Teenagers and texting have joined the likes of peanut butter and jelly as natural, inextricable pairs that may never again be separated for the duration of human history.

According to the latest data and corresponding insights from Nielsen, U.S. teenagers have tripled their mobile data usage in the last year – all while remaining kings and queens of texting.

Messaging remains the centerpiece of mobile teen behavior in the U.S. The number of messages exchanged (SMS and MMS) hit 3,417 messages per month per teen in Q3 2011, averaging seven messages per waking hour. Teen females are leading the charge, sending and receiving 3,952 messages per month versus 2,815 from males.

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According to digital measurement firm eMarketer, the time consumers spend on mobile devices has surpasses that of print media for the first time ever, following research in 2010 that pegged the two neck and neck at 50 percent each.

Time spent on mobile devices is now an average of 65 minutes a day, compared to 44 minutes a day for print (magazines and newspapers combined).  Time on the internet was 2 hours and 47 minutes (an increase of 12 minutes from 2010), but TV still dominates with an average of 4 hours and 34 minutes. TV was also able to increase its share of people’s time by 10 minutes.

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A new report and survey out from AT&T recently indicates that 88 percent of marketers plan to increase spending on mobile campaigns in 2012.

AT&T conducted a survey in September that included 501 marketers at US-based companies with more than 1,000 employees.  Interestingly, while 88% of those surveyed said they’d be increasing mobile spending next year, a full 66% agreed that mobile barcodes will drive the most innovation in 2012.  According to the survey data, the top mobile programs next year will be mobile apps (cited by 43% of respondents); followed by mobile barcodes (41%); banner ads on mobile devices (40%); mobile websites (35%); and SMS messaging (34%).

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Today we’re proud to introduce a new content series from 3Seventy’s Andy Kennedy called “Mobile Mentor.”

While we focus mainly on reporting the news and covering the latest technology and startups that power the mobile marketing and advertising industries here on MMW, we also rely on industry insiders and thought leaders to provide in-depth, thoughtful analysis and insight into the mobile ecosystem.  As such, the Mobile Mentor series will focus directly on how to build and maintain a true mobile strategy, as well as giving you the tools and thought streams necessary to execute a personalized strategy that’s right for your specific organization.

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According to new data out from comScore, the total number of Americans who own mobile devices now tops 234M, with 90M of which being smartphones.  The study covers the three-month average period ending October 2011, and includes a survey of more than 30,000 US mobile subscribers.

In terms of mobile OEM data, Samsung remains the top handset manufacturer overall with 25.5% total market share, followed by LG with 20.6% marketshare and Motorola with 13.6%.  In terms of mobile operating systems, Android holds on to the number one spot — now sitting at 46.3% total market share.  Apple comes in at second place with 28.1% of the market — up only one percentage point over the proceeding three-month period.  RIM rounded out the top three with 17.2% share, followed by Microsoft in fourth place with 5.4% and Symbian in fifth place with just 1.6%.

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3Seventy, a leader in mobile marketing and mobile CRM engagement solutions, has launched a new weekly video series aimed at offering quick and straight-to-the-point updates on the latest trends, tips, tricks and tactics in mobile marketing and mobile engagement.

Each video is led by 3Seventy VP of Sales, Andy Kennedy, who has a long history as a sales and marketing strategist — particularly in the mobile space.  The video series grew from a need for a new kind of mobile marketing resource — one that differed from the endless stream of re-hashed and less-than-stellar whitepapers and other content we see everyday.

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To gear up for the pan-European release of the movie Green Lantern this summer, mobile advertising powerhouse Millennial Media teamed up with Warner Bros. and their agency, Odyssey Mobile Interaction, to create a unique rich media mobile campaign to drive engagement and mobile views of the film’s trailer.

It was determined that Millennial wanted to give consumers a visual experience that was reflective of a superhero film like Green Lantern, and decided to deliver an expandable rich media banner that let consumers “imprint their fingerprint” on the ad to bring up an HD trailer for the film.  Since the film was released across Europe at different times during the summer, it required staggered and localized campaigns to support the unique release schedule.  As such, the initial campaign launched in the UK in mid-June, and crossed Germany, France and Spain before ending in Italy at the end of August.

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