According to the survey, nearly 40% of respondents used mobile devices in response to TV ads and 45% estimated that they spent 30 minutes or more on their mobile devices during the game.  Interestingly, the survey showed that almost twice as many respondents used their mobile devices during the first half of the game compared to the second half – a powerful take-away for advertisers indeed.

“Mobile is an amazing channel for reaching consumers when they are in a lean-back entertainment-oriented mindset,” explained Anne Frisbie, Vice President and Managing Director, North America, for InMobi.  “Savvy advertisers will allocate more dollars to mobile advertising, either in conjunction with TV ads or through mobile-only advertising campaigns during similar sporting events and key holiday weekends throughout the year.”  Other takeaways from the survey include:

• 39% used their mobile device in response to a TV commercial during the game by doing one or more of the following: discussing commercials, getting more information about an advertised product, or watching TV ads again.
• 30% reported using their mobile devices most during commercials.
• 27% downloaded a Super Bowl app.

As the mobile world gears up for Mobile World Congress in Barcelona, Inneractive decided to take a look back at the continued massive growth of the industry in terms of everything from mobile ad clicks to revenue, platforms, and regions that saw the most growth.

The full infographic is embedded below, and also available here.

The data used for the infographic stems from a report White Horse published last year called “The Future of In-Aisle Mobile,” in which the agency conducted a first-of-its-kind ethnographic study on consumer use of smartphones to aid in-aisle shopping.  The result was a dramatic picture of the gap between consumer mobile behavior in the aisle and retailers’ readiness to channel that behavior into customer loyalty and sales.

In creating the report, White Horse surveyed 390 smartphone users and turned six of the most interesting findings into the below infographic.  The free report is available for download here.

Covering everything from the right calls-to-actions to proper testing, segmentation, and even the downfalls of developing a “pointless app,” the infographic uses original, primary research with references to eConsultancy and the Information Commissioners Office out of the U.K.

The full infographic is embedded below.  Let us know what you think and whether you agree or disagree with these “seven deadly sins” in the comments section.

Source: Text Marketer Bulk SMS Services

Mogreet

Dubbed “moShare,” the new mobile content sharing service is built on top of Mogreet’s rich media messaging platform and allows any type of media, including video, photos, articles, etc. to be easily shared to any mobile device, regardless of wireless carrier or device type.  For publishers, integration is as easy as installing a button on your website or blog, similar to social sharing buttons from Twitter, Facebook, LinkedIn and others.  In addition, moShare includes robust analytics and reporting capabilities to allow publishers to see exactly how their content is being shared via the mobile channel.

When a user clicks a moShare button, a small window appears asking the user to enter their name, mobile phone number, a short message and the phone number of the person they want to share the content with.  The company said that during a beta test period with some top-tier publishers, moShare garnered an equal percentage of total sharing volume to that of Facebook and Twitter.  ”By enabling mobile sharing across online and mobile properties, publishers have the opportunity to increase the sharing of their content by 25 percent, grow their mobile audience, and drive the highest quality of referral traffic back to their websites and applications,” Mogreet said in its press release.

“We’re very excited, because moShare is the world’s most powerful sharing technology,” explained James Citron, CEO of Mogreet. “Facebook and Twitter are great when a consumer wants to send a message to hundreds of acquaintances, but when publishers and brands are looking to harness the power of intimate 1:1 relationships with over 95 percent open-rates on the content being shared, moShare is their only option.”

To give moShare a test drive, Mogreet has setup a demo page to test how users can share videos, images, music and articles.  For you publishers out there, they’ve setup a page to offer a variety of ways to integrate moShare into your website or blog, including a plugin for WordPress, a widget for Blogger and HTML integration for any other site.  For custom integration, there’s even the possibility to utilize Open Graph tags and custom moShare tags.

Blue Bite

Blue Bite teamed up with RMG networks — a provider of Out-Of-Home (OOH) TV & video networks — as well as mobile advertising provider Amobee to launch the campaign for HotelTonight across a handful of major U.S. markets.  HotelTonight’s mobile app allows users to book same-day hotel reservations.  To jumpstart the campaign, Amobee utilized RMG Network’s locations outfitted with Blue Bite’s mTAG Platform to reach HotelTonight’s core demographic.  These RMG network locations included eight major U.S. airports and hundreds of “busy downtown cafe locations across the country.”

As people passed by one of RMG’s digital screens, they saw a 30-second video clip promoting the app.  If interested, users then had the option to tap their NFC handsets on Blue Bite’s mTAG located in the venue to immediately download the HotelTonight app.  Those without NFC on their mobile devices were also able to download the app using a QR Code, Bluetooth or WiFi.

In the six-week campaign period, Blue Bite recorded over 15,000+ unique mobile engagements, with more than 5,000 unique handset engagements from iPhone and Android devices.  In addition, 50 percent of all Blue Bite interactions resulted in the user downloading the HotelTonight mobile app.  This is substantial given NFC’s recent entry into the U.S. market and the fact that’s only now beginning to be used as a marketing tool.

Blue Bite has had a lot of success with unique marketing campaigns that leverage new-age location-based technologies such as Bluetooth and NFC, and this campaign is no exception.  “This groundbreaking campaign demonstrates the combined power of digital place-based media and mobile technologies to activate customers in meaningful ways,” said Mikhail Damiani, CEO and Co-Founder from Blue Bite.  “As people rely more heavily on their mobile devices, digital place-based media has become the front line for marketers looking to engage active consumers who are on the path to purchase,” said Chuck Strottman, Sr. Director of Marketing from RMG Networks.

“Innovative digital players like HotelTonight understand that mobile plays an invaluable part in the brand experience and consumer engagement,” said Mark Strecker, COO of Amobee. “Many merchants are starting to use Amobee’s leading edge mobile advertising technology to interact with the physical world, whether it be through NFC, QR codes and Bluetooth technology, to provide an engaging customer experience and maximize revenue.”

