elements in digital marketing today are hotter than brand videos.

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Posted in Infographics, Marketing Strategy, Mobile Advertising Campaigns, Mobile Marketing, News, Technology, Video0 Comments

B&N Looks to Give NOOK a Nudge with Free Video Apps

BN Looks to Give NOOK a Nudge with Free Video Apps 300x199 B&N Looks to Give NOOK a Nudge with Free Video AppsWith its mobile reader platform struggling to keep up in an increasingly competitive tablet and ereader market, Barnes & Noble is hoping video can give the NOOK brand a boost.

NOOK Media LLC has just launched a suite of free NOOK Video Apps for iOS, Android and Roku devices.

The apps enable customers to watch movies and TV shows from NOOK Video instantly on a wide variety of mobile devices, including iPads, iPhones, Android tablets, Android smartphones, as well as on a TV through Roku streaming players.

NOOK Video delivers a fairly expansive catalog of HD movies and TV shows from all the major studios, as well as many independent studios.

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Posted in Announcements, iOS, IPad, Mobile Apps, Mobile Devices, News, Platforms, Resources, Technology, Video0 Comments

Utility Or Art? The Purpose Of Online Video Sharing Apps

Utility Or Art The Purpose Of Online Video Sharing Apps1 Utility Or Art? The Purpose Of Online Video Sharing AppsThe following is a guest contributed article from Chris Hayes, Co-founder & CTO of flik.

In life, it’s said that a picture is worth a thousand words. On the Internet, though, pictures have their limitations and videos tend to be overlooked as a functional utility. Why is that?

Countless hardware and software advances have increased our ability to capture and share video by orders of magnitude. Texting is quick and effective but limited to alphanumeric characters. Picture sharing can be beautiful and artistic, yet it ultimately becomes a simple snapshot of one angle. Video can be the ultimate communication tool by showing many angles while the user speaks exactly what he or she wants to convey.

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Posted in Announcements, Marketing Strategy, Mobile Analytics, Mobile Devices, News, Platforms, Resources, Technology, Video1 Comment

Facebook Poised to Launch Video Ads to News Feed

Facebook Poised to Launch Video Ads to News Feed 300x168 Facebook Poised to Launch Video Ads to News FeedGetting on the video ad bandwagon, Facebook may soon deliver micro-burst video ads to our news feeds.

According to unconfirmed new reports, the world’s largest social network has plans to sell 15-second TV-style commercials starting sometime before 2013 winds to a close.

Based on speculation from unnamed knowledgeable sources, Bloomberg estimates that Facebook could sell the commercials on its site for as much as $2.5 million a day.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology, Video0 Comments

Video Commerce Summit Set for Late July

Video Commerce Summit Set for Late July Video Commerce Summit Set for Late JulyLater this month, Liveclicker will hold its fifth annual summit in San Francisco.

The Video Commerce Summit (set for July 25th & 26th) is where the e-commerce industry’s front-line experts, thought leaders, and brands come together to share how they’re using video to improve their bottom line.

The organization expects a record 300 attendees this year, where YouTube’s Suzie Reider will keynote the summit.

In addition to a full track of video commerce strategy, best practices, and case study sessions, we are partnering with the renowned online video marketing guide, ReelSEO, to provide a whole other track on general video marketing best practices for brands at no extra cost. This will be ReelSEO’s first ever Video Marketing Summit.

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Posted in Announcements, Marketing Strategy, Mobile Advertising, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Technology, Video0 Comments

Are Prison Visits About to Go Mobile?

Are Prison Visits About to Go Mobile 300x199 Are Prison Visits About to Go Mobile?Soon, visiting family and friends behind bars may not require a trip to the prison facility.

Off-site digital video meetings are poised to become the norm for many inmates who will be able to connect with off-site individuals via on-site video system.

In the future, even mobile options could also be available.

For now, the speed at which digital video conferencing is growing at prison facilities is remarkable.

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Posted in Announcements, Mobile Devices, News, Platforms, Resources, Smartphones, Tablet Devices, Technology, Video0 Comments

Vine Lands On Kindle Fire Tablets Ahead of Instagram

Vine Lands On Kindle Fire Tablets Ahead of Instagram 300x221 Vine Lands On Kindle Fire Tablets Ahead of Instagram Vine gained a small leg-up on Instagram early this week as Twitter’s 6-second video sharing application beat Instagram to the punch in landing on the Amazon Kindle Fire.

With the Vine app now available on Amazon’s Kindle Fire tablets, Instagram’s new video sharing feature must now play catch up.

The lead could prove significant for Vine. After all, Kindles are now believed to represent close to one-third of all Android tablets in use globally today.

For Vine, the timing couldn’t be better. As MMW reported late last month, according to the latest analytics, Vine usage is in freefall after video arrived on Instagram in June.

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Posted in Android, Announcements, Mobile Advertising, Mobile Analytics, Mobile Apps, Mobile Devices, Mobile Marketing, News, Platforms, Resources, Tablet Devices, Technology, Video0 Comments