Mobile ad-network InMobi has released its Super Bowl XLVI Mobile Consumption Survey showing that, not surprisingly, mobile engagement was high during one of the most important advertising events of the year.

According to the survey, nearly 40% of respondents used mobile devices in response to TV ads and 45% estimated that they spent 30 minutes or more on their mobile devices during the game.  Interestingly, the survey showed that almost twice as many respondents used their mobile devices during the first half of the game compared to the second half – a powerful take-away for advertisers indeed.

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Our friends over at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.”

As the mobile world gears up for Mobile World Congress in Barcelona, Inneractive decided to take a look back at the continued massive growth of the industry in terms of everything from mobile ad clicks to revenue, platforms, and regions that saw the most growth.

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The folks over at long-standing digital marketing agency White Horse have published an interesting new infographic that details the concept of “in-aisle” mobile engagement and it’s increasing growth in recent years.

The data used for the infographic stems from a report White Horse published last year called “The Future of In-Aisle Mobile,” in which the agency conducted a first-of-its-kind ethnographic study on consumer use of smartphones to aid in-aisle shopping.  The result was a dramatic picture of the gap between consumer mobile behavior in the aisle and retailers’ readiness to channel that behavior into customer loyalty and sales.

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The folks over at Text Marketer have published a new infographic that explains how to run a successful SMS campaign by avoiding the so-called “7 deadly sins of mobile marketing.”

Covering everything from the right calls-to-actions to proper testing, segmentation, and even the downfalls of developing a “pointless app,” the infographic uses original, primary research with references to eConsultancy and the Information Commissioners Office out of the U.K.

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Mogreet, a mobile marketing provider specializing in mobile rich media delivery, has announced a brand new service aimed at helping the billions of pieces of content shared Online everyday via social media and email to be easily shared to mobile devices as well.

Dubbed “moShare,” the new mobile content sharing service is built on top of Mogreet’s rich media messaging platform and allows any type of media, including video, photos, articles, etc. to be easily shared to any mobile device, regardless of wireless carrier or device type.  For publishers, integration is as easy as installing a button on your website or blog, similar to social sharing buttons from Twitter, Facebook, LinkedIn and others.  In addition, moShare includes robust analytics and reporting capabilities to allow publishers to see exactly how their content is being shared via the mobile channel.

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Blue Bite, a mobile marketing company that specializes in location-based campaigns, has published results of a recent NFC-enabled mobile campaign for hotel reservation app HotelTonight that saw more than 15,000 unique mobile engagements in the first six weeks alone.

Blue Bite teamed up with RMG networks — a provider of Out-Of-Home (OOH) TV & video networks — as well as mobile advertising provider Amobee to launch the campaign for HotelTonight across a handful of major U.S. markets.  HotelTonight’s mobile app allows users to book same-day hotel reservations.  To jumpstart the campaign, Amobee utilized RMG Network’s locations outfitted with Blue Bite’s mTAG Platform to reach HotelTonight’s core demographic.  These RMG network locations included eight major U.S. airports and hundreds of “busy downtown cafe locations across the country.”

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It’s been announced by mobile analytics firm Flurry that more than one billion mobile applications were downloaded during the week between Christmas day and New Years day, shattering the one-week record for mobile app downloads by a long shot.

According to the data, over 1.2B apps were downloaded across iOS and Android devices alone, representing a full 60 percent increase when compared to early December.  Though a huge rise in downloads was expected as millions of consumers unwrapped their new iPads, iPhones and other mobile devices on Christmas Day, this year was by far the highest jump ever recorded by Flurry.

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