According to the data, over 1.2B apps were downloaded across iOS and Android devices alone, representing a full 60 percent increase when compared to early December.  Though a huge rise in downloads was expected as millions of consumers unwrapped their new iPads, iPhones and other mobile devices on Christmas Day, this year was by far the highest jump ever recorded by Flurry.

Most of the downloads came from the U.S. and a handful of Western countries, with China coming in at second place behind the U.S followed by the U.K, Canada and Germany to round out the top five.  China alone saw 99 million downloads, which is relatively small compared to China’s overall installed base and the fact that it’s the second largest mobile app ecosystem in the world.  Still, given the fact that Christmas isn’t widely celebrated in China, it shows just how accelerated the worldwide mobile app market is shaping up to be as we enter 2012.

The following is a guest post from Shane Neman, CEO of Web-based SMS marketing provider Ez Texting.

One of the most consistently exciting things about working in the SMS Marketing business is watching how quickly things change. When I got into this business, six years ago, text messages were just beginning to catch fire, there was no such thing as an iPhone and my BlackBerry was the ultimate in cutting edge mobile tech. Every year brings change when it comes to the mobile industry, and 2011 was an especially busy year – which is why it’s important to look back at the past 12 months.

Over the past couple of weeks we have been looking at the many things that affected Ez Texting this year, internal and external.  What really stood out was the degree to which we are affected by changes in the broader world of mobile (outside of the mobile marketing ecosystem). Whether you develop platform specific apps, power mobile websites, run mobile ads, or provide text messaging services, as a marketer you cannot ignore the larger, external trends. After compiling our list and sharing it with our team here, we realized that a lot of other mobile-focused marketers would find the content interesting. So, we decided to put together a public review of 2011’s biggest stories in mobile.

Our list covers important hardware and operating system shifts, carrier takeover attempts (and failures), and important events in emerging technologies like mobile payments and location based services. This was, like I said, a very busy year, and some stories needed to be updated just this week (AT&T/T-Mobile), while others await conclusions (the fate of RIM and its BlackBerry). Other stories made our first draft, but ultimately got cut from the final list (more wireless device subscriptions than citizens) – again, showing what a wild year this truly was. So browse our top stories, read our quick bits of analysis on each event, and if you think we missed anything leave a comment here.

About Ez Texting

Ez Texting provides web-based SMS Marketing services to over 50,000 clients.  Since 2006, Ez Texting’s do-it-yourself service has been used by clients ranging from small organizations to Fortune 500 firms.  Text message marketing features like mobile coupons, keyword autoresponders, and efficient group messaging allow Ez Texting clients to reach their customers wherever they are, at anytime.  Follow the company on Twitter at @EzTexting and follow CEO Shane Neman at @ShaneNeman.

Dubbed “FreeMyApps,” the new solution was designed to help developers and marketers “overcome the notorious advertising challenge of cost-effectively driving download volume and profitable revenue growth of paid apps,” according to a company press release.  The solution works by leveraging what’s called Fiksu’s “Traffic Enrichment Layer,” which enables premium apps the ability to drive traffic, increase purchase rate and heighten word of mouth awareness.

Powered by the same proprietary algorithms of Fiksu for Mobile Apps, FreeMyApps targets and optimizes the best mix of advertising traffic from ad networks and real time bidding exchanges.  Through its Traffic Enrichment Layer, FreeMyApps drives higher conversion rates and volumes of app downloads by enriching the user value through engagement after a click on a banner ad but before presenting a link to download an app from Apple’s App Store.

“FreeMyApps was incubated in Fiksu Research Labs because our clients and the app development community have been searching for a viable alternative for marketing their paid apps,” said Micah Adler, CEO of Fiksu.  “With FreeMyApps, it’s a win for everyone – paid app developers can be profitable at scale without switching to a free or freemium model, free app developers can expand their reach and consumers can get paid apps for free.”

The new solution even includes benefits for consumers, as it provides the ability to access some of the most popular paid app titles for free.  Users can download and launch apps from a menu of free “sponsor apps,” which allows them to earn credits that can be redeemed for paid apps.

Fiksu has already managed to gain the attention of large-scale developers such as the makers of Skyfire, a popular mobile Web browser app for iPhone and Android.  “People who try Skyfire’s paid apps love them and tell their friends, but we are always seeking to grow even faster in cost-effective ways,” said Jeffrey Glueck, CEO of Skyfire. “We are excited to be a launch partner for FreeMyApps, to reach more users and grow revenue.”

Time spent on mobile devices is now an average of 65 minutes a day, compared to 44 minutes a day for print (magazines and newspapers combined).  Time on the internet was 2 hours and 47 minutes (an increase of 12 minutes from 2010), but TV still dominates with an average of 4 hours and 34 minutes. TV was also able to increase its share of people’s time by 10 minutes.

Most interesting from our point of view is the continued expansion of mobile engagement in general.  Mobile saw both the biggest absolute and percentage jumps in time spent. That additional 15 minutes translates into a 30 percent increase, meaning roughly 10 percent of the average U.S. adult’s day is now spent on mobile, yet mobile only accounts for about 1 percent of advertising spending.  Surprisingly, print still commands an outsized share of ad budgets, taking 25 percent of ad spending, despite dwindling to only 7 percent of time spent with all types of print media.

So it continues — even though consumers spend an increasingly dominant amount of time on mobile devices, brands still aren’t adjusting their marketing budgets to account for it.  Why do you think this is still the case?  Is it a lack of understanding?  Is it fear over annoying users or violating privacy regulations?  We’d love to hear your opinions in the comment section.