comScore has released data from the comScore Video Metrix service showing that 182.5 million Americans watched 39.3 billion online content videos in March 2013.

Not surprisingly, the number of video ad views reached an all-time high at 13.2 billion.

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in March with 153.9 million unique viewers, followed by Facebook with 63.8 million, VEVO with 52 million, Yahoo! Sites with 50.3 million and Viacom Digital with 43.8 million.

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According to a new report from Ooyala, a web video provider, two thirds of mobile-based traffic on its network comes from Apple’s iPhone.

Android devices, on the other hand, only account for approximately one third.

These details emerge as the facts confirm 2012 was a banner year for tablet and mobile video video – a practice that doubled in 2012.

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Six weeks after Twitter released Vine for users to capture and share brief looping videos, the impact on mobile video is already noticeable.

Although nothing ground-shaking has yet been observed, Vine’s overnight popularity is still noteworthy, says Robert J. Moore, the co-founder of RJMetrics.

Moore loaded data from Twitter’s API into RJMetrics and shared the findings today.

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Video monetization firm FreeWheel says that 12 percent of all online videos viewed in Q4 2012 were watched on smartphones or tablet computers.

Presented in their newest annual Video Monetization Report, FreeWheel says mobile video consumption was just 2% in Q4 2011.

Not surprisingly, Apple devices continue to dominate video viewing with a 60% of share, the report reads. Android comprises 31% in comparison.

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We all know that mobile video is a huge force to be reckoned with across all media today, but a new list of mind-boggling stats compiled by AdAge puts the power of modern mobile and online video into perspective.

“Online audiences chose to watch video ads at a rate of more than 150 per second in 2012,” says AdAge writer Matt Fiorentino. “With billions of video views at stake for brands, and with industry domination going to the most innovative players, the competition for these views is the fiercest it’s ever been.”

The publication put forward a list of ten video stats that, without question, could “change the way you think about, plan for, and invest in online video for 2013 and beyond.”

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On Thursday, the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence released “The IAB Mobile Phone Video Diaries.”

Based on the research conducted and presented by the IAB, 63 percent of digital video screening on mobile phones isn’t necessarily mobile. As it turns out, all of these videos are being watched at home.

Interestingly enough, 36% of these home-based digital video activities happen in a room where a second screen – a TV, desktop computer or tablet – is also available.

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The Mobile Marketing Association is getting serious on standards, especially when they pertain to mobile video.

The MMA is currently establishing a new mobile video committee to “review current standards and develop best practices for mobile video advertising and measurement.”

Media Post covered MMA’s latest efforts in this regard on Wednesday in an interview with Greg Stuart, the global CEO of the Mobile Marketing Association.

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